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The Meaningful Business Podcast with Jo Casey
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The Meaningful Business Podcast with Jo Casey

Author: Jo Casey

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The Meaningful Business Podcast is the place for conversations filled with fierce love about the stuff that matters – our work, our lives, and how we can create businesses that are meaningful, genuinely empowering and nudging the needle of change towards kindness.

It’s a place for service-based businesses (Life Coaches, Healers, Consultants, and Holistic folk) to learn how to build their businesses in a way that’s ethical, soulful & filled to the brim with integrity, heart and good humor. It’s for folks who want to put the ‘why’ at the heart of their business (actually, they don’t know how to do it any other way)

Every week we have a conversation about an aspect of coaching, marketing or the wider culture in which we’re doing our work. We discuss everything from politics to promotion, mindset to culture making.

It’s the place where we demand a better way of doing business and a better way of relating to one another as humans in a digital world.

We’re on the progressive side politically and we want to do good in the world through our businesses.

The podcast focuses on the nuts and bolts of launching and running a successful, sustainable business alongside the mindset and resilience work needed to stay connected, focused and nourished as we travel along this path.

Stuff we say ‘yay!’ to:

Feminism, email funnels, social justice, audience building, intersectionality, ethical sales & marketing, healing, web design, kindness, resilience, Netflix marathons, community, deep conversations, continually learning, staying curious, a bit of swearing, nerding out, being a good human.

Stuff we say ‘boo!’ to:

Focusing only on the bottom line, sleazy and manipulative marketing, shouty internet campaigns, shaming in all forms, racism, sexism, ableism, being a dick.

What we discuss (and more):

Non-manipulative marketing strategies
Creating a meaningful business & a meaningful life
Feminism and entrepreneurship
Building your body of work
Business sustainability
How to attract more clients
Gathering your community
Slow marketing
Selling your services without selling your soul (or selling others out)
98 Episodes
Helen Tremethick is on the podcast this week talking about how you can add courage to your copy.Copy writing and finding the right words to describe what you do and engage your audience something that causes a lot of heart centred folks palpitations and cold sweats.My guest today is here to help with all of that.About Helen TremethickYou know those spots on the radio where the DJ comes on and says something along the lines of "I'm here at Stereos & Boomboxes where they are having a blow out sale on everything today! Come on down and groove with us. We'll be here all day"? Helen Tremethick used to be the face behind those words.These days, Helen is a sought-after brand voice strategist, coach, and copywriter whose values-driven approach to communications is rooted in clarity, simplicity, and relationship with the audience. She helps scaling entrepreneurs and small businesses move their businesses into the next sphere of their work with just the right amount of love and badassery whether they're selling their services online or boomboxes at a pop-up shop. Helen is the CEO of The Communications Distillery, a boutique branding studio located in an old farmhouse in the middle of the Ontario countryside.Links mentioned in this episode: The Communications DistilleryThe four pillars of great copywritingHelen's coaching program Copy Courage starts on September 16th - check out the details here
If you've ever felt frustrated with the predominant marketing wisdom that you can only be successful if you squidge all of you magic into a teeny, tiny little box, then let this episode provide a welcome alternative. Tracie Nichols is genuinely one of my favourite people on the planet - and her business is so lovely, lush and HER that I almost want to weep. She's a true multi-passionate who refused to fit into the limiting range of options provided by traditional business advice. And if ever there was an example of how to create a business that is 100% unique, authentic and refuses to be boxed in, it's Tracie's. She's a rebel crone, mentor, poet and alchemical aromatherapist.She is all about creating spaces where 50-ish+ sensitive, introverted womxn can unfurl their voices, be who they choose to be and do what they choose to do. Because, ohmygoddess if there ever was a time when our perspective is needed, it’s now.So pour yourself something delicious and curl up and listen to Tracie's warmth and wisdom. 
Tara McMullin (formally Tara Gentile) is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue about what’s really working from hype to candid conversation.She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She’s also a bestselling Money & Life instructor on CreativeLive. Her work has been featured on Fast Company, Inc, Daily Worth, and The Huffington Post.In this conversation we talk about why she shifted from teaching, coaching and providing courses online to a radically different model - a community of learning filled with small business owners from across industries and business models who are ready and willing to get real about what’s working–and what’s not.We talk about why, for most of us, taking course after course simply doesn't work. There is no one size fits all approach, and instead, we need a combination of tailored solutions, support and ideas, community, resilience and more.We also dive into what drove Tara personally to leave a very successful business model behind and create something radically difference (even if she didn't initially realise just HOW radically different her new direction was!) For me, Tara has always been at the cutting edge of small business thought leadership. She was the first business mentor I hired and her work has personally influenced me a lot over the years.So this conversation was an absolute joy for me and I know you're going to find it fascinating and wickedly useful too. Links Mentioned In This Episode With Tara McMullinThe What Works NetworkThe What Works Podcast Tara's Writing on MediumTara's classes on Creative Live  
Business and Mental Health

Business and Mental Health


This is an episode it took me 3 attempts at recording. Not because of technical difficulties but because it felt so damn uncomfortable. And important.In today's episode of The Meaningful Business Podcast I'm sharing my experience of living and running a business while managing a long term mental health condition.It's something I've mentioned before in passing, but as it's Mental Health Awareness week here in the UK, I'm making the choice to be a lot more open about my mental health experiences because:a. I think the more we can normalise mental health the less stigma there will be around it. And the less stigma there is, the less shame people will hopefully have around asking for help.1 in 4 of us experience mental health issues so it shouldn't be the dark secret it is for so many - including myself. Mental health challenges drain you of so much precious life force and energy - the very least we can do is try and remove the unnecessary additional strain of trying to keep it secret too.b. There are inherent risk factors for mental health baked into a lot of the culture of entrepreneurship - and this needs to stop. now.c. I know that I am far from the only business owner who lives with a mental health condition so I'm sharing in the hope that by seeing that it's totally possible to have a sustainable business even with the added burden of a mental health challenge. In this episode I share my own experience of living with anxiety, depression and OCD (obsessive thoughts variety), and some of the things I've put in place - both from a business perspective and a personal/lifestyle one, to support and sustain me. Links mentioned in this episode on Business and mental health: Going There With Jen PodcastAnxiety UKTime To Change UK based charityNAMI (US based grassroots mental health support service)
day’s podcast was recorded as part of the Messy Meaningful Business project - in fact, it’s our final contribution and I wanted to save it until the end. . Julie Parker knows what it takes to build a messy, meaningful,  beautiful coaching business. As the founder of the Beautiful You coaching Academy she trains coaches in the art and craft of becoming excellent life coaches and she also knows the reality of what it takes to build a sustainable coaching practice. In this episode we talk about How long it really takes to build a successful coaching business, Why you should never quit your job until you are absolutely ready – emotionally and financially, Why being successful involves focusing on meaningful connections and staying open to your intuitionHow her business has evolved over the years - including opening up to her spiritual side as a Priestess. We also discuss the glories of being a coach and a healer alongside the darker side of the industry - and why we need to talk about more so that we can start to clean up our own backyard and go into the industry with eyes wide open.About Julie ParkerHailed by ELLE Magazine as a "self-help guru" Julie Parker is the Founder of The Beautiful You Coaching Academy where she passionately trains and supports heart centered people to become life coaches.  The Editor in Chief of inspired COACH Magazine, a published author, podcast host and in demand speaker, Julie has inspired thousands of people on stages all over the world and is the recipient of numerous leadership and women’s business awards.Julie is also a modern day Priestess with a focus on her Celtic, Balkan, Iberian and Greek lineage.  She is committed to contributing to a world where qualities of intuition, presence, nurturing, spiritual exploration, social justice and service are honoured.  Julie is currently undertaking intensive training to become a Priestess of the Magdalene.Julie lives in Melbourne with her husband, stepdaughter and two much loved adopted cats.Social Media Links Website Link - - - -
We're told to be authentic in our businesses - but it's often easier said than done. Jenny Mahan is someone who does this wonderfully. In this week's episode, she shares her business journey and how she has managed to beautifully blend so many elements of her life and work into a truly holistic business.  Jenny is a musician, nurse, health coach, soap maker, homesteader, and all round wise woman and she is very driven by a need to make real change through her word. To her, a meaningful business is nourishing for ourselves, our clients and the world around us. She bases her philosophy on permaculture principles - earth care, people care, fair share. If you're struggling to choose a niche or combine multiple interests into one business, you'll love this episode. About JennyJenny Mahan is a Registered Nurse, Certified Health and Wellness coach, and owner of Pine Creek Wellness. She supports folks who have had a health wake up call reclaim their health with holistic Lifestyle Medicine. Jenny offers online and in person Skillpower Culinary Medicine classes, and group and one to one coaching to support folks to feel better so they can do what matters most to them.She lives in far northern Wisconsin near the shores of Lake Superior with her husbandand son on a tiny spring-fed, Northwoods-shaded tributary of Pine Creek where theygarden, raise chickens, make maple syrup, and are building their own small, passivesolar, energy efficient home.She is an author, singer/songwriter, soap maker, and reluctant runner and is passionateabout promoting local sustainable agriculture and food justice. When she’s not workingyou can find her curled up with a book in the hammock, unless it’s snowing (which it is 7or 8 months out of the year on Pine Creek), in which case she’s likely sitting by the fireknitting.Jenny's Links:5 free, easy, healthful one pot recipesOr read more about sane nutrition:  and Plant powerJenny's WebsiteFacebookInstagram
Today, Holly Worton and I talk about what it takes to publish a book, both the practical action that needs to be taken, as well as the inner work so we can step out of our comfort zone and actually take that action. We discuss Holly’s upcoming book, and the steps she’s taken to ensure that she gets the book out into the world in a much bigger way than she has with her previous eight books. What You'll LearnWhat it takes to write a book (both practical action and inner work)The full process Holly used to write her upcoming book, from concept to publicationHow things have changed in independent publishing over the past couple of yearsDos and Don’ts of book cover design, including tips that can make or break your bookA super easy (and affordable) way to crowdsource your book cover designHow to print a paperback without ending up with a garage full of booksHow to deal with the inevitable mindset stuff that comes up along the wayWhy we need to keep doing the mindset work throughout the projectOther ResourcesOur previous episode on connecting with nature bathing Meetup group PSYCH-K® Vellum How To Format Your Ebook And Print Book with Vellum KDP for publishing ebooks and paperbacks on Amazon Draft2Digital for extended book distribution IngramSpark for extended print distribution Bestseller in 30 Days: Launch Your Book to the Top of the Bestsellers List and Unleash the Hidden Power of Amazon, by Michelle Kulp Backwards Book Launch: Reverse Engineer Your Book and Unlock Its Hidden 6-Figure Potential, Go From Being a Broke Author to a Rich Author, by Michelle Kulp How to get the book out of your head and onto Amazon podcast episode - Designs - for book covers and other graphic design 
Holly Worton is on the show again today and we're talking about the philosophy of “no pain, no gain” and how it applies to healing and personal development. Is it necessary? Is it an important part of healing? Are there times when we need to step aside from the more gentle types of healing and therapy and turn to something a bit more intense? Is this kind of healing right for everyone? And how do you know if it's right for you? In this episode, we explore the world of more intense therapies, based on some recent personal experience.In this fascinating episode, Holly shares her recent experience of taking part in a Kambo ceremony - which was, erm... intense but something that she feels was not only worth it, but something she'd like to try again. Even though we stress this in the show, Kambo is something that we do not recommend you do without proper, trained and supportive guidance. What You’ll LearnHow does the “no pain, no gain” philosophy apply to healing and personal development?Why we sometimes need to look at the dark stuff – but not wallow in itHow these types of therapies can help us to expand our comfort zoneWhy it's so important to feel safe and supported when working with the more intense therapiesIs there real value in these intense healing experiences?Other ResourcesHealing Trauma: A Pioneering Program for Restoring the Wisdom of Your Body, by Peter Lavine How to Change Your Mind: The New Science of Psychedelics, by Michael PollanIEMT, or Integral Eye Movement Therapy DIY Dentistry, by Andy Riley  (This is actually comedy, and not how-to!)International Association of Kambo PractitionersKambo Dots
In this solo episode we're talking about perfectionism - that gnarly little habit of trying to make everything you do so damn impossibly good that ...well, you struggle to put the things 'out there' in the world. Perfectionism is something that plagues me - always has and I've learned a lot of strategies to work with it over the years. And yet, like all personal growth it's never 'one and done'. It's comes back in a new form, or sometimes you find yourself dealing with the same old pattern but from a different angle. Which can be infuriating in an 'I thought I was done with this!' way. I honestly thought for a long time that 'being a perfectionist' was something to strive for - in fact, I laughed out loud the first time a therapist told me I was a perfectionist - ridiculous, I thought, I'm not perfect at anything. I learned over the years that perfectionism is most definitely not about thinking you're perfect - it's about never believing you're good enough and therefore nothing you create, produce, do is going to be good enough. But you try to make things good enough - but you never seem to get there. You can find yourself postponing and reworking projects, cancelling plans, telling yourself things like: It'll be good enough when... (insert impossible to achieve thing) Fun fact: procrastination and perfectionism are bosom buddies! They often work in tandem to keep you out of action. A thing isn't good enough right, so you just need to spend a bit of time improving it, so you do and then it's still not quite there, so maybe if you add/change/remove this bit it will be better. It's easy to get stuck in a loop of perfecting and procrastinating and never doing the thing or putting your creation out into the world. I learned from working with Tanya Geisler that perfectionism/procrastination are just 2 ways the Imposter Complex can show up. Today I'm sharing my own experience with perfectionism and some of the ways I've learned to overcome it and stop getting in my own way (a lot of it has involved embracing the fact that my business and my life is allowed to be messy and imperfect and is can still be bloody good!)  Links mentioned in this episode around perfectionism:Tanya Geisler's work on the Imposter Complex (and listen to the episode I recorded with Tanya here)The revamped Meaningful Biz Academy in all it's shiny, freshly painted glory
The past 2 years or so have been intense politically and have thrown up a ton of questions and opened up a lot of really important conversations about gender, race and just how far we thought we'd come as progressives and feminists - compared to the realisation that it wasn't nearly far enough. By the time of the 2016 US election, my friend Jen Pavich had graduated coaching school, was finishing up her Masters degree, had a great corporate coaching role and was building up a great private coaching practice. But in spite of it all, she felt like she was hiding a big part of herself in her business - her feminism. Fast forwards to 2019 and Jen is a glorious example of how stepping out from behind the mask of trying to model what every other coach is doing can be the very thing that makes your business shine out from the crowd.  Jen Pavich is a feminist life coach who helps women overcome the patriarchy in their own heads so they can do the things they really want to do AND become social justice warriors who help overthrow the existing power structure.Jen is a certified professional coach with an MA in Human Development, a fierce feminist worldview, and a passion for helping women create change in their lives. She is a certified facilitator (candidate) in The Daring Way™ method created by Dr. Brené Brown. Jen is also the creator of Braving Your Business, a four-month program to help business owners be brave and authentic while creating businesses that align with their values and the host of the Unquiet Sisterhood podcast. In this episode we talk about:Jen's journey to truly having an aligned business - and the internal resistance that cropped up along the way. How studying with  Brene Brown's Daring Way Practitioner training helped shape her practiceHow mainstream coaching and personal development is failing us all - and what we can do about itConnect with Jen via her website or on Facebook or InstagramAnd be sure to sign up for her weekly Love Letters From The Resistance - they're pretty amazing
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