The Leadway Wealth Builders Podcast

While many multifamily investors got crushed when rates rose on floating-rate bridge loans, Josh Roosen came through the “bloodbath” on long-term fixed-rate debt. In this episode, Chris sits down with Josh Roosen, a multifamily investor and founder of Multifamily Wealth Nation. Josh’s path was anything but straight. He studied biology, started a home healthcare company that struggled, broke sales records at a weed control company, and bought his first single-family home at 25 for $102,000. From there he moved through Fortune Builders, single-family flips and wholesaling, and into one of the first jobs at Jake and Gino’s education company, before closing his first major deal: a 132-unit property in Louisville, Kentucky. In this episode you’ll learn: Why a physician friend’s warning about declining reimbursements pushed Josh toward business instead of medicine How he went from a struggling home healthcare startup to breaking sales records at a weed control company What buying a $102,000 single-family home at 25 taught him about real estate How a sales job at Fortune Builders led him to turnkey rentals, flips, and wholesaling Why mentors like Grant Cardone shaped his move toward building a business Why he left a stable job in 2018 to join Jake and Gino’s education company in St. Augustine The advantages of multifamily over single-family: economies of scale, vacancy management, operational efficiency, and value based on NOI Why long-term fixed-rate debt kept him standing while floating-rate bridge loans sank other investors His starting formula for new investors: 5–50 unit properties in growing markets, built in the 1980s or newer, with immediate cash flow and room for forced appreciation What Multifamily Wealth Nation offers: education, deal sourcing, and community for new and experienced investors If you’re deciding whether to make the jump from single-family to multifamily, this episode shows what the transition actually looks like. 🔗 Connect with Josh Roosen: Instagram: @thejoshroosen Multifamily Wealth Nation: multifamilywealthnation.com 📖 Multifamily Wealth Blueprint: https://www.amazon.com/dp/B0FFGQDVRH 🎙️ Follow Chris: Instagram: @chris.reichenbach Facebook: https://www.facebook.com/chris.reichenbach.2025/ #MultifamilyInvesting #LeadwayPodcast #RealEstatePodcast #RealEstateInvesting #WealthBuilding #ApartmentInvesting #MultifamilyWealthNation #JoshRoosen #RealEstateStrategy #FinancialFreedom #EscapeThe9to5 #CommercialRealEstate #FixedRateDebt #ForcedAppreciation #RealEstateInvestor #BuildingWealth #RealEstateEducation #SyndicationInvesting #Entrepreneurship #RealEstateCoaching

130+ flips, $55 million in homes, and one rule she won’t break: never give up control of the project. In this episode, Chris sits down with Serena Norris, a Western Washington real estate investor who got into flipping in 2015 after reading Rich Dad Poor Dad on a sabbatical. With her partner Tarl Yarber, Serena flipped over 130 homes worth $55 million. Her graphic design and marketing background gave her a process-first mindset, and she now coaches other flippers on systems and underwriting through SystemStack.io. In this episode you’ll learn: How Serena went from graphic design and marketing to flipping 20+ houses at once alongside an experienced partner Why beginners should show up as willing to learn instead of creating more work for a potential mentor Her two non-negotiable project rules: never give up control of the project, and know when you’re losing leverage Why letting a contractor write the scope of work hands over your leverage The two types of flippers: relationship-driven people who need systems, and project managers who need people skills The difference between data-forward systems (organizing information) and people-forward systems (managing your team and contractors) Why she and Tarl scaled back to 6–10 projects a year and focused on lower to mid-range flips How standardized scopes of work and strong contractor relationships protect your margins Why conservative underwriting matters more than ever in a volatile market Why you should document your processes from day one, even if they’re messy If you flip houses, or want to, this is the episode on building a business that runs on systems instead of chaos. 🔗 Connect with Serena Norris: Instagram: @serenanorris_ SystemStack Instagram: @systemstack.io Website: SystemStack.io 🎙️ Follow Chris: Instagram: @chris.reichenbach Facebook: https://www.facebook.com/chris.reichenbach.2025/ #FixAndFlip #HouseFlipping #LeadwayPodcast #RealEstatePodcast #RealEstateInvesting #WealthBuilding #SystemStack #RealEstateSystems #Underwriting #WomenInRealEstate #RealEstateCoaching #ProjectManagement #ScopeOfWork #FlippingHouses #RealEstateInvestor #BuildingWealth #FinancialFreedom #EscapeThe9to5 #WashingtonRealEstate #RealEstateStrategy

He bought a $500,000 house for $27,455 by taking over the seller's 2.25% mortgage — and that's just one of the deals he's done using creative financing. In this episode, Chris sits down with Landon Moore — a real estate investor and creative financing specialist based in the Pacific Northwest who has built a portfolio spanning short-term rentals, sober living properties, sub-to deals, and co-living. Landon applies an engineering mindset to real estate transactions, identifying seller motivations that most investors never ask about and structuring deals that work when traditional financing simply doesn't. In this episode you'll learn: How Landon bought a $500,000 property for $27,455 by assuming a 2.25% VA loan through a subject-to transaction Why he transitioned from short-term rentals to sober living — and what the management difference actually looks like His first sober living property: $30,000 cash acquisition, $3,100 monthly mortgage, tenants paying $47.25 per dollar of rent How wraparound mortgages and seller financing unlock deals that conventional buyers walk away from Why identifying the "who" matters more than the "how" when learning real estate strategies His creative rental strategy stack: co-living, sober living, Section 8, and subject-to arbitrage Why sober living beats short-term rentals for scalability — operators handle furnishings, utilities, and repairs His current focus: 8-bedroom sober living properties in Washington and Oregon projecting $4,700–5,200/month in revenue Why the current housing market is driving demand for alternative housing solutions in expensive markets like Bend, Oregon Why he advises new investors to master one strategy before expanding into others If you've ever lost a deal because the numbers didn't work conventionally — this episode will show you how to restructure it entirely. 🔗 Connect with Landon Moore: Instagram: @moore_deals 🎙️ Follow Chris: Instagram: @chris.reichenbach Facebook: https://www.facebook.com/chris.reichenbach.2025/ #CreativeFinancing #SubjectTo #LeadwayPodcast #RealEstatePodcast #WealthBuilding #SoberLiving #SellerFinancing #RealEstateInvesting #FinancialFreedom #EscapeThe9to5 #CoLiving #RealEstateStrategy #WraparoundMortgage #RealEstateInvestor #BuildingWealth #AlternativeHousing #PacificNorthwest #RecoveryHousing #SubTo #RealEstateTips

He started with a tech company at Clemson, bought a restaurant, and never stopped — now he owns 24 companies across real estate, service businesses, and everything in between. In this episode, Chris sits down with Michael Byars — serial entrepreneur, business acquirer, and founder of a 24-company empire built around one core principle: buy cash flow, add value through technology, and never start from scratch when you can buy what already works. Michael breaks down exactly how he evaluates acquisition targets, what due diligence actually looks like, and why recession-resistant service businesses are the most overlooked wealth-building vehicle in the market right now. In this episode you'll learn: How Michael went from a college tech startup to owning 24 companies across multiple industries Why he prefers acquiring established businesses over starting new ones — and the failure rate data that backs it up His exact acquisition criteria: $1–7M revenue, 10+ employees, 10+ years in business, 25–30% net profit margins Why he targets businesses operating at 40–60% capacity — and what that unlocks His recession-resistant business thesis: essential services like HVAC and plumbing that people pay for before anything else Why larger companies ($8–10M revenue) have the same problems as smaller ones — and what that means for buyers His due diligence framework: financials over 3–4 years, customer concentration, employee tenure, and physical asset evaluation Why truck fleet condition and replacement costs are one of the most overlooked due diligence items How he structures the first 90–120 days post-acquisition: gradual technology implementation over immediate overhaul Why he uses brokers 85–90% of the time — and when he goes direct to sellers instead How real estate became his wealth preservation vehicle after generating profits from high-margin businesses This is the business acquisition playbook most people never see. 🔗 Connect with Michael Byars: Instagram: @acquisitionceo Website: michaelbyars.com Due Diligence Questions: michaelbyars.com/before-you-buy/ 🎙️ Follow Chris: Instagram: @chris.reichenbach Facebook: https://www.facebook.com/chris.reichenbach.2025/ #BusinessAcquisition #LeadwayPodcast #RealEstatePodcast #WealthBuilding #Entrepreneurship #MergersAndAcquisitions #RecessionResistant #ServiceBusiness #EscapeThe9to5 #SmallBusinessAcquisition #CashFlow #DueDiligence #BusinessGrowth #AcquisitionCEO #PrivateEquity #FinancialFreedom #BuildingWealth #BusinessStrategy #HVAC #Plumbing

He grew a sales and marketing company from $1 million to $8 million in four years — by teaching young people a skill most schools never cover. In this episode, Chris sits down with Gage Heward — entrepreneur, sales trainer, and host of the Proximity is Power Podcast. Gage started his career selling pest control door to door after high school, nearly quit in his first summer, and went on to generate $4.5 million in revenue building teams across the country. Now he runs his own marketing company, is launching a pest control business from scratch, and is building a platform around the principle that who you surround yourself with determines everything. In this episode you'll learn: How Gage's father convinced him to take a door-to-door sales job instead of going straight to college — and why it changed everything The moment he nearly quit in Columbus, Ohio — and the three adjustments that turned it around Why his father's advice to read 10 books a year and have weekly lunches with successful people shaped his entire career How he built teams generating $4.5 million in revenue over five years before going independent Why he left a secure job to start his own company — and grew it from $1M to $8M in four years Why he's launching a pest control company from scratch instead of buying one Why pest control beats solar and roofing as a business model — easier sales, recurring revenue, higher rookie completion rates What the biggest entrepreneurs he's interviewed on his podcast all have in common His plans for a one-on-one mentorship program, a book, and continued social media growth Why proximity is the most underrated principle in business and life This is a conversation about sales, proximity, and what happens when you take your father's advice seriously. 🔗 Connect with Gage Heward: Instagram: @gageheward Proximity is Power Podcast: @proximityispowerpodcast 🎙️ Follow Chris: Instagram: @chris.reichenbach Facebook: https://www.facebook.com/chris.reichenbach.2025/ #Sales #Entrepreneurship #LeadwayPodcast #ProximityIsPower #WealthBuilding #DoorToDoorSales #BusinessGrowth #Mentorship #FinancialFreedom #EscapeThe9to5 #SalesTraining #PestControl #PersonalDevelopment #BusinessMindset #GageHeward #SuccessMindset #BuildingWealth #Leadership #ContentCreator #RecurringRevenue