The Hairstylist Rising Podcast

Grab CRACK THE CODE TRIAL REELS at a discountIn this episode I'm catching up with Rebecca Taylor about the Instagram feature she used to bring in 10,000 new followers without spending a cent on ads, trial reels. Rebecca walks through exactly how she uses this often overlooked tool to build an entirely new audience, the mindset behind treating trial reels as a place to experiment, and the systems she has in place to turn brand new followers into people who know, like, and trust her fast.→ What trial reels actually are and why they are different from posting to your main feed → How many trial reels a day is the sweet spot before Instagram starts flagging your account → The formats that perform best, including why Rebecca sticks to text on screen b-roll videos → How to write anchor content that attracts the right audience and repels the wrong one → The exact DM script Rebecca uses to turn new followers into real connections → Why testing content in trial reels before running ads can save you hundreds of dollars a month → How to use trial reels for client attraction if you are still behind the chair → Rebecca's take on captions for trial reels, spoiler, she does not overthink them → Inside her course, Crack the Code Trial Reels, and what is covered in each moduleIf you want to go even deeper into Rebecca's trial reel strategy, she is giving Hairstylist Rising listeners 20% off her Crack the Code Trial Reels course with the code JODIE20. You can find her on Instagram at Rebecca Taylor Hair or head to rebeccataylorhair.com to grab the course and connect with her directly.Mentioned in this episode:Escape To Elevate RetreatsLearn more and apply for Escape To Elevate - www.escapetoelevate.com

Listen to The Modern Hairstylist PodcastConnect with Hunter on Instagram at @hairbyhuntyClients expect a personalized experience today, and most hairstylists assume that means more manual work, more back and forth, more time spent trying to make every client feel special one by one. In this episode, Hunter Donia breaks down how he builds automations and systems that make the client experience feel deeply personal without having to manually create that experience every single time. We talk about what a trigger is and why it's the foundation of any personalized system, why a digital consultation form gives you more real personalization than almost anything else in your business, and why so many stylists confuse control with personalization when the two aren't actually connected.→ Why personalization requires a trigger, and what that actually means in practice→ How a digital consultation form collects the exact information you need to personalize the client experience→ Why checkout information alone can never give you a truly personalized result→ How to build a system where a client's own input shapes what happens next for them→ Why online booking doesn't take away the personal touch, and how to keep it while still setting boundaries→ How giving clients a booking link for their specific service creates a more personalized, more convenient experience→ Why learning new tech feels uncomfortable at first, the same way learning a new technique behind the chair does→ How AI is opening up new ways to personalize the backend of your business right now→ Why the digital consultation form is the single best place to start if you want to personalize your client experience in 2026Mentioned in this episode:Escape To Elevate RetreatsLearn more and apply for Escape To Elevate - www.escapetoelevate.com

Links mentioned in this episodeDigital Salon Retail free seminar, digitalsalonretail.comSought After Educator Accelerator waitlist, jodiebrown.ca/saeFollow Jodie on Instagram, @itsjodiebrownIf you have ever felt the guilt of being bad at retail behind the chair, this episode is going to change the way you think about selling forever. Victoria Domizet spent over a decade as a hair educator before she stumbled into affiliate marketing during a Melbourne lockdown, and what started as a forty five dollar surprise turned into a full business teaching stylists how to get paid for the recommendations they are already making every single day. This conversation covers how to set this up in your chair, on your phone, and across your social media, without ever needing to be an influencer or carry a dollar of stock.→ How Victoria made her first affiliate sale from her couch during lockdown and had no idea what had happened→ Why traditional salon retail no longer works for the seventy percent of hairstylists who are now independent→ How to use a QR code at your station so clients can shop the exact product you are using on them→ Why tagging a brand in your content sends your traffic straight to them instead of back to you→ The simple phrase you can start using today to turn a product mention into a sale for yourself→ How to use comment to DM automation to send affiliate links without any extra work→ Why you do not need thousands of followers or perfect content to start making sales→ Where to find affiliate programs based on where you live, and what to do if one does not exist yet→ How TikTok Shop and Instagram Shop are about to change the way stylists get paid for content→ Why retail recommendations from you as the professional build trust and keep clients coming back→ How to think about client shopping behavior between appointments, not just the eighteen minutes they are in your chairThis episode is such a good reminder that the way people shop has changed for good, and the stylists who meet their clients where they already are will be the ones who benefit the most. If you want to start building income streams like this one for yourself, from your content, your expertise, and the trust you have already built with your audience, get on the waitlist for the Sought After Educator Accelerator at jodiebrown.ca/sae.Mentioned in this episode:Escape To Elevate RetreatsLearn more and apply for Escape To Elevate - www.escapetoelevate.com

Links→ Follow Layla Tourh on Instagram: @iamlaylatourh → Follow Beauty Boss / The Beauty Business Academy: @beautyboss.businessacademy → Learn more about the Sought After Educator Accelerator waitlist: jodiebrown.ca/saeMoney is one of those topics we still don't talk about enough in this industry, and it's time that changed. In this episode, I sit down with Layla Tourh, founder of Beauty Boss and The Beauty Business Academy, who has spent over 25 years building income streams that go far beyond working behind the chair. We get into the real reasons so many of us feel weird about wanting to earn more, and then we break down exactly what building multiple streams of income can look like in this industry, from education to coaching to digital products and beyond.→ Why so many hairstylists and beauty pros feel uncomfortable talking about wanting more money → The difference between working one to one with clients and building a one to many business model → How becoming an educator can multiply your income without adding more hours → The rise of blended education and what courses can and can't move fully online → The real differences between coaching, mentoring, and consulting in the beauty space → Why digital assets like ebooks, templates, and downloads are an underrated income stream → How Layla's client made significant income from a single waiver template during COVID → Why the membership model creates predictable recurring revenue for salon owners → How memberships shift client loyalty away from a single stylist and toward your business → Why upselling feels easier when clients aren't paying for services and products in the same transaction → The power of experience and how small details, like a goodie bag at an event, add value clients remember → Why every hairstylist and beauty pro is already a salesperson, whether they realize it or notIf you've ever felt like wanting to earn more makes you less passionate about your craft, I hope this conversation shifts that for you. You can absolutely love your clients, love your work, and build a business that pays you well. Go check out Layla's work over on Instagram, and if you're ready to start building your own income streams as an educator, check out www.escapetoelevate.comMentioned in this episode:Escape To Elevate RetreatsLearn more and apply for Escape To Elevate - www.escapetoelevate.com

Sign up for The Summer Sales Sprint!This week I'm sitting down with Kat McEwan, known online as the Anti Hairdresser, and her story is one you need to hear. She was 21 weeks pregnant, fully booked six months out, and lost everything in a single day after being let go for reporting illegal activity at the salon where she worked. What she built afterward, using nothing but online marketing and sheer stubbornness, is proof that the skills you learn to promote yourself will carry you anywhere. We get into the difference between the long game of building your brand and the fast, tactical moves that put money in your diary this week, plus the exact language Kat uses to get clients to respond when they've gone silent on you.→ Kat's story of losing her column through hidden employment while 21 weeks pregnant → Why so many self employed stylists end up in a gray area with no real protection either way → The real difference between long term brand building and short term gap filling tactics → Why sales feels uncomfortable for so many hairstylists, and how to reframe it as service → The exact wording Kat uses in follow up messages to get an instant response → Why a client going quiet on you is almost never actually about you → The stat every hairstylist should know about how much more clients are willing to spend → How Kat made 10k on part time hours once she understood how to market herself → Why the people you surround yourself with change what feels possible for your business → Details on Kat's five day summer sprint built to add bookings and money to your diary fastIf any part of Kat's story hit close to home, her five day sprint kicks off July 5th and runs through July 9th, just 30 minutes a day with a quick Zoom call walking you through simple, doable tasks to get bookings in your diary and money in your pocket. Replays are up for 14 days if life gets in the way, so there's no excuse not to jump in. Find Kat on Instagram at the.anti.hairdresser and send her a DM to get signed up. And if you take one thing from this episode, let it be this. The boring stuff you do again and again is usually what actually moves the needle. Thanks for listening, and I'll catch you same time, same place next week.