Your Customer, Your Success

AI Search Rewards Simple Stories: GEO for Growing Businesses with Jackson WightmanJackson Wightman, founder and CEO of Proper Propaganda, joins Gary to break down how AI search is changing the way customers find, compare, and choose the businesses they hire.Jackson has run Proper Propaganda, a Montreal-based tech PR and GEO agency, since 2011, and is co-author of The Tech PR Playbook. His view is direct: for any business selling a considered purchase, AI engines are the new front in reputational competition. And because AI is, in his words, “more A than I,” it rewards businesses with a simple, coherent story told consistently across the web.Jackson lays out the five elements of AI search (web architecture, traditional SEO, PR, content, and metrics) and the first steps any business can take, whether it has four employees or four thousand. He explains why building a program on your own data beats following industry averages, how to write website content that AI can read accurately, and where podcasts fit in. He also shares how Proper Propaganda put its own advice to work, competing for visibility against agencies many times its size.The conversation closes on measurement and money: share of answer, accuracy, citation, and inbound leads, plus why roughly 20% of the effort tends to drive 80% of the results.If you lead a business that depends on being found and trusted, this conversation will show you how to tell whether AI search matters for you, see where your company actually shows up, and invest only in what moves the needle.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬What You’ll LearnWhich businesses should invest in AI search, and which may not need toHow a conversation with an AI engine differs from a page of Google resultsWhy your own data matters more than industry averagesThe five elements of AI search and how they fit togetherThree first steps: know your customers’ AI tools, open your website to AI bots, and run a diagnosticWhy AI rewards a coherent, consistent story about your businessHow to write website content AI can extract accuratelyHow to measure success: share of answer, accuracy, citation, and inbound leadsWhere businesses waste money chasing AI visibility▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Chapters00:00 Preview01:07 Introduction02:24 Is AI search worth it for small businesses?03:47 How AI search answers differ from Google’s blue links08:02 What business owners get wrong about PR and AI search10:36 First steps: AI tools, website access, and a diagnostic14:20 Where podcasting fits into AI search16:24 Why AI rewards a coherent story20:51 Writing website content for AI22:41 A client success story and Proper Propaganda’s own results25:02 How to measure AI search success27:48 Should a consultant write a book?29:55 Where businesses waste money chasing AI visibility32:11 Does It Hold Water?37:05 Chip Shots▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Book RecommendationEastbound by Maylis de Kerangal▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Connect with Jackson WightmanWebsite: https://properpropaganda.netLinkedIn: https://www.linkedin.com/in/jacksonwightmanSubstack: https://jacksonwightman.substack.comEmail: [email protected] Tech PR Playbook: https://www.amazon.com/dp/B0C54B4XB7▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Connect with Gary MarraLinkedIn: https://www.linkedin.com/in/gary-marra/Schooley Mitchell: https://www.schooleymitchell.com/office/gmarra/YouTube: https://www.youtube.com/@yourcustomeryoursuccesspodcast▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Trim the Overspend. Keep Your Capacity.Schooley Mitchell finds and eliminates overspend in expenses like telecom, wireless, merchant services, shipping, and waste removal. We work on a contingency basis, so there is no cost unless we find savings.Book a discovery call: https://calendly.com/gnmarra/30-schooley-mitchell-discovery-call▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Please Listen and SubscribeFollow Your Customer, Your Success on your favorite podcast app and on YouTube, and leave a review if you enjoyed the episode.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬About Your Customer, Your SuccessYour Customer, Your Success is a leadership and business growth podcast built on one idea: client focus is a growth strategy. Hosted by Gary Marra, the show brings together business owners, executives, and advisors for practical conversations on customer relationships, leadership, and operational discipline, and how each drives trust, retention, and sustainable growth.About Gary MarraGary Marra is a Schooley Mitchell Franchise Owner, business advisor, and host of Your Customer, Your Success, a Top 50 Over 50 award-winning podcast. A Babson MBA, Gary spent 30 years in investment servicing managing institutional client relationships. Today he helps businesses and mission-driven organizations eliminate overspend while keeping the capacity that drives growth.#AISearch #GEO #PublicRelations #BusinessGrowth #Leadership #MarketingStrategy #SmallBusiness #Podcast

I Can Because I Will: Discipline, Fatherhood, and Building a Legacy with Albert Butler"I can because I will. I will because I can."For Albert Butler, CPA, MBA, those words are more than a personal motto. Born from a difficult conversation with his father early in his career, they became a philosophy that guides how he approaches business, leadership, family, and success.Albert believes accounting is the heartbeat of business. Revenue may be growing and cash may be coming in, but without understanding the numbers, owners can miss the warning signs that threaten everything they're building.A resident partner in a national accounting firm, former Senior Vice President of Enterprise Risk Management at Primerica, and author of LIFE: Truth, Love, Loss, Success & Failure, Albert brings more than 25 years of experience advising businesses and their leaders.Gary and Albert explore why business owners need to move beyond living off the cash balance to understanding their P&L and balance sheet, how to build a business with lasting value, and why planning for an exit means much more than selling a company or retiring.The conversation also turns deeply personal. Albert shares the contrasting stories of two uncles whose financial decisions left very different outcomes for their families, the flight to Singapore that inspired his book, and the moment his daughter told him he didn't smile as much as he used to.Through it all, Albert makes the case that building a successful business begins with something many entrepreneurs overlook: themselves and their families.His framework is simple: Scale yourself. Scale your family. Then scale the enterprise.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬👉 Watch more conversations on YouTube: https://www.youtube.com/@yourcustomeryoursuccesspodcast🎧 Listen to the full episode on Spotify: [Spotify link]▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬CHAPTERS00:00 Cold Open00:34 Introduction02:54 Why accounting is the heartbeat of business04:22 What a CPA sees in the numbers that owners miss05:38 Why your CPA should act like a financial doctor07:45 From the cash balance to the P&L to the balance sheet09:45 Planning the exit, including the one nobody can avoid24:21 The flight to Singapore that started the book28:13 "Daddy, you don't smile as much as you used to"30:17 Scale yourself, scale your family, then scale the enterprise33:59 Does It Hold Water?38:21 Chip Shots▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬CONNECT WITH ALBERT BUTLERWebsite: https://albertbutler.comLinkedIn: https://www.linkedin.com/in/butleralbert/Book, LIFE: Truth, Love, Loss, Success & Failure: https://www.amazon.com/dp/B0FKGJD7LDAlbert's comments are for educational and informational purposes only and do not constitute accounting, tax, legal, investment, or financial advice.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬TRIM THE OVERSPEND. KEEP YOUR CAPACITY.Gary Marra is a Schooley Mitchell Franchise Owner. Schooley Mitchell helps organizations identify and eliminate unnecessary spending on essential business services, including payment processing, shipping, telecom, and waste removal. The objective is simple: improve financial performance while protecting the people and capabilities that drive business growth.There is no fee unless savings are found.Book a discovery call: https://calendly.com/gnmarra/30-schooley-mitchell-discovery-callLearn more: https://www.schooleymitchell.com/office/gmarra/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ABOUT YOUR CUSTOMER, YOUR SUCCESSYour Customer, Your Success is a leadership and business growth podcast built on one idea: client focus is a growth strategy.Hosted by Gary Marra, the show features conversations with entrepreneurs, executives, and business leaders exploring how leadership, operational discipline, and client-centered decisions build stronger businesses, lasting relationships, and sustainable growth.Connect with Gary on LinkedIn: https://www.linkedin.com/in/gary-marra/#Leadership #Entrepreneurship #SmallBusiness #ExitPlanning #Legacy #BusinessGrowth

SUMMARYGary sits down with Cat How, CEO, Founder, and Executive Creative Director of How&How, a branding agency with studios in London and Los Angeles that works with challenger brands taking on the giants, and with the giants themselves.Cat starts with a distinction most leaders blur. Being brave with a brand means making a bold decision backed by strategy, not being loud or provocative for the sake of it. And the safe choice is rarely safe. Companies often come to her pointing at a competitor they admire and asking to look more like them. Her view is that looking like everyone else is the riskiest thing a business can do.Gary and Cat get into why smart teams drift toward sameness: comfort, large stakeholder groups, and design by committee, which she says always ends up safe. Her boldest work tends to come from founder-led decisions, where the person who built the company knows why it exists and is willing to take the leap. When a client loses nerve late in the process, she takes them back to the strategy they already signed off.On credibility, Cat makes the case that customers do not trust a brand because it looks like the rest of its sector. They trust it because it shows up consistently at every touchpoint, from its visual identity to its customer service. She treats a brand like a person, with a way it looks and a way it speaks, and builds the verbal and visual identity together.The conversation also covers what a rebrand should change in the business after launch, how she repositioned a century-old nonprofit institution (Chester Zoo), why an outside perspective makes a complex tech company (Veriff) easier to explain, and why How&How shares every salary openly with its whole team.This episode reinforces a core principle of the show:Client focus is a growth strategy.Leadership behavior drives revenue.Trust is built through consistency, not conformity.If you are a founder or leader whose business is strong but whose brand no longer sets it apart, this conversation will sharpen how you think about the decisions that create differentiation.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬WHAT YOU’LL LEARNWhat separates strategic bravery from being loud or provocativeWhy looking like your competitors is the riskier choiceWhy design by committee tends to end up safe, and why founder-led decisions produce bolder brandsHow to keep bold work on track when stakeholders get nervous late in the processWhy trust comes from consistency across every touchpoint rather than from sector conventionsWhy verbal identity deserves the same weight as visual identityHow challengers and established companies should approach brand differentlyHow to reposition an established brand without alienating the customers who already trust it (featuring the Chester Zoo case study)What a rebrand should change in the business after launchWhy an outside perspective makes a complex business easier to explain (featuring the Veriff case study)What open salary transparency has changed for her team▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬CHAPTERS[00:00] Cold open[00:23] Introduction[02:37] What strategic bravery means, and how it differs from being loud[04:24] Why companies choose the comfortable option[05:30] Career risk and making the brave call[07:21] When stakeholder feedback makes bold work safer[09:35] Can a bank, accounting firm or law firm be brave without losing credibility?[13:20] Verbal and visual identity: treating a brand like a person[15:03] Challengers versus giants: how the strategy differs[16:58] Repositioning an established brand without alienating customers[22:32] What should change in the business after a rebrand[25:17] Making a complicated business simple to explain[27:17] Salary transparency: why How&How shares every salary[30:11] Closer: where a founder should start when the brand no longer stands out[31:49] Does It Hold Water?[34:03] Chip Shots▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬BOOK RECOMMENDATIONThe 48 Laws of Power by Robert Greene▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬CONNECT WITH CATWebsite: https://how.studio/LinkedIn: https://www.linkedin.com/in/cat-how-0499b9149/How&How on LinkedIn: https://www.linkedin.com/company/howandhow/Instagram: https://www.instagram.com/how___studio/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬CONNECT WITH GARY MARRALinkedIn: https://www.linkedin.com/in/gary-marra/Schooley Mitchell: https://www.schooleymitchell.com/gmarraYouTube: https://www.youtube.com/@yourcustomeryoursuccesspodcast▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬REDUCE YOUR OPERATING COSTSSchooley Mitchell gets rid of overspend. Not training, not professional development, not headcount. Vendor-neutral expense optimization across telecom, wireless, merchant services, shipping, waste removal, and more. No cost unless we find savings.Book a discovery call: https://calendly.com/gnmarra/30-schooley-mitchell-discovery-callTrim the overspend. Keep your capacity.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬PLEASE LISTEN AND SUBSCRIBEFollow Your Customer, Your Success for more conversations on client-centric strategy, leadership, and business growth. If the episode earned it, leave a review.Want to be a guest on Your Customer, Your Success?Send Gary Marra a message on PodMatch here:https://www.podmatch.com/hostdetailpreview/1726154102094403cb5558fc4▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ABOUT YOUR CUSTOMER, YOUR SUCCESSYour Customer, Your Success is a leadership and business growth podcast built on the idea that client focus is not just a service philosophy, it is a growth strategy. Hosted by Gary Marra, the show sits at the intersection of customer experience, employee experience, leadership, and operational discipline. Each episode features practical conversations with executives, advisors, and business leaders on how better experiences drive loyalty, trust, retention, and sustainable growth.ABOUT GARY MARRAGary Marra is a Schooley Mitchell Franchise Owner, business advisor, and host of Your Customer, Your Success. Drawing on thirty years in investment servicing with institutional clients, along with deep experience in client management and cross-functional leadership, Gary helps organizations think more clearly about how service, trust, and execution shape growth. His perspective combines client-centric strategy with practical business discipline, making the show especially relevant for founders, operators, and leaders responsible for long-term client relationships.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬#BrandStrategy #Branding #Differentiation #Leadership #BusinessGrowth #CustomerTrust #Rebranding #SMBGrowth #Founders #GrowthStrategy #podmatch

EXECUTIVE PRESENCE BEYOND THE BOARDROOM WITH DEBORA PROSSOMARITISUMMARY Executive Presence & Personal Branding for CEOs, Boost Public VisibilityIn this episode of Your Customer, Your Success, Gary sits down with Debora Prossomariti, founder and fractional Chief Brand Officer of Personal Branding Atelier, known as Debbie Pro.Debora works with CEOs and entrepreneurial founders whose public visibility has not caught up with the reputation, expertise, and authority they have already built offline. Before starting her own business, she worked inside Meta and Pinterest managing substantial advertising portfolios, giving her a front-row view into how attention works at scale.But attention is only the beginning.Debora explains why clarity often matters more than polish, why leaders need to show up online with the same credibility they bring into the boardroom, and what happens when they leave customers, employees, prospects, and partners to fill in the gaps themselves.The conversation also explores why executive visibility is not reserved for large-company CEOs. For small and midsized businesses, where relationships and referrals often drive growth, the founder or owner may be one of the company’s most important trust signals.Gary and Debora discuss the generational divide around visibility, why many prospective clients quietly consume content without ever liking or commenting, and why followers and views can become empty numbers if they are disconnected from the goals of the business.Debora also shares her experience dealing with stereotypes and criticism as a young woman building an advisory business internationally. Her perspective is simple: when leaders do not shape their own narrative, people make assumptions for them.They also explore what trust looks like in a fractional advisory relationship, why different leaders require different approaches to visibility, and why authentic executive presence begins with identity rather than content.The episode ultimately comes back to a deceptively simple leadership question:Who are you becoming?Because building a credible public presence is not about becoming an influencer. It is about making sure the person people discover online reflects the leader you actually are.WHAT YOU’LL LEARN• Why clarity can outperform polished or overly creative messaging• What it means to show up online the way you show up in the boardroom• Why executive visibility matters for small and midsized business owners• How different generations think about public visibility• Why people can follow your content for years without ever engaging publicly• How to connect visibility metrics to actual business objectives• Why followers and views alone do not equal business value• How entrepreneurial leaders can prevent people from filling information gaps with stereotypes and assumptions• Why trust is critical in a fractional advisory relationship• How to build authority without becoming performative• Why Debora believes personal branding is “identity first, strategy second”• Why leaders should get clear on who they are becoming, not only who they are todayCHAPTERS00:00 Cold Open1:09 Introduction3:20 Attention vs. Trust5:47 Executive Presence Beyond the Boardroom9:02 Why Executive Visibility Matters for Small Business11:41 Generational Differences in Visibility18:53 Measuring Visibility by Business Value22:15 Stereotypes, Criticism, and Owning the Narrative26:49 Trust in a Fractional Advisory Relationship29:52 Learning Across Cultures and Markets35:36 Who Are You Becoming as a Leader?37:34 Does It Hold Water?41:12 Chip ShotsBOOK RECOMMENDATIONAtomic Habits by James ClearDebora connects the book’s identity-based approach to her own philosophy of personal branding: lasting change comes from becoming the person who does the thing, not simply forcing yourself through a checklist of actions.CONNECT WITH DEBORA PROSSOMARITILinkedIn:https://www.linkedin.com/in/debora-prossomariti/Website:https://www.debbie.pro/Debora also encourages listeners to visit the Featured section of her LinkedIn profile for her latest executive-branding resources.CONNECT WITH GARY MARRALinkedIn:https://www.linkedin.com/in/gary-marra/Schooley Mitchell of Weymouth:https://www.schooleymitchell.com/office/gmarra/YouTube:https://www.youtube.com/@yourcustomeryoursuccesspodcastPLEASE LISTEN & SUBSCRIBEAudio is available on all major podcast platforms. Video is available on YouTube.If you enjoy the episode, please subscribe and leave a review.Follow Your Customer, Your Success for more conversations about entrepreneurship, leadership, customer experience, relationship building, operational discipline, profitability, and sustainable business growth.LOOKING TO REDUCE BUSINESS COSTS?Gary is a Cost Reduction Consultant with Schooley Mitchell of Weymouth. He works with businesses and organizations to identify savings opportunities across essential operating expenses while protecting service quality.Schooley Mitchell is independent of vendors and uses a contingency-based model, so fees are funded from identified savings. Its cost-reduction work covers areas including merchant services, telecom, shipping and courier, waste, software, supplies, utilities, and other recurring business expenses.Learn more about Schooley Mitchell of Weymouth:https://www.schooleymitchell.com/office/gmarra/ABOUT YOUR CUSTOMER, YOUR SUCCESSYour Customer, Your Success is an entrepreneurial business podcast built around a simple idea: client focus is not merely a service philosophy. It is a growth strategy.Hosted by Gary Marra, the show sits at the intersection of customer experience, employee experience, leadership, entrepreneurship, relationship building, operational discipline, and financial performance.Each episode features practical conversations with entrepreneurs, executives, advisors, and business leaders about how stronger relationships, better leadership, and disciplined execution build trust, loyalty, referrals, retention, and sustainable business growth.ABOUT GARY MARRAGary Marra is a business owner, Cost Reduction Consultant with Schooley Mitchell of Weymouth, customer experience leader, and host of Your Customer, Your Success.Drawing on nearly 30 years of experience across financial services, client relationship management, operations, vendor management, and cross-functional leadership, Gary brings a practical operator’s perspective to business growth.Through Schooley Mitchell, Gary works with business owners and leaders to understand their operations, evaluate essential business expenses and vendor arrangements, and determine whether opportunities exist to improve value and protect margins without sacrificing service quality.His approach is grounded in the same principle behind Your Customer, Your Success: understand the business, build strong relationships, make better decisions, and create measurable value.#ExecutivePresence #Leadership #ExecutiveBranding #ThoughtLeadership #PersonalBranding #BusinessGrowth #OnlineAuthority #CustomerExperience #Entrepreneurship #SmallBusiness #SchooleyMitchell #podmatch

Digital Transformation, Smarter Workflows, and the Student Experience in Higher Ed with Mike ToguchiSummaryIn this episode of Your Customer, Your Success, Gary sits down with Mike Toguchi, Chief Strategy Officer at Tectonic, to discuss digital transformation, smarter workflows, and the student experience in higher education.Mike has spent more than 25 years helping universities, nonprofits, foundations, and other mission-driven organizations modernize operations. His work connects strategy, technology, data, workflows, governance, and organizational change.For universities, the stakes extend well beyond administrative efficiency. Students are evaluating the cost, value, and experience of higher education. Mike argues that institutions that fail to provide a good student experience put their future at risk.The student experience is shaped by how the organization works behind the scenes.Gary and Mike explore how leaders can determine whether the real problem is technology, workflow, ownership, or staffing. Mike explains why choosing a platform first is a warning sign, and why organizations need to understand their processes and desired outcomes before deciding what to implement.They also discuss why technology initiatives lose credibility with employees. Repeated launches, abandoned systems, poor communication, and limited staff input can leave people skeptical of the next promised improvement. When leaders fail to listen, employees often create their own workarounds, including shadow workflows and unapproved AI use.The conversation moves from internal operations to the student experience. Individual departments can be hardworking and well-intentioned while still creating a disconnected experience for students. Mike explains how weak coordination, inconsistent data, and separate processes can force students to navigate several offices to get the support they need.Mike shares how Tectonic and its Orchestrate platform help institutions improve scholarship applications, reviews, disability accommodations, and other student-support processes.Better workflows can give staff more time for the work they came to higher education to do: helping students.Gary and Mike discuss how to evaluate results through cost, capacity, service quality, risk, and scalability. They also explore how these principles apply to nonprofits and associations, where the people being served may be donors, members, or communities.Gary connects the conversation to his work with Schooley Mitchell and the opportunity to reduce unnecessary expenses so organizations can focus more resources on their mission.In Does It Hold Water?, they consider why not everything that matters can be measured. In Chip Shots, Mike discusses Die With Zero, leaders he would like to shadow, a difficult lesson from losing a client, and balancing research with decisive action.What You'll LearnHow to identify whether the real issue is technology, workflow, ownership, or staffingWhy digital transformation should begin with processes and desired outcomesHow repeated technology initiatives can erode employee trustWhy leadership accountability must continue beyond implementationHow ignoring staff feedback leads to workarounds and shadow workflowsWhere internal inefficiencies appear in the student experienceWhy cross-functional collaboration matters in higher educationHow better scholarship and disability-services workflows help staff and studentsHow to evaluate ROI through cost, capacity, service quality, risk, and scalabilityWhy the same operating principles apply to nonprofits and associationsWhy meaningful outcomes cannot always be reduced to a metricCHAPTERS00:00 Cold Open: Why Student Experience Decides Whether Institutions Survive01:00 Meet Mike Toguchi, Chief Strategy Officer at Tectonic02:55 Technology, Workflow, Ownership, or Staffing: Which Lever Is Actually Broken04:03 Why Most Higher Ed Technology Problems Are Really Workflow Problems06:01 Change Fatigue: Why Staff Stop Believing in the Next Initiative08:30 Shadow Workflows and Shadow AI: What Happens When Leaders Stop Listening10:00 How Internal Silos Show Up in the Student Experience12:27 Why No One Owns the Full Student Journey14:28 Inside Orchestrate: Automating Manual Work in Higher Ed17:55 Measuring ROI on Digital Transformation: Cost, Capacity, Compliance, Revenue19:46 Scholarship Management at Scale: Eligibility, Blind Review, and Awards22:36 Case Study: Accommodations and Disability Services Across the UC System25:47 How This Applies to Nonprofits, Associations, and Foundations27:11 Where Leaders Should Start: Evaluating Process, Workflow, and Collaboration28:46 Does It Hold Water? Not Everything That Counts Can Be Counted33:29 Chip Shots: Die With Zero, Shadowing Leaders, and Decision-MakingBook RecommendationDie With Zero by Bill PerkinsConnect with Mike ToguchiTectonic:https://teamtectonic.comLinkedIn:https://www.linkedin.com/in/miketoguchi🔗 Connect with Gary MarraLinkedIn:https://www.linkedin.com/in/gary-marra/Schooley Mitchell:https://www.schooleymitchell.com/office/gmarra/YouTube:https://www.youtube.com/@yourcustomeryoursuccesspodcast📣 🎧 Please Listen & Subscribe💡 Don't forget to subscribe and leave a review if you enjoyed the episode.👉 Follow Your Customer, Your Success for conversations about customer relationships, leadership, entrepreneurship, operational discipline, and sustainable business growth.Want to be a guest on Your Customer, Your Success?Connect with Gary through PodMatch:https://www.podmatch.com/hostdetailpreview/1726154102094403cb5558fc4Looking to Reduce Business Expenses?Trim the overspend. Keep your capacity.Gary is a Strategic Partner with Schooley Mitchell, helping businesses identify savings across essential operating expenses through independent, vendor-neutral cost reduction consulting.Learn more:https://www.schooleymitchell.com/office/gmarra/ABOUT YOUR CUSTOMER, YOUR SUCCESSYour Customer, Your Success is a leadership and business growth podcast built around a simple idea: client focus is a growth strategy.Hosted by Gary Marra, the show sits at the intersection of customer experience, employee experience, leadership, entrepreneurship, relationship building, and operational discipline. Each episode features practical conversations with founders, executives, advisors, and business leaders about how better relationships, stronger execution, and client-centric thinking create trust, retention, referrals, and sustainable growth.ABOUT GARY MARRAGary Marra is a Strategic Partner with Schooley Mitchell, business advisor, customer experience leader, and host of Your Customer, Your Success.Drawing on deep experience in financial services, client management, operations, and cross-functional leadership, Gary brings a practical business lens to customer relationships and growth. Through Schooley Mitchell, he works with businesses to identify opportunities to reduce essential operating expenses while maintaining or improving service.His perspective is grounded in the belief that relationship building drives revenue, client focus creates competitive advantage, and disciplined execution builds stronger businesses over time.#HigherEducation #DigitalTransformation #StudentExperience #WorkflowAutomation #NonprofitLeadership #CustomerExperience #EmployeeExperience #OperationalDiscipline #Leadership #podmatch