DiscoverWhat's Next! with Tiffani Bova
What's Next! with Tiffani Bova
Claim Ownership

What's Next! with Tiffani Bova

Author: Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst

Subscribed: 2Played: 5
Share

Description

Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have inspired me. Whether I am preparing for a keynote speech or writing for publications such as Harvard Business Review and Huffington Post, these are my go-to people. My goal with the What’s Next! podcast is to keep you thinking and to challenge you to think about What’s Next!
326 Episodes
Reverse
Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I’m joined by Mark Crowley. Mark is a best-selling author with 25 years in the competitive financial services industry. He rose to national roles, earning Leader of the Year for his emotionally connected, heart-and-mind balanced approach that drove exceptional performance and employee growth. His book, Lead from the Heart, which I love and highly recommend, disrupted conventional management with research proving that traditional methods undermine employee experience. Now taught in 11 universities, it ignited a global movement for humane leadership. In his latest book, The Power of Employee Wellbeing, he advances this vision even further.    THIS EPISODE IS PERFECT FOR…leaders, managers, and executives who want to unlock better performance by focusing on employee well-being.    TODAY’S MAIN MESSAGE…too many organizations still approach leadership as a numbers game, chasing productivity with surveys, perks, or technology. Mark Crowley challenges that thinking, showing why true performance stems from how people feel at work. When leaders prioritize well-being—through connection, trust, and emotional awareness—they create teams that are not only more engaged but also more productive.    KEY TAKEAWAYS: Traditional engagement surveys are outdated. Pulse surveys give faster, more actionable insights. Managers must create space for genuine human connection, especially in hybrid or remote teams. Accountability matters, and leaders who ignore feedback are unlikely to receive it again.    WHAT I LOVE MOST…Mark reframes leadership around a simple but overlooked truth: people’s feelings fuel their performance. I love his reminder that when leaders invest in genuine care and connection, they unlock a new depth of commitment and energy.   Running Time: 26:27   Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Mark Online: LinkedIn Website   Mark’s Book:  The Power of Employee Well-Being: Move Beyond Engagement to Build Flourishing Teams
Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I’m joined by Vanessa Druscat. Vanessa is an associate professor at the Peter T. Paul College of Business and Economics at the University of New Hampshire. As an internationally recognized leadership and team performance expert, she advises leaders and teams at over a dozen Fortune 500 and Fortune Global 500 companies. She has a new book out called The Emotionally Intelligent Team.   THIS EPISODE IS PERFECT FOR…anybody who wants to unlock stronger collaboration, cohesion, and performance in their organizations by building emotionally intelligent teams.   TODAY’S MAIN MESSAGE…teams don’t thrive just because the right people are in the room. They thrive when leaders create the conditions for connection, trust, and continuous improvement. In this conversation, Vanessa Druskat shares what decades of research reveal about emotionally intelligent teams and discusses how to transform a group of individuals into a high-performing, collaborative team.    KEY TAKEAWAYS… Teams perform better when leaders address core emotional needs like belonging and recognition. High-performing teams take time to really know one another, beyond just titles and roles. Every voice matters and innovation often comes from unexpected perspectives. Leaders don’t need to have all the answers but they do need to ask the right questions and listen.   WHAT I LOVE MOST…Vanessa’s reminder that emotionally intelligent teams aren’t just “nicer” to work in, they’re more effective. Taking time to build connection and belonging is a performance multiplier.   Running Time: 30:57   Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Vanessa Online: LinkedIn Website   Vanessa’s Book: The Emotionally Intelligent Team: Building Collaborative Groups that Outperform the Rest
Welcome to the What's Next! Podcast with Tiffani Bova.     This week, I’m reflecting on a conversation I had a while back with world-famous juggler, Michael Gelb. Michael is the world’s leading authority on the application of genius thinking to personal and organizational development. He is the author of 16 books including How to Think Like Leonardo Da Vinci, Innovate Like Edison and Discover Your Genius. Michael’s books have been translated into 25 languages and have sold more than one million copies.      THIS EPISODE IS PERFECT FOR… anyone and everyone wanting to approach life with genius and mastery.   TODAY’S MAIN MESSAGE… Michael Gelb breaks down how we too can think like innovation master and genius, Leonardo Da Vinci. It is a conceptual roadmap that is sure to change how you approach work and life. Confidence and a desire to find the beauty of truth will change how you approach and learn from failure and continue to feed your curiosity. Moreover, as a world-famous juggler, Michael also shares how we can keep multiple balls in the air ourselves, and how we can solve problems quickly and efficiently.   WHAT I LOVE MOST… Michael’s motto of maintaining the curiosity of a child with the focus of a grown-up.   Running Time: 30:57   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Michael Online: LinkedIn Michael's Website Healing Leader Website
Welcome to the What's Next! Podcast with Tiffani Bova.     This week, I’m reflecting on a conversation I shared with Adam Zeitsiff a while back. Adam is the President  & CEO of Gold’s Gym - one of the world’s most recognizable and iconic brands. Gold’s Gym serves over 3 million people daily with more than 700 locations across 23 different countries on 6 continents. Having previously served as the company’s CIO and SVP of Brand Innovation from 2016-2018, Adam was enticed back to lead the evolution and global resurgence of Gold’s Gym in early 2019. Adam spearheads brand innovation offerings, including AMP by Gold’s Gym, the company’s digital fitness app, as well as a variety of new and innovative fitness concepts.   THIS EPISODE IS PERFECT FOR…anyone looking to build engagement, innovate with purpose, or simply loves Gold’s Gym.   TODAY’S MAIN MESSAGE…it’s all about innovating and looking forward while still staying true to your mission and your identity. Gold’s Gym seeks to extend its brand and keep users and clients engaged. But, how do you keep clients and users engaged? Adam breaks it down and discusses choice, personalization, and community.   WHAT I LOVE MOST…it’s so exciting to talk to someone who is the keeper of such an iconic brand. This chat is all about helping you get strong both personally and professionally!   Running Time: 29:49   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Adam Online: LinkedIn
Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I’m excited to welcome Meredith Schmidt, who recently joined me on my LinkedIn Live show and is my first ever Salesforce guest. She is the EVP and GM of Revenue Cloud. She's responsible for creating products to manage the product-to-cash lifecycle and end-to-end revenue management.    THIS EPISODE IS PERFECT FOR…business leaders and anyone trying to align customer experience with financial results.   TODAY’S MAIN MESSAGE…running a business today means balancing growth with customer trust. Meredith Schmidt shares how her career leading revenue operations at Salesforce shaped her belief that finance isn’t just about numbers, it’s about enabling great customer experiences. From simplifying processes to removing friction, she explains why financial leaders have to think like customer champions if they want to drive sustainable success.   KEY TAKEAWAYS: Simplifying processes creates trust and unlocks growth. Strong revenue operations require alignment across sales, finance, and customer success. The best leaders make complexity feel simple for employees and for customers.   WHAT I LOVE MOST… Meredith’s perspective that finance can be a driver of customer loyalty, not just a back-office function. By putting the customer at the center of revenue decisions, she shows how leaders can fuel both trust and growth.   Running Time: 26:03   Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Meredith Online: LinkedIn
Welcome to the What's Next! Podcast with Tiffani Bova.     This week, I’m reflecting on a conversation I shared with Ron Tite a while back. Ron is a best-selling author, entrepreneur, speaker and investor. He has been an award-winning advertising writer and Creative Director for some of the world’s most respected brands. He is Founder and CEO of Church+State, an agency that unifies content and advertising for global brands and media companies. He has written for television, a children’s book, a hit play and an award-winning comedy book. He was the Executive Producer & Host of the award-winning comedy show, Monkey Toast and now hosts the podcast The Coup.     THIS EPISODE IS PERFECT FOR…brands looking for unique ways to build trust and talk about your purpose in an authentic and focused way.    TODAY’S MAIN MESSAGE…Ron gives us his insightful and humorous take on building brands. He talks about using humor and creativity to deliver insight, investing your time and creative energy in the “original.” Every brand and organization should have a belief that goes beyond product; a belief that provides purpose. Once you have that, you must do something actionable that reinforces that purpose, and if that purpose is truly sincere and essential to your brand, it will be worth talking about....So, talk about it!    WHAT I LOVE MOST…Ron talks about seizing the attention of customers and employees by staying curious, staying passionate, and building that authentic trust with a twist of humor.   Running Time: 30:57   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Ron Online: LinkedIn YouTube   Ron’s Books:  Everyone's An Artist (or At Least They Should Be) Think. Do. Say.
Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I’m joined by Dr. Klaus Kleinfeld, who is the only leader to have successfully served as CEO of two Fortune 500 giants on different continents: Alcoa in the US and Siemens in Germany. With a nearly forty-year career spanning multiple industries, from established businesses to tech startups, he has advised US presidents and global leaders across Europe, Asia, and the Middle East. As the founder of K2 Elevation, he invests in North American and European tech and biotech firms. And he also has a book out called Leading to Thrive.    THIS EPISODE IS PERFECT FOR…anyone who wants to become a more effective leader, whether you’re running a global enterprise, leading a small team, or gearing up to start your own business.   TODAY’S MAIN MESSAGE…it’s easy to think leadership is about having all the answers but Klaus Kleinfeld would say say it’s really about curiosity, connection, and energy management. Drawing on decades of experience, Klaus shares actionable insights for leading with clarity and intent in any business environment.   KEY TAKEAWAYS… Klaus encourages leaders to see fear as “false expectations appearing real” and dissect it before it holds you back. Getting frontline insights directly from customers can help to avoid losing critical information in translation. The goal should be to build high-performance teams where the whole is greater than the sum of its parts.   WHAT I LOVE MOST…Klaus’s reminder that great leadership isn’t about titles or politics, it’s about investing your energy where it matters most, staying connected to the people you serve, and never losing sight of your purpose.   Running Time: 27:25   Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Klaus Online: Website LinkedIn   Klaus’ Book: Leading to Thrive: Mastering Strategies for Sustainable Success in Business and Life
Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I’m joined by John Maxwell, someone who truly needs no introduction in the world of leadership. For over five decades, John has been teaching, writing, and inspiring leaders around the world. From his 5 Levels of Leadership to his 100+ books translated into 50 languages, he has shaped how millions think about what it means to lead well. But what I most admire about John, outside of the fact that he's a great guy, is that he doesn't just talk about leadership, he lives it. Whether working with Fortune 500 CEOs, young entrepreneurs or communities in need, he believes leadership is about one thing: adding value to others.   THIS EPISODE IS PERFECT FOR…anyone who wants to be more intentional in their growth as a leader. Whether you’re a CEO, founder, people manager, or just stepping into leadership, this episode is a must-listen.   TODAY’S MAIN MESSAGE…being put into a leadership position doesn’t always mean you’ve been prepared to lead. In this candid conversation, John explains why too many leaders are handed bigger roles without the support or mentoring they need to succeed and how to change that. We discuss what makes leadership truly effective, the importance of intentional growth, and how to build a stronger leadership bench within your organization. If you’re thinking about how to make sure your leadership legacy includes more than just your own success, John’s wisdom will stick with you.   KEY TAKEAWAYS… Great leaders invest in their people, not just themselves. Consistency is the secret to long-term success and it compounds over time. Don’t waste energy trying to fix your weaknesses. Instead, double down on your strengths. If you don’t have a mentor, create one through books, podcasts, or intentional practice.   WHAT I LOVE MOST…John’s reminder that leadership isn’t about “me first” but about adding value to others. It’s not your journey alone.    Running Time: 30:13    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find John Online: Website LinkedIn Instagram  
Welcome to the What's Next! Podcast with Tiffani Bova.  This week, I have one of my dear friends joining us. Tasha Eurich is an organizational psychologist, leadership researcher and bestselling author known for her ability to blend science and real-world insight. Her TED Talks have garnered over 10 million views. She has been named one of the world's top three most influential coaches, the Changemaker of the Decade, and one of the top 30 Emerging Management Thinkers by Thinkers50. Her latest book, Shatterproof, combines cutting-edge research with a powerful personal narrative to offer a transformative roadmap for navigating uncertainty and building true mental toughness. THIS EPISODE IS PERFECT FOR…leaders, professionals, and high achievers who are pushing themselves to keep going in a chaotic world and wondering why it’s not working anymore. TODAY’S MAIN MESSAGE…we’ve been taught to push harder when things get tough, but what if that’s not the solution? In this conversation, Tasha returns to the podcast to discuss why traditional resilience practices may no longer be sufficient. Drawing on new research from her book Shatterproof, she introduces a powerful roadmap for navigating constant chaos without burning out. If you’ve ever hit your “resilience ceiling” or felt stuck in hustle culture with nothing to show for it, this conversation will help you reframe how to thrive without self-gaslighting or grinding yourself into the ground. KEY TAKEAWAYS… Why “grit gaslighting” is holding many high performers back What the “resilience ceiling” is and how to know when you’ve hit it The difference between pushing through and truly becoming shatterproof Three core human needs that must be met in order to thrive WHAT I LOVE MOST…Tasha’s insight that “resilient people push through while ignoring their needs, but shatterproof people harness their challenges to meet them.” That reframing is a game-changer. Running Time: 29:16 Subscribe on iTunes  Find Tiffani Online: LinkedIn Facebook X   Find Tasha Online: LinkedIn Instagram YouTube Tasha’s Book:  Shatterproof: How to Thrive in a World of Constant Chaos (And Why Resilience Alone Isn’t Enough) Resilience Quiz: https://resilience-quiz.com/
Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m eager to revisit a conversation with Kara Swisher. Kara is the co-founder and editor-at-large of Recode, producer and host of the Recode Decode and Pivot podcasts, and co-executive producer of the Code Conference series. She also has a special series on MSNBC called Revolution on the impact of technology on work, society, and more. Kara is a contributing opinion writer for the New York Times and the author of “aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web.”     THIS EPISODE IS PERFECT FOR…anyone who wants to hear a no-holds-barred conversation about the state of Silicon Valley, what the next generation of Unicorns might look like and what VCs want, what they need, and what they should be paying attention to.    TODAY’S MAIN MESSAGE…Kara discusses the role of AI and automation moving forward and the onus that will be placed on employees to reskill. In this new job market, creativity and problem-solving will be more important than ever before. Kara rounds out this episode with what trust looks like in the new tech economy, the role of regulators moving forward, and the importance of ethical thinking in new technologies in an industry that is facing a crisis of privacy.   WHAT I LOVE MOST…Kara is out having the tough conversations, fighting the good fight every day and staying engaged and aware as technology evolves in our society.   Running Time: 27:38   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Kara Online: Facebook Instagram X    Kara’s Podcast:  Recode Decode
Welcome to the What's Next! Podcast with Tiffani Bova.    I'm thrilled to have two guests with me this week. The first is Adam Brotman. He is the co-founder and co-CEO of the strategic consultancy Forum3. He was the inaugural Chief Digital Officer at Starbucks, where he played a pivotal role in launching the company's renowned mobile payment and loyalty platform. His leadership extended to strategic roles at J. Crew, MOD Pizza and Ruby Tuesday, showcasing his expertise in digital transformation and consumer engagement. We're also joined by Andy Sack, who is the co-founder and co-CEO of Forum3. He brings more than 20 years of entrepreneurial and investment experience in high tech and finance to this role. As the founder and managing partner of Keen Capital, he focused on blockchain ventures. In addition, he is a former advisor to Microsoft CEO Satya Nadella. Andy’s successful track record includes leading tech stars in Seattle and selling multiple technology companies to giants such as Microsoft and the New York Times Digital.    THIS EPISODE IS PERFECT FOR… anyone trying to figure out how AI will impact their work and business.   TODAY’S MAIN MESSAGE…the pace of AI advancement is exponential, as most of us have seen firsthand. AI isn’t just about driving efficiency or cutting costs but about reimagining how businesses operate, how decisions are made, and how leadership itself evolves. In this conversation, Adam and Andy share how the rise of agentic AI will impact every layer of a business and why ignoring it isn’t an option.   KEY TAKEAWAYS… Being “AI-first” means rethinking decision-making, not just speeding it up. The best AI playbooks involve experimentation, not perfection. The most effective leaders of this day and age will learn to manage both people and AI.   WHAT I LOVE MOST… I love the reminder that this shift isn’t just about technology, it’s about leadership. Being future-ready means embracing experimentation, staying curious, and helping your teams navigate change with clarity and responsibility.   Running Time: 32:11   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Andy Online: LinkedIn    Find Adam Online: LinkedIn    Adam and Andy’s Podcast AI First with Adam and Andy   Adam and Andy’s Book: AI First: The Playbook for a Future-Proof Business and Brand
Welcome to the What's Next! Podcast with Tiffani Bova.    I'm super excited to welcome Matt Dixon to the show. He is a Founding Partner at DCM Insights, a global training and advisory firm, and a leading expert in business development and client experience. He's a frequent contributor to HBR and an author of bestselling books, including The Effortless Experience, The Jolt Effect, and his most famous, The Challenger Sale which was a #1 Amazon and Wall Street Journal bestseller. We crossed paths in the CEB Gartner days and I’m just thrilled to have him back here today to talk about a new book he co-authored, The Activator Advantage.    THIS EPISODE IS PERFECT FOR…leaders, consultants, and business developers looking to stand out in a more competitive market.   TODAY’S MAIN MESSAGE…strong client relationships and quality work used to be enough to maintain loyalty, but not anymore. As buying behaviors shift and competition increases, leaders need a new approach. Matt shares what sets today’s top rainmakers apart: they’re not just experts, they’re activators—people who proactively offer insights, open doors, and create value long before the deal is signed.    KEY TAKEAWAYS… Great work alone no longer guarantees client loyalty. Activators are winning by being proactive connectors, not passive experts. Trusted advisors often box out colleagues and limit firm-wide growth. Internal collaboration makes client relationships more resilient.   WHAT I LOVE MOST…Matt’s insight that rainmakers of the past relied on reputation but today’s leaders build trust by sharing value before the sale even starts.   Running Time: 28:00    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Matt Online: LinkedIn   Matt’s Book: The Activator Advantage: What Today's Rainmakers Do Differently  
Welcome to the What's Next! Podcast with Tiffani Bova.    This week, we hear from Steve Lucas. Steve is a seasoned executive with nearly 30 years of experience in enterprise software leadership. As the CEO of Boomi, he spearheads efforts to connect the world through a transformative technology platform. Previously, he was the CEO of Marketo and iCIMS. At Marketo, he transformed the company's sales, marketing, and product strategies, culminating in its 2018 acquisition by Adobe. At iCIMS, he introduced the Talent Cloud, enabling 40% of the Fortune 100 to hire millions of employees annually. Earlier roles included senior executive positions at Adobe, SAP, Salesforce, and BusinessObjects.    THIS EPISODE IS PERFECT FOR…business leaders navigating digital transformation, especially those eager to understand how AI will reshape organizations.   TODAY’S MAIN MESSAGE…it’s easy to get swept up in the hype around AI, but what does transformation actually look like in practice? Steve explores the dramatic shift AI is bringing to enterprise software, from the rise of AI agents to the decline of traditional user interfaces. He shares how businesses can prepare for an agentic future where success will depend on collaboration between humans and AI.   KEY TAKEAWAYS: Human resistance to change is often about trust and not capability AI won’t replace humans but augment them (if we allow it) Leaders should focus less on tools and more on the business outcomes they unlock   WHAT I LOVE MOST…Steve’s reminder that in a world full of hype and disruption, trust is still the currency that matters most. No matter how powerful AI becomes, if people don’t trust it or the companies using it, it won’t deliver value.   Running Time: 28:44    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Steve Online: LinkedIn   Steve’s Book: Digital Impact: The Human Element of AI-Driven Transformation  
Welcome to the What's Next! podcast with Tiffani Bova.     This week, I’m reflecting on a conversation I had with Diane Hamilton. Diane is a nationally syndicated radio host, award-winning speaker, author, and educator. She is the MBA Program Chair at the Forbes School of Business and has a Ph.D. in Business Management. She is the creator of the Curiosity Code Index and the author of 4 books.    THIS EPISODE IS PERFECT FOR…if you have the desire to increase your desire to learn and become more curious in both your personal and professional lives, this episode is for you.    TODAY’S MAIN MESSAGE…how do we measure the “soft stuff?” How do we encourage, reward, and quantify the benefits of curiosity? Why is it that innovators throughout history–Einstein, Edison, Jobs–point to their curiosity as their most important contribution? Are you getting curious yet? In today’s episode, Dr. Diane Hamilton helps us answer these questions and explains why it is so vital that we stoke the flames of our own curiosity. She also shares with us her groundbreaking research and what exactly the F.A.T.E. of curiosity can tell us.    WHAT I LOVE MOST…I was fascinated by this whole concept of curiosity and how we can become more curious as leaders, as contributors, and as innovators. The soft stuff is so important to our success, not only as a company but for the people we lead and manage as well.    Running time: 33:30     Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Dr. Hamilton Online: LinkedIn    Dr. Hamilton’s Book:  Cracking the Curiosity Code
Welcome to the What's Next! Podcast with Tiffani Bova.    This week I welcomed Bob Goodson to the show. Bob is President and Founder of Quid, a Silicon Valley–based company whose AI models are used by a third of the Fortune 50. Before starting Quid, he was the first employee at Yelp, where he played a role in the genesis of the like button and observed firsthand the rise of the social media industry. He also served a two-year term on WEF’s Global Future Council for Artificial Intelligence & Robotics.   THIS EPISODE IS PERFECT FOR…business leaders, product designers, and marketers curious about how digital behaviors shape innovation and strategy.   TODAY’S MAIN MESSAGE…have you ever thought about how the like button was created and how it ended up shaping the internet? Bob takes us behind the scenes of that pivotal innovation and reflects on what it means for how we build products, connect with customers, and navigate a world being reshaped by AI. This conversation is part tech history, part strategic lens into where we’re headed next.   KEY TAKEAWAYS: Innovation often starts with messy, unpredictable experimentation AI is already influencing strategy if you let it be your thought partner Agency is a crucial component to consider in the age of AI   WHAT I LOVE MOST… Bob’s insight that true agency, the human ability to take initiative and shape change, is something AI can’t replicate. It’s a powerful reminder of our value in an increasingly automated world.   Running Time: 30:08    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Bob Online: LinkedIn Website   Bob’s Book:  Like: The Button That Changed the World          
Welcome to the What's Next! Podcast with Tiffani Bova.    I’m excited to welcome Kevin Evers to the show. He is a Senior Editor at Harvard Business Review. He's written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. But what he is here to talk about today is his new book called There's Nothing Like This: The Strategic Genius of Taylor Swift.    THIS EPISODE IS PERFECT FOR…anyone (fan or not) who is curious about how bold creative decisions can shape brand success.    TODAY’S MAIN MESSAGE…Taylor Swift has undeniably built one of the most successful music careers of all time. But beyond the musical talent, she’s also a business mastermind. In this episode, Kevin unpacks how she’s built a brand so distinctive that it operates in a category of one. From rethinking product launches to redefining customer loyalty, her approach is a case study in aligning brand, audience, and experience.    KEY TAKEAWAYS: Longevity comes from bold, well-timed reinvention. Fan obsession is a growth strategy, not just a marketing strategy. You can’t fake authenticity; your audience will notice. Strategic shifts should follow your creative instincts, not the market’s expectations. Treat every product launch like an unforgettable experience.   WHAT I LOVE MOST…Kevin’s insight that Taylor Swift’s best strategies are rooted in her art, not the boardroom. Staying creatively true has become her business advantage.   Running Time: 28:46    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Kevin Online: LinkedIn Instagram   Kevin’s Book: There's Nothing Like This: The Strategic Genius of Taylor Swift
Welcome to the What's Next! podcast with Tiffani Bova.     This week, I’m looking back on a conversation I had with Emily Chang. Emily is a San Francisco-based anchor and an executive producer of “Bloomberg Technology.” Before joining Bloomberg in 2010, Chang served as an international correspondent for CNN in Beijing and London, as well as a reporter at KNSD, NBC’s affiliate in San Diego. While at KNSD, she won five regional Emmy Awards. She is also the author of Brotopia: Breaking Up the Boys' Club of Silicon Valley, which investigates and examines sexism and gender inequality in the tech industry.      THIS EPISODE IS PERFECT FOR…leaders, peers, and business owners who create professional environments and who want to foster more diverse and inclusive environments that thrive.   TODAY’S MAIN MESSAGE…Emily talks about her book Brotopia and shares small but brilliant ways to make sure you’re actively creating a diverse working environment that is inclusive and diverse in thought. It’s our responsibility as leaders, peers, and business owners to make sure that those around us feel that they are listened to, they are heard, and that they have the opportunity to share their stories.   WHAT I LOVE  MOST…it doesn’t take a lot to create a more diverse and inclusive environment, and Emily teaches us how small things can make a massive impact.   Running time: 33:39   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Emily Online: LinkedIn Instagram X   Emily on Bloomberg:  www.bloombergmedia.com   Emily’s Book:  Brotopia
Welcome to the What's Next! Podcast with Tiffani Bova.    I have the pleasure of welcoming Dr. Eric Cole to the show today. He has a really unique perspective, helping people understand how the principles of cybersecurity and problem-solving can be applied to personal and professional growth. His career has advanced him from a professional hacker for the CIA to commissioner on cybersecurity for the 44th president of the United States to currently advising companies and teaching professionals on how to implement security measures that serve as a business enabler. His eighth book, Cyber Crisis, debuted as number one on the Wall Street Journal's bestseller list.   THIS EPISODE IS PERFECT FOR…anyone looking to strengthen their digital security measures.   TODAY’S MAIN MESSAGE…we all know cybersecurity is important, but we often underestimate how these principles can enhance our decision-making, relationships, and leadership. Dr. Eric Cole shows us how adopting a hacker’s mindset can help us spot blind spots before they become problems.    KEY TAKEAWAYS: Friendly hackers can expose your weaknesses before adversaries do. Good user hygiene is more effective than relying only on technology. Pausing before reacting can prevent regret.  Privacy will be the biggest concern (and opportunity) in the AI era.    WHAT I LOVE MOST…Dr. Cole’s reminder that slowing down, asking questions, and being intentional can protect not just your data, but your relationships and reputation too.   Running Time: 25:30    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Eric Online: LinkedIn   Eric’s Book: Cyber Crisis: Protecting Your Business from Real Threats in the Virtual World
Navigating the Growth Dilemma with Ryan Hamilton   Welcome to the What's Next! Podcast with Tiffani Bova.    I’m thrilled to welcome Ryan Hamilton to the show this week. Ryan is an associate professor of marketing at Emory University's Goizueta Business School. He has consulted on branding with Walmart, FedEx, Home Depot, Caterpillar, ConAgra, Cigna, Visa, and Ipsos, among others, and has been a keynote speaker. He cohosts a podcast, called The Intuitive Customer, which applies the insights of behavioral science to customer experience. He has produced lecture series on both marketing and human decision making for The Great Courses. He is the co-author of a new book, The Growth Dilemma.    THIS EPISODE IS PERFECT FOR…anyone navigating brand growth and customer strategy decisions across evolving markets and customer segments.   TODAY’S MAIN MESSAGE…growth is a natural goal for businesses, but attracting new customers can unintentionally alienate the ones you already have. Ryan calls this the growth dilemma. As you expand your customer base, you risk creating conflicts between different groups of customers, conflicts that can undermine your success. Ryan outlines four kinds of customer conflict and how businesses can better anticipate and manage them before making big moves.   KEY TAKEAWAYS: Growth can backfire if you don’t manage customer conflicts Start by maximizing value from existing customers before chasing new ones The four common conflict types are functional, brand image, user identity, and ideological   WHAT I LOVE MOST…Ryan’s insight that brands often chase new customers without realizing the conflicts it creates, when the gold might already be in their existing customer base.   Running Time: 27:02    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Ryan Online: LinkedIn   Ryan & Annie’s Book: The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I’m eager to replay a conversation with Hal Gregersen. Hal is Executive Director of the MIT Leadership Center and Senior Lecturer at the MIT Sloan School of Management. His book, Questions Are the Answer, builds on 200+ interviews with renowned business, technology, education, government, social enterprise, and artistic leaders. Ranked one of the world’s 25 most influential management thinkers by Thinkers50, and winner of the 2017 Distinguished Achievement Award for leadership, Hal regularly delivers inspirational keynote speeches, motivational executive seminars and transformational coaching experiences. He has co-authored ten books and is the author of more than 50 articles, book chapters, and cases on leading innovation and change (with more than 10,000 citations by other scholars). His research has been highlighted in global media such as BBC, CNN, The Economist, Fast Company, Financial Times, Forbes, Fortune, The New York Times, and The Wall Street Journal. He is also the founder of  The 4-24 Project, an initiative dedicated to rekindling the provocative power of asking the right questions in adults so they can pass this crucial creativity skill onto the next generation.     THIS EPISODE IS PERFECT FOR… anyone who wants to get better and rekindle his or her curiosity!   TODAY’S MAIN MESSAGE… Hal teaches us all about asking questions and really listening to the answers. Are you stopping and reflecting on how many and what kinds of questions you ask? Are you getting and acting on good feedback? Hal helps us pause and take a moment to rediscover our child-like curiosity and move forward as better leaders, better employees, and better humans!   WHAT I LOVE MOST… Hal’s 24-hour question audit. We all should be doing this!   Running time: 36:02   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Hal Online: LinkedIn X    Hal’s Website:  halgregersen.com   Hal’s Book:  Questions Are the Answer
loading
Comments