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OWNR OPS Podcast
OWNR OPS Podcast
Author: Austin Gray @theownerop
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© Austin Gray @theownerop
Description
The OWNR OPS Podcast is for land‑clearing and forestry‑mulching owner‑operators who want a real business, not just a busy machine.
If you’ve got at least one real machine and you’re stuck under ~$100k/month, we break down the Price–Pipeline–Playbook OS:
- PRICE – crew‑day math, bids, and minimums
- PIPELINE – Google, Facebook, and follow‑up
- PLAYBOOK – weekly scoreboards, scheduling, hiring
Real numbers, teardown episodes, and simple frameworks you can steal and install.
If you’ve got at least one real machine and you’re stuck under ~$100k/month, we break down the Price–Pipeline–Playbook OS:
- PRICE – crew‑day math, bids, and minimums
- PIPELINE – Google, Facebook, and follow‑up
- PLAYBOOK – weekly scoreboards, scheduling, hiring
Real numbers, teardown episodes, and simple frameworks you can steal and install.
161 Episodes
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💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownropsHow do you go from barely covering your machine payment to a $91K month? Andrew, a Florida land clearing owner-operator, did it in 18 months. He joined Jacob Neffendorf and me to walk through every ceiling he hit, every hire he made, and the real numbers behind his growth.He started with one skid steer, a hurricane, and a neighborhood full of people who needed help. Today he has 4 full-time employees, two crews, three skid steers, an excavator, and his wife coming home to run the office. He’s also on track for his first six-figure month.What we cover:Getting your first land clearing jobs with zero marketing budgetThe owner-operator ceiling, and why you can’t run the machine and sell at the same timeWhy fast lead response doesn’t matter if your estimate walks are a week outThe order Andrew hired in and what each role doesWhen to add equipment vs. when to add peopleRaising your prices even when you’re scared toRunning the math to bring his wife home from her careerHow Clear Path AI challenged his pricing and helped him send a $105K bidReal numbers: $2.5K/month → $42K in January → $91K in JulyLeaning on faith through the stress of growing a business🤖 Get Clear Path AI: https://landclearing.io/plans🚀 Apply for the Accelerator: https://ownrops.com/apply🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownropsIf you’re busy all year and can’t figure out where the money went, it’s one of two things: you’re not pricing high enough, or you’re not tracking how long jobs actually take. This episode covers both.John Tisnik of Tracks and Trailers in Palmer, Alaska, joins the hot seat to share how he went from weekend driveway grading to a $60K July in forestry mulching, while fighting Alaska phone service the whole way. Jacob Neffendorf also reports back from a week of Media Days with operators across Wisconsin, Michigan and Kentucky.What you’ll learn:How Media Days went from 50 to nearly 100 ads per operator through repsWhy scripts make you sound like a pro, not a salesmanWhy a multiple seven-figure operator still calls every lead immediatelyWhy quoting per project beats hourly or day ratesHow John prices his crew day, stacks small jobs, and filters out tire kickersHow Clear Path caught an underbid on a 6-acre, ~$25K jobWhy bigger jobs should never carry thinner margins🤖 Get Clear Path AI: https://landclearing.io/plans🚀 Apply for the Accelerator: https://ownrops.com/apply🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator📞 Quo: Never miss a lead. Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownropsIf you’ve ever sat down to write a Facebook ad and had no idea what to say, this one’s for you. Jacob Neffendorf and I build three ready-to-launch ads for a land clearing business, live in Clear Path AI. What you’ll learn:The 4 parts of every ad: hook, body, call to action, and creativeWhy a 30-second talking-head video brings in better leads than machine footageHow to feed your winning ads back into AI so every new batch gets sharperWhy losing jobs is usually a trust problem, not a price problemHow to set a crew day rate and track production rates so your pricing gets dialed in over time🧭 Try Clear Path AI: https://landclearing.io/plans💬 Join the OWNR OPS community on Skool: https://skool.com/ownrops🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownropsMost land clearing business owners are so busy running equipment and chasing jobs that they don't know which numbers actually matter.In this episode, I'm joined by Jacob Neffendorf from Rise Online Ads to break down the five numbers we track every week inside OPS Accelerator to figure out what's working, what's not, and where to focus to grow the business.We also talk with JT, an Accelerator member who booked $172,500 worth of land clearing jobs from just $1,161 in Facebook ad spend in one month. He breaks down what changed in his lead generation and sales process to get those results.Here's what we get into:The five weekly numbers that show whether your business is winning or losingHow to track leads, quotes, closing rates, booked revenue, and ad spendWhy getting more leads isn't always the answer to growing your businessHow JT turned $1,161 in ad spend into $172,500 in booked jobsWhy fast lead follow-up can make a huge difference in your salesHow to know if you're underpricing your land clearing and forestry mulching jobsUsing Clear Path AI to find your biggest bottleneck and build a plan to fix itHow to improve your crew day rate and protect your profit marginsSimple strategies to improve your Facebook ads, local marketing, and sales conversionsHere's the takeaway: You don't need to fix everything in your business at once. You need to know your numbers, find the weakest link, and focus on fixing that one thing.If you're running a land clearing or forestry mulching business and want to stop guessing, this episode is for you.Want help growing your business?Apply for OPS Accelerator:https://ownrops.com/applyExplore Clear Path AI:https://landclearing.io/plans🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsDon't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownropsWhat happens when you invest in a skid steer, struggle to find consistent work, and almost have to sell your machine just to keep up with the payments?In this episode, I sit down with John Tyznik, owner of Tracks and Trailers in Alaska, to talk about how he went from struggling to keep his forestry mulching business running to generating over 150 leads from one Facebook video and reaching roughly $25K in monthly revenue.We get into the real challenges of starting a land clearing business, from equipment financing and finding jobs to learning how to market your services and build systems that actually work.HERE'S WHAT WE COVER:Starting a land clearing and forestry mulching business from scratchThe reality of financing and operating skid steer equipmentWhy buying expensive equipment won't automatically bring in jobsHow John overcame slow seasons and inconsistent leadsThe marketing changes that helped him reach $25K in monthly revenueHow one Facebook ad brought in over 150 potential customersBuilding a sales process that turns land clearing leads into booked jobsThe importance of pricing, lead follow-up, and business systemsWhy having the right community and accountability makes a differenceWhether you're just getting started in forestry mulching or already running a land clearing company, John's story is a good reminder that learning to operate the machine is only one part of building a successful business.▶ Apply for OPS Accelerator: ownrops.com/apply🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!




