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The GrowthLoop Podcast is your go-to resource for strategies, insights, and stories to help you fuel sustainable growth for your business and personal career. Whether you're a startup looking to scale or an established company seeking new avenues for expansion, our mission is to provide you with actionable tips and inspiration to propel your growth journey forward. We will dive into the GrowthLoop framework and feature expert interviews, case studies, and actionable advice to help you unlock the full potential of organic growth.
12 Episodes
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Send us a text In this episode of the GrowthLoop Podcast, Corey and Tish welcome Scott Kuffer, co-founder and COO of Nucleus Security, for an honest and energizing conversation about what it really takes to build a company designed to last. Scott shares the story of Nucleus’s accidental origin—how a solution born out of personal frustration became a fast-growing cybersecurity platform by popular demand. Scott explains why Nucleus has always rejected the “blitzscaling” mindset in favor of inte...
Send us a text Selling AI solutions and other innovative technologies isn’t just about showcasing a groundbreaking product—it’s about aligning with the right stakeholders and addressing their distinct motivations. In this episode of GrowthLoop, hosts Corey and Tish sit down with Harry Powell, SVP of Data & AI at Endava, to break down the four essential buyer personas influencing AI adoption: Business Executives – Focused on outcomes and ROIAnalysts – Driven by meaning and insightsEngineer...
Send us a text In the Season 2 premiere of Growth Loop, hosts Corey and Tish dive into the transformative role of AI in driving business and career growth. Joined by guest Andy Nester, a seasoned marketing leader, the episode explores how AI and automation are reshaping traditional growth strategies. Andy shares insights from his two decades in B2B SaaS, emphasizing how tools like AI can enhance efficiency, streamline workflows, and unlock team creativity. Key discussion points include: The G...
Send us a text In this special year-end episode, co-hosts Corey Tomlinson and Tish Looper reflect on their inaugural year of the Growth Loop podcast. They revisit highlights from 2024, including valuable insights from guest contributors like Sandor Kovacs and Sarah Hartland, who discussed themes such as accountability, growth through failure, and humanizing business with AI-driven transformation. The duo also candidly share their personal growth, from overcoming fears to embracing new tools l...
Send us a text In this follow-up episode of GrowthLoop, hosts Corey and Tish welcome back Sandor Kovacs of Run Rhino to delve deeper into the critical role of accountability in leadership. Drawing from nearly three decades of business experience, Sandor explores the concept of being "cause in the matter," emphasizing the power of owning outcomes, whether in professional projects or personal growth. Key topics include: Defining accountability as the sole responsibility for outcomes, irrespect...
Send us a text In this episode of Growth Loop, hosts Corey and Tish welcome back Sandor Kovacs, the founder of Run Rhino, to dive deeper into the topics of leadership, accountability, and integrity. Sandor shares insights from his 28 years of business experience, including a personal transformation where he realized he was not fully stepping into his potential as a leader. He discusses the importance of staying true to one’s values and commitments, revealing how his renewed focus on integrity...
Send us a text The explosion in use of generative AI tools has had a tremendous effect on business operations across many disciplines. Marketing and go-to-market functions have arguably been touched the most. In this episode of Growth Loop, Sarah Hartland, Director of Demand Generation at Endor Labs, joins the conversation. We cover a wide range of topics, including the distinction between demand generation vs. lead generation, how generative AI is changing the field, and some cautionary dis...
Send us a text It's an all-too-common scenario, a promising company hampered by disconnects and dysfunction between its leaders and even between employees and the C-suite. While seemingly insurmountable, the dysfunction is correctable, often leading to even greater levels of success when approached head-on. Learn more about how dysfunction can hamper organizations, the value of executive leadership alignment, and how coaching can help narrow the gap between different groups within the compan...
Send us a text Just like anything else worth the effort, building sustainable growth and success starts with creating a solid foundation. Creating such a foundation requires unfailingly paying attention to the little details, establishing clear goals, fostering team alignment, and embracing change.
Send us a text GrowthLoop is your go-to resource for strategies, insights, and stories to help you fuel sustainable growth for your business and personal career. Whether you're a startup looking to scale or an established company seeking new avenues for expansion, our mission is to provide you with actionable tips and inspiration to propel your growth journey forward. Show hosts Tish Looper and Corey Tomlinson share how they met, their experience working together, and introduce the concept o...
Send us a text In this episode of Growth Loop, hosts Tish and Corey dive into the crucial second part of their discussion on the customer lifecycle, with a special focus on managing feature requests and fostering long-term customer advocacy. Tish shares her insights on why companies must carefully assess customer feature requests through the lens of strategic alignment, urgency, and feasibility. They explore how saying “no” to a customer can be just as important as saying “yes” in maintaining...
Send us a text In this episode of The Growth Loop, Corey and Tish dive into the first of three pillars of the Growth Loop model: lifecycle management and the buyer's journey. They break down essential strategies for understanding the buyer's mindset, from shaping customer experiences to driving long-term loyalty and retention. Corey and Tish explore the key distinctions between the Total Addressable Market (TAM) and the Sellable Addressable Market (SAM), and discuss how identifying the right ...
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