Up the Creek!

Up The Creek! asks if the demise of Premier Jacinta Allan over corruption allegations means the death of Victoria’s Labor Government, predicts great theatre from an upcoming Royal Commission and questions why famous WAG Bec Judd has become a leading political commentator.

Up the Creek! observes how some of the nation’s biggest consultants are being hit by the karma bus, dissects the Big Australian’s big lies over net zero and documents the dic pic saga shaking Melbourne society.

The 2025 Annual Reputation Eye awards, with the coveted Golden Eye for the organisation that’s managed to emerge from crisis smelling like roses, and the dreaded Brown Eye for the PR fail of the year. Contenders include perennial favorites, Optus, the BOM, several badly behaved bosses and the IVF clinic who put the right baby in the wrong body.

Up The Creek! explores the growing industry and reputational impact of AI, how the new media public interest defence will halt defamation payouts and the perils of marketing sponsorships.