VO Pro: The Business of Voice Over and Voice Acting

201 Episodes

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Social Media Isn’t a Business Strategy

2026-10-2212:15

“Just post on social media” is not a complete marketing strategy for voice actors. Social media can create visibility, but visibility alone does not guarantee inquiries, bookings, repeat clients, or referrals. In this video, you’ll discover why random posting often attracts other voice actors instead of potential clients, and what to do instead. Learn how to clarify your positioning, reach the right audience, build relationships, create a path from attention to action, and measure the mark...

7 Client Experience Mistakes that Cost Voice Actors Repeat Business

2026-10-1518:03

Are you sabotaging your own voiceover career with client mistakes you don’t even notice? Discover the 7 hidden habits that keep talented voice actors from landing repeat clients and building a sustainable business. In this video, we’ll reveal exactly what’s holding you back—and the step-by-step fixes top pros use to turn every job into a long-term opportunity. Don’t let simple missteps cost you money, trust, and your dream career. 7-Day VO Outreach Challenge Roadmap: https://welcome.vopro.pr...

What Voices.com Really Costs Your Voiceover Business

2026-10-0819:56

Voices.com vs direct marketing for voice actors: what does it actually cost to book voiceover work? Between Voices.com fees, unpaid audition time, and dependence on a casting platform, the price of a booking goes beyond your annual membership. In this video, we break down the 20% platform fee, how your audition-to-booking ratio affects your earnings, and what changes when you build direct client relationships. You’ll learn how voiceover client outreach, targeted prospecting, and consistent...

Why Your Narration Sounds Good But Falls Flat

2026-10-0147:25

Documentary narration takes more than a great voice. Veteran voice actor and coach Thom Pinto joins me to explore the voiceover techniques that turn a polished read into compelling storytelling, and the habits that can hold your performance back. With more than 30 years of documentary and docuseries narration experience, Thom shares how he approaches script analysis, emotional range, visualization, and connecting with an audience. His credits include the History Channel, Smithsonian, BBC, ...

Does Direct Marketing Still WORK for Voice Actors?

2026-09-2420:41

Are you worried AI and low reply rates have killed direct outreach? Think again. In this video, we break down why smart, targeted marketing is still essential for VO pros in 2026 and the exact steps to avoid burnout and land real gigs. Learn practical strategies to connect with the right buyers, build lasting relationships (not just inbox activity), and measure real business results. We’ll cover new industry data, expert advice from Tom Dheere and J. Michael Collins, and a proven proces...

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VO Pro: The Business of Voice Over and Voice Acting