From Startup to Wunderbrand

From pressure-washing businesses to global CPG giants, Will shows how temporary mind states, nine core motivations, and simple laddering conversations let you craft messages that cut through the filter of the non-conscious mind. In a world drowning in AI-generated content, understanding goals, motivations, approach and cognitive biases is the difference between noise and real behaviour change. Mindstate Group: https://mindstategroup.com Will on LinkedIn (case studies and ongoing thinking) Timestamps 00:00 – The number one marketing mistake 01:30 – Why traditional research fails 04:00 – The shift to non-conscious science at PepsiCo 07:00 – Have brains changed since COVID? 09:30 – Why small businesses need this more than big brands 13:00 – The SunChips story and narrative psychology 17:30 – People buy feelings, not products 19:30 – What’s next: AI + mind states and the new book 22:00 – Personalisation fatigue and the transparency trap 25:00 – Fear marketing and why it backfires long-term 27:00 – Where to find Will Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

DMA Events - https://www.dmaevents.com Buy and Rent Robots - https://www.buyandrentrobots.com Digital Mirror - Experiential Marketing - https://www.digitalmirror.ca Rich E Foltys - LinkedIn - https://www.linkedin.com/in/rich-efoltys LinkedIn - https://www.linkedin.com/in/rich-efoltys Website - https://www.dmaevents.com Chapters 00:00 Introduction to Richard E Foltys and DMA Events 2249:58:37 Why live events remain vital in a digital world 4444:25:30 Maximizing trade show presence with engagement tactics 6888:52:17 Using photo booths for entertainment, branding, and data 11666:38:59 The power of AI in content creation and image enhancement 14749:59:05 Innovative AI video applications for events 15555:32:26 Using lineups and themed activations for brand awareness 16749:59:08 The future of robotics in experiential marketing 20611:06:03 Types of event robots and their applications 23833:19:29 Renting and deploying robots globally for events 25472:12:50 Merchandise and giveaways as engagement tools 28055:32:57 The next 18 months: Robots and AI in events 28805:32:57 Creating compelling content with AI 33583:19:47 The importance of storytelling before, during, and after events 37611:06:36 Using data effectively for follow-up and engagement 39027:46:40 Exploring the digital mirror and experiential marketing services Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

She cut her teeth in direct-response media. From 2007 her team built ~60 channels for a restricted client and turned them into hundreds of millions in sales—many still active. Two years ago she and Matthew Pierce launched TurboRank.co to do the same focused work for e-commerce and brand clients. What’s dead in 2026: random uploads and no strategy. What works: deep diagnostics, content calendars built on winnable searches, weekly consistency, proper optimisation and off-page signals (especially Reddit). These push ranking, feed AI citations and unlock YouTube Shop—high-margin, first-party sales with zero platform fees for Shopify brands. TurboRank.co LinkedIn: Maryann Bautista Email: [email protected] 00:00 – Welcome and TurboRank introduction 01:40 – How Mary Ann cracked YouTube from 2007 03:32 – Ideal clients and the YouTube Shop advantage 06:20 – What’s dead vs what works in 2026 07:45 – Off-page marketing and AI citations 11:33 – Process from product video to sale 15:44 – Diagnostic, strategy and content pillars 19:26 – Podcast challenges on YouTube 23:21 – How to get in touch Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

He’s been the hardest-working, lowest-paid person in his own businesses more than once—near burnout, building companies that no one else wanted, and scaling one to £35 million with 450 staff only to watch money leak through the cracks. That experience is exactly why he wrote The Bee Myth: how successful people accidentally build businesses that steal their lives. Right now this matters because most founders are still chasing every new AI toy while doing £10 tasks at a £100-an-hour rate. Louis shows the simple system that flips the equation—calculate your real hourly value with the 2K rule, stick the number on a post-it, and only touch work that actually pays. Everything else goes to AI-trained VAs that free time and generate revenue through lead magnets, personalised outreach, content, and meeting prep. Get the book and book a virtual coffee at louisswart.com Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne 00:00 – Meet Louis Swart and the Ironbridge mission 01:56 – Why you become the hardest-working, lowest-paid person in your business 03:55 – Why most AI implementations fail (and the iPhone trap) 05:22 – Building a meeting-report AI in minutes with Hermes 08:46 – Where to actually start with AI in any size business 09:16 – The 2K rule that tells you what your time is really worth 13:06 – Finding the money leaks in growing companies 15:08 – Turning AI from cost-saver into revenue generator 18:43 – Lessons from the Millionaire Speaker Summit 21:09 – Where to get The Bee Myth and connect with Louis 22:04 – The one post-it note action that changes everything Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Background in computer science, persuasion and ten years of biotech software engineering. She and her husband built the business on relationships and real outcomes. Over 300 clients have chosen her approach because members stay when they get results—not when they sit in another generic platform. Most creators leave money on the table. Treat selected episodes as strategic assets with one clear call to action, reverse-engineer them for the next step in the buyer’s journey, and you turn old content into conversations and sales. Links Membership Lab + Podcast Lead Flow: https://membershiplab.com/nicholas Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps 00:00 – Meet Nathalie and the problem she solves 01:27 – Why 300+ businesses choose Membership Lab 08:01 – Validate the offer before you build anything 10:26 – Podcast Lead Flow for podcasters who want clients 13:27 – The power of a single call to action 19:20 – One reworked episode → $7,500 sale 22:55 – How Podcast Lead Flow creates personalised responses Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.