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The Snoball Effect

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The Snoball Effect includes 2 separate series:

1. Local Business Series - We help one small business boost their marketing over 3 months.

2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.

You know those marketing tips that are easier said than done? We go do them in real life.

We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.

We'll see if it works out.

We'll use our network to attract business professionals to provide insights and aid our marketing efforts.

Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.

For our first season, we're growing a barber shop with plans to hire 2 new barbers.

We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.

We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.

16 Episodes
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Send us a Text Message.In this incredible episode of The Snoball Effect | Marketing Playbook, we were lucky enough to sit down with the dynamic Melissa Rosenthal, former Global VP of Creative at BuzzFeed and innovative leader at Cheddar and ClickUp. Melissa shares her journey from ground-floor roles at disruptive companies to becoming a chief architect of brand and creative strategies that have influenced the media and tech industries.Our discussion dives into the art of De-risking Contrarian...
Send us a Text Message.Personal Branding for Marketers: During the episode, Marketing Leader & Consultant Will Crowley emphasizes the crucial role of personal branding in a marketer's career. He articulates the necessity for marketers to develop and refine their personal stories, especially when positioning themselves within the competitive job market. Will stresses that effectively communicating one's skills and career aspirations through a compelling narrative can greatly influence prof...
Send us a Text Message.In this episode of The Snoball Effect podcast, Tricia Drake, a professional EOS Implementer from EOS Worldwide, delves deep into the transformative power of Entrepreneurial Operating Systems (EOS) and how they can significantly boost business growth and productivity.Reach out to Tricia on LinkedIn or via email tricia.drake@eosworldwide.comTricia begins by sharing a compelling personal story, from her early entrepreneurial ventures to overcoming personal challenges such ...
Send us a Text Message.In this episode of the Snoball Effect podcast, host Todd Jensen welcomes Joe Marhamati for an insightful conversation about the power of radical authenticity in business. Joe delves into the significance of having a mission that truly matters and how being genuine can inspire and drive success. Highlighting several companies, Joe shares examples of organizations that have thrived by staying true to their core values and purpose, setting a compelling tone for the discuss...
Send us a Text Message.Explore the future of solar energy with Addison Houston, the entrepreneur behind FaithFunFuture!, a consultancy dedicated to innovative solar solutions. Addison shares his personal story, entrepreneurial journey, and the mission behind FaithFunFuture! and other green projects.In our quickfire "Start and Stop" segment, Addison provides practical tips for staying innovative, implementing effective GTM strategies, enabling successful appointment setting solutions, being cu...
Send us a Text Message.In this thrilling season finale of The Snoball Effect Podcast, we dive deep into the journey and results of The Snoball Effect and Studio Z, a local barbershop that has been at the center of our first season.Join us as we unveil the outcomes of their Snoball referral campaign, highlighting the successes and lessons learned. Todd allows us to get nostalgic, revisiting our most memorable and challenging moments throughout the season. From unexpected twists to heartwarming...
Send us a Text Message.Chris Milone, the Chief Marketing Officer (CMO) at Best Egg, recently joined The Snoball Effect to talk about how to achieve authentic business growth. Best Egg was recently highlighted as one of the Top 3 Companies to Watch by Best Company (now Snoball) for its exceptional focus on customers, as evident in its investment allocation, level of employee training, and positive customer ratings.Podcast HighlightsWith over 20 years of experience in marketing and growing FinT...
Send us a Text Message.The Snoball crew tackles the tech question as it relates to small businesses: if you were a small business, which tech would you need to grow?Introducing The Snoball Stack — a tech stack with everything from energy drinks and photography setup tips to professional SEO services and AI video tools. The crew worked hard to reach out to tech and service companies far and wide to get deals for Studio Z. This resulted in:- @filmlaab : a film collective with an offer for free ...
Send us a Text Message.In a recent episode of the WOMM podcast, Adam Sidorczuk, founder of Sido Digital, shared his insights about SEO marketing. Podcast HighlightsAdam, a marketing and SEO expert, explores key topics such as optimizing site speed, crafting targeted content, and navigating the red flags when choosing an SEO partner. Improve Your Site SpeedIn-depth technical SEO involves tools and experience for proper analysis. However, Adam recommends taking action on one aspect of...
Send us a Text Message.On this episode, we are joined by representatives from each department at Snoball to see what they can do to help Studio Z within their respective disciplines. We finally find out what Landon Taylor, our CEO, actually does here at Snoball (hint: we’re still not totally sure).We had Tori Barrington (Marketing), Benson Cluff (Dev), Caleb Moore (HR), Landon Taylor (CEO), Alex Knight (Sales), and Christian Jones (Operations) come on the pod to represent their departments to...
Send us a Text Message.On this episode, Zaxter, Jake, and TJ join The Snoball Effect gang to review what we’ve been up to, approve the marketing plan that we’ve put together, and kickoff the execution stage of this season.We’re excited to get the ball rolling with referrals, reviews, and video testimonials for Studio Z. And we’ll see which of our dumb supplemental marketing ideas win approval from Z and his team.Follow and chime in on LinkedIn.Do you know a small business that would love to g...
Send us a Text Message.On this special episode of The Snoball Effect podcast, Kory Stevens joins Zaxter Cook in the barber chair to talk about Studio Z, entrepreneurship, and mental wellness.Kory shares incredible awesome ideas on how to differentiate the Studio Z product and improve their customer experience. He also gives Z advice on how to balance family life and happiness with his growing business.Follow and chime in on LinkedIn.Do you know a small business that would love to get the snow...
Send us a Text Message.In a recent episode of the WOMM podcast, Dorit Baxter, the CMO of Connect America, shared valuable insights on marketing and leadership. Connect America was featured on our 2023 Companies to Watch list for its continued enhancement in digital health and focus on expert senior leadership. With a wealth of experience, Dorit offers practical advice, shedding light on the creation of internal advocates, the significance of trusting marketing teams, and the art of reduc...
Send us a Text Message.Levi Lindsay, CMO at Shyft, joins us in this very special episode — the Snoball team tries their hardest to dissolve any semblance of marketing expertise by pitching the dumbest and most audacious marketing strategies they can come up with.Levi is kind enough to roll with the punches, offer improvements, and ultimately rate our ideas for Studio Z's barbershop.This is one for fans of puns, alliteration, and loud laughter.Follow and chime in on LinkedIn.Do you know ...
Send us a Text Message.The Snoball gang discusses our unique marketing funnel that focuses on customer relationships FIRST — Todd explains why he believes the traditional marketing funnel is bass-ackwards.We also talk about Studio Z's big ass-pirations.It's a big ass episode — trust us.Follow and chime in on LinkedIn.Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on...
Send us a Text Message.The Snoball team brainstorms ways to 2x customers and revenue in a 3-month timeline. Here are a few things they came up with: Referrals programs: We will use Snoball to automate Studio Z's referral outreach. This will also lead to reviews and video testimonials for Zaxter's business, which we'll then leverage for better SEO presence. They'll also suggest an in-shop referrals program "win this swag if you refer a friend" type of thing.Social strategy: Z's audience i...
Send us a Text Message.The Snoball team meets with Studio Z to learn their business goals, opportunities for growth, and potential obstacles in our 3-month journey to help them grow.Zaxter (Founder of Studio Z) describes his mission to become a one-stop shop for men who care and details his dream of creating a "middle class country club."Additionally, Christian barely remembers the definition of ARR and Chad finds new ways to sound like he belongs on the podcast.Follow and chime in on LinkedI...
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