My Best Campaign

Ad spend, ROAS, and Meta ads: a performance marketing masterclass with Boarderie's CEOHow much should you spend on ads? How many should you run? What ROAS should you aim for? Rachel Solomon, CEO and Co-Founder of Boarderie, answers all of it in this performance marketing masterclass.Boarderie is the shippable charcuterie brand that has generated over $200 million in sales. It started with a Shark Tank investment and scaled by mastering the Meta ad. Rachel shares how she did it, using first-order profitability as her guiding principle. In this episode, she breaks down her formula for ads that convert and explains why the ugliest creative is sometimes the one that wins.LINKSRachel on Linkedin Boarderie Dessert Boards Halloween Boards Fish Wife Dyson Toothbrush

Can protest be a form of marketing? Patagonia has been an industry outlier since its inception, pushing the bounds of what traditional "marketing" can look like. From their iconic "Don't Buy This Jacket" campaign to their $11 million giveback initiative launching this September, the outdoor brand was built on defying convention.On today's episode, we sit down with Aileen Ottenweller, Director of Brand and Impact at Patagonia, to explore what it looks like when brands stay true to their values and give their community a chance to contribute to something meaningful. LINKSAileen on LinkedIn Patagonia Patagonia Worn Wear Shithropecene Charlie Grinnel on My Best Campaign ACLU

Arc'teryx VP of Brand Marketing, Jurgen Watts, on goal setting, trusting the process, and building a career in the marketing big leagues. Jurgen shares how his early days at Lululemon during its heyday shaped his approach, and how a community initiative now entering its 19th year keeps one of outdoor's biggest brands rooted in its heritage—all while staying a dominant force in the industry.LINKSJurgen on LinkedIn Lululemon Arc’teryx Arc’teryx Academy Arc'teryx Rebird Monday x Arc’terx Rebird Case Study Moment Factory Moment Factory x Arcteryx Rapha Skims x Will Ferrell

Vivobarefoot is the brand behind footwear's biggest phenomenon: the barefoot shoe. As General Manager, Nicholas Charlier has helped the brand break out of its niche—winning over outdoor enthusiasts and health-conscious consumers while breaking through with Gen Z trendsetters. In this episode, Nicholas unpacks how to balance brand purity with aspirational growth, and why a rock-solid brand foundation—knowing exactly why you do what you do—is the real key to long-term brand longevity.LINKSNicholas on LinkedIn Vivobarefoot Vivohealth ShoespiracyUnbound - A Story of Women’s Foot Liberation Satisfy San San Gear Wax London

This outdoor brand introduced a new product category that turned a profit within the first 6 months. Later, they hosted a giveaway that grew their email list by 90,000. This is an interview with the man who made it happen.Chris King is the VP of Brand at Outdoor Research, a legacy technical brand known for their high-performance gear. In this episode, Chris dishes his expertise on the importance of market research, his three year brand awareness strategy, and how embracing mountain biking turned OR around.LINKSChris on Linkedin Chris on Instagram Jesse Itzler's Adventure Club Sarah Blakely OR Sunrunner Hat Chris King on the Backcountry Marketing Podcast OR Mountain Bike Team Crankworx Pivot Dometic Fox Racing Danny Segal on Huckberry's content strategy