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In & Around Podcasting

Author: Mark Asquith, Danny Brown & Friends

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We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals.

Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals".

In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard.

The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable.

Download the intro lyrics and more at https://www.inandaroundpodcasting.com.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
16 Episodes
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At the end of March this year, industry publication Podnews published its annual Podnews Report Card. This asks podcasters to complete a scorecard on podcast platforms, and where they're doing well, and where they're doing not so well.Across the board, all main platforms - Apple, Spotify, YouTube, and Amazon Music - had a lower score than last year when it came to helping listeners discover and follow a podcast.The same happened when asked how easy it was to list a new podcast, with all main platforms suffering a drop in the previous year's score.Join your usual hosts Mark Asquith and Danny Brown, with special guest co-host Genevieve Hassan, as they break down this report, and what the bigger podcast platforms need to do to when it comes to helping podcasters start and grow a podcast.Our guest co-host this week is Genevieve Hassan Genevieve is a former BBC News senior entertainment journalist who's interviewed hundreds of celebrities for more than a decade - including A-listers such as Chris Pratt, Hugh Jackman, Anne Hathaway, Keanu Reeves, Mila Kunis, Justin Timberlake and Kristen Wiig. She also once interviewed comic book legend Stan Lee in a lift... She now hosts and produces celebrity interview podcast Celebrity Catch Up: Life After That Thing I Did - which won Podcast of the Year at the 2023 Independent Podcast Awards. @celebritycatchuppodcast on Instagram @CelebCatchUpPod on Twitter Genevieve's Website Links to interesting things from this episodePodnews report card - results for 2024In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:The #1 Place for Podcasting News - Podnews NewsletterPodnews is our #1 place for podcasting news and is trusted by tens-of-thousands of indie creators, industry experts and curious creators every single day. Every week, James Cridland and Sam Sethi recap the week's podcasting news from the daily newsletter into an easily digestible weekly review. It's free and we highly recommend that you subscribe!PodnewsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Spotify recently announced they're no longer offering the option to easily record and edit within the platforms's hosting dashboard, a popular feature that was part of podcast host Anchor, before it was rebranded as Spotify for Podcasters.Online communities on Reddit and Facebook are full of upset podcasters looking for alternatives, since many podcasters used the "all-in-one" recorder/editor/publisher.So, should podcast hosting platforms continue down the tech stack path, or is this a sign that perhaps a "one size fits all" isn't a viable strategy in the long run? Join your regular hosts Mark and Danny, with guest co-host Neal Veglio, as they discuss what hosting looks like in 2024 and beyond.Neal Veglio Founder of Podknows Podcasting, collaborating with Captivate to help brands and individuals to get the best possible return from branded podcasting. Neal's Website @realnealveglio on Twitter Neal on YouTube Links to interesting things from this episodeEvolving how you create on Spotify for Podcasters - SpotifySpotify for Podcasters discontinues the old editor - what now? : r/podcastingWhat's changing with Spotify for Podcasters? : r/podcastingPodcasters' Support Group | This might have been asked already re. SpotifyPodcasters' Support Group | PSA to my fellow podcasters out thereIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:A Breath of Fresh Air with Sandy KayeJoin Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!A Breath of Fresh AirThis podcast uses the following third-party...
Show notes written by AI and not touched... to prove that we do only get 70% of the way there with AI...The episode features a review of the Podcast Show 2024, with discussions on booth activities, industry trends, and event experiences. The conversation covers topics such as booth engagement, monetization, video content, event organization, and after-party dynamics. The conversation covers the topics of exclusivity and networking at events, the role of AI in podcasting, and positive experiences and shoutouts from the podcast show. The hosts discuss the impact of exclusivity at events, the value of networking, and the use of AI in podcasting. They also share positive experiences and shoutouts from the podcast show.In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:A Breath of Fresh Air with Sandy KayeJoin Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!A Breath of Fresh AirThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
As the industry descends on the Podcast Show 2024 in London, UK, we take a look back at the first couple of months of In & Around Podcasting.We've covered a wealth of important topics, and been delighted to bring some fantastic insights around these topics from both industry insiders and indie podcasters. So sit back, and enjoy this recap.Featured in this episode: @smashleyhamer on Twitter @JamesCridland on Twitter @jcasabona on Twitter @webby2001 on Twitter @VeritySangan on Twitter Deirdre's Facebook group Sam's Facebook page In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
We hear it on all the industry podcasts and publications/newsletters: YouTube is the preferred destination for podcast listeners/viewers (and let's not get into the whole "but it's not RSS" debate). But for podcasters, it can be a different story:RSS feed ingestion release was left wanting in some key areasanalytics are still not provided to podcast hosting companiesto do it properly, you kinda do need proper videoBut can 2024 be the year YouTube "gets it right"?they've advised they're updating the API to support better hosting company integrationthey've added some new podcast-specific features to YouTube Music appthey advise they've heard podcaster frustrations and are committed to better support for audio-only creatorsSo, what do we think? Is 2024 the year Google gets podcasting "right" via YouTube? Join your regular hosts Mark and Danny as they ask the question: does YouTube actually care about podcasting?Links to interesting things from this episodeMrBeast reveals the staggering amount he spends on one videoYouTube Is Not the Podcast Savior You’re Looking ForPodcast features : r/YoutubeMusicRelease Notes: Shaping the Future of Podcasts with YouTube - YouTube BlogPodcasters weigh the cost-benefit of producing video podcasts - DigidayPodcasting is in its YouTube era - The VergePodcast Movement Evolutions 2024 Keynote: YouTube for PodcastersIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:A Breath of Fresh Air with Sandy KayeJoin Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!A Breath of Fresh AirThe Podcast Show,...
In a recent article published by Mia Lobel, ex Head of Content at Pushkin Industries, she decries the CPM model in podcasting, and that "The CPM model of advertising does not — and will not ever — work to sustain podcasting."Join us as we dive deep into this topic with two podcasting pros.Plus, Stupid Stuff in Podcasting and The Flattering Ram!Co-hosts, ( ) and Gareth Davies(@garethsounds on Twitter)  .Links to interesting things from this episodeKathy Doyle | LinkedInIndependent Podcast Awards 2024Quill Podcast Agency | High-Quality Corporate Podcast ProductionCoHost | Podcast Analytics and Audience InsightsPodcast Production Services | Lower StreetThe world's most influential branded podcasts - Pacific ContentAlex Lieberman on X: "Unless you're an A-list celeb, big media co, or plan to sell your audience a high $ product, it makes no sense for you to launch a podcast right now." / XPodcast Advertising Rates [2024] | Ad Results MediaAudioboom sees revenue growthWhy our system for valuing podcasts is broken - CurrentIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:A Breath of Fresh Air with Sandy KayeJoin Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!A Breath of Fresh AirThe Podcast Show, London, 2024Get ready for over 150 hours of content from a lineup wall-to-wall with some of the most recognisable voices in audio and major players...
Spotify recently announced they've ceased their membership of the IAB (Interactive Advertising Bureau), which has long been seen as the standard for the podcast industry when it comes to analytics and measurement.This announcement means Spotify for Podcasters (previously Anchor), Megaphone, and Chartable are no longer IAB Certified.With the industry looking to standardize podcast measurement for both podcasters and sponsors/ad buyers, what now for the industry, with such a big player leaving the current standard?About our co-host, Links to interesting things from this episodeIAB Podcast Analytic Certification & Compliance ExplainedIAB “Compliance” or “Certified” - the differenceSpotify leaves the IAB; no longer certifiedIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:A Breath of Fresh Air with Sandy KayeJoin Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!A Breath of Fresh AirThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Many podcasts don't make it past episode five, according to new data from the Podcast Index. In this episode, Mark, Danny, Dave Jackson, and Ashley Hamer discuss the challenges and misconceptions surrounding podcasting.TakeawaysMany podcasts don't make it past episode five, possibly due to the rise of free podcast hosting platforms like Anchor, now Spotify for Podcasters.The lack of immediate feedback and community engagement in podcasting can be disheartening for new podcasters.The influx of celebrity podcasts and the perception of difficulty in getting noticed may discourage indie podcasters.To overcome these challenges, podcasters should focus on their internal motivation, have a long list of episode topics, and plan for breaks or hiatuses.Setting realistic expectations is crucial in podcasting, as it takes time and effort to grow an audience and make money.Podcasting is not a quick way to make six figures, and it's important to focus on creating valuable content and building a loyal audience.Our co-hosts this week: - - Dave Jackson Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 3.1 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team.  In 2018 he was inducted into the Academy of Podcasters Hall of Fame. His flagship show is at www.schoolofpodcast..com @DaveJackson on Twitter - @schoolofpodcasting on Instagram - Dave on YouTube - Dave's Website Dave's Facebook page Links to interesting things from this episodeThe Podcast Launch Accelerator - Free Online Podcast Course | CaptivateNeil Scott | National Association of Addiction Treatment ProvidersTink Media Podfade: surprising reasons why podcasters give up | Ana XavierTotal podcasts in the index - Podcast IndexHow many episodes do podcasts have? - Podcast IndexHow many podcasts make it to 5 or more episodes? - PodnewsIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, a...
In this episode, Danny, Sam Sethi, and Garry Aylott discuss the current state of podcasting apps and the recent closures of several apps. They explore the challenges faced by podcasting apps in terms of monetization and discoverability, and question whether this means some podcast apps have a future. The conversation also touches on the need for apps to offer more features and interactivity to both listeners and creators, and the potential for larger apps to tap into their existing platforms and open up APIs to smaller apps, creating a more diverse and innovative ecosystem.TakeawaysPodcasting apps face challenges in terms of monetization and discoverability.Apps need to offer more features and interactivity to attract and retain listeners and creators.Larger apps could tap into their existing platforms and open up APIs to smaller apps to create a more diverse and innovative ecosystem.Education and communication are key to bridging the gap between the podcasting community and the mainstream audience. Listen to your audience and be selective about which features to use in your podcasting app.App closures and consolidations are likely to occur in the future.Support your favorite podcasting apps to help them stay in the game.Links to interesting things from this episodeAmazing Spider-TalkTom Buck - YouTubePodcasting 2.0 | Dave JonesGuy Martin | LinkedInShare of downloads by podcast apps13 Podcast Statistics You Need To Know For 2024Our recommendations for a new podcast app to replace Google Podcasts and StitcherPodcast Industry in 2024: Top Platforms, Audience Stats, & Ad TrendsPodcast App Development - Features, Cost, and StepsRadioPublic is Shutting DownIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:The #1 Place for
NOTE: Some of this audio is a little sketchy because it was recorded using some Bluetooth mics on site at Podcast Movement Evolutions 2024. Probably worth an upgrade...As the podcasting industry descended on Los Angeles for Podcast Movement Evolutions, the talk centred around YouTube, podcast downloads in mobile games and the annual geek out over data thanks to The Infinite Dial and The Podnews Report Card.But what was Podcast Movement Evolutions 2024 like, really? Let's review...TakeawaysPodcast Movement Evolutions is a valuable event for both industry professionals and creators.There is a need to clearly differentiate between industry-focused and creator-focused content at podcasting events.Networking at the parties is a crucial aspect of podcasting events and can lead to valuable connections and opportunities.Podcast Movement is a must-attend event for podcasters looking to expand their knowledge and network with industry leaders.The 'Stupid Stuff in Podcasting' segment provides insights into the challenges and annoyances faced by podcasters in the industry.Chapters00:00 Sing along intro00:25 Podcast Movement Evolutions 2024 Review31:35 The Wave File32:10 LIVE Stupid Stuff in Podcasting with Industry Leaders52:07 Conclusion and Thank You to ListenersLinks to interesting things from this episodeEvolutions by Podcast Movement 2025Podcast Movement 2024 | Podcast Conference | August in Washington, D.C.Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Los Angeles 2024In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:The #1 Place for Podcasting News - Podnews NewsletterPodnews is our #1 place for podcasting news and is trusted by tens-of-thousands of indie creators, industry experts and curious creators every single day. Every week, James Cridland and Sam Sethi recap the week's podcasting news from the daily newsletter into an easily digestible weekly review. It's free and we highly recommend that you subscribe!PodnewsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Let's explore the moral aspect of AI and the importance of maintaining human connection and authenticity in content creation.TakeawaysMaintaining human connection and authenticity is crucial in content creation, and AI should be used as a tool to enhance and streamline the process.Voice impersonation and the security of personal voices are valid concerns in an AI-driven world, and measures should be taken to protect creators and their content.Creators should be intentional in their content creation, focusing on their unique stories and expertise, and using AI to enhance their message rather than replace it.Platforms have a responsibility to ensure ethical use of AI and protect creators, but creators also have a role in understanding and mitigating the risks associated with AI. AI regulation is necessary to protect individuals and society from potential harm.Private companies, such as Apple and Spotify, should collaborate to address AI regulation collectively.Individuals face challenges in protecting themselves from AI, and government intervention is needed.AI tools, such as transcription services, can enhance accessibility and improve podcasting workflows.Video is not essential for podcasting success; audio-only podcasts can thrive.Chapters00:00 Sing along intro00:13 Guest introductions03:12 "Does AI Need Regulation in Podcasting?"28:14 The Wave File45:37 Stupid Stuff in Podcasting48:12 The Flattering Ram50:00 Wrapping upKattie Laur Kattie Laur is an award-winning, freelance podcast producer and writer based in Brantford, Ontario. She has a life-long love of public radio, and has been clinging to the podcasting space since 2013. As both a professional and independent podcast creator, Kattie’s insights have her keenly focused on making the Canadian podcasting ecosystem sustainable, equitable and world-renowned. Kattie writes the biweekly newsletter for the Canadian podcasting ecosystem, Pod the North. Pod the North’s regular readers include many media excutives from the likes of CBC Podcasts, Spotify and Apple Podcasts. She is currently also working on her debut podcast, Canardian, in association with her newsletter coming Spring 2024. @podthenorth on Instagram @PodKatt on Twitter Kattie on YouTube Kattie's Website Links to interesting things from this episodeCapsho Next GenSounds Like Impact | Unofficial Social ChairAlex Sanfilippo (@AJSanfi) / XWhat Is Your Podcaster Personality Type? Take The Quiz Now! - PodScoreCould hackers steal our voices? - by Kattie LaurYouTube: How we're helping creators disclose altered or synthetic contentContent guidelines - Apple Podcasts for CreatorsIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast...
In this episode, Mark, Danny, Joe Casabona, and Daniel J. Lewis discuss the future of Podcasting 2.0 and its impact on the podcasting industry. They explore the challenges and benefits of implementing Podcasting 2.0 features, such as transcripts and chapter markers. The conversation also touches on the complexity of value for value in Podcasting 2.0 and the need for better app support. Additionally, they discuss the importance of engagement and handling negative reviews in podcasting. The episode concludes with Danny's dream AI tool and a recommendation for the Knick Knack News podcast.TakeawaysPodcasting 2.0 is an evolving movement that aims to improve the podcasting and podcast consumption experience for everyone.Implementing Podcasting 2.0 features should be based on the goals and needs of individual podcasters and their audiences.Reviews and ratings do not directly impact podcast rankings, but they can provide social proof and engagement opportunities.Engaging with listeners and focusing on the positives is more important than dwelling on negative reviews.App support for Podcasting 2.0 features is still limited, but the recent support from Apple is a positive sign for the future of the movement.Chapters00:00 Introduction01:05 Introductions04:40 Is Podcasting 2.0 pointless?24:36 The Wave File26:04 The Wonderfully Whimsical Podcasting Wishlist: Danny's fancy AI idea28:19 The Flattering Ram: Knick Knack News from Daniel30:53 Stupid Stuff in Podcasting: Reviews = rankings, argh!38:14 Wrap upLinks to interesting things from this episodeKnick Knack News - recommended by Daniel J. Lewis during The Flattering Ram segment!Is Podcasting 2.0 clear enough?Daniel J. Lewis and James Cridland Launch Podcasting2.org - Podcast WorkflowsBest Host for Podcasting 2.0Podcasting 2.0 - Making podcasts better for everyone!TrueFans | For The Fans™V4V - A New Way to Think about ValueIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:The #1 Place for Podcasting News -...
“You can’t make money unless you have 10-20,000 downloads in the first 28 days”, and “you’re not serious podcaster if you’re not hitting those downloads, you’re just a hobbyist”Plus! Stupid stuff from a "guru" telling us to double our output and our guest co-host drives The Flattering Ram!Our co-host this week is , .Connect with our co-host: , , . TakeawaysMonetisation opportunities in podcasting go beyond traditional sponsorships and can include direct sales, merchandise, speaking engagements, and more.Nurturing super fans is a long-term process that requires thoughtful work and strategy.The old school thinking that high download numbers are necessary for monetization is not always true, and alternative approaches can be successful.It's important to have a clear vision and strategy for your podcast, considering factors such as audience, goals, and values.The elitist mindset in the podcasting industry can discourage aspiring podcasters, but it's important to focus on your own journey and passion. Don't let the elitist mindset in podcasting discourage you from starting a podcast. Enjoy the process and focus on your own goals.Having a plan is important for podcasters who want to achieve specific outcomes, such as monetization or building a community.Starting a podcast as a hobby can lead to unexpected opportunities and growth.Building super fans takes time and consistency. Don't expect immediate results.Celebrity podcasts may have an advantage in terms of initial listenership, but building a loyal fan base takes time and effort.Doubling the number of episodes does not necessarily lead to increased listenership. Focus on quality and engaging content.Listenership is more important than download numbers. Focus on building a loyal audience.Shine a light on people doing great things in the podcasting industry and support their work.Chapters00:00 Introduction and Overview01:03 Introducing the Guest Co-host06:43 Monetization Opportunities10:53 The Importance of Strategy in Podcasting13:54 Nurturing Super Fans15:48 Old School Thinking vs. New Approaches to Monetization21:03 The Elitist Mindset in Podcasting22:32 The Elitist Mindset in Podcasting24:08 The Importance of Having a Plan24:38 Starting a Podcast as a Hobby26:08 The Long Process of Building Super Fans27:39 The Reality of Celebrity Podcasts29:33 Stupid Stuff in Podcasting - The Stupid Advice of Doubling Episodes31:30 The Importance of Listenership over Downloads36:45 The Flattering Ram - Shining a Light on People Doing Great Things40:00 Wrap upLinks to interesting things from this episodeJoe Casabona's LinkedIn PostKS&R Report: Podcasts are Replacing Traditional Media ConsumptionIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on
In this bonus episode, Mark and Danny discuss the purpose and vision of the In and Around Podcasting show. They emphasize the importance of inclusivity and alternative viewpoints in the podcasting industry. They introduce the show's segments, including the Stupid Stuff in Podcasting, the Flattering Ram, the Wave File and the Whimsical Podcasting Wishlist. The hosts express their excitement for the show and their commitment to highlighting powerful podcasting perspectives.TakeawaysInclusivity and alternative viewpoints are crucial in the podcasting industry.The industry should strive to be more accessible and welcoming to all podcasters.Recognizing and highlighting good people and their contributions in the industry is important.Sharing ideas and giving credit to all podcasters, regardless of their status, can lead to industry progress.Chapters00:00 Introduction and Purpose of the Show01:21 The Love for Podcasting02:38 Challenges of Being a Solo Podcaster04:15 The Importance of Inclusivity in the Podcasting Industry06:03 The Need for Alternative Viewpoints08:21 The Vision of In and Around Podcasting09:18 The Trend Towards Inclusivity in the Podcasting Community10:14 The Importance of Making Podcasting Accessible11:05 The Divide in the Podcasting Industry12:03 Introduction to Show Segments13:23 The Stupid Stuff in Podcasting14:28 The Flattering Ram15:23 Highlighting Good People in the Industry16:25 The Whimsical Podcasting Wishlist19:01 Equalizing Ideas and Giving Credit20:18 Excitement for the Show21:08 Closing RemarksIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Want to sing along to the intro? We made you some lyric sheets! Download them here: https://www.inandaroundpodcasting.com/lyrics (no email required).It was essential to get the music of In & Around Podcasting right in order to create a brand that is lighthearted yet authoritative; a brand focused on making subjects that can be quite dry, accessible to anyone interested in the podcasting space.Having gone through the designer brief to create the various cover art (yes, we have more than one!) we started the process of finding a musician and producer that could capture the brand in audio form and elevate it to a high level.Our guest, Catherine Rannus, did just that and crafted an audio brand that stands out in the podcasting industry and creates an unforgettable "earworm" experience and a range of useful segment drops that embody the vibe of the hosts and the segments themselves.About our guest, Catherine Rannus With an extensive repertoire from pop to jazz and classical to traditional, Catherine has been providing live music for weddings and functions for over 20 years. Whether playing piano solo, or singing as well Catherine creates a lovely backdrop to conversations in sophisticated and romantic settings, quietly creating a sense of occasion unique to your special requirements. Catherine can be found online at Catherine's Website; her Instagram is @catherinerannus on Instagram and her X (Twitter) is @catherinerannus on Twitter.--In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals.Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals".In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard.The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable.In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
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