D2C Diaries

Loop Earplugs got to 100 million a year on Meta ads. The first thing their new CMO wrote down was that the business was wildly overreliant on it. Rob Weston is Chief Commercial and Marketing Officer at Loop Earplugs, three years in, with Unilever, McKinsey, John Lewis, M&S and Samsung behind him. He joined at around 100 million a year. This year the business is on track for 240 to 250. He spent those three years arguing for slower growth than his own CEO and CFO wanted. We got into eve...

Most brands walk into November with a discount and a hope. Six weeks out, that pattern is already forming. For the first-ever D2C Diaries panel, three operators take Black Friday apart: Laurence Booth from Internos Advisory, Frederica Watson from Revive Collagen and Nick Kane from Magic AI. What the episode focuses on is offer, media, creative, and the unpublished part: what operators actually do when day one lands 40% under forecast. Disagreement is the point. The panel does not agree that...

We managed over £32M in ad spend in November last year. This episode breaks down everything we learned what you need to prep now to hit the ground running going into Q4. We cover how to phase Q4 so October builds the audience you'll sell to in November, how to build offers around your margins and show the value clearly, what last year's creative audit showed about statics, urgency and reskinned winners, and why landing pages could be your quickest win. If you're planning peak for a DTC...

Before you spend more on ads, find out what's really capping your growth. Apply for a Growth Compass to unlock strategic clarity: https://eu1.hubs.ly/H0yFr2w0 Omer Kaplan, co-founder of ironSource, joins Loukas to share how he's bringing the data and prediction playbook from mobile games into DTC, building agentic infrastructure to handle the work Shopify still leaves founders to do themselves. We cover predicting LTV, the margins you need before scaling, defensibility, inventory, fundraisi...

🚀 Claim 1 of 5 Spots: 6 Months Fospha + Free Audit: https://eu1.hubs.ly/H0yvPGP0 It's crunch time. With BFCM just weeks out, Olly from Soar joins Fospha to break down what "ready for peak" actually looks like: the creative volume and diversity brands need, why the top 25% of performers run more campaigns in BAU than at peak itself, and how automation like Advantage+ and Smart+ is shifting the game back onto creative and offer quality. They cover forecasting creative output before Q4, scalin...