The CTV Podcast

SummaryIn this episode, we explore the evolving landscape of CTV, the importance of content discoverability, and the strategic partnerships shaping the future of streaming advertising. Our guest is Berangere Degni-Reze, Head of TV Plus EMEA, Samsung TV, who shares insights on market trends, content personalisation, and the role of live sports in driving engagement.Key TopicsEvolution of CTV and streaming advertisingContent discoverability and personalisation strategiesPartnerships between content providers and tech platformsImpact of live sports on viewer engagementMarket differences between Europe and the USThe importance of data and measurement in CTVContent licensing and multi-market strategiesThe role of the home screen as a media propertyChapters00:00 Introduction to the evolving media landscape02:51 Guest background and career in media04:13 Transition from digital to CTV and key learnings05:40 Driving change in CTV through demand partners07:01 Managing partnerships and ecosystem complexity08:00 Content partnerships and data-driven strategies09:19 Performance measurement and brand impact in CTV12:16 The importance of the home screen as a media property14:45 Personalisation and data in content recommendations16:19 Vertical-specific content strategies and local vs. international content19:22 European vs. US CTV market differences22:35 Justifying CTV investment with data and incrementality25:57 Content consumption patterns throughout the day27:52 FAST channels and niche content in Europe30:24 Content licensing, exclusivity, and multi-market deals32:15 Discoverability challenges and solutions35:03 The rise of live sports and its strategic importance40:11 Creator-led content and family viewing experiences42:56 Future opportunities and challenges in the market44:57 Closing thoughts and guest recommendationsFor further information on the show, please visit: https://www.linkedin.com/showcase/thectvpodcast or https://toomanydreams.ltd/ Hosted on Acast. See acast.com/privacy for more information.

In S2, E5 of The CTV Podcast, I am joined by Jason Trout, Founding Partner of Next Episode.We cover a lot of ground including:The transformation of TV planning, media buying, and ad delivery.How AdTech is shaping the Connected TV (CTV) landscape.The expanding range of data powering CTV advertising strategies.The impact of AI on creative development and campaign optimization.Emerging opportunities at the intersection of retail media and CTV.And so much more...For further information on the show, please visit: https://www.linkedin.com/showcase/thectvpodcast or https://toomanydreams.ltd/ Hosted on Acast. See acast.com/privacy for more information.

In S2, E4 of The CTV Podcast, I am joined by Philip Duffield, VP, UK at The Trade Desk.We cover a lot of ground including:How TTD looks at CTV.The evolution of programmatic buying in CTV.The types of data now available in CTV advertising.Why we need fewer walled gardens in CTV, not more.The role of open and interoperable IDs in CTV advertising, and why they are needed.How the converging worlds of retail media & CTV are creating new opportunities.And much more...For further information on the show, please visit: https://www.linkedin.com/showcase/thectvpodcast or https://toomanydreams.ltd/ Hosted on Acast. See acast.com/privacy for more information.

In S2, E3 of The CTV Podcast, I am joined by Chris Hogg, Chief Revenue Officer, Lotame.We cover a lot of ground including:The evolution of Lotame.The types of data now available in CTV advertising.How the converging worlds of retail media & CTV are creating new signals.The role of IDs in CTV advertising, and the portability of them.Why DR ad budgets will continue to transition to CTV.And much more...For further information on the show, please visit: https://www.linkedin.com/showcase/thectvpodcast or https://toomanydreams.ltd/ Hosted on Acast. See acast.com/privacy for more information.

In S2, E2 of The CTV Podcast, I am joined by James Wilhite, VP Product, Publica by IAS.We cover a lot of ground including:The evolution of CTV AdServing.How to combine the best of traditional linear, with digital streaming.The role of programmatic standards, in CTV.Why DR ad budgets will continue to transition to CTV.And much more...For further information on the show, please visit: https://www.linkedin.com/showcase/thectvpodcast or https://toomanydreams.ltd/ Hosted on Acast. See acast.com/privacy for more information.