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Ms. Muthoni Njoroge, widely known as “The LinkedIn Lioness,” is a multi-award-winning Personal Branding and LinkedIn Expert based in Nairobi, Kenya. She helps consultants, trainers, coaches and subject-matter experts grow their visibility, build standout personal brands and attract opportunities through LinkedIn. After discovering the platform in 2019, Muthoni turned her passion for social media into a full-time career, working with hundreds of clients and training thousands of professionals across more than 20 countries.Tune into this episode to discover Muthoni’s journey from growing up in Kenya to building a LinkedIn audience of nearly 100,000 followers. Learn the story behind “The LinkedIn Lioness,” her approach to LinkedIn growth and content creation, and why storytelling, creativity and audacity have shaped her success. Muthoni also shares how she built her community, uses AI without losing authenticity, and why showing up before you feel ready can unlock unexpected opportunities.Connect with Muthoni:https://www.linkedin.com/in/ms-muthoni-njoroge-the-personal-branding-expert/https://www.youtube.com/@ms.muthoni.njorogehttps://www.muthoninjoroge.com/Timestamps: 00:00 - Coming Up01:11 - Meet the LinkedIn Lioness01:46 - The Story Behind the LinkedIn Lioness03:22 - From Journalism to LinkedIn05:33 - Turning LinkedIn Into a Business08:56 - Building the Personal Branding Academy10:03 - Why Audacity Matters12:14 - Building Confidence and Public Speaking Skills14:38 - Who Should Build a Personal Brand on LinkedIn16:50 - How LinkedIn Has Changed19:24 - The Future of LinkedIn and AI21:52 - How to Grow on LinkedIn23:45 - Turning Trending Topics Into Content25:39 - Creativity, Opinions and Personal Branding27:48 - Building a Research Library for Content29:28 - Creating Consistently Without Burning Out32:29 - Creating LinkedIn Posts With AI34:48 - Preventing Burnout36:12 - The Rise of LinkedIn in Kenya38:48 - Life Outside LinkedIn42:52 - Books for Building an Online Business44:09 - Where to Find Muthoni46:41 - What Muthoni Is Building Next47:53 - Why You Should Start Before You Feel Ready Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Melissa Campbell Porter is a business coach and the founder of She’s in Demand™, where she helps female coaches and consultants build stronger offers and turn LinkedIn attention into clients. After years working in financial reporting at a London hedge fund, Melissa took a completely different path into entrepreneurship. Today, she combines her analytical background with business strategy to help clients identify what is actually holding their business back, from their offer and positioning to their content and sales process. Listen to this episode to discover Melissa’s journey from a successful career in hedge funds to building a business of her own, why she decided to walk away, what she tried along the way, and how she eventually built her business on LinkedIn. We explore what makes her offer first approach different, why more content and followers will not fix a weak offer, and why she diagnoses a business before prescribing a solution. You’ll also learn how to build an offer people actually want to buy, identify what is stopping yours from converting, and make the right changes before spending more time trying to market it. Connect with Melissa:https://www.linkedin.com/in/melissa-c-porter/ Timestamps: 00:00 - Why Your Content Isn’t Converting 01:11 - Meet Melissa Campbell Porter 01:29 - From Hedge Funds to Entrepreneurship 05:09 - How Mel Grew Quickly on LinkedIn 06:06 - Diagnose Your Business Before Fixing Your Content 07:56 - What Actually Makes Your Offer Different 09:18 - Why Your Offer Isn’t Selling 10:49 - Marketing vs. Sales: Why You Need Both 12:25 - Why Your Offer Should Come First 14:19 - Why More Followers Don’t Mean More Clients 15:52 - Why People Like Your Content But Don’t Buy 17:31 - Coaching, Strategy & Taking Action 20:56 - Burnout, Overworking & Choosing Better Clients 27:06 - Why You Don’t Know Your Ideal Client Well Enough 31:52 - How to Find Your First Clients 34:41 - How Mel Grew From Zero on LinkedIn 37:04 - Cold DMs, Comments & Building Relationships 39:29 - Stop Comparing Yourself to LinkedIn Success Stories 41:23 - Why There’s No Magic Growth Strategy 41:50 - Life in Ibiza, Horse Riding & Switching Off 44:53 - Mel’s Book Recommendation 45:27 - Where to Find Mel 46:17 - The Compound Content Strategy 47:57 - Why AI Comments Destroy Trust 50:47 - The Pieces Behind a Successful Business Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Arthur Larrive is a personal branding strategist helping founders build visibility on LinkedIn through organic content. Before posting consistently on his own account, Arthur spent around two years studying LinkedIn, experimenting with content and writing for others through his work and side projects. When he finally started posting in March 2026, that preparation helped him grow quickly and turn his background in marketing, writing and content creation into a business helping founders build their personal brands. Listen to this episode to discover Arthur’s approach to LinkedIn growth, why beginners should not simply copy the platform’s biggest creators, and what he has learned about content strategy, niching down, consistency and experimentation. Arthur also shares the mindset behind his journey, from staying curious and constantly learning to building genuine connections and exploring new opportunities. From leaving France for Sydney, Australia, to building a new career and growing his personal brand, this is a conversation about LinkedIn, personal branding and creating opportunities by putting yourself out there. Connect with Arthur:https://www.linkedin.com/in/arthur-larrive-neel/ Timestamps: 00:00 - Why Niching Down Matters 01:10 - Meet Arthur Larrive Neel 02:31 - Why It Is Never Too Late to Start 04:21 - Discovering the Potential of LinkedIn 05:49 - Learning LinkedIn Before Posting 08:58 - What Actually Helps You Grow on LinkedIn 12:54 - Experimenting With Different Content Formats 18:28 - How Arthur Finds Content Ideas 19:49 - How Often Should You Post on LinkedIn? 22:43 - Who Arthur Helps With Personal Branding 23:41 - How Far Should You Niche Down? 28:15 - Turning LinkedIn Content Into Clients 29:37 - How to Make Your Personal Brand Stand Out 33:24 - Working With the Right Clients 36:11 - Why Arthur Gave Up on His SaaS Project 38:26 - Why Arthur Moved From France to Australia 42:00 - Curiosity and Constant Learning 44:40 - Why Arthur Prefers YouTube Over Books 45:51 - Arthur’s First YouTube Channel 47:36 - What Arthur Is Building Next 49:01 - Why He Is Focused Only on LinkedIn 50:02 - Final Thoughts Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Matteo Casini is a partnerships and business development professional and the host of the Stepsero Podcast. After studying across Italy, the UK and Belgium, he eventually moved to Berlin, where he built a career across tech, sales and partnerships. Matteo created Stepsero during a period when he was experiencing stress and anxiety. Today, with more than 100 episodes published, the podcast explores the complexities of modern work and the challenges people face within it. Listen to this episode to discover Matteo’s journey of moving abroad, finding his place in a new country and building a community in Berlin. We explore why he started Stepsero, how it evolved from conversations about mental well being into a broader exploration of modern work, and where he hopes to take it next. Matteo also shares the reality behind building a podcast, his perspective on AI and why he believes genuine human connection could become even more valuable in an increasingly digital world. Connect with Matteo:https://www.linkedin.com/in/matteocasini1988/https://stepsero.com/https://open.spotify.com/show/0UF90EPdKGgK4ia3sHcw4n?si=7119435ece4f491ehttps://www.youtube.com/@stepseropodcast Timestamps: 00:00 - Why Matteo Started Stepsero 01:11 - Meet Matteo Casini 02:05 - Languages & International Background 02:41 - Studying & Living Abroad 05:36 - Finding His Career Path 07:49 - Building a Life in Berlin 09:31 - The Reality of Moving Abroad 10:18 - Finding Community Through Football 10:47 - What University Doesn’t Prepare You For 15:27 - Career in Tech, Sales & Business Development 17:55 - The Story Behind Stepsero 18:39 - Stress, Anxiety & Mental Wellbeing 19:55 - What the Name Stepsero Means 20:24 - From Mental Wellbeing to Modern Work 23:46 - How Podcasting Has Changed Since 2020 27:03 - AI & the Future of Podcasting 30:08 - Why Video Matters for Podcasts 33:13 - The Return of Human Connection 35:55 - Matteo’s Favourite Podcasts 38:22 - The Reality Behind Growing a Podcast 40:12 - The Future of Stepsero 42:44 - Having Difficult Conversations About Wellbeing 46:02 - Why Impact Matters More Than Followers 47:24 - Football, Reading & Life Outside Work 50:21 - Matteo’s Book Recommendations 51:48 - Could Stepsero Become a Book? 53:16 - Matteo’s Dream Podcast Guests 55:14 - Where to Find Matteo & Stepsero 56:14 - Career Plans, Drawing & Jiu-Jitsu 59:18 - Final Thoughts Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Niall Ratcliffe is the CEO and co-founder of noticed., the UK's leading LinkedIn agency. After recognising the opportunity LinkedIn presented before most businesses had fully embraced it, he quit his job to build an agency with his brother from the ground up. Today, noticed. works with some of Europe's fastest-growing companies and global brands, including the NHS and Ocean Beach, helping them generate leads, build authority, and grow through LinkedIn while scaling the business to over £1M ARR. In this episode, Niall shares his journey from university and his first marketing role to building one of the UK's fastest-growing LinkedIn agencies. We discuss the realities of starting a business, hitting a £100k run rate in just 11 days, why sustainable growth comes from consistently doing the small things, and how they earned the trust of major brands. We also explore how LinkedIn has evolved, where it's heading next, and Niall's practical advice for finding clients, standing out in your career, and spotting opportunities before everyone else. Connect with Niall:https://www.linkedin.com/in/niall-ratcliffe/https://www.niallratcliffe.com/https://www.noticed.co/ Timestamps: 00:00 - Why business success takes longer than you think 01:11 - Meet Niall Ratcliffe 01:45 - From economics to marketing 04:15 - The moment he knew he wanted his own agency 06:01 - £100K in 11 days 09:15 - How he spotted the LinkedIn opportunity 13:30 - LinkedIn then vs LinkedIn now 18:40 - Is it too late to start on LinkedIn? 19:35 - Why people misunderstand LinkedIn 21:33 - How to stand out in today's job market 24:49 - How to get your first clients 28:16 - The client he'd love to work with 29:05 - The inspiration behind noticed. 31:10 - Running, jiu-jitsu & life outside business 34:00 - Books that changed how he thinks 36:03 - The future of LinkedIn 37:28 - How noticed. got its name 39:30 - Why LinkedIn is still the biggest opportunity Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.