Where The Dogs Of Society Howl

Big deals are slow, human, and messy.We (myself & Jeff Litcofsky 😂) sit down with Jay Iannini. Jay has spent 20+ years closing complex, high-value deals in fintech, financial services, and B2B tech. His approach: solve the buyer’s business problem, not just sell the product.We’re getting into:→ Why long sales cycles stall → How to earn trust with skeptical executives → What breaks first when you scale sales → When a fractional leader beats a full-time hire → What AI sales tools are good for (and where they make you sound like everyone else)A few things you should know about him.He’s got an MBA in Finance from BU and a degree in Anthropology from Tufts. Human behavior plus how money moves. Good combo. And for 12+ years, he’s sung sea shanties and Irish folk songs with a group called The Portermen.

Join Jeff Litcofsky 😂 and Peter Jude Ricciardi (that is me), as we sit down with Stephen Theiss.Stephen built a cocktail brand from a tasting room to 300+ stores. Then he co-founded a burger that's half beef and half veggies. Two CPG brands. Two rule books. Zero deep pockets. Now he works with CPG founders who are buried in the weeds of their own brand. Bring your appetite. Bring a cocktail if it's after noon.

Your gut makes the call in about three seconds.Your spreadsheet shows up late with an excuse.Most CEOs and sales leaders know it. Almost none of them say it out loud. This Thursday, we sit down with Malisa Nguyen on Where The Dogs Of Society Howl. She used to carry a quota. Now she coaches the people who do. Speaker, mental performance coach, and founder of MTN Collective. She works on pressure, flow state, nervous system stuff, intuition, and manifestation.We're getting into:- What pressure actually does to your body before a big pitch- A 60-second reset you can use right before a call - How to tell intuition from plain old anxiety - Manifestation without the magical thinking - Quantum leaping, psychic abilities, and soul purpose.She's bold, smart, and curious! Bring your mantras, questions, and a fresh salad.

In 1976, the candy aisle was beige. Candy corn. A chocolate bar. Jelly beans so waxy they were basically Easter basket filler.Then one Tuesday night, DAVID KLEIN was watching Happy Days and got an idea for a better jelly bean. Real flavor. Premium price. A name you could not forget. In the first week, he sold $44 worth.Then he became "Mr. Jelly Belly." National talk shows. Dancing on stage with the Fonz. The face of the brand before brands had faces.Four years later, he sold the rights. Months after that, Ronald Reagan showed up to his inauguration with three and a half tons of them. The bean became an American icon. His story mostly got left on the factory floor.

Join Jeff and I as we welcome Beatrice Gutknecht to the show. We're talking positioning, best, worst, what makes founders the hardest people on Earth to position, and more: - What positioning actually is, versus the buzzword everybody abuses- Where good businesses go beige, and how to steal them back- Plus three continents, serious tequila, and a woman who organizes everything except her own bed.She calls it Vanilla; I call it Brand Identity Fog - two different doors, both silent brand killers.