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© 2026 The PR Set
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PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.
PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR.
In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.
Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.
64 Episodes
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Most founders think more PR equals better results. It doesn't. In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence, and how two simple questions can transform your entire approach. In this episode: Why spray and pray PR never works (and why agencies do it anyway) The two questions that should sit behind every PR decision you make How to assess any opportunity before you say yes The real reason you...
Small business PR strategist Pippa Goulden shares her Q1 reflections: what she's seeing working in her own business and in the businesses of the founders she works with, and what that means for the rest of 2026. In this episode: What's not working anymore, and why doubling down on it isn't the answerWhy playing the long game is the strategy that's actually paying off right nowThe authority ecosystem in action, and why being seen in multiple places changes everythingWhy owned authority moves a...
Think you don't do PR? Think again. In this episode Pippa makes the case that most established founders are already doing PR - they just don't know it, aren't calling it that, and definitely aren't making it work hard enough for them. In this episode: What PR actually is (and why it's nothing like what most people think)The PR activities you're probably already doing without realisingWhy amplification is the piece most founders forget and where the real opportunity isWhy this work matte...
The last few episodes we've talked about what's holding you back. Today we're flipping it. Because PR and authority building IS working - and I've got the evidence to prove it. In this episode Pippa dives into what's actually changing for the founders who are making PR a core part of their growth strategy. Not the theory. The real, practical business impact- that goes far beyond a bit of press coverage. In this episode: Why buying has slowed but the tactics that are working ...
How I turned two strategic PR opportunities into months of authority, content and credibility (and how you can do the same) Most people think PR is one and done. You get press coverage, you post about it, you move on. But the founders getting the best results from their PR? They're doing something completely different. In this episode I'm sharing two real examples from my own business — a speaking gig at Top Drawer that I'd put off pitching for three and a half years, and a piece I wrot...
Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You) Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're looking for proof you're the real deal. In this episode, I share what happened when I needed to sort my dodgy back - and the full vetting process I went through before handing over my money. Spoiler: it's exactly what your clients are doing right now. If you're visible ...
If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer. Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpose Papers, hosting a VIP launch event, landing keynote speaking gigs, national press coverage and winni...
In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority. In this episode: Why the real barrier to authority isn't credentials or strategy - it's internalWhat it's costing you every week you don't position yourself as THE expertThe shift that changes everything (and why it's 80% of the battle)What "deciding you're the authority" actually looks like in prac...
You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts. The people getting those opportunities? They're not braver than you. They're not more qualified. They're just hitting send. In this episode: Thing 1: Imposter syndrome (and why everyone feels it)Thing 2: Perfectionism (there is no perfect pitch)Thing 3: Fear of rejection (what if they say YES?)The thing stopping you isn't that you're not ready. It's fear dressed up as...
Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone. I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops. We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore. The algorithm changes, your reach drops, and you're stuck talking to the same people over and over again. Here...
Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want. Connect with Caroline: https://www.carolinecopp.co.uk/ https://www.instagram.com/carolinecopp/ https://www.carolinecopp.co.uk/scaling-wellness-podcast And once ...
You've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts. Small business PR strategist Pippa Goulden shows you how to actually make it happen in 2026. Three steps to get known: Make the commitment - this is core business strategy, not a nice-to-haveGet clear on THE thing you want to be known for (not everything - THE thing)Take messy action - send the email, make the pitch, take the first stepIn...
PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives. What You'll Learn: How Dani landed a Sky News interview through strategic timing and persistenceWhy collaboration is the secret weapon for small business PRThe truth about awards: How to choose the right ones and why the appli...
Welcome to 2026! Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good. In this episode, we dive deep into: Setting Your 2026 Business VisionGetting Uncomfortable (in the Best Way)Building Real AuthorityHow to make this your best, most magical year yet in your business This is the year of expansion, momentum, and new beginnin...
The Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025) This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard lessons I'm not repeating. Here's exactly how putting on my big girl pants transformed my business (and bank balance). In this episode, I'm getting real about: - The breakthrough moment - Why stepping up and getting properly known (not just good at what I do) changed ev...
Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular. She's also one of Pippa's 1-2-1 Accelerator clients. In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward. What we discuss: Why sending the fucking email (even with zero expectations) opens doors you can't imagineH...
Tired of being held hostage by Instagram's constant algorithm changes? It's time for a different approach. In this episode, PR expert Pippa breaks down why algorithm dependency is keeping your business small and what to do instead. She shares how the biggest moments of growth in her own business came from PR opportunities - not Instagram posts - and reveals how members are using strategic PR to land on Sky News, get stocked in John Lewis and the V&A, publish books and become go-to experts...
You're showing up. You're putting yourself out there. People see you. But are they remembering you? Are they converting into clients? Are you being known as THE go-to expert in your field? In this episode, PR expert Pippa Goulden debunks the visibility myth that's keeping established business owners stuck. Because here's the truth: being seen isn't enough. Visibility doesn't build the reputation and authority that converts high-level clients and customers and opens doors. If you're brilliant ...
What happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR. In this episode, Lauren shares how she: Transformed handwritten-label pots into a product stocked in 650+ Holland & Barrett stores, Ocado, and SelfridgesSecured a Channel 4 TV ad (beating 2,000 other applicants)Raised 250% of her crowdfunding target using...
Ready to make 2026 YOUR year? In this episode, Pippa Goulden gets real about why waiting until January to work on your PR strategy is costing you opportunities right now. If you've spent 2025 feeling frustrated—knowing you should be pitching yourself, landing podcast features, and securing speaking gigs, but defaulting to endless Instagram content instead—this episode is your wake-up call. In this episode, you'll discover: Why the "I'll start in January" mindset is keeping you stuckThe compo...
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