Dallas, Texas: What’s Good? Lessons from your Local Entrepreneurs and Small Business Owners

How is modern plastic surgery shifting away from over-the-top enhancements toward natural, confidence-boosting results?Plastic surgeon Dr. Kelly Schultz shows that true aesthetic enhancement means targeting subtle insecurities while preserving a patient's natural character in a high-touch, concierge-style environment. In this episode of Dallas, Texas: What's Good, recorded live at the W Hotel during the What She Said showcase with @themoderndaywife, host Brianna Jovahn sits down with Dallas plastic surgeon Dr. Kelly Schultz. Dr. Kelly discusses stepping away from traditional, intimidating clinic aesthetics to build a feminine, spa-like practice; how her dad helped negotiate her lease; her criteria for hiring a warm, proactive all-female team; and why aligning your social media aesthetic with your physical office builds patient trust.Episode Timestamps;[00:00:00] - "Pendulum Shift": Moving Away from Over-the-Top Plastic Surgery[00:00:34] - Welcome to Dallas, Texas: What's Good at the W Hotel (What She Said Showcase)[00:01:18] - Meet Dr. Kelly Schultz: Dallas Plastic Surgeon Focusing on Breast & Body Aesthetics[00:02:10] - De-Stigmatizing Surgery: Social Media & The Rise of Natural-Looking Results[00:03:53] - Artistry & Science: Why Dr. Kelly Chose Plastic Surgery Over General Medicine[00:04:44] - What Does "Enhancement" Really Mean? (Preserving Your Natural Character)[00:05:44] - Launching an Independent Practice: Business Lessons & Dad's Lease Negotiations[00:06:29] - Modernizing Aesthetics: Creating a Warm, Feminine, Spa-Like Environment[00:07:10] - Hiring an All-Female Team: Warmth, Positivity & Proactivity in Small Business[00:07:50] - Future Growth: Accredited Surgical Suites, Board Certification & MedSpa Expansion[00:08:31] - Advice for Aspiring Entrepreneurs: Making the Jump Before You Feel 100% Ready[00:09:25] - Social Media Strategy: Aligning Your Instagram Vibe with Your Physical Office[00:10:15] - You Are the Brand: Why Personal Content Builds Patient Trust (kellyschultzmd.com)Guest DetailsDr. Kelly SchultzWebsite: www.kellyschultzmd.comInstagram: https://www.instagram.com/kellyschultzmd/Subscribe to Dallas, Texas: What’s Good?, share this episode with a fellow entrepreneur, and leave a review to support the podcast.More ProductsFollow What's Good Productions on;Website: https://whatsgood-productions.com/Follow What's Good Podcast;Instagram: https://www.instagram.com/whatsgood_podcast/Follow Brianna Jovahn on; Instagram: https://www.instagram.com/b.jovahn_/

How can small business owners prepare their company for a successful, high-value exit without getting stuck in the 70% of listings that never sell?Business broker Paxton Smith (founder of Anchorpoint Associates) says maintaining clean 3-year profit-and-loss statements, separating personal debit card expenses from business accounts, and building brand transferability are key steps to achieving a 90%+ close rate when selling a business.In this Wild Card Wednesday bonus episode of Dallas, Texas: What's Good, host Brianna Jovahn sits down with Paxton Smith. Paxton shares his journey from corporate finance at Capital One to acquiring Anchorpoint Associates, why all six founders his firm helped sell this year were under 40, how $1 of improper personal write-offs can slash $3 off your sale price, and what it takes to structure an SBA-loan-ready business exit.Episode Timestamps;[00:00:00] - "All Six Founders Were Under 40": Selling Your Business Early[00:00:23] - Welcome to Dallas, Texas: What's Good (Wild Card Wednesday Bonus Episode)[00:01:14] - Meet Paxton Smith: Founder of Anchorpoint Associates[00:02:22] - Corporate to Entrepreneurship: From Capital One & Family Business to Business Brokerage[00:04:45] - Why Traditional Brokerage is Broken & Building a White-Glove Model[00:05:16] - 6 to 12-Month Prep: How Financial Readiness Hits a 90%+ Close Rate[00:07:47] - Founders Under 40: Why Selling Early Builds Next-Level Wealth[00:10:15] - What Buyers Look For: Clean Financials & Brand Transferability[00:12:54] - Family Business Succession: Cashing In on 50 Years of Work[00:14:16] - The #1 Mistake: Company Cards vs. Personal Write-Offs[00:15:40] - Seller Discretionary Earnings (SDE): How $1 in Personal Expense Costs You $3 in Sale Price[00:18:14] - SBA Lending Rules, 10% Down & 3-Year Tax History Requirements[00:22:40] - Master Sales & Marketing: The Fundamentals of Any Business[00:23:52] - Future Vision for What's Good Productions & Network Expansion[00:26:12] - Connect with Paxton Smith & Anchor Point Associates (anchorpointassociates.com)Guest DetailsPaxton SmithAnchorpoint AssociatesWebsite: www.anchorpointassociates.comLinkedIn: www.linkedin.com/in/paxtonsmith/Subscribe to Dallas, Texas: What’s Good?, share this episode with a business owner who may find it helpful, and leave a review to support the podcast.More ProductsFollow What's Good Productions on;Website: https://whatsgood-productions.com/Follow What's Good Podcast;Instagram: https://www.instagram.com/whatsgood_podcast/Follow Brianna Jovahn on; Instagram: https://www.instagram.com/b.jovahn_/

How can a shapewear brand bring together comfort, effective shaping, and thoughtful product innovation while building a lasting business?In this episode, Shapellx co-founder Shane Shi shares how her personal experiences and entrepreneurial journey have shaped the brand’s approach to modern shapewear. From rethinking the balance between compression and everyday comfort to refining fit and construction through months of testing on real women, Shane discusses the ideas and product development process behind Shapellx.Recorded live at the W Hotel during the What She Said showcase with @themoderndaywife, this episode features host Brianna Jovahn in conversation with Shane about the inspiration behind Shapellx’s approach to shapewear design, lessons learned while navigating inventory and business challenges in 2020, and the brand’s growth in the U.S., including Texas becoming its second-largest market.Episode timestamps;[00:00:00] - "Comfort & Compression": Redefining Modern Shapewear[00:00:35] - Welcome to Dallas, Texas: What's Good at the W Hotel (What She Said Showcase)[00:01:31] - Meet Shane Shi: Co-Founder of Shapellx & VP of US Marketing[00:02:08] - Origin Story: Growing Up in a Single-Mother Household in 90s China[00:03:32] - Moving Away from Extreme Compression to Daily Wearability[00:05:03] - Solving Roll-Down, Stitching & Body Inclusivity[00:06:21] - Multi-Month R&D: Testing Garments on Real Women Before Launch[00:07:18] - The 2020 Inventory Crisis: 2 Years of Cash Flow Lessons & Layoffs[00:08:38] - Celebrating Shapellx's 7th Anniversary with Modern Day Wife[00:09:59] - Why Texas is Shapellx's #2 US Market[00:11:14] - Connect with Shane Shi & ShapellxGuest DetailsShane ShiCo-founder of ShapellxWebsite: www.shapellx.comFacebook: https://www.facebook.com/Shapellx/Instagram: https://www.instagram.com/shapellxofficial/Instagram: https://www.instagram.com/shaneyangbizwExplore Shapellx at www.shapellx.com and follow @shapellxofficial and @shaneyangbizw on Instagram.Subscribe to Dallas, Texas: What’s Good?, share this episode with an aspiring entrepreneur, and leave a review to support the podcast.More ProductsFollow What's Good Productions on;Website: https://whatsgood-productions.com/Follow What's Good Podcast;Instagram: https://www.instagram.com/whatsgood_podcast/Follow Brianna Jovahn on; Instagram: https://www.instagram.com/b.jovahn_/

How long does it actually take to build a sustainable health habit, and why do generic one-size-fits-all diets fail?Registered Dietitian and integrative nutritionist Meridan Zerner reveals that building a lasting habit takes 66 days (not 28), and true preventive health requires personalized data—like Resting Metabolic Rate and muscle mass testing—rather than trusting a bathroom scale.In this episode of Dallas, Texas: What's Good, recorded live at the W Hotel during the What She Said showcase, host Brianna Jovahn sits down with Meridan Zerner. Meridan shares her transition after 25 years at the Cooper Clinic to launching Meridan Zerner Nutrition, her famous "trying on habits like a pair of shoes" philosophy, and how women can advocate for their sleep, gut health, and unique body goals.Episode Timestamps;[00:00:00] - "How Much You Need Depends on Your Goals": Personalized Nutrition[00:00:27] - Welcome to Dallas, Texas: What's Good at the W Hotel (What She Said Showcase)[00:01:09] - Meet Meridan Zerner: Dietitian, Mom & Women's Health Advocate[00:01:37] - Pivoting After 25 Years at Cooper Clinic to Launch Meridan Zerner Nutrition[00:02:20] - From Journalism & Fitness Instruction to a Master's in Nutrition[00:03:21] - What is Preventive Medicine & Integrative Nutrition?[00:04:34] - The Science of Habit Building: Why It Takes 66 Days (Not 28)[00:06:20] - "Try On a Habit Like a Pair of Shoes": Finding What Fits Your Life[00:07:22] - Testing Muscle Mass vs. Fat: Why You Should Throw Away Your Scale[00:08:24] - Fixing Sleep & Insomnia First: The Power of Cognitive Behavioral Therapy[00:09:09] - Motivational Interviewing: "I Know What to Do, I'm Just Not Doing It"[00:10:13] - There is No One-Size-Fits-All Recipe for Wellbeing[00:10:49] - Be Your Own Advocate: Asking Questions in Women's Healthcare[00:11:28] - Free Resources & How to Connect with Meridian Zerner (meridanzernernutrition.com)Meridan ZernerWebsite: www.meridanzernernutrition.comInstagram: https://www.instagram.com/meridanzerner/Connect with Meridan and learn more about her work in nutrition at www.meridanzernernutrition.com. Follow her on Instagram at @meridanzerner for more insights.Subscribe to Dallas, Texas: What’s Good?, share this episode with someone interested in building healthier habits, and leave a review to support the podcast.More ProductsFollow What's Good Productions on;Website: https://whatsgood-productions.com/Follow What's Good Podcast;Instagram: https://www.instagram.com/whatsgood_podcast/Follow Brianna Jovahn on; Instagram: https://www.instagram.com/b.jovahn_/

How do small business owners generate real revenue and build brand staying power without relying on viral social media algorithms?Branding expert and serial product founder Danni Fernino (Visions From Neptune) shows that hitting the streets, engaging directly with your local community, and defining one simple-sentence brand foundation drive more sustainable sales than chasing passive social media views.In this episode of Dallas, Texas: What's Good, host Brianna Jovahn sits down with Dallas native Danni Fernino to discuss the real-world grit required to scale product brands. Danni breaks down why small-business word-of-mouth referrals outperform big-agency corporate pitches, her pet peeves about premature business coaching and price lists, and how to navigate 70-hour workweeks while finding genuine "pockets of joy" in entrepreneurship.Episode Timestamps;[00:00:00] - "Hit the Streets": Why In-Person Connections Beat Social Media Hype[00:00:31] - Welcome to Dallas, Texas: What's Good with Dallas Native Danni[00:01:36] - Meet Danni Fernino: Branding, Product R&D, and Founding Visions From Neptune[00:02:27] - How Danni Built a Product Consulting Business from Scratch[00:03:50] - Why Small Business Referrals Outperform Big Agency Pitches[00:06:17] - Mindset of a Long-Term Entrepreneur: Problem-Solving in 5 Seconds[00:09:04] - Value Systems vs. "Boundaries": Protecting Your Time & Mission[00:12:35] - Defining Your Niche & One Simple Sentence Brand Foundation[00:13:53] - Bootstrap vs. VC Funded: Building a Brand with Staying Power[00:18:56] - "Get Off the Device": Why 50,000 Views Don't Pay the Bills[00:22:02] - The Truth About Business Coaches, Price Lists, and Starting Out[00:25:17] - What Corporate Transitions Get Wrong About Business Ownership[00:30:56] - 700 Texts, 1,200 Missed Calls, and Finding Pockets of Joy[00:33:12] - Where to Find Danni's Brands & Free DIY Brand Guide (visionsfromneptune.com)Guest DetailsDanni (Danielle CeCelia Fernino Balis)Co-founder, Visions from NeptuneVisions from Neptune: www.visionsfromneptune.comShop Joywell: www.shopjoywell.comSubscribe to Dallas, Texas: What’s Good?, share this episode with another entrepreneur, and leave a review to support the podcast.More ProductsFollow What's Good Productions on;Website: https://whatsgood-productions.com/Follow What's Good Podcast;Instagram: https://www.instagram.com/whatsgood_podcast/Follow Brianna Jovahn on; Instagram: https://www.instagram.com/b.jovahn_/