RevOpsAF The Podcast

97% of companies have active AI initiatives. Only 5% say their data is ready to support them. So what does that gap actually cost you — and what does "ready" even mean?   In this episode, Katie Brown (VP of Revenue Operations at Kami) joins Matthew Volm to break down why AI can't fix what your business can't define. They cover data readiness, metric governance, the real meaning of "source of truth," and how RevOps can build the foundational infrastructure that makes AI actually work.   Whether you've already deployed AI or are still figuring out where to start, this conversation will help you pressure-test your data foundation before you build anything on top of it.   🎙️ Speakers: - Katie Brown, VP of Revenue Operations at Kami — https://www.linkedin.com/in/katherinetbrown/ - Matthew Volm, CEO & Founder of RevOps Co-op — https://www.linkedin.com/in/matthewvolm/   🔗 Resources: - Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options - Episode 106: Why Good CRMs Fail: https://revopscoop.com/podcast/why-good-crms-fail - Episode 50: Thinking of AI? Think Data First: https://revopscoop.com/podcast/ai-revops-data-strategy - RevOps Co-op Podcast Library: https://www.revopscoop.com/podcast   👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options 📺 Subscribe for more RevOps content 🌐 Visit us: https://www.revopscoop.com 💼 Follow us on LinkedIn: https://www.linkedin.com/company/revops-co-op   #RevOps #RevenueOperations #SalesOps #MarketingOps #AI #B2B #DataStrategy #GTM #RevenueData

Most companies aren't losing revenue because they picked the wrong CRM. They're losing it because the right CRM was implemented wrong — or ignored entirely. Sound familiar?   In this episode, Camela Thompson sits down with Josh Larson, owner of DeltaRev, to dig into the most common operational breakdowns in HubSpot implementations: slow lead response, broken handoffs, dirty data, adoption failure, and the "let's switch CRMs" reflex that almost never solves the actual problem. If you've ever watched a well-configured system collect dust because nobody used it, this one's for you.   🎙️ Speakers: - Camela Thompson, Co-Host, RevOps Co-op — https://www.linkedin.com/in/camela-thompson/ - Josh Larson, Owner, DeltaRev — https://www.linkedin.com/in/joshalarson/ https://www.instagram.com/josh.a.larson/?hl=en   🔗 Resources: - DeltaRev: https://deltarev.io - RevOps Co-op community: https://www.revopscoop.com/membership/membership-options - More podcast episodes: https://www.revopscoop.com/podcast   - Episode 38: Perfecting Team Handoffs: https://revopscoop.com/podcast/perfecting-revops-team-handoffs - Episode 65: RevOps Consultant Red and Green Flags: https://revopscoop.com/podcast/revops-consulting-red-flags   👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options 📺 Subscribe for more RevOps content 🌐 Visit us: https://www.revopscoop.com 💼 Follow us on LinkedIn: https://www.linkedin.com/company/revops-co-op   #RevOps #RevenueOperations #SalesOps #MarketingOps #HubSpot #CRM #GTM #B2B #RevenueGrowth #SalesOperations

Speed to lead gets all the attention. But if you're not measuring it correctly — or letting bad data into your system before the dial even happens — you're optimizing the wrong thing.   Jamie Noel, Senior Director of Revenue Operations at ClearOne Advantage, joins Matthew Volm to break down what data hygiene actually costs when the stakes are high: TCPA compliance risk, destroyed deliverability rates, wasted agent minutes, and missed enrollments. She also shares the AI use cases the consumer side has figured out that B2B teams should be paying attention to — and what it looks like to walk in as the first RevOps hire, again, and fix things from the ground up.   This one bridges the B2B/B2C divide in ways you don't often see on a RevOps podcast. Whether you're running a contact center or a 15-person sales team, the principles land.   🎙️ Speakers: - Jamie Noel, Senior Director of Revenue Operations at ClearOne Advantage — https://www.linkedin.com/in/jamie-noel-7b387213/ - Matthew Volm, CEO & Founder, RevOps Co-op — https://www.linkedin.com/in/matthewvolm/   🔗 Resources: - RevOps Co-op community: https://www.revopscoop.com/membership/membership-options - Episode 63: Clean Data, Auto-magically: https://revopscoop.com/podcast/clean-data-passive-logging-revops - Episode 88: Not Everything Is an Agent: https://revopscoop.com/podcast/not-everything-is-an-agent - RevOps Co-op podcast library: https://www.revopscoop.com/podcast   👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options 📺 Subscribe for more RevOps content 🌐 Visit us: https://www.revopscoop.com 💼 Follow us on LinkedIn: https://www.linkedin.com/company/revops-co-op   #RevOps #RevenueOperations #SalesOps #MarketingOps #DataHygiene #SpeedToLead #B2C #ContactCenter #AI #GTM

Your RevOps career can't be built on tool mastery alone — and AI is making that clearer faster than most people expected. So what does it actually take to stay relevant, get the interesting work, and build something worth talking about?   In this episode, Hank Taylor joins Matthew Volm to break down the archetypes of operators navigating the AI shift, which GTM platforms are actually durable vs. playing defense, why Clay might be easier to leave than people think, and the mindset that separates operators who stagnate from the ones who keep thriving. Plus: the interview question Hank uses that's a disqualifying answer if you get it wrong.   🎙️ Speakers: - Hank Taylor, GTM Advisor & Host of Code to Market — https://www.linkedin.com/in/devmarketer/ - Matthew Volm, CEO & Co-Founder of RevOps Co-op — https://www.linkedin.com/in/matthewvolm/   🔗 Resources: - RevOps Co-op Community: https://www.revopscoop.com/membership/membership-options - Episode 97: Everybody Has AI. Nobody Owns It.: https://revopscoop.com/podcast/decentralized-centralized-ai-revops - Episode 88: Not Everything Is an Agent: https://revopscoop.com/podcast/not-everything-is-an-agent - All podcast episodes: https://www.revopscoop.com/podcast   👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options 📺 Subscribe for more RevOps content 🌐 Visit us: https://www.revopscoop.com 💼 Follow us on LinkedIn: https://www.linkedin.com/company/revops-co-op   #revops #revenueoperations #GTMEngineering #salesops #marketingops #ai #careergrowth #b2b #RevOpsAF

Most RevOps conversations eventually land on the same territory: AI, tech stacks, SQL, data quality. But what if the biggest skill gap in revenue operations has nothing to do with any of that?   In this episode, Jared Myatt (Senior Director of Revenue Operations at Integrate) joins co-host Matthew Volm for a conversation about the soft skills that actually separate good RevOps leaders from great ones — humility, self-awareness, executive communication, relationship-building, and the willingness to be wrong. Jared draws on 13+ years inside a single organization to share what career growth actually looks like when you're not waiting for someone else to hand it to you.   🎙️ Speakers: - Jared Myatt, Senior Director of Revenue Operations at Integrate — https://www.linkedin.com/in/jared-myatt/ - Matthew Volm, CEO & Co-Founder of RevOps Co-op — https://www.linkedin.com/in/matthewvolm/   🔗 Resources: - HG Insights — revenue growth intelligence for GTM teams: https://www.hginsights.com - RevOps Co-op podcast library: https://www.revopscoop.com/podcast - Want Career Growth in RevOps? Here's a Formula for Success: https://revopscoop.com/post/want-career-growth-in-revops-heres-a-formula-for-success - Influencing Without Authority: https://revopscoop.com/post/influencing-without-authority   👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options 📺 Subscribe for more RevOps content 🌐 Visit us: https://www.revopscoop.com 💼 Follow us on LinkedIn: https://www.linkedin.com/company/revops-co-op   #RevOps #RevenueOperations #SalesOps #GTMOps #CareerGrowth #Leadership #B2B #RevenueOperations