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Howdy and Hook 'Em
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Howdy and Hook 'Em

Author: The Drag Audio + TAMU Creative Media Lab

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On Nov. 30, historic football rivals The University of Texas and Texas A&M University will meet on the field for the first time in 13 years. In anticipation of the game, students from UT and A&M have teamed up to unpack the origins of the rivalry, current key players and predictions for the future as both colleges play in the SEC. Expect banter, player analysis, divided households, Southern game day spirit and adrenaline-pumped college traditions.
9 Episodes
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The final episode of season one looks toward the future of the rivalry as both Texas and Texas A&M settle into competition within the SEC. Preview the upcoming sports seasons and examine how this historic rivalry could foster collaboration between student governments, groups and administrations.
The rivalry returns

The rivalry returns

2024-12-0631:22

This episode features coverage of game day, with analysis of key statistics and real-time updates on the game’s most important moments.
As the Texas and Texas A&M rivalry approaches, this episode highlights the long-standing traditions of both schools, along with any collaborative rituals between student groups. The conversation includes viral moments and controversies, as well as a breakdown of what to expect during the highly anticipated 2024 game.
This episode provides an overview of Texas football in the past decade, including the challenges of the 2010s, cultural concerns within the team and the arrival of Coach Steve Sarkisian. It also explores the significant recruitment of Arch Manning and Texas’ performance during the 2023 season, evaluating the program’s direction moving forward.
Focusing on Texas A&M’s recent football trajectory, this episode highlights Johnny Manziel’s standout seasons, the school’s record-breaking fundraising for Kyle Field renovations and the recent $76 million buyout of Coach Jimbo Fisher. This episode uncovers A&M’s ups and downs and offer an in-depth understanding of its evolving sports landscape.
Welcome to the SEC

Welcome to the SEC

2024-11-0832:49

This episode covers Texas and Oklahoma’s entrance into the SEC, including the media's coverage of the move and the years of preparation. The episode also looks into the responses from Texas A&M and the broader impact on athletic branding, marketing, logistics and sponsorship.
The end of an era

The end of an era

2024-11-0128:52

This episode examines Texas A&M’s decision to join the SEC and its impact on both programs. Hosts Youngchan and Terrance unpack the reasons behind the split, the performances of Texas in the Big 12 afterward and why a non-conference game between the two schools hasn’t been scheduled since.
The 1960s and 1970s

The 1960s and 1970s

2024-10-2527:45

In this episode, Terrance Thomas and Youngchan Kang =cover the successes and challenges faced by Texas and Texas A&M during the 1960s and 1970s. Texas’ achievements under Coach Darrell K Royal, including their first No. 1 ranking and undefeated seasons, are contrasted with Texas A&M's early struggles, the pivotal 1967 game against Texas Tech and the abrupt departure of Coach Emory Bellard. They also discuss UT's integration efforts.
The rivalry begins

The rivalry begins

2024-10-1832:57

In the very first episode of "Howdy and Hook 'Em," Terrance Thomas and Ciara Anderson explore the early history of the Texas and Texas A&M football programs. They highlight the origins of iconic traditions such as the Aggie Bonfire and the Bevo mascot and recount the first game between the two schools, how the rivalry took shape and the key figures who chronicled its rise.