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The Illumify Game Changer

The Illumify Game Changer
Author: Marianne Gobeil
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The Illumify Game Changer podcast takes you on the leader’s journey. It’s hosted by Marianne Gobeil, Founder and CEO of Illumify Inc., an internationally award-winning expert on expressing high impact leadership who has over 25 years of experience working with C-suite executives and other leaders around the world.
In this podcast, you accompany one person, Jonathan Hill, as he answers each of the 57 questions essential to illuminating a meaningful change and being able to ignite it. This is your front row seat to his journey from, in his own words, “not a leader” to a leader with a big vision. It’s for those committed to igniting meaningful change in their organizations, communities, and the world at large.
In this podcast, you accompany one person, Jonathan Hill, as he answers each of the 57 questions essential to illuminating a meaningful change and being able to ignite it. This is your front row seat to his journey from, in his own words, “not a leader” to a leader with a big vision. It’s for those committed to igniting meaningful change in their organizations, communities, and the world at large.
31 Episodes
Reverse
In this episode, we begin the leader’s journey by meeting Jonathan who, upon agreeing to play the Game Changer publicly through this podcast, cautioned me “I’m not a leader”. As you listen, you may hear him reveal otherwise -- whether he recognizes it yet, or not.
1:54: Discovery of language
3:00: Love for Europe begins
10:38: Urgent need to talk about Europe
15:00: The state of the world
23:00: What does the word “leader” evoke?
28:35: Expectations of the Illumify Game Changer
36:21: Do you see yourself as a leader?
43:00: “I do feel I have things to say and want to say them.”
58:00: Stories are not enough. We need to put our bodies on the line.
1:14:37: The word vision has gone missing.
1:19:50: Vision is vital to igniting change.
Produced by NOVA
Jonathan begins his leader’s journey by first denying that he is in fact a leader. But in this minisode from Episode 1, he soon reveals that there are causes dear to his heart, and that he “has things to say.”
Listen to the full episode here: https://illumifyinc.com/podcast/01-the-leaders-journey-begins-part-1/
Produced by NOVA
In this episode, we explore the power of vision and storytelling in leadership, diving deep into the pursuit of truth. Jonathan examines how leaders balance looking forward with honoring the past, and how authenticity, competition, and dignity shape the path to meaningful change.
00:37 Distinction between visionary and storyteller
11:19 “The pursuit of truth matters”.
27:07 Communicating a vision of the future in current times
31:45 The importance of pursuing the truth
41:11 Vision versus agenda
47:01 “Human rights sit on the idea of the soul”.
47:40 “Every child is born with a sacred dignity that can never be taken away.”
54:13 Do you hear yourself when you speak?
57:56 Why do you see a social setting as a competition?
01:05:08 Friendship is almost the absence of competition
01:13:11 A unique voice
Produced by NOVA
Jonathan and Marianne explore the foundations beneath human rights—the sacred dignity and soul inherent in every child. In this minisode, they reflect on the limits of language, the role of faith and metaphor, and the profound truth that grounds our shared humanity.
Listen to the full episode here: 01. The Leader's Journey Begins, Part 2
Produced by NOVA
Now the Game Changer begins. This is the first in the Illuminate phase of the questions, each of which surfaces insights to illuminate the change most meaningful to you. This first question is a loaded one, deliberately.
00:59: Reference Cards: Illumify Definition & Guidelines for Play
09:00: Listening with your heart instead of your head
15:00: Who are the lost?
16:32: The first Illuminate question
18:58: Feeling small and insignificant
25:52: Is significance visible or invisible?
34:21: Struggling to see own significance
35:16: Culture’s impact on significance
39:30: Modesty as control mechanism
41:46: Is it possible you’re a natural winner?
45:24: “Inequality is antithetical to everything I believe in.”
50:28: “We need a new political vision that restores and revives a true idea of equality.”
52:58: “At some point the world calls you and tells you what you need to do.”
55:54: Waiting versus knowing what is meaningful to you
1:01:09: The desire to serve the community runs deep
1:09:38: What scenario would make you significant?
1:17:35: Seeing the contradictions with your significance
1:18:22: The difficulty in seeing yourself as significant
1:19:31: “Significant change takes significant leadership.”
1:21:28: You can illumify on two levels.
1:25:59: “A vital aspect of the good life is trying to be better than we were yesterday.”
1:26:25: What happens after pursuit of excellence is achieved?
1:35:04: “The pursuit of excellence in itself is a virtue.”
Produced by NOVA
Igniting significant change takes real leadership. How do you lead if you don’t see that you are significant enough to make this change? In this minisode from Episode 2, Jonathan grapples with his own significance.
Listen to the full episode here: 02. The Leader’s Significance
Produced by NOVA
This episode begins with Jonathan sharing his reflections on the last question where he grappled with the prospect of being significant. This next Illuminate question gets to the heart of him seeing what perhaps only he can see that needs to change. But first he has to wrestle with intolerance and how words can serve the truth.
01:01: Reflections on last card: Significance
09:40: Reading the Reference cards
17:30: The second Illuminate question
20:32: Intolerance as aggressive
23:34: Decisions as an act of intolerance
25:11: Commitment to excellence
32:48: “What triggers me is that we live in a post-truth world”.
34:50: Why isn’t truth in the constitution of democratic societies?
41:30: Is it possible to accomplish this without being significant?
42:55: “It’s the truth inside the words that matters.”
44:58: Words matter, despite what the body language experts say
47:07: You can articulate what you see through your mastery of language.
49:01: Giving people a choice to act or not to act
50:10: “I recognize the anger within me.”
52:00: “Vision is absolutely fundamental. Your starting point. It’s why you exist.”
55:18: The importance of a vision and how it’s articulated
1:03:00: A different awareness of relationship with vision?
1:04:00: “I have things to say, and I want to say them.”
1:06:14: The legitimacy of the European Union
1:08:00: The thread of his vision emerges
1:12:50: What does the word “visionary” mean to you?
1:19:40: “I do want to create a new way of seeing Europe.”
1:21:16: “Politics at its most fundamental level is about the choices we make.”
1:24:45: Recognize your unique capacity to ignite meaningful change.
1:27:00: Truth with a capital T, and how values influence it
1:37:40: Connection as sharing, unified with each other
1:50:14: Does a visionary need to be a mechanic?
1:57:57: Is it an advantage to have multiple voices in your head?
2:07:50: “I often see my own mind with its different voices as a Parliament.”
2:09:58: Consciousness, tea bags and the visionary
2:13:19: We all contain multitudes but do have unity through memory.
2:16:00: Are we able to unify all those voices into a common vision?
2:23:11: The power of conversation to slow things down
2:28:12: Final Answer to Illuminate Question 2
Produced by NOVA
Jonathan has spent a lot of his professional life in the political realm. Perhaps as a result, he sees beyond what politics is now to what it could and should be. In this minisode from Episode 3, he shares his perspective on politics, and discovers that it’s part of what makes him and his leadership distinct.
Listen to the full episode here: Season 1: 03 – The Leader’s Intolerance For What Is Now
Produced by NOVA
This episode focuses on the heart to help point Jonathan to what he cares about that needs to change. He speaks of dignity, wholeness and heartache, all while experiencing a wide range of feelings coming from his heart.
00:58 Illuminate Question 3
05:07 What makes my heart ache is the suffering of children.
08:18 Dignity not always the word in the Constitutions but the digging takes us to sacred dignity.
10:10 In every newborn child, there is a dignity that doesn’t need to be earned. It’s inherent in the spirit, the soul, of the child.
13:22 The word “wholeness” is important here. We can borrow religious language into our secular life.
25:27 Our journey is one of repair. We are walking down that road to character, becoming the better version of ourselves.
31:32 The two ideas of dignity and brokenness can co-exist. I think there is a sanctity in the human soul. It lies below wholeness and sin and is inviolable.
42:40 Even just seeing it, the child suffering produces enough heartache for a lifetime. We carry it around with us.
44:44 The heart also aches because your own idea of the world, what you believe in, is being violated at the same time.
47:34 The book “1984” signals the extinction of humanity, that it could happen.
49:09 We have to understand the power of ideas to mobilize people.
54:08 What’s inspiring about the European Union is that it’s a constant, a permanent, attempt to reconcile all these competing voices. That’s what makes it heroic. Trying to reconcile competing visions of the good life.
59:06 I’ve got things to say and want to say them. What am I waiting for?
1:11:43 Digging together, you feel this is the only thing that matters because of the power of conversation.
1:19:45 Consciousness is the page.
1:27:17 Father Europe vs. Mother Europe
1:37:38 Revival or stagnation?
1:46:02 Final answer
Produced by NOVA
To help identify what change would be meaningful to you, you can look to your heart to see what makes it ache. That’s what Jonathan does in this minisode from Episode 4. And it leads him to capturing it with words that are not usually part of his vocabulary.
Listen to the full episode here: 04. The Leader’s Heartache
Produced by NOVA
In this episode, Jonathan answers the Illuminate question designed to reveal what is most meaningful to him. You could say his answer gets to the heart of the matter. Integrity plays a pivotal role in this conversation, and we see new dimensions of a leader’s vision.
00:58 Reference Card Reading
03:12 Illuminate Question 4
07:11 The heart as tool of discernment and ultimate filter
11:11 Accessing courage
15:53 Renewing our heart to connect, function and act
10:25 Integrity ( wholeness, facing yourself, accountability)
28:00 Necessity for visionary not to have tolerance for anything but the purest of integrity
30:50 Relationship between necessary and intolerable
33:18 The vision represents something new and whole versus woolly and vague
50:00 Great leaders make powerful declarations
55:18 All visions are declarations, painting the big picture of a world that does not exist yet
58:56 Empathy
1:03:56 Do we need to take on the feelings of others?
1:07:34 Final Answer to Illuminate Question 4
Produced by NOVA
As a leader, igniting your vision of change isn’t just a “Wouldn’t it be nice if?”. In this minisode from Episode 5, Jonathan sees that for his vision to be true, it also has to be necessary.
Listen to the full episode here: 05. The Leader’s Integrity
Produced by NOVA
In this episode, Jonathan is prompted to answer the question by listening to his inner wisdom. Within mere seconds, he answers with a powerful declaration of what could be different. The conversation then veers into community, how it’s unified and fragmented, and explores unison and truth. It’s another big conversation. If you listen carefully, you’ll hear Moose, our beloved English corgi, settling in to listen at our feet.
00:00 Illuminate Question 5
02:07 “I know that we could live together better. We have to stand on new ground.”
07:03 While the vision itself must be entirely new, we need to take from our past what we know to be true.
22:30 Ritual gains strength over time.
28:00 More than tradition, there’s this wisdom. We know why it matters.
33:00 A community is unified through its shared memories of the local football club.
37:12 Nottingham City of Rebels: The story of a new vision emerging within the football stadium.
50:54 Concept of “necessary fragmentation”
54:00 Stumbling through life, we pursue wholeness and integrity and accept and understand our fragmentation.
56:00 The idea that we pursue wholeness and integrity
57:00 The moment of surrender when we cannot deny the truth that we now see, and realize that we have been going down the wrong path.
1:04:00 The necessary intolerance of “Never Again” came after surrender.
1:05:00 Unison: how does it fit into your vision?
1:08:40 Unison vs harmony, and the time when we need to silence the Parliament of voices and find unity within ourselves
1:11:58 “We can live differently together.”
1:16:00 “Where we live together as a community, the recognition of our diversity is clearly not enough. Unity is necessary as well.
1:19:00 Democracy’s own ambition makes it fragile.
1:20:44 European Union is trying to reconcile competing visions and ideas of the good life.
1:25:46 What’s on that new ground?
1:32:48 “We need unity around Truth. When we are united in a single vision of why truth matters, then we can pursue it in our own way.”
1:34:10 Final Answer
Produced by NOVA
How does a community unite when its members are fundamentally diverse? In this minisode from Episode 6, Jonathan declares that it’s not just possible; it’s true. Because we know we have lived it before.
Listen to the full episode here: 06. The Leader’s Inner Wisdom
Produced by NOVA
This next question proves challenging – so challenging that at one point Jonathan, the master wordsmith, is at a loss for words. And that’s ok because it reveals a lot about why resistance to change can come from deep within ourselves, even when we know something has to change. Fasten your seatbelt for this one as there are a few sharp curves in the road. But we have a few laughs along the way.
01:12 Reference Cards – why do we repeat, particularly words and phrases?
07:45 Repeating’s role in changing thought and action
11:35 Amplifying
12:55 Two levels of “illumifying” –you and your meaningful change
15:05 Illuminate Question 6
16:55 When we want deep, enduring change across a community, it needs to take root everywhere.
20:53 An idea, a vision, may need time to reach everybody.
24:03 The moment of creation of a vision is much more explosive within the person.
25:12 The visionary’s need to be proactive.
26:30 A story of resistance to change
33:00 What the visionary does
34:48 Everywhere all at once?
41:20 What do YOU see as the opportunity for meaningful change from the perspective of where you stand?
45:55 Struggles to articulate what the opportunity for meaningful change is
54:19 A new understanding of the truth and why it’s so important.
56:20 Could it be some aspect of a truth that is currently invisible to them?
1:00:25 What if there are certain individuals who have the capacity to help the many?
1:06:54 Could you be the visionary shining the light on what needs to change but not the leader igniting it?
1:08:15 Definition of “ignite”
1:11:50 The risks of creating a vision as a group.
1:14:10 Modesty vs superpowers vs gifted
1:22:20 How does being lost for words feel?
1:25:22 “I’ve never been at peace with my silence.”
1:30:00 A story of what emerged while walking his dog
1:35:51 The necessity of being heard, and pain of not being listened to
1:39:40 Good conversations wake you up.
1:41:38 A funny story about death :)
1:46:35 “Know thyself” would be my t-shirt: Katherine
1:47:37 A story illustrating a “David Lynch moment”
1:51:00 The link back to “new ground”.
1:55:30 Where we land
Produced by NOVA
So many organizations launch change from the top—then move on, expecting the rest to follow. But meaningful, lasting change isn’t a one-time announcement or a quick handoff. It requires persistence, patience, and a willingness to face resistance—both from others and from ourselves. When we treat change as a checklist item, it rarely takes root. Real transformation happens only when leaders are able to engage, align and mobilize others to act to ignite the change. That doesn't happen in an instant. Leaders have to be able to express the change so it becomes meaningful enough to others to quell their resistance and evoke them to act.
Where have you seen change initiatives succeed—or stall—for these very reasons?
This episode begins with Jonathan reflecting on why he hit resistance with the last question, delving into pride, nationalism, and the power of emotion to sway. He considers the importance of focused attention and its relationship to meditation. Then he answers the next Illuminate question, diving deeper into what matters to him: the power of language, finding your true voice, and how humans don’t need AI in order to connect with each other.
01:06 Reflections on Card 6
02:00 “Resistance comes from your attachment to your identity. That’s why letting go is so hard.”
04:50 A lot of this is linked to pride. It’s the death star.
08:22 As the evidence stacks up that we were wrong, we double down and shout louder.
13:40 I see more clearly how through our conversation together, we had made our way to a more unified image of what meaningful change is: language and its relationship with truth.
18:16 European Union as a human experiment in our desire and need to reconcile competing values, competing interests, doesn’t deny our national identities. It holds them together.
20:08 The slogan “Unity in Diversity” is brilliant, a brilliant attempt to reconcile the irreconcilable.
26:50 Hammering people with the facts and ignoring the emotion
30:30 Reference Card Reading: focused attention, distraction, getting lost in what matters
40:07 Illuminate Question 7
41:03 “I have something to say.”
43:00 Language’s ability to convey volume, force and fragility
44:50 Why can it be so debilitating for many to use their voice?
49:13 Importance of authenticity
52:46 A story of speaking up
55:56 “I’ve found the courage to accept that language is what I do.”
1:08:45 “Choosing the word that comes next is one of the most human things we do.”
1:12:13 Through language, we get to dig to get a sense of what it means to be human.
1:15:00 “The truth is in the words” has changed me
1:16:35 We have gone down the wrong path in so many ways
1:22:10 If we communicate through AI, what happens to our trust in language?
1:23:15 We tune out to leaders speaking with banalities and platitudes.
1:27:33 Humans don’t need machines to help us connect with each other.
1:31:33 Final Answer
Produced by NOVA
We often believe that facts alone will convince, but lasting change is rarely born in the realm of logic. Brexit was a lesson in what happens when heart and emotion are left out of the conversation. Even the most rational arguments can fall flat if they fail to connect on a human level. The truth is, transformation—personal or collective—requires more than information. It asks us to reach each other, not just with ideas, but with feeling. That’s where real change begins.
Listen to the full episode here: 08. The Leader’s Resistance
This episode goes right to the heart of it, exploring the connection between joy and igniting meaningful change. It’s interesting that Jonathan, a self-described non-believer, is so attuned to the soul.
00:55 Reference Cards: The difference between “I think”, “I believe”, and I know”
05:40 Illuminate Card 8
11:00 There’s joy in being with the crowd. It’s uplifting.
12:35 What does worship mean?
15:25 Joy as an outpouring, going over the limits, uncontained
16:00 Joy as the fuel of the soul
18:40 Digging for dignity, where the human starts, the part that can’t be taken away.
20:55 Feeding vs fueling the soul
22:55 Is it possible to admire one’s self?
25:00 Fully accepting all of one’s self is not easy
29:30 Surviving vs. thriving
35:00 “Come on then” -- A childhood story never told before
40:55 “At some point, fear becomes intolerable.”
45:29 Back to worship… A plea or a provocation?
50:45 Going to a concert is a conscious desire to go beyond your limits.
52:05 “As a non-believer, I am very comfortable saying that worship is healthy and necessary, and fulfilling some deep need that I don’t fully understand.”
55:55. “When we’re radiant, I see it as the soul expanding at that moment and filling the person. At that moment, there’s nothing but the soul.”
58:20 An anecdote of joy walking
1:03:50 Joy is a unique emotion, deeply connected to the soul.
1:04:44 Can we ignite meaningful change without tapping into our soul?
1:11:50 Going back to the source where we refuel ourselves.
1:13:00 What brings you joy? [“A moment of expansion when we become bigger than ourselves.”
1:14:47 Lack of joy in state of survival
1:17:00 Final answer [“We just need to be plugged in again.”]
Produced by NOVA
Sometimes joy isn’t something new—it’s a return to what we’ve left behind, an invitation to remember who we are at our core. In the latest episode of The Illumify Game Changer Podcast, we talk about what it means to “unforget” our joy and reclaim the practices that expand us. The Illumify Game Changer Podcast reveals our award-winning methodology for expressing the leadership that induces others to help ignite meaningful change. Learn more at illumifyinc.com.
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