ChiroSphere

Chiropractic care isn't just for humans! Dr. Ray Foxworth welcomes Dr. Rachel Wendt, Executive Director of the Kentucky Association of Chiropractors, to explore the evolving world of animal chiropractic. Drawing from her experience working on legislation in Colorado and Kentucky, Rachel explains how state laws differ, what certification involves, and why collaboration with veterinarians matters. They also discuss liability, education requirements, professional advocacy, and the growing interest in animal chiropractic. Whether you're considering additional training or simply curious about this area of the profession, discover the opportunities, challenges, and important questions shaping its future.

What happens when life forces you to step away from the practice you've worked so hard to build? Dr. Ruth Mannschreck joins Dr. Ray Foxworth to share how a family crisis transformed her approach to practice management. Drawing on her dentistry experience, she shares practical strategies chiropractors can use to hire for soft skills, build effective onboarding systems, develop employees, and create a culture that retains high-performing team members. Discover why cross-training, meaningful growth conversations, and turning core values into everyday behaviors can help create a stronger practice that doesn't depend on its owner for everything.

Are your Facebook and Google ads actually bringing patients into your practice—or just generating clicks? Ad strategist Neil Shoney joins Kristi Hudson on Chirosphere to break down smarter chiropractic advertising, from choosing the right offer and platform to retargeting, video, ad budgets, and campaign optimization. Learn which metrics matter, why high-intent traffic can make a difference, and how to connect your marketing investment to real patient acquisition and long-term practice growth.

Chiropractic may be facing one of its biggest opportunities to influence American healthcare. Brandon Hoffman joins Dr. Ray Foxworth to discuss the MAHA Chiropractic Hub, progress on Medicare policy, expanding access to care, and the growing importance of professional unity. They also explore how chiropractors can get involved in advocacy and help strengthen the profession's voice for the future.

What separates thriving chiropractic practices from those that struggle? Dr. Ray Foxworth sits down with Dr. Corey Malnikof, founder of Palmer Care Group and author of The $4 Sandwich, to discuss the leadership principles behind building exceptional teams and sustainable practices. From company culture and hiring to KPIs, mindset, and developing future leaders, this conversation offers practical strategies to strengthen your team, improve performance, and create long-term practice success.