The BedBuzz

86 Episodes

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Bruce “Rooster” Lundeen – Friendship, Sales & the Road to Success

2026-11-0656:47

This week on The BedBuzz, we welcome longtime mattress industry veteran, Sleep City owner, and one of our longtime friends, Bruce “Rooster” Lundeen! From the early days of Mattress Firm to becoming one of the company's first million-dollar salespeople and eventually building his own mattress business, Bruce shares an incredible journey filled with laughs, lessons, and lifelong friendships. In this episode: Bruce's journey from Mattress Firm to owning Sleep CityRemembering the legendary Brian ...

The Power of Planning with Charlie Roberts

2026-10-2339:56

What separates people who achieve their goals from those who simply hope for success? According to Charlie Roberts, it all starts with having a plan and, more importantly, working that plan! In this episode of The BedBuzz Podcast, we welcome back Charlie Roberts, one of the driving forces behind the planning principles that helped build Mattress Firm. With decades of leadership experience at Marriott and Mattress Firm, Charlie shares the lessons, strategies, and personal stories that shaped h...

Meet Your New Sales Coach: ChatGPT

2026-10-0927:07

What if you had a personal sales coach in your pocket that was available anytime you wanted to practice? In this episode of The BedBuzz Podcast, we put ChatGPT to work as a personal sales coach and test it live! We take on real situations every mattress salesperson faces, including how to respond to “We’re just looking,” asking better discovery questions, handling “We need to think about it,” uncovering the real objection, and knowing when to stop talking and listen. We also put ourselves thr...

Undercover at Mattress Firm: Maurice Edwards’ Incredible Story

2026-09-2501:03:52

This week we sit down with longtime Mattress Firm leader Maurice Edwards, now with Katapult, for one of our most entertaining conversations yet. Maurice started at Mattress Firm at just 17 years old and eventually worked his way up to Senior Vice President of Enterprise Risk Management. Along the way, he built a career filled with leadership lessons and some unbelievable loss prevention stories. Maurice takes us behind the scenes of going undercover in Mattress Firm warehouses, investigating ...

Avocado’s Mark DesJardin: Entrepreneurship, Innovation & the Future of Sleep

2026-09-1157:47

In this episode of The BedBuzz Podcast, we sit down with Mark DesJardin, Director of Business Development for Avocado Green Brands. Mark’s path into the mattress industry is anything but ordinary. From selling shoes and launching startups to racing bicycles, building a cycling app, and helping develop equipment that powered the bed-in-a-box boom, Mark has seen the business from almost every angle. We talk about entrepreneurship, leadership, innovation, recruiting, health and wellness, natural...

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