The Consulting Pulse by CMap

If you're not showing up in LLMs, do you really exist? Ross Simmonds (Founder) and Jessica Everitt (COO) of Foundation Marketing explain how buyers now use AI from first search to signed contract, and what professional services firms need to do to show up, and stand out, when an LLM is making the shortlist.Visit Foundation Marketing: https://foundationinc.co/Visit CMap: https://www.cmap.io/Follow Ross: https://www.linkedin.com/in/rosssimmonds/Follow Jessica: https://www.linkedin.com/in/jessicaeveritt/Follow Ben: https://www.linkedin.com/in/benmedwards/

Mike Grinberg (Proofpoint Marketing) unpacks why most founders think they know their positioning - and why the surface-level answers they give reveal a gap that's costing them growth.Visit Proofpoint Marketing: https://www.proofpoint.marketing/Visit CMap: https://www.cmap.io/Follow Ben: https://www.linkedin.com/in/benmedwards/Follow Mike: https://www.linkedin.com/in/mikegrinberg/

Buyers now do 83% of their research without ever talking to you. Gord Smith (ALTA Consulting) explains why cold calling and cold email are losing their grip, and what firms need to do instead to build pipeline. Visit CMap: https://www.cmap.io/en-gbVisit ALTA: https://www.altaconsulting.ca/Follow Ben E: https://www.linkedin.com/in/benmedwards/Follow Gord: https://www.linkedin.com/in/gord-smith-1127057/

Helen Johnson (Fluxium Consulting) unpacks why businesses rarely fail from a lack of ideas - they fail to execute. From founder bottlenecks to change management to metrics nobody actually reads, Helen shares what it really takes to turn strategy into results.Visit Fluxium: https://fluxiumconsulting.co.uk/Visit CMap: https://www.cmap.io/Follow Helen: https://www.linkedin.com/in/helen-johnson-nee-jackson-8a133b49/Follow Ben: https://www.linkedin.com/in/benmedwards/

David Cohen (Founder of Superposition) unpacks the reason why so many AI consulting projects struggle to show real business impact - and why it's the data quality, not the AI itself, that's usually the missing piece.Visit CMap: https://www.cmap.io/Visit Superposition: https://www.superpositionstrat.com/Follow David: https://www.linkedin.com/in/davcohen06/Follow Ben: https://www.linkedin.com/in/benmedwards/