NewsRamp Marketing, Advertising & PR Podcast
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Stay ahead in the world of marketing with the 'NewsRamp Marketing, Advertising &PR Podcast.' Our episodes feature the latest news and expert insights from NewsRamp.com, covering industry trends, campaign strategies, and PR developments. Stay informed on the tactics and innovations driving the marketing world.
43 Episodes
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On today's episode, we discuss Hashsnap's global expansion plans as Korea's official META media partner, seeking resellers and joint venture partners. CEO Donghyun Lee highlights the company's success in transforming customer experiences into engaging marketing content. We also introduce the Girls L.E.A.P. Business Accelerator Program, a 12-week initiative for women entrepreneurs offering mentorship, workshops, networking, and funding options. Lastly, Modish.Ai announces global expansion with key publishing partnerships and appoints Armando Osuna as VP of Global Sales.
Mango Animate introduces Mango AI, a tool with over 150 pre-designed AI avatars for creating engaging video content. MOSTe and GEMA launch the Inspire to Aspire program, connecting scholars with entertainment marketing professionals. Minivela, a digital shorts joint venture, aims to empower American Latino filmmakers and advertisers with unique content.
In this episode, we discuss the recognition of H. Rao Unnava as the Dean of the Year for 2024 by Poets&Quants. Unnava's transformative leadership at the University of California, Davis Graduate School of Management has led to significant innovations and milestones in graduate business education. We also delve into insights from a consumer survey by Fusion on self-checkout behavior, highlighting the importance of privacy and speed in driving adoption. Additionally, we explore how Amptive, a digital marketing company specializing in the jewelry industry, can help retailers and manufacturers enhance their online presence and sales goals.
Project Luong launches a new website with a focus on collaboration and dynamic architecture. Image Protect, Inc. introduces a predictive AI modeler to enhance targeted marketing campaigns. PRevolution's October issue covers PR topics from AI misfires to political strategies. Elite freelance graphic designer Sasa Bralic offers top-tier design solutions for businesses looking to elevate their brand in a competitive market.
On today's episode, we cover the latest news from Onsite Wellness Group, including the addition of Sarah Snow as Vice President of Marketing and Stone Crandall as Chief Marketing Officer. We also discuss Image Protect, Inc. subsidiary 2CentTexts.com's successful case study with major client Steam Pro, achieving a 10x ROI on advertising dollars. Lastly, we explore drive21's strategic relationship with Van Wagner in the collegiate sports industry to drive revenue growth and create immersive branding experiences.
In this episode, we dive into Silverpush's newly released Holiday Advertising Playbook 2024, which provides valuable insights and data to help brands succeed in the holiday consumer landscape. The playbook emphasizes the importance of exceptional shopping experiences, personalized recommendations, and AI-driven contextual targeting to boost sales. With over half of holiday shoppers influenced by digital ads, Silverpush recommends investing in AI-driven personalization and leveraging data-driven insights to create successful holiday campaigns.
Join us as we celebrate the release of Kathryn Kavicky's debut novel, 'Yellow Bird,' a poignant story of love, loss, and self-discovery. Follow Desiree Dubois O'Conner on her journey through grief, revelations, and the pursuit of finding herself. Available in multiple formats, 'Yellow Bird' can be purchased online and in bookstores nationwide. For more details, contact Kathryn Kavicky or Franklin Publishers.
Goodway Group achieves Meta Media Certification, showcasing their expertise in maximizing media investments and driving client success. With 73 percent of eligible team members certified, Goodway Group is well-positioned to leverage Meta's platforms for greater buying efficiency. Their recent success with Tacori highlights the direct impact of this certification on client outcomes.
Join us in this episode as we dive into the world of brand strategy and design with Ismail Taibouta, the founder of Vendavel, the 'Most Innovative Brand Studio in the Greater London Area 2024.' Learn how Ismail's data-driven insights and creative excellence are setting a new industry standard, and how his book, Crafting Experiences, is making waves in the industry. Discover how Vendavel creates brands that not only look good but deeply connect with their audience through strategic design.
Join us for a special episode covering the highlights of the 2024 Gold Picks Awards Ceremony hosted by the PRSA Colorado Chapter in Denver. Listen in as we celebrate professionals and organizations in public relations, including special award winners like Caroline Campbell and Shawna Seldon McGregor. Discover the next generation of PR professionals from the University of Colorado Boulder and Colorado State University, and learn about the various award categories such as Integrated Communications, Content Marketing, and Media Relations. Hear about the two organizations that received the prestigious Grand Gold Pick for the 'Best of Show' campaign.
Join us in this episode as we celebrate Natasha Panetta of Busy Goddess Marketing Co., the silver award winner in the Marketing Services Category at the 2024 AusMumpreneur Awards. Natasha's dedication to her clients and expertise in marketing strategies, social media management, content creation, and website development have established Busy Goddess Marketing Co. as a trusted partner for businesses seeking to enhance their brand. With over two decades of experience, Natasha's vision is to cultivate a space of connection, prosperity, and authenticity through collaboration.
Join us as we celebrate the expansion of FemFounder.co, a platform dedicated to empowering female entrepreneurs worldwide. Kristin Marquet's innovative approach provides resources, success stories, and a supportive community for women in business. Learn about the Brand Bootcamp workshop and the Ignite PR Program, designed to help entrepreneurs develop impactful branding strategies and gain media exposure. Visit FemFounder.co for more information on how Marquet is making a tangible difference in the lives of female entrepreneurs.
New research from DIRECTV Advertising and Publicis Media shows that 97 percent of consumers prefer long-form content, with viewers having a positive emotional response to it. The study emphasizes the importance of quality and integrity in content, with 62 percent of viewers appreciating brands advertising in long-form content. Additionally, Matthew De Fede achieves a record-breaking home sale in Nutley, New Jersey, selling a property for $1,300,000 through innovative marketing and digital strategies, setting a new standard for luxury real estate in the area.
Avenue Z has partnered with TikTok Shops and Shopify to enhance social commerce and optimize the shopping experience for brands during the holiday season. The collaborations aim to boost revenue and brand reputation by leveraging TikTok's marketing capabilities and Shopify's e-commerce platform. In other news, a new streaming bundle combining Hulu, Disney Plus, and Max content has been launched, offering subscribers popular TV series and upcoming premieres at discounted rates.
Avenue Z announces strategic partnerships with TikTok Shops and Shopify to enhance social commerce for brands during the holiday season. The collaborations aim to optimize the shopping experience, boost revenue, and elevate brand reputation by leveraging TikTok's marketing capabilities and Shopify's e-commerce platform. With TikTok revolutionizing social commerce and Shopify providing a seamless online presence, Avenue Z's partnerships are set to drive revenue and enhance brand reputation in Q4 2024.
Join us on today's episode as we dive into News Direct Corp.'s marketing efforts, focusing on the comprehensive reach it offers to its audience. Discover how the company is highlighting its extensive coverage and ability to connect with a wide range of viewers, positioning itself as a valuable resource for diverse content seekers. Learn more about News Direct's commitment to expanding its reach and engaging with a broader audience through strategic marketing initiatives.
Join us in this episode as we celebrate WebSpero Solutions' recent recognition as the Top React Developers for 2024 by Clutch. Learn about their exceptional expertise in delivering high-quality React development services globally, including custom development, React Native app development, and React UI/UX design. Discover how their proven track record and dedication to creating impactful digital solutions have earned them this prestigious award.
In this episode, we dive into News Direct's innovative in-platform stakeholder collaboration tool, which is being highlighted in their latest marketing campaign. By emphasizing the benefits of this feature, News Direct aims to improve communication and efficiency for users. Tune in to learn more about how this tool can enhance collaboration among stakeholders within the platform.
Today's episode highlights News Direct's in-platform stakeholder collaboration tool, emphasizing its benefits in enhancing communication and efficiency for users. Learn more about how this feature can improve collaboration within the platform by visiting News Direct's website.
Join us for an exciting episode as we discuss the finalists for the 2024 HPRA ¡BRAVO! Awards, the most prestigious honor in multicultural PR and communications. HPRA National President Sonia V. Diaz highlights the growth of the program and the commitment of leading brands and agencies to telling impactful stories. The finalists include campaigns from Aflac, Cerveza Xteca, Converse, McDonald's USA, PepsiCo Hispanic Business Unit, and more, with honorees such as Pedro A. Guerrero, León Krauze, and Monica Bauer. Get ready for the winners to be revealed at HPRA's annual fundraising gala on October 10, 2024, at The Biltmore Hotel in Coral Gables.
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