The Levels

🏥 How to work with us: The Million Dollar PT Practice (Step-by-Step Roadmap): https://youtu.be/1cuu8-CyIhcDownload the free Patient Care Investment Calculator: https://start.therehabceos.com/lm-itc-pcicalc-optin————————————Your patient agrees to treatment.Then money comes up—and the conversation changes.Your coordinator speeds up. Starts overexplaining. Offers every payment option at once. Suddenly, a patient who was ready to move forward needs to “think about it.”The price didn’t change.The delivery did.In this video, Dr. Robbie Woelkers explains how physical therapy clinic owners can train their front office to lead financial conversations with confidence, present the full plan of care, and get every visit booked before the patient leaves.It starts with one habit: say the number, then stop talking.We’ll cover: — Why an untrained checkout can cost your clinic more than a missed evaluation — The two money conversations your front office needs to master — Why the initial phone call should only sell the evaluation — How to present a price without apologizing or offering an unrequested discount — How cash, in-network, and out-of-network conversations differ — The four checks to clear before discussing the plan’s cost — How to uncover concerns that show up as price objections — Why shrinking the therapist’s plan can undermine the patient’s goal — How to present payment options one at a time — What to ask when none of those options works — Why prebooking every visit is part of the patient experience — How an owner’s discomfort with money can shape the entire teamYour front desk doesn’t need to convince patients to want a plan they’ve already agreed to.It needs to help them understand the investment, find a workable payment option, and leave knowing exactly what happens next.Present the plan. Say the number. Give the patient room to respond.————————————Get the free Patient Care Investment Calculator: https://start.therehabceos.com/lm-itc-pcicalc-optinUse it to: — Build a custom plan of care and calculate the total investment — Walk through the four payment options — Support cash, out-of-network, and in-network conversations — Turn the screen around so patients can follow alongYour assignment this week: sit in on one checkout.Listen for what happens immediately after your coordinator presents the price. Do they pause—or keep talking?Start there.Free download.————————————Want the complete operating system for growing your practice?Watch The Million Dollar PT Practice (Step-by-Step Roadmap): https://youtu.be/1cuu8-CyIhc00:00 - Why Patients Hesitate When Money Comes Up 01:23 - What an Untrained Checkout Costs Your Clinic 02:44 - Where Benefits and Plan of Care Fit 04:38 - Are Patients Leaving With Their Full Plan Booked? 05:31 - Payment Options: Stack vs. Ladder 06:56 - The Phone Call: Sell Only the Evaluation 08:36 - Ask Permission Before Discussing Money 10:54 - The Complete PT Practice Operating System 11:48 - The Front Desk’s Job After the Evaluation 12:45 - Four Checks Before You Present the Price 15:07 - What to Do When Patients Hesitate 16:22 - Never Shrink the Therapist’s Plan 18:23 - The Four-Step Payment Ladder 21:34 - Prebook Every Visit Before Patients Leave 24:18 - How Your Team Learns Your Money Habits 26:40 - “My Patients Can’t Afford That” 28:18 - The Complete Patient Registration System 30:30 - Get the Patient Care Investment Calculator

To find out about working together:Opt in, schedule a call with our team, and get access to your 28-day free trial of Practice Legacy Black here: https://freetrial.therehabceos.com/free-trialSo you want your first (or next) seven-figure year in your clinic?Good. Let's build the plan.In this video, Dr. Robbie Woelkers walks you through the exact operating system he used to go from one clinic to three and $1.7M in 18 months before selling, and the same one we now run with 400+ independent PT practices across the country.We'll break down the Three P's of practice growth, More Patients, More PTs, More Profit, and show you how to find the single constraint holding your practice back right now instead of trying to fix everything at once.No fluff. Just the systems, the numbers, and the levers to pull, plus real examples from clinic owners who stopped trading more hours for more growth.You'll learn:- Why clinic owners stall out at $35K a month, at $100K a month, and even past seven figures- The 3 constraints that cap almost every practice, and how to diagnose yours in about 10 minutes- How the CEOS works, the Reach side and the Reputation side, so the practice grows while your hours shrink- Why reimbursement rates are rarely the real reason your margins are thin- How to hire and keep providers in a market where everyone says there aren't anyLet's build a practice that runs without you.Start your 28-day free trial: https://freetrial.therehabceos.com/free-trial

🏥 How to work with us: The Million Dollar PT Practice (Step-by-Step Roadmap):https://youtu.be/1cuu8-CyIhcDownload the free Arrival Anticipation Kit:https://start.therehabceos.com/lm-itc-aakit-optin————————————Your physical therapy clinic’s schedule looks full.But how many of those scheduled evaluations will actually walk through the door?A patient who books an evaluation and never arrives is worth the same as someone who never called: zero. The difference is that you already paid to acquire that patient, your team already earned their trust, and then you lost them somewhere between “yes” and the appointment.Most patients don’t no-show because they suddenly changed their minds.They no-show because doubt returned.Work became busy. Their pain temporarily improved. They weren’t sure where to park. A friend recommended another clinic. The longer the gap between scheduling and arrival, the more room uncertainty has to take over.In this video, Dr. Robbie Woelkers explains how physical therapy clinic owners can close that gap, build patient anticipation, and improve evaluation arrival rates—without buying new software or relying on another generic reminder sequence.We’ll cover:— Why a full schedule can give clinic owners a false sense of security— How to calculate your evaluation arrival rate— Why scheduling and arrival are really the same operational problem— The difference between patient reminders and anticipation— Why new evaluations should be scheduled within 72 hours— How reserved evaluation slots protect your schedule— The six preframes that remove reasons not to come— The four proofs that reinforce a patient’s decision— How to future-pace patients through their arrival— The first 10 minutes that shape the entire patient experience— Why your front office should never burden the patient— What to do when your clinic is already booked weeks in advanceThe moment a patient schedules their evaluation, your job isn’t finished.Your job changes.The time between “scheduled” and “arrived” is your new-patient onboarding. That window determines whether patients arrive excited and confident—or cancel, no-show, and quietly disappear from your schedule.Stop reminding patients to come.Give them a reason to look forward to it.————————————Get the complete Arrival Anticipation Kit:https://start.therehabceos.com/lm-itc-aakit-optinInside, you’ll get:— A calculator showing what your current no-show rate may be costing your clinic— The six pre-frames that remove common reasons patients don’t arrive— The four proofs that strengthen confidence after scheduling— Six patient messages already written and ready to load into your CRMStart with two messages this week: the immediate confirmation and the owner welcome.Two messages. One afternoon. A stronger patient experience before they ever enter your clinic.Free download.————————————Want the complete operating system for growing your practice?Watch The Million Dollar PT Practice (Step-by-Step Roadmap):https://youtu.be/1cuu8-CyIhc00:00 - Why Your Full Schedule May Be Lying to You00:59 - What Patient No-Shows Really Cost Your Clinic02:22 - Where Scheduling and Arrival Fit03:27 - Calculate Your Evaluation Arrival Rate04:20 - Reminders vs. Patient Anticipation05:38 - The 72-Hour Scheduling Rule08:16 - The Complete PT Practice Operating System09:14 - The Patient Doubt Window10:08 - Six Preframes That Prevent No-Shows13:02 - Four Proofs That Build Patient Confidence16:08 - What Patients Remember About Their First Visit17:57 - Never Burden the Patient20:07 - The Onboarding Mistake Dr. Robbie Made21:18 - What If Your Clinic Is Booked for Weeks?22:40 - The New Scheduling and Arrival System23:34 - Get the Arrival Anticipation Kit

🏥 How to work with us: The Million Dollar PT Practice (Step-by-Step Roadmap):https://youtu.be/1cuu8-CyIhcDownload the free Intake Call Toolkit:https://start.therehabceos.com/lm-itc-ickit-optin————————————A patient called one of Dr. Robbie Woelkers’ clinics about her lower-back pain.His front-office coordinator—kind, helpful, and well-liked by patients—asked whether she was sure she needed physical therapy. When the coordinator had back pain, she explained, she went to a chiropractor instead.She nearly sent a patient who was actively asking for help somewhere else.The problem wasn’t laziness, attitude, or effort.The call had no system.Most clinic owners hear a story like this and think they need AI, a better script, or a naturally gifted salesperson answering every call.But AI can collect information without necessarily earning trust. Scripts tell your team what to say without teaching them what to listen for. And relying on a star performer makes your results depend on whoever answers the phone.In this video, Dr. Robbie breaks down a repeatable intake system your team can use to guide patients toward a clear decision—without pressure, feature dumping, or another piece of software.We’ll cover:— The only job an intake call actually has— AI vs. star performers vs. a repeatable system— The three C’s: Call Control, Conversation, and Confidence— The seven-step P.A.T.I.E.N.T. framework— Where most intake calls quietly fall apart— The permission and admission moves that help patients open up— The three levels of questioning: Physical, Participation, and Personal— The D.I.R.T. framework for uncovering why the patient called today— Convincing vs. persuading— Why your team should sell the future, not the features— How to use the framework ethically without pressuring patientsInstead of leading with dry needling, manual therapy, insurance, or available appointment times, your coordinator learns what the patient actually wants—to sleep through the night, return to the golf course, finish a shift without pain, or pick up their grandchild again.That is the difference between processing a caller and helping a person make a decision.Your front office isn’t the problem.The call has no system.————————————Get the complete Intake Call Toolkit:https://start.therehabceos.com/lm-itc-ickit-optinInside, you’ll get:— Every question in the seven-step P.A.T.I.E.N.T. framework— The word-for-word intake script and three-sentence opening— The permission ask, admission move, and D.I.R.T. questions— The Physical, Participation, and Personal dig framework— A scorecard for grading a recorded intake callPull one recorded call this week, grade it with the scorecard, and review it with your coordinator. You’ll see exactly where the conversation breaks down.Free download. No credit card required. Ready to use this week.————————————Want the complete operating system for growing your practice?Watch The Million Dollar PT Practice (Step-by-Step Roadmap):https://www.youtube.com/watch?v=H1iR7O604Jg00:00 - The Call That Nearly Cost the Clinic a Patient01:04 - Why Physical Therapy Should Be Easy to Sell02:02 - What You’ll Learn02:21 - Where Intake Fits in the Patient Journey03:48 - What Percentage of Callers Actually Schedule?04:22 - AI vs. Star Performers vs. a System06:35 - The Real Job of an Intake Call07:59 - The Three C’s of Patient Intake08:59 - How Intake Fits the Full Operating System09:48 - Why Scripts Don’t Create Better Conversations10:30 - The Seven-Step P.A.T.I.E.N.T. Framework14:21 - Where Most Intake Calls Quietly Die15:12 - Step 1: Ask Permission16:01 - Step 2: Make an Admission17:25 - Step 3: Dig Beneath the Symptoms18:25 - Physical, Participation, and Personal Questions19:37 - The D.I.R.T. Question Framework20:30 - The Most Underrated Intake Question21:06 - Building Front-Office Confidence22:25 - Convincing vs. Persuading22:51 - Sell the Future, Not the Features23:53 - The Expensive Assumption Clinic Owners Make25:35 - How to Use the Framework Ethically26:54 - The Three C’s and Seven Steps Recap28:07 - What to Fix Next

🏥 How to work with us: The Million Dollar PT Practice (Step-by-Step Roadmap): • The Million Dollar PT Practice (Step-by-St... Download the Speed-to-Lead Calculator:https://start.therehabceos.com/lm-itc...————————————Your front office calls every new lead back within an hour.They do. They’re proud of it.And they’re still losing most of them.Because between minute five and minute ten, your odds of reaching a new patient fall by five times.Not 5%. Five times.The hour was never the win we thought it was.In this video, Dr. Robbie Woelkers breaks down the numbers behind the five-minute cliff, shows you how to calculate exactly how many new patients your clinic needs every week, and gives you four fixes you can implement without buying more leads, hiring another employee, or adding another piece of software.We’ll cover:— How to calculate the exact number of new patients your clinic needs each week— How your conversion rate reveals where you sit on the five-minute cliff— Why most clinics don’t have a lead problem—they have a speed problem— How faster follow-up can increase evaluations without increasing ad spend— Why “spend” and “blame” are the two wrong doors clinic owners keep walking through— How assigning one person to own new leads can transform your results— The four free fixes you can implement with your front office this week— Why faster follow-up can actually reduce your team’s workload— The two lead-management numbers every clinic should trackYou’ll also see how one multi-location practice increased recorded leads from 27 to 55 and scheduled evaluations from 12 to 22—not because demand suddenly doubled, but because one person became responsible for capturing the demand already coming in.Most clinic owners try to solve low new-patient numbers by spending more on marketing or blaming the front desk.But you can’t hire your way out of a broken notification setting.And you can’t hold your team accountable to a response-time standard you never clearly established or measured.Fix the wiring before you blame the human.————————————Download the free Speed-to-Lead Calculator:https://start.therehabceos.com/lm-itc...Plug in four numbers you already know, calculate what your response time is costing you, and give your team the four-fix implementation checklist.Calculate the number.Find your tier.Fix the process.And start capturing the patients who are already raising their hands.————————————Want the complete operating system for growing your practice?Watch The Million Dollar PT Practice (Step-by-Step Roadmap): • The Million Dollar PT Practice (Step-by-St... 00:00 - The Five-Minute Lead Response Cliff00:34 - Robbie’s Clinic Background01:08 - Case Study: From 27 to 55 Leads01:46 - What You’ll Learn02:18 - The Six Stages of Patient Registration03:56 - Grade Your Clinic’s Response Time04:53 - The Old Way: Spend or Blame06:22 - The New Way: Speed06:56 - Calculate Your Weekly New-Patient Target08:22 - Lead-to-Evaluation Conversion Math10:36 - How the Full Operating System Fits Together12:06 - What the Lead-Response Research Shows12:59 - Understanding the Five-Minute Cliff15:06 - Improve Your Response Time One Tier at a Time16:09 - Fix 1: Assign One Owner to New Leads17:22 - Fix 2: Correct Your Caller ID18:13 - Fix 3: Use the Double Dial18:46 - Fix 4: Measure Response Time and Missed Leads19:38 - Fix the Process Before Blaming the People21:41 - Why Faster Follow-Up Reduces Your Team’s Workload22:29 - Spend, Blame, or Speed23:31 - Your Next Steps and Free Calculator