Lighting Matters!

 "No amount of photometric studies is gonna tell you how it's actually gonna perform until you actually see it at 10 o'clock at night." - Rob Reuland  What happens when someone starts taking out trash at 17 and becomes a principal at one of Chicago's leading landscape architecture firms? Rob Reuland from Site Design Group joins hosts Lisa Reed and Avi Mor for a fascinating exploration of how lighting and landscape professionals must collaborate to create truly exceptional spaces. "I couldn't agree more that landscape architecture is so misunderstood," Rob admits early in the conversation. "A lot of people do think it's just about plants, but we do so much more." From hardscape detailing to community engagement to serving as therapists between consultants, the profession demands far more than plant knowledge.  But here's where it gets interesting for lighting professionals. Should the industry push for "lighting architect" status instead of "lighting designer"? Rob's perspective from the licensed landscape architecture world offers compelling insights. The conversation tackles Chicago's disastrous LED streetlight conversion - a $280 million project completed without lighting design input that resulted in harsh, glaring fixtures. "It just drives me crazy that it went LED, but to some 6,000K the brightest white thing you can possibly imagine," Rob reflects. They dive deep into the five principles of responsible outdoor lighting, tree uplighting challenges, and why the new lighting standards focusing on human health rather than foot candles represent a massive shift for the profession.  In This Episode:   (00:00) Rob's early career journey - starting at 17 taking out trash at a Chicago landscape firm, discovering the profession through a greenhouse teacher  (03:16) Understanding landscape architecture beyond plants - hardscape design, stormwater management, community engagement, serving as consultants between design professionals  (06:08) The evolution challenge - how landscapes mature over time, educating clients about day one versus the 2-5 year sweet spot when projects reach potential  (14:08) The four visual professionals concept - architecture, interiors, landscape architecture, and lighting design as essential visual disciplines in construction  (19:25) Professional recognition and licensing - comparing landscape architecture's regulated status with lighting design's lack of formal licensure  (25:11) Health, safety, and welfare impacts - new lighting standards focusing on human circadian rhythms rather than foot candles  (32:08) Chicago's lighting transition disaster - problematic switch from sodium to harsh LED streetlights without proper lighting design input  (35:17) Five principles of responsible outdoor lighting - useful, targeted, low levels, controlled timing, warmer colors to protect wildlife and human health  (42:00) CPTED and spatial quality - crime prevention through environmental design, coordinated lighting and landscape discouraging crime  (47:07) Tree lighting techniques and challenges - lights in trees versus uplighting, importance of mockups, balancing tree health with illumination  Would you be interested in sponsoring our podcast? Reach out to us.   Share your th...

"A 50,000-hour fixture, if it's on 24/7, like in many municipal buildings or hospitals…it won't even last six years." - Anne Kustner-Haser  Anne Kustner Haser, President of AKLD Lighting Design joins hosts Lisa Reed and Avi Mor to tackle the urgent challenge of lighting maintainability in an industry where "lifetime" LEDs often fail within years. Drawing from three decades of experience designing for hospitality, retail, and high-end residential projects, Anne challenges manufacturers' assumptions about fixture longevity while advocating for serviceable components. "How sustainable is a fixture if you throw it away in seven years because you can't maintain it?" she asks, highlighting the disconnect between energy savings and total lifecycle costs.  The conversation delves into practical strategies for project longevity, from remoting drivers to specifying spare fixtures. When a Wisconsin seminary expects lighting to last 65 years while tech companies expect the same from their buildings, how do we design accordingly? Avi, Lisa, and Anne explore maintainability ratings, controls ownership, and stocking strategies that keep spaces illuminated for decades instead of years. For professionals who want lighting that works as long as the spaces they illuminate, this episode offers crucial insights into the industry's looming "tsunami of maintenance."   In This Episode:   (00:00) Introduction to Anne Kustner Haser of AKLD Lighting Design and episode sponsor Lumenpulse  (05:40) Anne's journey into lighting design - from fine arts background to engineering firm experience and starting her own business  (12:55) The concept of maintainability in lighting - moving beyond basic sustainability to address fixture longevity and serviceability  (20:10) Research findings - manufacturer survey results on driver lifespan and maintainability considerations  (25:20) Evolution of lighting fixtures - from replaceable components to integrated systems and the challenges with serviceability  (30:10) The critical importance of lensing, remote drivers, and thinking through maintenance access in various installation scenarios  (37:35) Driver technology challenges - potential improvements with DC input and the need for longer-lasting components  (42:25) Strategies for spare parts - programmed drivers, fixture replacement versus component replacement approaches  (48:39) Real-world challenges with replacement lamps - discontinuation issues and the need for future-proofing specifications  (54:29) Solutions for maintainability - hiring lighting designers, asking the right questions, and understanding lifecycle expectations  (57:42) Lumenpulse sponsor message highlighting their interior lighting solutions with focus on maintainability features  Would you be interested in sponsoring our podcast? Reach out to us.   Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes!    About the show:   Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic cr...

Why are architects who collaborate with lighting designers winning more ambitious clients?  Architect Michael Byrd of Core10 Architecture in St. Louis shares his journey from skeptic to advocate for professional lighting design. "We bought an existing firm and thought we knew everything," he admits. Yet as projects grew more ambitious, his team discovered critical blind spots. A high-end restaurant renovation gone wrong forced them to confront their limitations. Who would have thought dimming LEDs could cause such client distress? The emergency call to lighting designer Lisa Reed saved the project and transformed their approach forever. Through standout examples—a glass-clad bank that glows at night, a 1950s building renovation where lighting changes made immediate impact—Byrd demonstrates how professional lighting elevates both spaces and photography.  The conversation tackles practical challenges lighting professionals face daily: when to bring designers into projects, how to convince cost-conscious developers, and the frustration of maintenance issues when non-matching replacements destroy carefully crafted lighting schemes. For lighting designers seeking to expand their client base, Byrd offers invaluable perspective on making your case to architects. "We're getting better projects, more ambitious clients," he explains, directly attributing this growth to embracing lighting expertise. This episode isn't just informative—it's ammunition for your next client meeting.  In This Episode:   (00:00) Michael Byrd - From failed engineer to architect and his journey into understanding the importance of lighting design  (06:42) The evolution of Michael's firm - From a practical problem-solving practice to embracing lighting design expertise  (10:34) Learning the hard way - How a problematic restaurant project with LED dimming issues led to seeking lighting design expertise  (18:11) Bank renovation success story - How working with a lighting designer created the perfect nighttime glow for a seamless glass building  (20:23) Building renovation impact - How changing lighting fixtures and focus dramatically improved public spaces in a 1950s building  (24:36) Expanding appreciation for lighting design - How architects can learn to value technical design expertise to elevate their projects  (29:45) When to engage lighting designers - Michael's approach to making lighting design part of full services on nearly all projects  (32:53) Making the case to clients - Using visual examples and cost-benefit arguments to demonstrate the value of professional lighting  (39:03) Maintenance challenges - The problems when replacement lamps don't match original specifications and the importance of speaking up  (44:28) Looking toward the future - Issues with early LED failures, control system obsolescence, and the need for better modularity in fixtures  Would you be interested in sponsoring our podcast? Reach out to us.   Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes!    About the show:  Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing indus...

Why are 90% of lighting designers making a critical mistake by not designing the control systems for their projects?  Tune in as Avi Mor and Lisa Reed speak with Brett Andersen and Kenny Schutz of Focus Lighting. What sets them apart? Their innovative business model combining design with procurement expertise. Both Brett and Kenny trace their paths from theatrical lighting to architectural design, revealing how theater's "ultimate deadline" mentality shaped their approach. Focus Lighting's dedicated lighting lab—a 25' x 25' two-story space with seven line sets—serves as their testing ground, where Brett insists: "Seeing is believing." The episode, sponsored by Lumen Pulse, underscores why lighting designers must control system specification rather than leaving it to engineers who "call their favorite rep."   Later the discussion shifts to procurement challenges and the heavy responsibilities involved. Kenny warns designers considering this path that "your motivation has to be in the right place." Memorable project stories abound. Kenny recalls positioning lights beneath a T-Rex skeleton, while Brett shares how his park design transformed disconnected Dallas neighborhoods into vibrant community spaces. Could lighting design be the most influential but overlooked factor in architectural success? The episode closes with reflections on IALD membership and Brett's deceptively simple advice: pick up a fixture every day. Their parting wisdom? Lighting matters—not just aesthetically, but in how we experience our built environment.   In This Episode:   (00:00) Kenny and Brett's career journeys - from theater backgrounds to architectural lighting design  (13:51) Connecting with students and promoting lighting design to theater program graduates  (17:28) Memorable projects - Kenny's dinosaur exhibit lighting and Brett's transformative park design  (25:06) Lighting's impact on architecture - the power of well-designed lighting to shape experiences  (29:02) The importance of mock-ups and testing - how Focus Lighting's lab accelerates design learning  (34:23) Focus Lighting's project management approach - design implementation and technical expertise  (40:32) Control systems design - the critical importance of lighting designers owning the control specification  (47:47) Supply-side considerations - balancing product specification with responsibility for installation  (56:12) Final advice - having a fixture in hand every day and ensuring the right motivation for design work  (58:03) IALD membership discussion and the future of the lighting design profession  Would you be interested in sponsoring our podcast? Reach out to us.   Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes!   About the show:   Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.    Resources: 

How did the Smithsonian cut lighting energy usage by 80% while actually improving visibility and preservation?  Tune in as Avi Mor and Lisa Reed speak with Scott Rosenfeld, lighting designer at the Smithsonian American Art Museum and Renwick Gallery. Scott shares his 30-year journey from theater lighting to museum environments, revealing how he "handcrafts" light for 5,000 luminaires across 125,000 square feet. We explore the critical intersection of technology and artistry, as Scott details how he's reduced energy consumption by 80% while improving quality through innovative LED implementations and sophisticated control systems.  The discussion delves into the profound impact of thoughtful lighting design on museum experiences, from commissioning challenges to long-term maintenance. Scott has even collaborated with the Department of Energy, and explains the integration of lighting with IT infrastructure, and introduces the iPOP framework for understanding visitor experiences. Lighting shapes human perception, emotional responses, and accessibility—revealing that  lighting truly matters in creating meaningful environments for diverse audiences.  In This Episode:   (00:00) Introduction to Scott Rosenfeld, lighting designer at the Smithsonian American Art Museum and Renwick Gallery  (11:17) Handcrafted lighting - Scott's philosophy on serving the material with precisely focused light and creating dynamic museum experiences  (14:40) The architecture of museum lighting - managing 5,000 luminaires, color tuning capabilities, and strategic angle placement  (17:32) Commissioning challenges - control systems, manufacturer inconsistencies, and the imperative of on-site adjustments, Scott's unique perspective after 30 years at the Smithsonian and collaborations with DOE  (23:30) Real-time lighting design excellence - the critical importance of hands-on focusing and the power of physical adjustments  (30:14) Designing for diverse visual abilities, reducing consumption from five watts to under one watt per square foot while improving quality  (35:21) The convergence of lighting and IT - managing complex Bluetooth BLE systems with seven-day, 24-hour support requirements  (46:31) Intuitive control interface design - balancing user simplicity with backend complexity and avoiding generic implementations, inhabiting spaces mentally and physically to create meaningful lighting experiences  (54:00) The iPOP framework - understanding how visitors approach museums through Ideas, People, Objects and Physical experiences  (58:25) Scott’s favorite podcast recommendation - Design Matters  Would you be interested in sponsoring our podcast? Reach out to us.   Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes!    About the show:  Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.   Resources: Design Matters Podcast  ...

What makes lighting designers "psychotically passionate" about their work when they're constantly battling value engineering?  In this episode, Avi Mor and Lisa Reed speak with Katherine Stekr, CLD, IALD, MIES, EDAC, LEED AP BD+C, Founder + Principal, STEK Design. Their conversation explores the unique position of lighting designers as visual professionals alongside architects, interior designers, and landscape architects. Katherine shares her journey from architectural engineering student to establishing her own firm, emphasizing how lighting's psychological impact requires designers to expertly translate abstract concepts into tangible experiences for clients.   The discussion delves into industry challenges including procurement complexities, value engineering struggles, and the critical need for stronger professional advocacy. All three lighting professionals debate practical strategies for maintaining design integrity through budget constraints and substitution attempts. The episode culminates with powerful reflections on lighting's profound ability to transform spaces and influence human wellbeing, reinforcing why lighting designers must stand united as essential contributors to the built environment.  In This Episode:   (00:00) Katherine Stekr's journey - from University of Colorado to starting her own design firm after 16+ years in the industry  (08:52) Lighting designers as visual professionals - examining our unique role alongside architects, interior designers, and landscape architects  (12:23) The psychological impact of lighting - discussing how lighting affects human behavior beyond mere aesthetics  (21:20) The procurement challenges - navigating the complex path from specification to installation and advocating for quality, professional advocacy - exploring how IALD and other organizations can better elevate the lighting design profession  (34:44) Design excellence vs. client service - debating whether clients choose lighting designers for their portfolio or service approach  (37:49) Practical strategies for budget control - methods lighting designers use to maintain design integrity during value engineering  (48:23) Standing firm on professional standards - discussing the importance of unified industry positions on submittals and substitutions  (53:26) Payment challenges in the industry - examining "pay when paid" issues and alternative approaches  (56:08) The power of lighting - concluding with reflections on the profound impact lighting has on human experience and wellbeing  Would you be interested in sponsoring our podcast? Reach out to us.   Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes!    About the show:   Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.    Resources:  katherine@stekdesignco.com  www.ste...

Have you ever wondered how the vibrant and competitive architectural landscape of Dubai influences global lighting design trends? Discover the secrets from Lisa Reed's experience at the Light Middle East Conference!  In this episode, Avi Mor and Lisa Reed dive deep into the world of lighting design, sparked by Lisa's recent trip to the Light Middle East Conference in Dubai. Lisa shares her observations about the global lighting design community, highlighting a consistent theme of restraint and intentionality in design. The discussion centers on advocacy for the lighting design profession, and Avi and Lisa brainstorm creative approaches to help people understand the crucial role of lighting designers, from potential outreach at home improvement stores to emphasizing the emotional and functional impact of thoughtful illumination. They discuss the profession's unique position of balancing technical precision with artistic creativity.   In This Episode:    (00:00) Lisa shares her transformative experience at the Dubai Light Middle East Conference, highlighting international connections and the universal design principle of lighting restraint  (05:19) The complex world of lighting design awards, project submissions, and the intricate balance between technical specifications and creative vision  (15:07) Strategies for promoting lighting design as a crucial professional service, the need to communicate the profession's value beyond technical jargon  (24:47) How lighting design transcends mere illumination, focusing on creating emotional experiences and improving human well-being in various spaces  (28:00) Advocating for lighting design in various contexts, community outreach, importance of lighting design in diverse settings, from high-end homes to low-income housing  (39:22) Community and Future Vision, Avi and Lisa invite listeners to engage, support, and spread awareness about the critical role of lighting design in creating meaningful spaces  Would you be interested in sponsoring our podcast? Reach out to us.   Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes!  About the show:   Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.    Resources: Light Middle East 2025 Conference Highlights  Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/  Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w  Lisa Reed  https://www.linkedin.com/in/lisa-j-reed-b198154/   Reed Burkett Lighting Design http://w...

How does the lighting industry foster a unique sense of community, and what lessons can we learn from its collaborative environment despite competition?  In this episode, Avi Mor and Lisa Reed welcome lighting designer and podcast host Rachel Fitzgerald CLD, LC, IALD, IES, LEED AP BD+C. Rachel shares her 21-year journey through the lighting design world - from childhood curiosity about architecture to a degree in architectural engineering, Rachel’s path is driven by both passion and expertise. Avi, Lisa and Rachel delve into the rapid evolution of the industry, where technology and diverse projects continually reshape the landscape. Rachel emphasizes the importance of budget transparency and open communication for project success. There is also a delicate balance between creativity and technical expertise, often at the heart of the designer’s role. Lastly, Rachel offers valuable insights on maintaining work-life balance, particularly through her “Whelmed” podcast, advocating for self-care in an increasingly competitive and demanding field.  In This Episode:   (00:00) Rachel Fitzgerald shares her journey into lighting design, reflecting on the evolving industry and the importance of embracing change and learning from each project  (09:58) Budget transparency, detailed pricing, and open communication  (14:23) The challenges lighting designers face in a growing industry, maintaining camaraderie and advocating for value  (21:20) Fostering community in the lighting industry, work-life balance through the Whelmed podcast  (27:42) Being overwhelmed, balancing life and stress   (32:29) The “art and science” of lighting, living in the middle of the two, balancing creative and technical in construction  (42:55) Closing thoughts, dynamic evolution and growth in our industry, the promise of 2025, and the importance of adaptability and engagement  Like and subscribe to hear all of our informative upcoming episodes!  About the show:   Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.    Resources: Rachel Fitzgerald LinkedIn  https://www.linkedin.com/in/rachel-fitzgerald-44901839/  Stantec https://www.stantec.com/en/services/lighting-design  Whelmed Podcast https://www.whelmedpodcast.com/  Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/  Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w  Lisa Reed  https://www.linkedin.com/in/lisa-j-reed-b198154/   R...

In this episode, Avi Mor and Lisa Reed chat with Giulio Pedota, IALD, LC, LEED AP,  and Principal at Schuler Shook. Giulio shares his fascinating journey from computer programming in Venezuela to becoming a renowned figure in architectural lighting design. Giulio, Avi and Lisa discuss the unique blend of art and technology required in lighting design. From the irreplaceable expertise of skilled designers vs. software-generated visualizations, to the importance of real-world mock-ups, a collaborative relationship between architects and lighting designers is key to achieving aesthetic and functional goals. Giulio feels a great optimism about the future of the industry, particularly with advancements in LED technology and DALI controls. Tune in to hear insights on the transformative power of lighting design in enriching human experiences within architectural environments.  In This Episode:    (00:00) Giulio’s path to the lighting industry  (11:15) Observing lighting in real-world contexts, the intricate balance between architectural visualization tools and the practical expertise  (16:34) Lighting design expertise, mock-ups to address challenges such as light distribution and shadows, design software, the complex interplay between art and science in the field  (29:00) Pushing architectural boundaries with lighting, collaborations with leading architectural firms to overcome technical challenges and enhance spaces, ensuring that lighting complements rather than competes with architectural elements  (34:00) Innovative solutions for technical and mechanical challenges, human-centric design, the Pompidou  (42:05) Architecture that accounts for lighting design, growing recognition of lighting designers' transformative impact  (48:10) Optimistic outlook on the future of lighting design innovations  Like and subscribe to hear all of our informative upcoming episodes!    About the show:   Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.    Resources:  Giulio Pedota LinkedIn  https://www.linkedin.com/in/giulio-pedota-iald-lc-leed-ap-95056b5/  Schuler Shook  http://schulershook.com/  Gary Steffe Lighting Design  https://www.gsld.net/index.html  Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/  Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w  Lisa Reed  https://www.linkedin.com/in/lisa-j-reed-b198154/ <...

In this episode, Avi Mor and Lisa Reed have a captivating discussion with Richard Wyton of Louvers International. As a veteran of the lighting industry, Richard shares his expansive career journey, along with perspectives on the evolution of lighting design. Can passion and historical knowledge help drive innovation within the field? The discussion covers the rise of LED technology, which has increased competition but often at the expense of quality. Design quality must be balanced with cost considerations, particularly in an industry where passion for creating and maintaining high-quality lighting solutions remains paramount. The conversation also delves into the complexities of lighting maintenance and the role of historical understanding in informing modern design. Richard advocates for a thoughtful approach that integrates environmental considerations and supports long-lasting, effective lighting systems.   In This Episode:   (03:00) Richard's journey through the lighting industry, from trainee to leadership roles, his passion for the American lifestyle, and current role with Lubbers International  (08:42) Evolution of lighting industry, challenges in selling decorative lighting, quality and passion in professionals  (14:17) The Shift Towards LED Lighting, facing competition and challenges with LED technology, maintenance and global sourcing  (19:32) Understanding product design, creating in-house maintenance, financial credibility, and the transformative power of lighting controls in commercial and industrial projects  (29:00) Understanding historical fixtures, avoiding over-lighting, and balancing lighting needs with environmental considerations  (39:52) Passion in design –  successful products, with a focus on sustainable methods, improving communication, spreading awareness  Like and subscribe to hear all of our informative upcoming episodes!    About the show:   Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.    Resources: Louvers International  www.louversintl.com   Richard Wyton  https://www.linkedin.com/in/richard-wyton-mies-iald-aee-061a81b/  Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/  Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w  Lisa Reed  https://www.linkedin.com/in/lisa-j-reed-b198154/   Reed Burkett Lighting Design, Inc. http://www.rbldi.com  Avraham Mor 

Curious about how modern lighting design blends technological advancements with historical elements? Discover how the St. Louis Arch's evolving lighting designs tell a story of innovation and tradition in our latest episode. Avi Mor and Lisa Reed celebrate nearing 500 followers of the Lighting Matters podcast, and reflect on our unexpected path. Tune in to hear personal stories and insights from significant presentations, such as the presentation given at the ASLA National Conference. As we dig into the evolution of lighting technology, we spotlight fascinating projects like the 25-year history of lighting upgrades to the St. Louis Arch, and the transformation of the Chicago Post Office with LED upgrades. We also discuss the essential role of collaborative advocacy in the industry. Your feedback is invaluable, and we invite you to share your thoughts on LinkedIn, join the conversation, and help us shine a light on the dynamic world of lighting design. In This Episode:  (00:00) Lighting Matters podcast - reflecting on the journey, presentations at 2024 conferences, the St. Louis Gateway Arch, and technological advancements through the years (13:54) DALI vs. Ecosystem, DALI lighting control standard's benefits, cost-effectiveness, and evolution in the industry, discussed at the recent summit for broader adoption (18:10) Language and terminology updates & clarification (23:58) Standardized certification for lighting products, DMX vs DALI 2, third-party certification, common issues, ease of installation, scheduling challenges (41:07) Integration of LED lighting control, evolution of lighting technology from metal halide to LED, maintaining design aesthetic in iconic buildings, and advocating for recognition of lighting designers (46:37) Lighting Advocacy and Collaboration - Lisa and Avi discuss advocating for each other, the value of feedback, and gratitude for listeners. Like and subscribe to hear all of our informative upcoming episodes! About the show:  Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design. Resources:ASLA Conference IALD Enlighten America Conference DALI North America Summit Lighting Matters Podcast Linkedin  https://www.linkedin.com/company/lighting-matters-podcast/ Lighting Matters Podcast YouTube Channel

How did Brittany Lynch's unique upbringing under Montana's starry skies shape her passion for sustainable lighting design and advocacy against light pollution?  In this episode, hosts Avi Mor and Lisa Reed welcome Brittany Lynch, Assoc. IALD, LC, and Senior Designer II for Clanton & Associates. Brittany shares her transformative journey from a child fascinated by architecture and stargazing to a dedicated advocate for quality lighting.    By focusing on environmentally conscious lighting practices, Brittany aims to unite communities around the shared goal of reducing light pollution. She offers insights into the importance of effective communication with the public and local governments, ensuring that technical criteria are understood and embraced by diverse communities. Brittany addresses the conflicting demands of stakeholders like police and retail businesses, and her stories reveal the ongoing struggle to update outdated lighting ordinances and the need for quality solutions aligned with dark sky principles. Though there are still many challenges, Brittany paints a hopeful future where thoughtful lighting design not only enhances our environments but also preserves the night sky for generations to come.   In This Episode:   (00:00) Introduction of Brittany Lynch, her path to lighting design from the open spaces of Montana  (14:13) Five principles for responsible outdoor lighting  (18:14) Surprising survey responses, lighting needs and perceptions from stakeholders   (23:19) Residential lighting codes and solutions   (27:34) Lighting zone regulations and standards   (34:12) Advocacy in lighting design, partnering for improvements, emergency vehicle lighting  (39:30) The unifying passion for lighting, can Netflix do a special on lighting? (46:12) Maximizing downlighting for dark skies  (49:00) Looking forward with positivity - changing ordinances, fighting light pollution  Like and subscribe to hear all of our informative upcoming episodes!  About the show:   Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.  Resources: Brittany Lynch LinkedIn Clanton Associates Lisa Reed LinkedIn Avraham Mor LinkedIn Reed Burkett Lighting Design Morlights Thank you to our sponsor Bartco Lighting 

In this episode, hosts Avi Mor and Lisa Reed share their personal career journeys and insights. Avi Mor, founder of Mor Lights, and Lisa Reed, Principal and CEO of Reed Burkett Lighting Design, explore how Avi’s theatrical background informs his innovative approaches in architectural settings. Avi and Lisa discuss the challenges and triumphs of their industry, highlighting the importance of passion, advocacy, and technical precision in creating lighting solutions that resonate emotionally and functionally.   Avi shares his enthusiasm for problem-solving and design defense, particularly in advocating for cost-effective solutions like DALI lighting controls. Lisa, on the other hand, is driven by creating spaces that inspire and excite people, such as the impactful Pillars of the Valley installation. Together, they tackle industry frustrations, including extended payment schedules and pricing transparency, while advocating for independent, unbiased advice in lighting design. The episode wraps up with a call to appreciate the transformative power of lighting in everyday experiences. In This Episode:   (00:00) Avi Mor's journey from high school theater to founding Mor Lights. How theatrical training influences architectural lighting design, emphasizing the shared principles and unique insights gained from both fields.  (10:50) Lisa Reed's transition from aspiring architect to a leader in architectural lighting design. Her story reflects the blend of art and science in her work, alongside personal growth and professional challenges.  (20:06) Passion and excitement in lighting design, showcasing projects like the Pillars of the Valley installation. Client interests and the role of advocacy in effective design solutions. Fixing issues, DALI controls.  (29:47) Challenges in the AEC industry, particularly around payment schedules and pricing transparency. Strategies such as Acquisition Services are discussed to manage these issues and improve project execution.  (41:33) Small businesses in lighting, working to improve the industry. Pet peeves. The importance of lighting in everyday experiences.  Like and subscribe to hear all of our informative upcoming episodes!  About the show:   Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.    Resources: Lisa Reed LinkedIn Avraham Mor LinkedIn Reed Burkett Lighting Design Morlights  

What are the hidden secrets behind the successful collaboration and mentorship in the lighting design industry?  In this episode, hosts Lisa Reed and Avi Mor are joined by Thomas Paterson, IALD, Director, Lux Populi SA de CV. Lux Populi is an architectural and artwork lighting design consultancy, based in Mexico, with clients throughout the world. In our conversation, we explore the importance of knowledge-sharing, the critical role of controls and commissioning, and the necessity of rethinking industry practices and education to better serve clients.  Mentorship and soft skills play a pivotal role in shaping the future of the lighting design industry. As we reflect on personal journeys and the impact of mentorship, we discuss how investing in mentorship for mid-career professionals and teaching key soft skills can drive industry growth. We cover the significance of effective communication, relationship management, and collective action to foster a supportive and collaborative community. We’re sending out a “Call to Arms” to the entire industry to create opportunities for knowledge sharing and mentorship.  In This Episode:  (00:00) The industry's camaraderie, knowledge-sharing, and focus on controls and commissioning for top-notch results  (08:18) Challenges and complexities of modern lighting in education and healthcare, including flicker concerns and the flicker validation process  (15:33) Aligning design principles with target audience's needs, engaging clients, and understanding first principles for effective and meaningful designs  (25:05) Generational differences in the industry, learning first principles, Thomas’ path  - from failed dancing to architectural lighting, mentorship and luck in shaping his unexpected journey in the industry, lighting opportunity with the band No Doubt  (33:06) Failures in passing knowledge and skills to the next generation in lighting design, mentorship and soft skills for effective professional interactions  (38:41) Overton window concept, troubleshooting education, formalized training, investing in mid-career professionals  (47:03) Investing in expertise, utilize industry-specific resources, and advocating for collective action in developing soft skills and mentorship in lighting industry  (55:04) Resources, industry collaboration and support in such an “odd duck” industry like lighting. Collaboration and time management are crucial in addressing community issues and taking action together for meaningful change, call to arms in the lighting industry  Like and subscribe to hear all of our informative upcoming episodes!   About the show:   Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.   Resources:  Thomas Paterson LinkedIn  Lux Populi   Lisa Reed LinkedIn 

In this episode of the Lighting Matters Podcast, hosts Lisa Reed and Avi Mor are joined by Kyllene “Kelly” Jones, LEED AP, President and Co-CEO of Lighting Design Alliance, a lighting trailblazer, and our first female guest. Kelly shares her remarkable career path, from her initial dream of becoming an architect (inspired by her father), to discovering her true passion for lighting at the University of Kansas. She recounts her pivotal internships with industry giants like Randy Burkett and HOK, and how moving to Los Angeles and connecting with influential figures like Chip Israel, Andy Powell, and Lisa Reed shaped her career.  Learn about the creative challenges and innovative solutions behind high-profile projects, including bespoke fixtures for Disney and the iconic Beverly Hills Triangles street lighting. Kelly offers a masterclass in how historical and cultural research, combined with cutting-edge technology like 3D printing, plays a crucial role in refining and realizing unique lighting designs. You’ll hear Kelly discuss the hurdles of evolving lamp specifications and the necessity of consistent design aesthetics, and share anecdotes from her extensive project portfolio, including a memorable collaboration with the Cheesecake Factory. Whether you’re an aspiring designer or a seasoned professional, this episode provides invaluable insights into the creative and technical aspects of custom lighting design.  In This Episode:   (00:00) Kelly's journey into lighting design, internships with influential figures, and skills gained along the way.  (06:58) Custom lighting design process, themed projects for Disney, use of car paint, research for lanterns, the impact of 3D printing.  (13:10) Collaboration between lighting and interior designers, technical guidance, custom fixtures, client standards, and budget impacts.  (18:23) A theming project and a doubled budget, keeping important elements  (25:50) The challenges of evolving lamp specifications and maintaining consistent design aesthetics in lighting, with anecdotes from projects and the importance of partnerships with distributors.  (32:48) Restaurant clients, collaboration with IALD lighting designers can save costs and achieve desired looks, as seen in a Beverly Hills residential project.  (42:07) Collaborating with experienced custom lighting manufacturers to balance creativity and practicality in unique designs.  (51:00) Lighting is crucial in design, consult professional designers, and seek professional advice!  Like and subscribe to hear all of our informative upcoming episodes!  About the show:   Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.   Resources:  Kyllene Kelly Jones LinkedIn  Lighting Design Alliance  Lisa Reed LinkedIn  Avraham Mor LinkedIn 

In this episode of the Lighting Matters Podcast, hosts Lisa Reed and Avi Mor are joined by  Joe Zamore, a ‘luminary’ in the lighting design industry, who shares his extensive journey and invaluable insights. From his early days illuminating entertainment, nightclubs, and themed environments to his pivotal roles at industry giants like Martin and Color Kinetics, Joe's career is nothing short of inspirational. Now shaping the future at USAI Lighting, he speaks about the profound impact of truly understanding the needs of lighting designers and creating adaptable, high-value lighting solutions.  Joe shares the importance of engaging all project stakeholders—from contractors to maintenance teams—to ensure seamless execution and long-term success. With practical examples like the use of QR codes for installation and the challenges faced by university maintenance teams, we explore how tailored communication can mitigate issues and enhance project outcomes. As a "concierge" for the lighting design world, Joe's dedication to supporting designers with innovative products and unyielding support from USAI Lighting stands as a testament to the power of collaboration and the continuous evolution of the lighting industry. Join us for this enlightening episode filled with actionable advice and industry wisdom!  USAI Lighting, rooted in a legacy of innovation since the 1930s, stands as a leading force in the lighting industry. Based in New York's Hudson Valley and still family-owned, the company was founded by William Littman, who introduced the first fluorescent fixtures at the 1939 World’s Fair. Today, USAI Lighting continues this tradition of excellence under the guidance of the Littman family's third generation. Known for its groundbreaking advancements in lighting technologies, including LED, compact fluorescent, metal halide, and low-voltage halogen, USAI Lighting has earned numerous patents and awards for its cutting-edge products. The company's commitment to pushing the boundaries of illumination ensures that its LED solutions offer superior performance, consistent color, and precision in compact designs.  In This Episode:   (00:00) USAI Lighting   (04:50) Joe Zaymore shares his journey from entertainment lighting to USAI Lighting  (09:00) Importance of values, storytelling and communication in design projects   (16:00) Tailoring communication language to prevent mistakes and maintain project priorities   (20:04) The Sphere project  (22:00) Maintenance, practical examples of QR codes  (30:49) Planning ahead for all parties, never fighting with clients  (41:28) Initial client engagements and transparent discussions about budgets and scopes  (47:00) Hotel case studies  (50:00) Tailoring language to each party, pricing as the main focus  (55:00) USAI Lighting's innovative products and support for designers   Like and subscribe to hear all of our informative upcoming episodes!  About the show:   Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.   Resources:...

In this episode of the Lighting Matters Podcast, hosts Lisa Reed and Avi Mor are joined by Paul Beale, the co-founder of 18 Degrees, a London-based lighting studio renowned for its innovative approach to architectural lighting design. Paul shares the unexpected story of how he’s turned his focus towards sustainability by rescuing flat-panel light fixtures destined for landfills. As he finds himself with a growing inventory of saved fixtures, Paul is now on a mission to find new homes for these lights, sparking a conversation about waste reduction and the environmental impact of our industry.  With over 25 years of experience, Paul Beale is not only a leader in lighting design but also an advocate for responsible practices within the field. He has served on the board of directors of the International Association of Lighting Designers (IALD) and currently advises the European Commission on lighting-related issues. His insights are sure to inspire listeners to think differently about the life cycle of lighting products and the role of sustainability in design.  Tune in as we explore the challenges and opportunities of integrating sustainable practices into the world of lighting design, and enjoy a few laughs along the way as Paul recounts his journey from design projects to renting new space for storing his salvaged fixtures.  Paul Beale was a founder of the London-based lighting design studio18 Degrees in 2017.  He believes that great lighting changes lives for the better and has build a practice to bring excellence in lighting design to projects of all kinds all around the world. Paul has served on the board of directors of the International Association of Lighting Designers (IALD) and currently serves on the IALD Europe steering committee and advises the European Commission on lighting-related issues. He also regularly writes articles for industry publications, speaks at design conferences, and participates in panel discussions.  In This Episode:   (00:00) Intro and background on Paul Beale, ‘unflinching’ co-founder of 18 Degrees  (05:00) The Cambridge project story - Reusing LEDs and the sustainability challenge  (11:45) Saving and cataloging discarded lights in a storage warehouse  (17:00) Efficient LED lighting system implementation  (19:46) ESCOs in the U.S.  (22:00) Sustainability consultants, efficiency and longevity of lighting controls  (32:10) Service and service companies  (35:00) We can’t settle for this is just “the way it is” in our industry…  (37:00) Partner selection process in construction  Like and subscribe to hear all of our informative upcoming episodes!  About the show:   Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.   Resources:  Paul Beale LinkedIn  18 Degrees  Lisa Reed LinkedIn 

Welcome to the second half of our “Jumping Over Dollars” episode. Lisa Reed of Reed Burkett Lighting Design, and Avraham (Avi) Mor of Morlights continue their conversation with special guest Derek Barnwell, from Available Light. Derek touches on how lighting designers tackle budget constraints, forensic analysis of bids, and the pursuit of truth, beauty, and client satisfaction. We then examine trust and deception in lighting design (and car sales), highlighting the importance of shared commitment to excellence. Finally, we discuss how we help clarify project goals, handle contractor input, and emphasize the need for clear communication and strategic decision-making. Derek Barnwell, Assoc. IALD, Managing Principal, Raleigh Studio/Available Light is a seasoned lighting pro with over 21 years of experience in lighting system design across museum, architectural, and entertainment sectors. He holds a degree in Electrical Engineering and Technology from Wake Technical College, Raleigh NC. Derek's career spans roles at Design & Production in Lorton VA, where he managed lighting design and show control for diverse projects. He has also contributed significantly to the architectural lighting industry, serving in software/marketing roles and as a manufacturer's representative. Derek's expertise integrates creative, technical, and logistical insights, evident in his contributions to landmark projects like the National Museum of the Marine Corps, BB King Museum, and the Liberty Science Center renovation. Available Light brings together a diverse team with extensive expertise in architecture, theater, computer automation, lighting control, interface design, equipment specification, and special events production. Their comprehensive services encompass every phase of lighting design, from master planning and documentation to final equipment adjustment and maintenance scheduling. They excel in LEED accreditation management, photometric calculations, computer daylight studies, simulations, photographic representations, and mock-up production. Committed to precision, accurate budgeting, and timely delivery, the company prioritizes creativity, technical excellence, and practicality in realizing clients' visions through collaborative teamwork. In This Episode: (00:00) That “magic moment”, lighting is over budget (06:16) The honor and protectiveness over earned lighting jobs, innovative parking garage design in Boston (00:12:43) Navigating game playing, trust and trickery (00:18:59) Bad actors that threaten your designs and projects, value engineering pressures (00:26:40) Standing up for your vision in the industry Like and subscribe to hear all of our informative upcoming episodes! About the show: Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design. Resources: Derek Barnwell LinkedIn Available Light Lisa Reed LinkedIn Avraham Mor LinkedIn

Welcome to the second episode of Lighting Matters, hosted by Lisa Reed of Reed Burkett Lighting Design, and Avraham (Avi) Mor of Morlights. Our special guest today is Derek Barnwell, from Available Light. Derek reveals the invaluable role of relationships in the lighting sector. Available Light’s commitment to customer service and innovative products has been a game-changer in lighting design, and Derek's insights will offer you a fresh perspective on collaborative success. Derek sheds light on the critical importance of transparent communication and effective collaboration among designers, manufacturers, and representatives. Hear firsthand how his experience as a rep has equipped him with unique insights into managing specifications and maintaining equitable relationships. We'll also discuss how remote work has transformed industry dynamics and the necessity of clear protocols to honor the time and efforts of local reps. Join us for an episode packed with practical advice and insider knowledge that no lighting design professional should miss.  Derek Barnwell, Assoc. IALD, Managing Principal, Raleigh Studio/Available Light is a seasoned lighting pro with over 21 years of experience in lighting system design across museum, architectural, and entertainment sectors. He holds a degree in Electrical Engineering and Technology from Wake Technical College, Raleigh NC. Derek's career spans roles at Design & Production in Lorton VA, where he managed lighting design and show control for diverse projects. He has also contributed significantly to the architectural lighting industry, serving in software/marketing roles and as a manufacturer's representative. Derek's expertise integrates creative, technical, and logistical insights, evident in his contributions to landmark projects like the National Museum of the Marine Corps, BB King Museum, and the Liberty Science Center renovation.  Available Light brings together a diverse team with extensive expertise in architecture, theater, computer automation, lighting control, interface design, equipment specification, and special events production. Their comprehensive services encompass every phase of lighting design, from master planning and documentation to final equipment adjustment and maintenance scheduling. They excel in LEED accreditation management, photometric calculations, computer daylight studies, simulations, photographic representations, and mock-up production. Committed to precision, accurate budgeting, and timely delivery, the company prioritizes creativity, technical excellence, and practicality in realizing clients' visions through collaborative teamwork.  In This Episode:   (00:00) Introduction and Derek Barnwell background and career  (09:41) Bringing shop talk to the public, pricing, reps and relationships  (21:45) Pricing control challenges with manufacturers  (25:29) Markup and line item pricing  (29:07) Challenges with lighting budgeting  (47:00) Contractor confusion with DMX integration Like and subscribe to hear all of our informative upcoming episodes!  About the show:   Lighting Matters is hosted by Lisa Reed and Avraham Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.    Resources:<...

Welcome to the first episode of Lighting Matters, sponsored by Luminii Lighting, and hosted by Lisa Reed of Reed Burkett Lighting Design, and Avraham (Avi) Mor of Morlights. Our special guest is Dan Weissman, Associate Principal & Director of Lam Labs at Lam Partners. Dan, Lisa, and Avi dive into the Lam Partners design process and discuss how to communicate designs to our clients. Dan shares his incredible journey from an architecture enthusiast to working on iconic projects like the Kansas City Performing Arts Center and the United States Institute of Peace. Dan walks us through the strategic use of tools like 3D Studio Max to enhance client presentations, ensuring that what you see on the screen translates perfectly into the real world.  In This Episode:  (00:00) Introduction  (04:18) Dan Weissman discusses his history and career in architecture (08:37) Lighting design renderings are created in the early design phase, with a focus on accuracy and use of 3D Studio Max for realistic visuals. (13:20) Designing and Refining Lighting Aesthetics - materiality, iterative refinement, simplification, and effective lighting to align with the initial vision. (25:54) Physically-based modeling systems, detailing, made-to-order lighting solutions (34:11) Spec Integrity in Design Process - Complexities in producing architectural details and lighting specifications, including the use of Revit libraries and the role of spec writers. (41:04) Lighting for a wide variety of needs- activity vs. biological, etc.  (45:04) Closing thoughts, Aspen restaurant issues, working with architects and contractors Like and subscribe to hear all of our informative upcoming episodes!   About the show:  Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design. Resources: Dan Weissman LinkedIn Lam Partners Lisa Reed LinkedIn Avraham Mor LinkedIn Reed Burkett Lighting Design Morlights Luminii Lighting