The Get Unbusy Podcast

SummaryIn this conversation, Kate sits down with AI educator Kinsey Soderberg to unpack what it really looks like to use AI without sacrificing your personality, creativity or authenticity. They dive into why most business owners are accidentally using AI the hard way, how to train it to actually sound like you, and the simple systems that can save hours every single week. If you've been curious about AI but worried it'll make your business feel robotic, this episode will completely shift your perspective. 🌶️🔥Top Takeaways & Quotes✅ "The question isn't whether you're for AI or against AI. It's how you choose to use it."💭 "Train your AI like you'd train a new intern."⚡ AI becomes exponentially more useful when it understands your values, audience, offers and messaging.👅 "Friendly" isn't a brand voice. 💸 Great AI systems don't just save time. They free up mental energy for the work that actually matters.📆 Having an "Idea Park" lets you capture brilliant ideas without getting distracted by them.🙌🏻 Connectors are changing the game by allowing AI to interact with tools like Airtable, Asana, Google Calendar and Gmail.🌶️ AI isn't here to replace your creativity. It's here to remove friction so your creativity has more space.Mentioned ResourcesAuthentic AI by Kinsey SoderbergKinsey's InstagramAuthentic AI PodcastHer AI Club membership🧠 Your Next Steps✅ Give your AI examples of your existing content so it can analyse the way you naturally write, joke, teach and tell stories.✅ Create an “idea park” where AI can save your exciting ideas without letting them derail the work you are already focused on.✅ Stop treating AI like a magic know-it-all and start training it like a new team member who needs context, feedback and clear direction.Want more productivity + systems content? Follow Kate on Instagram ⁠here 👉🏻 https://www.instagram.com/moretolifekateTagsAI for online coaches, authentic AI, AI tools for business, ChatGPT for coaches, Claude AI, AI content creation, brand voice, AI systems, business automation, productivity for coaches, time management, online business systems, coaching business growth, save time with AI, time freedom, financial freedom, content strategy, AI workflows, women in business, Kinsey SoderbergMusic from #Uppbeathttps://uppbeat.io/t/cruen/in-the-nowLicense code: A3KCWDKTBYX8447A

SummaryIn this conversation, Kate sits down with messaging strategist Lola Oyafemi to unpack the psychology behind WHY people buy. This episode is PACKED with practical strategies that help you stop guessing and start making smarter marketing decisions. If you've ever wondered why your content gets attention but not sales, this conversation will completely shift the way you think about messaging, marketing and business growth. 🌶️🔥Top Takeaways & Quotes🔥 Authority isn't built by posting more. It's built by having a clear point of view and repeating it consistently.💭 "Who says something is more important than what they're saying."✅ If you want to become known for something, develop one strong contrarian idea and talk about it over and over again.📊 Stop relying on hope based marketing. Start looking at the data to understand what's actually working.⚡️ The best systems are the ones designed around your constraints, not somebody else's template.🗓️ White space in your calendar isn't lazy. It's where your biggest ideas are born.Mentioned ResourcesCNA Audit Framework (Constraints, Nature & Agency)Missed the summit? Grab the PRO Pass hereLola's FacebookLola's website🧠 Your Next Steps✅ Identify one contrarian belief you genuinely stand behind and start creating consistent content around it.✅ Review your sales process and identify exactly where people are dropping off before making changes.Want more productivity + systems content?Follow Kate on Instagram here 👉🏻 https://www.instagram.com/moretolifekateTagspsychology of marketing, messaging strategy, online coaching business, authority marketing, behavioral economics, neuroscience marketing, productivity, systems, business growth, marketing psychology, online coach, visibility, sales strategy, evidence based marketing, content marketingMusic from #Uppbeathttps://uppbeat.io/t/cruen/in-the-nowLicense code: KWZD0HI3D5ZXJNMU

SummaryIn this conversation, Kate chats with personal brand strategist Malika Berube about becoming impossible to ignore online, building a reputation people remember, and creating content that feels ALIVE instead of predictable. They explore how to stop blending in, avoid copycat branding, become the obvious choice in your industry, and build a business that reflects the woman you’re becoming. Expect spicy personal branding truths, identity shifts, and obviously... intense bad-bitch energy 🌶️🔥Top Takeaways & Quotes👅 Becoming memorable starts with knowing what makes you distinctly different from everyone else teaching the same thing.⚡️ If your content could sit beside another coach’s content and nobody could tell the difference, your brand needs more distinction.💸 Being constantly compared or price-shopped can be a sign that your positioning is not distinct enough.🔥 “Posting more content doesn’t really do much if the content itself is not hitting.”🙌🏻 Copycat branding often happens accidentally when you consume so much of another creator’s content that you slowly become a diluted version of them.✅ Stop creating random posts one at a time. Start seeing your content as its own ecosystem that builds your brand, reputation, and recognition.⚡️ “The standard that you set is the standard that you’ll get.”Mentioned ResourcesMalika's InstagramThe Power of Personal Branding and Manifestation PodcastNow-THAT'S-A-Group-Program Summit (STARTS JULY 7TH!)🧠 Your Next StepsReview your latest five posts and ask: could these have been created by any other coach in my industry?Write down 3 things you want your name to be known, remembered, and recommended for.Want more productivity + systems content? Follow Kate on Instagram ⁠here 👉🏻 https://www.instagram.com/moretolifekateTagspersonal branding for coaches, personal brand strategy, become the obvious choice, memorable content, magnetic marketing, content creation for coaches, online coach, coaching business growth, brand identity, visibility strategy, business mindset, women in business, time freedom, financial freedomMusic from #Uppbeathttps://uppbeat.io/t/cruen/in-the-nowLicense code: FKXKJUHHOQY8OYL8

SummaryIn this conversation, Kate chats with award-winning business coach and launch strategist Teresa Heath-Wareing about making business growth and launching feel lighter, simpler and more sustainable. They explore why you do not need to reinvent every launch, how to treat your results as useful data, and why the best launch strategy is one that matches your energy, audience and lifestyle. 🌶️🔥 Top Takeaways & Quotes🔥 A successful online business gets to reflect your values, your season of life and your version of freedom.💸 Bigger revenue does not automatically create more freedom. Bigger teams, expenses and responsibilities can make a business feel heavier.🧠 “Running a business is hard. Being employed and being told when you can take your holidays is hard. Choose your hard.”✅ Repeating the same launch gives you real data you can use to refine your messaging, content, emails and conversion strategy.🧪 “Everything’s an experiment.” Your launch results are information, not proof that your business is failing.👅 “Don’t be annoyed by the results you didn’t get from the work you didn’t do.”📣 Audience building is one of the most valuable things you can focus on before a launch, especially when your messaging attracts the right people.💭 Choose launch activities that give you energy. A webinar, bootcamp, challenge or group experience might work brilliantly for one person and completely drain another.📆 Batch similar work together so you can protect your time, focus and energy during busy launch periods.Mentioned ResourcesTeresa's InstagramTeresa Heath-Wareing’s Grow Launch Sell programTeresa’s Your Dream Business PodcastTeresa’s episode of the Membership Geeks Podcast with Mike MorrisonMike Morrison's episode on The Get Unbusy Podcast👉🏻 Now-THAT'S-A-Group-Program Summit (REGISTRATION IS NOW OPEN!!)🧠 Your Next StepChoose one launch you have already run and identify one thing you can repeat, refine or simplify instead of rebuilding the whole launch from scratch. Use your previous results as data, make one intentional improvement and run the experiment again 🔥Want more productivity + systems content? Follow Kate on Instagram ⁠here 👉🏻 https://www.instagram.com/moretolifekateTagslaunch strategy for online coaches, online coaching, sales, launching a coaching programme, online course launch tips, sustainable business growth, productivity for female coaches, audience building for coaches, launch mindset, time freedom for entrepreneurs, business systems for coaches, energy management in business, scaling an online coaching business, Teresa Heath-Wareing, Grow Launch Sell, The Get Unbusy PodcastMusic from #Uppbeathttps://uppbeat.io/t/cruen/in-the-nowLicense code: ZQLOPAU2LB3AKBPY

🥳🎉 SURPRISE!! 🥳🎉 You can now register for ⁠Now-THAT'S-A-Group-Program Summit⁠ for FREE! This summit is about to blow your MIND, your bank account + your client results out the WATER 🤯SummaryIn this conversation, Kate chats with returning guest Nalya Jimenez, founder of @themombosses and ecosystem architect, about turning scattered offers into simple, scalable, profit-generating ecosystems. They dive into why lead generation usually isn’t the real problem, how to convert the people already in your world, creating communities that actually lead somewhere, simplifying client journeys, and building a business that supports real life, motherhood, gym days, school runs and all 🔥Top Takeaways & Quotes💸 “Lead generation is not your problem.” If you’re not converting the people already in your world, more leads will just amplify the broken bits.🔥 Your offers shouldn’t be competing against each other, they should be compounding against each other.✅ Client retention isn’t just better for your business, it’s better for your clients’ transformation too.👅 “The easiest way for people to trust, believe, and want to work with you is for you to actually just give them that win.”💭 Overdelivering doesn’t mean stuffing your offer with 100 modules and a million bonuses. It means giving clients exactly what helps them get the result faster, easier and better.😍 Your dream life might be much closer than you think. Sometimes the 5-10 year vision is actually available when you simplify, systemise and stop overcomplicating the path.Mentioned ResourcesNalya's InstagramNalya's SheEO Society (free community!)Now-THAT'S-A-Group-Program Summit🧠 Your Next StepsChoose one quick win your free community can help people achieve, then remove anything that creates overwhelm or confusion.Use the three-strike rule: if you’ve tried something three times, refined it and it still isn’t working, decide whether it’s time to change the strategy or let it go.Want more productivity + systems content? Follow Kate on Instagram ⁠here 👉🏻 https://www.instagram.com/moretolifekateTagstime management, productivity, online coach, coaching business, automation, templates, systems, goal setting, business growth, time freedom, client journey, offer suite, community conversion, lead generation, funnel strategy, client retention, scalable business, online business systemsMusic from #Uppbeathttps://uppbeat.io/t/cruen/in-the-nowLicense code: XXN1UWEWSWJY5IQN