Marketing vs The World

Are you focusing your digital PR efforts on the right domains, or are you missing the hidden sites that AI actually trusts?In this episode of Marketing vs. the World, I am joined by Sophie Moore, Digital PR Strategy Director at Bottle. We dive deep into the evolving world of digital PR, exploring why traditional editorial coverage is no longer enough and how large language models (LLMs) are changing the search landscape. Sophie shares her insights on the "unattended domains" influencing AI search results, the importance of brand mentions over links, and why collaboration between PR and SEO teams is more critical than ever.What You’ll Discover- The Rise of Unattended Domains: Why up to 60% of the sites cited by AI models in certain sectors aren't traditional editorial outlets, and how to influence these comparison, regulatory, and community platforms.- Attention, Authority, and Accuracy: A practical framework for ensuring your brand is part of the conversation, trusted as a reliable source, and consistently represented across the web.- The New Metrics of PR: Why brand mentions are beginning to outweigh traditional links, and how to measure your digital PR success through share of voice and share of search rather than outdated metrics like AVE.Building a meaningful digital PR strategy in the age of AI requires a shift from simply chasing high-authority links to understanding the broader ecosystem of trust. By focusing on real people, genuine brand authority, and cross-team collaboration, you can future-proof your brand for whatever the search landscape throws at you next.Marketing vs The World is brought to you by Monday Clicks, the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch.Marketing Vs The World is produced by Urban Podcasts.

Are you just using AI to speed up daily tasks, or are you actually transforming your marketing department from the ground up?In this episode of Marketing vs. the World, I sit down with Sneha Mittal, Senior Communications Manager at Philips, to discuss why so many marketing teams are getting AI wrong. Instead of chasing the latest tools or treating AI as a simple shortcut for drafting content, Sneha shares her practical roadmap for moving from "AI activity" to true AI transformation.What You’ll Discover- Problem-First, Not Tool-First: Why you must stop asking which model to use and start identifying the real friction points in your current workflows.- The Power of an AI Buddy: How finding a peer to share micro-learnings, test failures, and practical use cases can dramatically accelerate your team's AI literacy.- A Practical Transformation Roadmap: A step-by-step guide to moving from initial testing to a 90-day pilot, all while keeping data governance and ethics at the forefront.Building a truly AI-transformed marketing department requires taking a step back to redesign your processes around clear business outcomes. By starting small, setting a baseline, and keeping a spirit of experimentation alive, you can shift your team's focus from simply producing more content to making better strategic decisions.Marketing vs The World is brought to you by Monday Clicks, the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch.Marketing Vs The World is produced by Urban Podcasts.

What does it actually take for a UK brand to successfully cross the pond and crack the massive US market?In this episode of Marketing vs. the World, I am joined by Steve Cozzolongo, founder of the US-based e-commerce growth agency Digital Position. We explore the realities of expanding into the United States, from navigating the "Amazon effect" and shifting consumer expectations to understanding the true cost of advertising across the states.What You’ll Discover- Cracking the US Market: Why having a proven concept, a solid contribution margin, and a minimum testing budget of $15,000 are essential before making the leap.- The Power of Creative Content: How social media presence, authentic nano-influencers, and localising your brand's voice can make or break your US launch.- Navigating the AI Shift: Why artificial intelligence is raising the baseline for marketing efficiency, but human touch and native cultural understanding remain irreplaceable.Expanding into the US offers access to over 330 million eager consumers, but it requires more than just turning on Google Ads. By understanding your specific business model, partnering with local strategists, and focusing on authentic creative content, your brand can successfully navigate the highly competitive American landscape.Marketing vs The World is brought to you by Monday Clicks, the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch.Marketing Vs The World is produced by Urban Podcasts.

Could video be the secret weapon your customer journey is missing?In this episode of Marketing vs. the World, I sit down with Lucy Summers, co-founder of Indigo Illusions, to explore how animation and video can transform complex ideas into engaging, easy-to-understand stories. From overcoming the fear of high production costs to navigating the rise of AI in creative work, Lucy shares practical advice on how businesses of all sizes can use video to build trust and reduce friction.What You’ll Discover- Mapping Video to the Customer Journey: Why different stages of the buyer's journey require different types of video, from short awareness clips to in-depth onboarding guides.- The Power of Animation for Complex Ideas: How animation can simplify difficult concepts, evoke emotion, and protect privacy, especially for charities and technical brands.- Creating Video on a Budget: Why you don't need a massive production crew to get started, and how simple, authentic content often outperforms big-budget productions.Whether you are looking to boost your website conversions or simply explain your product more clearly, this conversation will help you see where video fits into your strategy.Marketing vs The World is brought to you by Monday Clicks, the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch.Marketing Vs The World is produced by Urban Podcasts.

What if the secret to dominating the future of search isn't about chasing keywords, but about building a brand that AI simply cannot ignore?In this episode of Marketing vs. the World, I sit down with Hannah Forbes-George, Global Head of Content Marketing at Onclusive. We dive deep into the rapidly evolving world of AI search and Generative Engine Optimisation (GEO). Hannah shares her AI visibility playbook, explaining how brands can move beyond traditional SEO to ensure they are recommended by platforms like ChatGPT, Claude, and Google's AI Overviews.What You’ll Discover- Why AI is Compressing the Buyer Journey: How consumers are getting their answers before they even click a single website link, and what that means for your bottom line.- Earned Media as the New SEO Superpower: Why high-quality PR and authentic brand mentions are now heavily weighted by AI engines, making cross-team collaboration absolutely essential.- Five Metrics to Measure Your AI Visibility: A practical look at how to track your share of voice, average position, and reputation across different LLMs without getting overwhelmed by the data.Building a meaningful presence in AI search requires a unified strategy. By breaking down the silos between SEO, PR, and content marketing, you can create a consistent brand narrative that AI engines trust and recommend for years to come.If you are trying to figure out how to adapt your digital strategy for an AI-first world, this conversation is packed with actionable advice to help you get started.Marketing vs The World is brought to you by Monday Clicks, the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch.Marketing Vs The World is produced by Urban Podcasts.