Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

Chelsea was at a book club the other night when a friend mentioned she's thinking about moving out to Lake Country. Within seconds, someone asked the obvious question: "Well, who's your realtor going to be?" And just like that, it was settled. She's going with the one the other girls already use!That agent wasn't present at the table. Her name just came up in a room she wasn't even in, all because she’s made herself memorable.In this episode, we're revisiting one of our most-downloaded topics (technically part two, but probably part 6,425!). We're talking about how to connect personally while building trust professionally, why simple things stacked over time beat the flashy ones, and how to stop waiting for the perfect moment to show up online.The girls discuss:♡ Why your life is not too boring to be content♡ What Alix Earle's rise teaches us about leaning into your real life instead of staging a set♡ Why ordinary, repeated, and consistent is what makes you memorable♡ The case for posting way more often (and why we don't care about the algorithm)♡ Why we're asking you to screenshot your analytics and not look again until January 1♡ Simple habits that make showing up easier♡ Why you need a hobby, and how to become the name that comes up at book clubSubscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Past Episode: 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content♡ Book: The Slight Edge by Jeff Olson♡ Book: The 12 Week Year by Brian P. Moran and Michael Lennington♡ Book: 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin Hardy♡ Instagram: Alix Earle♡ Macy McNeely (The Salesgirls)This episode was edited by Adrienne Cruz.

You know the quote, “If you judge a fish by its ability to climb a tree, it'll spend its whole life thinking it's stupid.” We believe many agents are trying so hard to copy the top producer's listing videos, trends, and calls to action… when maybe they were meant to swim all along. And that’s why marketing feels so hard.If creating content feels like one long, exhausting climb, that might be your sign you're up the wrong tree. In this episode, we're getting into why content feels so complicated and how to make it fun again!The girls discuss:♡ Your signature thing is probably something you're already doing♡ The three-question filter we run every piece of content through♡ Why your biggest competitor isn't the agent with better content, it's irrelevance♡ The "what I've been noticing" angle that makes any content sound like you♡ How overconsuming and shortcut-hunting keep you stuck—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Cortney LaCorte (@cheesegal)♡ Carissa Stanton (@broccyourbody)♡ Oversharing by Cortney LaCorte♡ Seriously, So Good by Carissa StantonThis episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass

There's a post that circles around Instagram every so often that says something like, "here's my life on IG and here’s my real life.” And every time it shows up, we roll our eyes a little. Because if we're being honest, nobody actually wants to watch everybody's real real life day after day. We open Instagram for an escape, not the news.Today, we're talking about what happens when the social media spark disappears, and life gets hard. We get into the cocktail party test for deciding what's appropriate to share online and the low-lift ways to find joy again so you actually have something to post.The girls discuss:♡ Why a brand only has to reflect parts of your life, not all of it, to stay authentic♡ The cocktail party test for what's appropriate to share (and what's better left for your journal)♡ How to get out of a motivation slump when nothing feels fun or documentable♡ Setting a scroll limit so you can actually create instead of just consuming ideas♡ Investing in yourself right now, even outside of Instagram, so you have something real to share later—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: Prioritize Play by Rachael Renae♡ Instagram: @siececampbell and @jlgarvinThis episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass

We get asked all the time, “Do you offer social media management?” And while the answer is no, the question got us thinking… If we were your social media manager for the day, what would we actually need from you to make it work?If you're hoping a manager can build your brand from scratch without knowing your story, your calendar, or what you're texting your friends about, this episode might reframe things a little. Because the truth is, no one can create content that actually sounds and feels like you without knowing you first.So here's exactly what we'd ask of you, how your calendar and camera roll become your best content tools, and why the secret to standing out is a brand so specific to you that people can't help but remember it.The girls discuss:♡ What we'd need from you before we ever created a single post♡ Why your calendar (not just your camera roll) is the real content goldmine♡ How we'd build a custom photo and B-roll list based on your actual brand♡ Why your life has to genuinely overlap with your ideal client's life♡ Introducing the Modern Agent Mastermind, our new fast-track coaching tier for members—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!This episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass

I was in the pickup line at my kids' school, less than 24 hours after deciding I was going to get my real estate license, and I'd already posted it all over social media. My dad called me about an hour later and asked, "Kayla, what if you don't pass?" I told him, "Dad, if I don't tell people I'm doing this, I'll never actually go take the test!"If you've ever felt weird about posting before you technically "deserve" to, this episode is my love letter to you. I get DMs constantly from agents who are brand new, and this is exactly what I'd tell them.In this episode, I'm walking through exactly what I'd post if I were starting completely over today and why focusing on your personal brand now (not just "the real estate brand") is the advantage nobody talks about.The girls discuss:♡ Why sharing your journey before you're licensed builds trust and momentum♡ How to post like a working agent before you have any clients♡ Building your content library when your inbox is at zero♡ Creating home content that feels "you" without an aesthetic house—Subscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Alashia Wartelle's reelThis episode was edited by Adrienne Cruz.Mentioned in this episode:Free Masterclass!Get ridiculously good real estate leads OCTOBER 6TH AT 11 AM CSTFree Masterclass