Community ROI

“A lot of our competitors who had way deeper pockets than us, they beat us on a lot of things, but they couldn't beat us on the community."In this episode, we discussed how community can help companies generate revenue, accelerate sales, improve products, and build customer loyalty, in particular:👉 Why community can become a competitive advantage even against companies with much bigger budgets.👉 How to collaborate with sales teams to generate leads and accelerate deals without turning community into a sales pitch.👉 Why your happiest customers can become your most convincing salespeople through peer-to-peer connections.Join Yurii Lazaruk, the Community Consultant, and Darragh Collins, a community leader who believes that even in b2b, it's about people first, not just content and events, and who has built communities at Airbase, Zip, and now Rillet, bringing thousands of finance and procurement professionals together and giving them a reason to actually show up!Together, we're connecting community goals with business goals to drive business growth! Connect with Darragh and Yurii on LinkedIn:https://www.linkedin.com/in/darragh-collins-23198658/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Darragh Collins(01:11) From Journalism to Community(02:17) Community as Moat(03:53) Ownership and Buy-In(06:55) Internal Roadshow Playbook(08:01) Value First with Sales(12:23) Why Community Matters Now(14:40) Protecting Community Trust(16:56) Impact Goals Jobs Channel(19:32) In-Person Meetups(22:21) Meetup ROI Examples(24:47) Metrics That Leadership Cares About(28:35) Tracking with Slack Tools(31:44) Using AI Without Losing Humanity#communityROI #communitybuilding #businessgrowth

"We deescalate 98% of conversations just by having a human being connected to someone in a moment where they feel alone."In this episode, we discussed how community building can create measurable organizational impact while genuinely changing people's lives, in particular:👉 Why a shared mission and meaningful connections can motivate people more than rewards and incentives.👉 How Crisis Text Line is using AI conversation simulators to help volunteers practice before supporting real people.👉 Why training around 10,000 volunteers annually is easier than keeping them engaged and active.Join Yurii Lazaruk, the Community Consultant, and Katelyn Gillum, a strong community professional who has built communities at Meetup, Toptal, and Commsor, and now leads Community and Education at Crisis Text Line, with volunteer community at the heart of everything they do, that not only drives business results, but literally changes and saves human lives!Together, we're connecting community goals with business goals to drive business growth! Connect with Katelyn and Yurii on LinkedIn:https://www.linkedin.com/in/katelynrgillum/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Katelyn Gillum(01:35) Mission-Driven Community Work(04:19) Training Volunteers For Crisis Support(07:37) Meetup Origins And Organizer Community(11:16) Pitching Remote Year ROI(14:18) Nonprofit Model And Volunteer Supply(17:20) Retention Motivation And Milestones(21:59) Time Zones And Global Expansion(23:40) In-Person Community And Hybrid Future(30:39) Success Metrics North Star Dashboard(36:08) Training Academy And Activation Gap(38:07) AI Simulations And Community Tools(43:39) Community ROI Advice#communityROI #communitybuilding #businessgrowth

“An individual comment is just a signal, but a user's background and history plays a much larger role in what that signal actually tells us.”In this episode, we discussed how genuine relationships, customer feedback, AI, and cross-team collaboration turn online communities into valuable business assets, in particular:👉 Journey from being an active Wix community member to managing community with tens of thousands of users.👉 How to turn community feedback into product improvements and close the loop with members.👉 How AI helps automate repetitive tasks, analyze sentiment, and give community managers more time for human interactions.Join Yurii Lazaruk, the Community Consultant, and Noah Lovell, a Community Manager at Wix Studio, who's helped grow a Discord community to over 20,000 members, scale a forum by 40,000 members, build feedback loops that influence product development, and overall bridges the gap between internal teams and global user base!Together, we're connecting community goals with business goals to drive business growth! Connect with Noah and Yurii on LinkedIn:https://www.linkedin.com/in/noah-lovell/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Noah Lovell(03:08) Finding Community at Wix(06:21) Give First Mindset(08:07) From Community Member to Manager(11:16) Sentiment and AI Anxiety(14:26) AMA Insights and Roadmaps(18:22) Closing the Feedback Loop(22:08) Scaling Community Work(24:09) Cross Team Boundaries(29:19) Ambassadors and AI Tools(32:26) Metrics and Tech Stack(38:20) Proving ROI and Wrap Up#communityROI #communitybuilding #businessgrowth

“The first five enterprise clients that n8n signed came directly from the community.”In this episode, we discussed how companies can turn community into business growth by helping members belong, learn, lead, and succeed, in particular:👉 How n8n uses community to help users learn the product, evangelize it, test it, and provide valuable product feedback.👉 Why the best ambassador programs also help members build their own reputation, expertise, careers, and businesses.👉 How community teams can grow regional leaders instead of trying to communicate with everyone through a one-to-many model.Join Yurii Lazaruk, the Community Consultant, and Jacq Vaca, a community expert who has built communities in some of the fastest-moving corners of tech, such as Polygon Labs, scaling engaged membership 8x, growing co-marketing partnerships 10x, and supporting an ecosystem that went from 5,000 to more than 65,000 applications in a year, and now helping grow the US n8n ecosystem, and who apparently may do some opera performance at a great community event (or outside of it)!Together, we're connecting community goals with business goals to drive business growth! Connect with Jacq and Yurii on LinkedIn:https://www.linkedin.com/in/jacq-vaca/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Jacq Vaca(02:46) Favorite Community Rituals(05:16) Designing Great Welcome Calls(09:48) Why n8n Gets Community(12:51) Beyond Retention Goals(15:16) Programs That Enable Users(19:24) Ambassador Benefits Explained(24:15) Community Drives Revenue(27:15) Measuring Community Success(29:41) Building Leaders at Scale(34:19) Ambassador Program Essentials#communityROI #communitybuilding #businessgrowth

“We need to understand company, we need to understand customer, who our audience is and what they're coming to us for, and then we need to look at the overlap for the community.” In this episode, we discussed how to move from chasing “engagement” to building a community around customer needs, community maturity, and measurable business outcomes, in particular:👉 Why asking for “more engagement” is meaningless until you define the customer behavior you actually want.👉 How customer interviews can reveal community value that analytics will never show you.👉 Why copying ambassador, superuser, or gamification programs from mature communities often fails.Join Yurii Lazaruk, the Community Consultant, and Heather Wendt, a Senior Community Strategist at Higher Logic, who helps organizations connect community, education, customer success, and advocacy into one ecosystem, and who truly believes that community shouldn’t live in its own little corner of the business, but it should help customers learn faster, get more value, build relationships, and ultimately stay and grow with the company!Together, we're connecting community goals with business goals to drive business growth! Connect with Heather and Yurii on LinkedIn:https://www.linkedin.com/in/hmwendt/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Heather Wendt(01:29) Defining Engagement(08:51) Community Personas(10:05) Segmentation And Data(15:03) Start With Business Goals(17:29) Silent Learners Value(24:17) Maturity Mapping Programs(32:22) Three Must-Have Pillars(37:22) Proving ROI Fast#communityROI #communitybuilding #businessgrowth