Marketing Minds with Aleric Heck

Comic Con Creator Reveals His Secret Marketing Strategy | Want us to scale your business? Apply: https://adoutreach.com/fo2x | Check Out more of Star Pics Here: https://www.instagram.com/starpicscards/Hey everyone, Aleric here! Today on the Marketing Minds podcast, I'm thrilled to bring you my conversation with Gareb Shamus - a true pioneer in the pop culture world. Gareb is the creator of Wizard Magazine, founder of Comic Con, and now the mastermind behind Star Pics celebrity trading cards.In this value-packed episode, Gareb shares incredible marketing insights from his decades of experience building cultural phenomena. We dive into how Comic Con became the massive success it is today through one powerful strategy: making fans part of the experience. You'll learn how cosplay at Comic Cons actually started as a marketing tactic for Wizard Magazine that unexpectedly created a global movement!Gareb reveals his philosophy that empowering your fans to become advocates is the most effective marketing strategy. Rather than just creating experiences FOR your audience, he explains how to facilitate experiences that fans create for themselves and each other - which leads to authentic, viral growth.We also explore his newest venture, Star Pics celebrity trading cards - a genius concept bringing authenticated celebrity autographs to the collectibles market. These premium cards feature stars like Mark Hamill, Megan Fox, and Paul Rudd with unique foil editions, professional grading, and tamper-proof encapsulation. Gareb walks us through the entire collector experience he's designed and how he's applying his proven marketing playbook to this new business.If you're an entrepreneur or marketer looking to build a passionate community around your business, this episode is packed with actionable wisdom from someone who's created billion-dollar cultural movements. Gareb's insights on fan empowerment, organic marketing, and creating premium experiences are applicable to any industry.#MarketingStrategy #ComicCon #EntrepreneurAdvice #CommunityBuilding #PopCulture #CelebrityCollectibles #MarketingPodcast #FanEngagement #BusinessGrowth Aleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 The Birth of Comic-Con and Cosplay06:00 Gareb's Journey: From Wizard Magazine to Comic-Con12:00 The Evolution of Celebrity Engagement at Comic-Con18:11 Marketing Lessons from Comic-Con's Success24:12 Creating Memorable Experiences for Fans and Celebrities29:23 Reconnecting Celebrities: The Magic of Fan Experiences31:33 Introducing StarPix: A New Era of Celebrity Trading Cards42:05 The Birth of StarPix: Merging Passion with Opportunity46:17 Marketing Strategies: Engaging Fans in the StarPix Journey49:15 Digital Integration: The Future of Collectibles with NFTs

The #1 Strategy for Warming Up Cold Traffic and Boosting Conversion | Want us to scale your business? Apply: https://adoutreach.com/spmj | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check Out more of Sean here: https://www.facebook.com/groups/minimalistmethodsHey everyone, Aleric here! In this episode of the Marketing Minds Podcast, I’m sitting down with one of the most talented copywriters in the game, Sean Kemp. If you’ve ever wondered how to craft copy that converts, build trust with your audience, or create high-performing funnels, this is the episode for you. Sean has worked with some of the biggest names in the online marketing space, and he’s here to drop some serious knowledge bombs.We dive deep into the concept of the “trust recession” and why building credibility is more important than ever in 2025. Sean shares his strategies for warming up cold traffic, crafting compelling email sequences, and structuring video sales letters (VSLs) that feel like you’re winning a court case. Plus, we talk about the power of challenges, how to package offers effectively, and even how AI is changing the game for copywriters.Whether you’re a seasoned marketer or just starting out, this episode is packed with actionable insights you can apply to your business right away. Sean’s ability to break down complex ideas into simple, actionable steps is something you don’t want to miss.So grab a notebook, hit play, and let’s level up your marketing game together. Don’t forget to like, comment, and subscribe for more episodes like this one!#CopywritingTips #MarketingStrategy #SalesFunnels #VideoSalesLetters #EmailMarketing #AIMarketing #TrustBuilding #OnlineMarketing #BusinessGrowth #MarketingPodcastAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditonsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Navigating the Trust Recession03:08 Sean Kemp's Journey to Copywriting Success06:06 Strategies for Warming Up Cold Traffic09:06 Building Credibility Through Case Studies12:13 Crafting Compelling Email Sequences14:49 The Art of Writing Copy from Scratch17:45 Structuring Effective Video Sales Letters21:04 Optimizing Sales Pages and Funnels23:54 Choosing the Right Funnel for Your Business28:58 The Blame Game in Marketing and Sales29:44 Optimizing Sales Calls for Better Conversion30:42 Leveraging Challenges for Effective Marketing31:52 Building a Successful Challenge Funnel36:45 Direct VSLs in B2B Marketing39:20 The Art of Packaging Offers41:02 Integrating AI in Copywriting45:41 Mastering Voice in Copywriting49:34 Rapid Fire Marketing Tips53:17 Creating Cliffhangers in Content

Why Your First 28 Days of Email Marketing Matter Most | Want us to scale your business? Apply: https://adoutreach.com/lle7 | Check Out more of Phil here: https://www.linkedin.com/in/thephilrivers/Hey everyone, Aleric here! In today's episode of the Marketing Minds podcast, I'm joined by one of the most knowledgeable email marketing experts in the game, Phil Rivers. We dive deep into what's actually working in email marketing right now, and Phil shares his groundbreaking "28-day rule" that could completely change how you think about email marketing.Phil reveals that if someone doesn't convert within the first 28 days of joining your email list, the likelihood of them ever becoming a customer drops dramatically. We break down exactly what you should be doing during these crucial first 28 days, including the specific types of emails to send, when to send them, and how to optimize your entire email marketing strategy.We also cover some incredibly valuable insights about list cleaning, email automation, and how to properly use AI in your email marketing efforts. Phil shares his thoughts on various email platforms and tools, plus we discuss the recent changes in email marketing due to new Google and Apple policies.One of the biggest takeaways from this episode is Phil's revelation about lead capture optimization - a metric that most 7-figure businesses aren't even tracking properly. If you're running any kind of online business or managing email marketing campaigns, this episode is packed with actionable strategies you can implement right away.Make sure to check out our Marketing Minds newsletter at MarketingMindsNewsletter.com, where we'll be breaking down even more insights from this episode.#EmailMarketing #DigitalMarketing #MarketingStrategy #EmailAutomation #BusinessGrowth #MarketingTips #OnlineMarketing #LeadGeneration #MarketingPodcast #MarketingAdviceCopyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 The 28-Day Conversion Window01:24 Building Effective Email Campaigns04:21 The Importance of Email Frequency07:15 Strategies for High-Ticket Services10:07 Post-28 Days: Maintaining Engagement12:44 A/B Testing and Optimization22:00 Understanding Email Automation Performance23:40 Key Performance Indicators in Email Marketing27:37 Navigating Email Marketing Benchmarks28:05 Choosing the Right Email Marketing Platform29:12 Impact of New Email Regulations33:07 List Hygiene and Engagement Strategies36:05 Controversial Email Capture Strategies39:26 Leveraging AI in Email Marketing44:05 Final Takeaways and Golden Nuggets

CRO Expert Reveals Counterintuitive Testing Results | Want us to scale your business? Apply: https://adoutreach.com/2bs7 | Check out the Podcast on Spotify http://marketingmindspodcast.com/ | Check Out Ethan here: https://4080marketing.com/ In this episode of the Marketing Minds podcast, Aleric Heck and Ethan Bence delve into the world of Conversion Rate Optimization (CRO). They discuss the importance of focusing on backend profits rather than just front-end conversions, the significance of full funnel tracking, and share Ethan's journey into the field of CRO. The conversation covers practical strategies for optimizing conversion rates, including the inside-out testing approach, quick wins, and the impact of pricing strategies. They also explore the software tools available for effective CRO, emphasizing the need for businesses to choose tools that integrate well with their existing tech stack. In this conversation, Ethan Bence and Aleric Heck delve into the intricacies of Conversion Rate Optimization (CRO), discussing the importance of tracking tools, the evolving role of AI in marketing, and the significance of understanding customer insights for effective copywriting. They explore strategies for low ticket funnels, the impact of funnel diversity, and the mindset needed to succeed in CRO, emphasizing the value of learning from both winning and losing tests. #ConversionRateOptimization #CRO #DigitalMarketing #MarketingStrategy #BusinessGrowth #SplitTesting #LandingPage #MarketingTips #LeadGeneration #abtesting Aleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business! Copyright 2025 AdOutreach Subject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditions Results May Vary Disclaimer: http://adoutreach.com/disclaimer Privacy Policy: http://adoutreach.com/privacy-policy Chapters 00:00 Introduction to Conversion Rate Optimization 02:59 The Importance of Full Funnel Tracking 05:54 Ethan's Journey into CRO 09:04 Understanding Conversion Rate Optimization 11:58 Real-World Success Stories in CRO 14:46 The Inside-Out Testing Approach 18:13 Optimizing High Ticket Coaching Funnels 21:07 Quick Wins in Conversion Rate Optimization 24:00 Pricing Strategies and Their Impact 26:52 Software Tools for Effective CRO 30:13 Conclusion and Key Takeaways 35:54 Tracking and Conversion Optimization Tools 36:27 The Evolving Role of AI in CRO 39:10 Data Analysis and AI Tools 41:47 Understanding Your Market for Better Copy 49:19 Strategies for Low Ticket Funnels 55:20 Final Thoughts and Golden Nuggets

In the inaugural episode of the Marketing Minds podcast, host Aleric Heck introduces the podcast's mission to provide valuable marketing insights and strategies. He shares his background in YouTube advertising and emphasizes the importance of creating a positive ripple effect through marketing. The episode outlines the structure of future episodes, which will feature expert guests sharing their marketing strategies and experiences. Aleric also discusses the entrepreneurial mindset of viewing challenges as learning opportunities and encourages listeners to take action in their marketing efforts.