MSP Heroes Podcast by Growth Generators

48 hours before my next MSP trade show: the real cost of a $2,500 sponsorship, how I build a flyer for my target customer, making stone coasters on a laser engraver, and the giveaways that actually stay on people’s desks. Plus why I’m committing four years to these events.

How do you sell compliance as an MSP? In this step-by-step guide, I'll show managed service providers how to sell compliance services, find the right customers, perform compliance assessments, build a sales process, and turn compliance into monthly recurring revenue.Many MSP owners struggle to sell cybersecurity compliance because they focus on technical tools, complicated frameworks, and regulations instead of the problems business owners actually want solved.Whether you're looking to offer compliance as a service, expand your managed IT services, or build a new revenue stream for your MSP, this video walks you through the process.What you'll learn:How to find businesses that need compliance servicesWhich industries to target, including healthcare, financial services, government contractors, accounting firms, and moreHow to run a compliance discovery callWhat questions to ask potential customersHow to conduct a compliance gap assessmentHow to build a 30, 60, and 90-day compliance roadmapHow to price compliance projects and ongoing servicesHow to generate recurring revenue through compliance managementThe biggest mistakes MSPs make when selling complianceHow compliance management software can help you deliver a repeatable serviceWe also discuss frameworks and standards like HIPAA, CMMC, NIST, SOC 2, and ISO 27001, and why understanding your customer's actual requirements is so important.Compliance Software for MSPs:One tool worth checking out is Regentra, a platform designed to help MSPs manage compliance workflows, assessments, policies, and remediation.Check out Regentra: https://regentra.io/Remember, compliance software doesn't automatically make your customers compliant. It's about having the right people, processes, documentation, and technology in place.If you're an MSP owner looking to improve your sales, marketing, and business growth, subscribe to Growth Generators for more practical strategies.

Best PSA software for MSPs in 2026? I ranked 22 Professional Services Automation (PSA) platforms from S tier to F tier to help managed service providers find the right MSP ticketing, help desk, billing, and business management software.What is PSA software for MSPs? A PSA is the system an IT service provider uses to manage support tickets, technician time, service contracts, SLAs, client billing, invoicing, and day-to-day service delivery. Choosing the wrong PSA can cost your MSP time and money.In this 2026 MSP PSA software comparison, I review HaloPSA, ConnectWise PSA, Autotask PSA, Syncro, Atera, NinjaOne PSA, SuperOps, Kaseya BMS, Regentra, Gorelo, and more. I look at pricing, ease of use, onboarding, reporting, profitability, AI automation, integrations, and all-in-one PSA + RMM tools. Whether you're starting an MSP, switching PSA software, or looking for a ConnectWise or Autotask alternative, this tier list will help you narrow your options.I run an MSP myself. These are my opinions based on hands-on experience, demos, research, and conversations with other MSP owners. Watch to see which tools I ranked highest and lowest, then comment with the PSA your MSP uses!

Four MSP sales experts on stage at ScaleCon 2026: Harrison Baron, Jamie Warner, Brian Gillette and Steve Young, moderated by Rich Freeman. We debated whether fewer or more meetings work best, whether “peace of mind” delivers real value, if tech audits are worth the time, and when to raise prices - then let the audience vote for the best sales advice.

Five days in San Diego at ScaleCon 2026: the travel, the workbook, the people, a sales cage match on stage, and my honest review of what worked and what didn’t.If you’re an MSP deciding whether conferences are worth the money, this is what it actually looks like.