Founder Files

After Conor Benn's recent mega fight in Vegas, we sit down with the coach who ran his camp to talk through how he gets high performers operating at their peak, and what they can do to bounce back from setbacks. Today's guest is Dan Lawrence, founder of Perform365, the high performance coach to over 30 champion athletes. He now works with CEOs like the founder of Joe & The Juice and the CEO of Frasers Group. In this episode, we unpack: 🔥 Why resilience is the trait that separates the best from everyone else. 🔥 His data capture process for founders that helps them treat their health like a P&L. 🔥 The traffic light system he uses to manage training, stress and burnout. 🔥 The simple daily non-negotiables that work for founders, and why the basics beat the biohacks, and much, much more. If you want to put another zero on the end of your business and crush it as a business exec, this episode is for you. Chapters: 0:00 Intro 1:54 Conor Benn vs Ryan Garcia 5:15 Dan's Background 16:25 Inside His Testing & Optimisation Process 21:35 Alcohol, Balance & the 80/20 29:33 Burnout & Managing Stress 40:30 When Is Enough? Business, Health & Family 44:04 The 80/20 for Business Owners 52:05 What Separates Elite Performers 55:58 Training as You Age 1:01:08 Hyperbaric, Saunas & Ice Baths 1:07:05 Supplements 1:12:18 Peptides & Smart Drugs 1:20:26 Fixing a Fried Nervous System 1:24:12 Mastering Your Mindset & Identity 1:29:08 Social Media & Screen Time 1:35:33 Rapid Fire Questions

He's on track to turn his marketing agency into a $1 million-a-month business, and he's spending six figures a month on ads to get there. Today's guest is Liam Evans, founder of Unorthodox, a marketing agency that turns ad spend into signed clients for high-ticket service businesses. In this episode, we unpack: 🔥 Why cost-per-lead is a vanity metric, and the only number that actually matters: CAC. 🔥 The low-ticket front-end offer that liquidates 70% of his ad spend. 🔥 The exact funnel economics and product suite he's using to scale to a million a month. 🔥 His creative testing process to constantly find new winning ads. If you want to build an eight-figure business from cold traffic without wrecking your margins, and with a sales process that closes 70% of your lead flow, this episode is for you. Chapters: 0:00 Intro 3:07 Making Ads Work for High-Ticket Offers 13:34 What Makes a Good Market 16:01 Launching Ads & Reading the Data 18:12 Fixing Your Sales Process 23:52 Filtering Leads & Pre-Framing Calls 29:12 Optimising For CAC & LTV 34:41 Low Ticket Front End Offers 40:59 Spending $150K/Month on Ads 48:00 The Road to $1M/Month

Today's guest is an eight-figure entrepreneur who's built and exited multiple eCommerce brands. And yet for him, money was never the goal. In this episode with Jamal Muse, we unpack: 🔥 How he's turned what he admits is a compulsive need to always be productive into a genuine business advantage, and where he's had to draw the line. 🔥 The daily non-negotiables — prayer, routine, and a strict first hour of the day — that keep him grounded while running a fast-growing business. 🔥 Why he turns down deals when the money doesn't sit right with his values. 🔥 Why he was back at work the day after his last exit, and how he's chasing a legacy that goes far beyond being known as "the eCommerce guy." If you want to see how a high-output founder builds real wealth without losing sight of what actually matters, this episode is for you. Chapters: 0:00 Intro 1:23 Ambition vs. Being Present for Family 5:03 Daily Routine 7:49 The "Productivity Addiction" 11:10 Living a Well-Rounded Life 17:15 How Faith Shapes Every Decision 33:35 Finding Fulfilment 37:41 Life After the Exit 46:46 Why Keep Going?