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The Alchemy of Success

The Alchemy of Success

Author: Trinity Rose

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A space dedicated to exploring the non-linear and intuitive paths of purpose-driven creators, practitioners & entrepreneurs. Join us to listen to their whispers of wisdom, and often brave & inspiring stories of transformation & resilience. Each episode offers honest conversations about the moments that shape us — the pivots, the resilience, the quiet wins and bold decisions — and what it really means to build a life and business in alignment. Here, vulnerability isn't just encouraged, it's celebrated.

Learn more about your host at illumeconsultingstudio.com
23 Episodes
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In this In Session episode of The Alchemy of Success, Trinity Rose, Integrative Business Strategist & Fractional CXO, is joined by therapeutic astrologer Gabrielle Perez and intuitive and certified hypnotherapist Shannon Kim to work through a business challenge with Saveida Sethi, an Ayurvedic chef, health counselor, and co-creator of Botanical Balance Events.In Session episodes are real-time working conversations in which a guest brings a challenge they are currently navigating. Trinity offers strategic business and marketing guidance, Gabrielle explores the guest's astrological chart in relation to their business, and Shannon brings her intuition and understanding of subconscious patterns and nervous system regulation. Together, they consider both the practical decisions and the internal dynamics shaping the business.Saveida creates wellness retreats centered on Ayurvedic food, movement, and connection. As she prepares to open a dedicated kitchen and retreat space, she is looking for a more consistent way to fill her events without each one becoming an undertaking. The conversation moves through brand messaging, audience building, and choosing marketing channels that align with her team's strengths and resources. Alongside the strategy, the session explores visibility, people-pleasing, and the boundaries needed to remain present for both business and family. In this episode, we explore:The In Session approach to working through a current business challengeBuilding awareness for a wellness business beyond individual event promotionsCreating a dedicated space for Ayurvedic cooking, retreats, and communityGabrielle's interpretation of astrological timing, visibility, and collaborationPeople-pleasing and communicating availability to family before an eventEmbodied branding and the relationship between values, imagery, and emotional connectionClarifying a brand's differentiator and creating consistency across platformsChoosing marketing channels based on audience, resources, and strengthsThe discomfort of becoming more visible as a founderPartnerships and collaborations as a foundation for audience buildingNourishment, service, and the deeper purpose behind Saveida's workKey FrameworksIntegrated business guidance through strategy, astrology, and subconscious awarenessEmbodied branding and values-led messagingMarketing channel selection based on audience, resources, and strengthsCommunity building through aligned partnershipsAuthentic boundaries and nervous system capacityGuestsSaveida Sethi | Ayurvedic Chef & Health CounselorBotanical Balance Events: Events & InformationInstagram: @saveida_ayurveda | @botanicalbalanceeventsIn Session GuidesGabrielle Perez | Therapeutic AstrologerWebsite: luminousastrology.comShannon Kim | Intuitive & Certified HypnotherapistWebsite: shannonkim.comInstagram: @selflovebyshannonkimHost InfoTrinity Rose | Integrative Business Strategist & Fractional CXOWebsite: illumeconsultingstudio.comInstagram: @illumeconsultingstudioProduced ByQuentin SelfExecutive Produced by Alicia LiuResources MentionedBotanical Balance EventsSelf Love Tea by Shannon KimDonald Miller's StoryBrand frameworkSimon Sinek's work on finding your whyJosé AndrésAnima Mundi
In this episode of The Alchemy of Success, Trinity Rose, Integrative Business Strategist & Fractional CXO, sits down with Tamalin Polo - founder of Savoir Agency. Tamalin shares her story of building an experiential marketing and event production agency while navigating early motherhood, personal trauma, and the demands of entrepreneurship.This conversation moves through Tamalin's trajectory: becoming a mother at 18, finding her footing in event production, expanding to New York, and establishing Savoir Agency after producing the first BeautyCon and working at YouTube. Tamalin offers a candid look at why her biggest year in business was also her hardest, how people-pleasing shaped her relationships with clients and her team, and the changes she made in its aftermath. The discussion also explores experiential and guerrilla marketing, the role of storytelling in brand building, and how smaller brands can create meaningful connections with their audiences.In this episode, we explore:Early motherhood and navigating family and societal expectationsThe relationship between trauma, resilience, and self-protection in businessTamalin's beginnings in event production and the evolution of Savoir AgencyBootstrapping an agency and building community through Savoir CollabExperiential and guerrilla marketing as tools for brand buildingStorytelling, earned media, and the relationship between physical experiences and digital reachAgency recognition, imposter syndrome, and self-doubtPeople-pleasing and setting boundaries with clients and teamsThe financial and operational pressures of managing overlapping projectsBusiness trauma and the contradictions of outward successProtecting and expanding capacity as a founderKey FrameworksBoundaries and capacity in sustainable entrepreneurshipContractual guardrails and clear team deliverablesExperiential marketing and brand storytellingGuerrilla marketing, earned media, and measurable engagementCommunity building and collaborationTimestamps / Chapters00:00 Opening excerpt and introduction to Tamalin Polo02:37 Human Design and early aspirations03:43 Motherhood at 18 and navigating family expectations06:14 Trauma, self-protection, and female entrepreneurship07:54 Beginnings in event production09:55 Building a business while raising a daughter11:06 Hiding motherhood to be taken seriously at work13:41 Early entrepreneurial instincts and side ventures15:46 A first major opportunity in movie promotion17:45 Taking a risk on New York and expanding nationally20:02 The recession, BeautyCon, YouTube, and the beginnings of Savoir Agency23:12 White-label work, documenting experience, and building credibility24:12 Bootstrapping and community building with Savoir Collab25:00 Agency recognition and the difficulty of accepting success27:18 Imposter syndrome and the realities of running a small agency29:29 Why Tamalin's biggest year was also her hardest32:24 Business trauma, people-pleasing, and client boundaries33:50 Cash flow, financial support, and lessons in delegation36:19 Contractual guardrails and clearer team structures38:42 Experiential marketing and the Kin Studio campaign40:25 Earned media and the case for guerrilla marketing42:29 Ballerinas, storytelling, and connecting physical experiences with digital engagement45:21 Rapid fire: breakfast and astrology46:16 Closing reflections on capacity, discernment, and boundariesGuestTamalin Polo of Savoir Agency | savoiragency.com | @tamalinps | @savoiragencyHost InfoTrinity Rose | Integrative Business Strategist & Fractional CXOWebsite: illumeconsultingstudio.comInstagram: @illumeconsultingstudioProduced ByProduced by Quentin Self Executive Produced by Alicia LiuResources MentionedSavoir AgencySavoir CollabHuman Design Vagal toning, Voo breathing, and somatic exerciseSpecial thanks to Emily Grey, whose 7 Figure Capacity workshop inspired some of my reflections in this episode's outro.
In this episode of The Alchemy of Success, hosted by Integrative Business Strategist Trinity Rose, we bring together — Jaycee Gossett of The Class by Taryn Toomey, Ali Ofstedal of Soul Archeology, and Eve Gaines of Rituel — for a panel conversation on the role of intuition in business, embodied decision-making, and somatic leadership.This conversation moves through the mechanics of intuitive knowing: how to tell the difference between an emotional reaction and a genuine intuitive hit, the role of somatic movement in opening intuitive channels, and what to do when making an important business decision and all external evidence points in the opposite direction of your own intuition. The panelists share stories of when they did and did not follow their intuition, the lessons learned, the practices that regulate and refine their channels, and why regulation and opening is not a static state but a practice.In this episode, we explore:Differentiating emotional feelings from intuitive hitsThe role of somatic movement in accessing intuitionUsing data versus intuition in business decisionsPractices to open and trust your intuitive channelsThe importance of regulation and balance in intuitive workStories of following intuition against the dataThe impact of surrender and alignment in successGrounding and energy clearing as daily practiceKey FrameworksDifferentiating emotional from intuitive signalsUsing somatic movement to access intuitionBalancing data and intuition in decision-makingGrounding and energy clearing techniquesAction PointsPractice daily movement to open intuitive channelsUse grounding cords to clear energy and discern signalsTake time to reflect before making major decisionsTune into body signals to differentiate fear from intuitionCreate ceremonial spaces to connect with higher self Timestamps / Chapters00:00 — Introduction to intuition and business02:05 — Differentiating emotions from intuitive hits03:58 — The role of somatic movement in accessing intuition08:01 — Following intuition against data in business11:52 — Practices to open and trust your intuition15:47 — Stories of intuition guiding decisions20:06 — The importance of regulation and balance24:06 — The journey of surrender and successHost: Trinity Rose | CXO — Brand, Marketing and Business StrategistWebsite: ⁠illumeconsultingstudio.com⁠Instagram: ⁠@illumeconsultingstudio⁠GuestsJaycee Gossett of The Class by Taryn Toomey | theclass.com | @theclass | @jayceegossettAli Ofstedal of Soul Archeology | aliofstedal.com | @aliofstedalEve Gaines of Rituel | rituelretreats.com | @rituellifeSpecial OfferUse code THEALCHEMYOFSUCCESS20 for 20% off The Class by Taryn Toomey for three months. Expires October 6th. Eligible for first-time orders only.Produced ByProduced by Quentin SelfExecutive Produced by Alicia LiuResources: Embodiment Meditation from Ali Ofstedal https://drive.google.com/file/d/1vs-qnzh-PEmJB33Ov5JoD36mx2xzILwh/view
In this episode of The Alchemy of Success, Jeneva Bell — founder of Ruggable — Jeneva shares her unfiltered story of building one of the most recognized rug brands in the U.S. from the idea that started in a drab studio apartment with white carpet and a dog who just couldn’t help himself.Our conversation moves through Jeneva’s long arc of entrepreneurship: the failed fragrance line that left her in debt, years of licensing deals that went nowhere, and a powerful mindset shift at 40, as well as the spiritual inner work that became the foundation of how she runs her Business. Jeneva offers a grounded, deeply honest look at what it took to create a thriving, internationally recognized brand even when most people would have long given up. We also cover why joy, she believes, is more powerful than love.In this episode, we explore:Jeneva's early entrepreneurial failure with Flowerbell and the $35,000 lesson in debt and resilienceThe real estate crash in Las Vegas and how a chance meeting in an elevator sparked a new partnershipStarting a company without a product: XC Creative, the Home Shopping Network rep, and the infamous used-shoe pitchThe "aha moment" behind Ruggable's washable, two-piece rug system — dog pee, white carpet, and a duvet coverWhy Ruggable took nearly nine years to gain traction, and the licensing deals that shelved the productThe mindset shift at 40: letting go of ego-driven goals and redefining success beyond traditional markersThe role of spiritual practice — from Buddhism to Eckhart Tolle — in sustaining a founder through darknessWhy joy (not just love) is the highest vibration, and how to actively cultivate it when it feels foreignThe direct-to-consumer breakthrough that finally changed everything for RuggableBuilding and delegating to a world-class team, and the three eras of Ruggable's growthThe alchemy of entrepreneurship: inner work, high vibration, and creating something from thin air.Timestamps / Chapters00:00 Rapid fire: breakfast, astrology, human design, and the tools for alignment02:41 Early ventures: Flowerbell, the $35,000 debt, and the price of failure05:06 From real estate boom to crash: meeting Sarah and watching Joy Mangano on HSN08:01 Starting a company without a product: XC Creative and the elevator pitch11:30 The aha moment: white carpet, dog pee, and the duvet-cover concept13:31 Eight years of struggle: licensing deals, HSN disappointment, and partnership separation16:01 The 40th birthday reckoning: no kids, no money, no relationship — and the decision to choose joy18:32 Joy as a survival strategy: horses, lemonade, and the sound of snow22:24 Balancing action and surrender: the tree meditation and co-creating with the light26:13 The domino effect of mindset: how letting go of ego-driven goals exceeded all goals29:02 Spiritual foundations: Buddhism, Eckhart Tolle, trauma, and the long journey inward33:22 Darkness and light: how trauma disconnects us from joy, and how to find our way back36:39 Building the team: three eras of Ruggable and the art of delegation40:36 The direct-to-consumer breakthrough and finding the right VC partner43:30 The alchemy of success: creating gold from the inside out and breaking your own glass ceilingGuestsJeneva Bell | ruggable.com | @ruggable | @jenevabellHost InfoTrinity Rose | CXO — Brand, Marketing and Business StrategistWebsite: illumeconsultingstudio.comInstagram: @illumeconsultingstudioProduced ByProduced by Quentin SelfExecutive Produced by Alicia LiuResources MentionedPower Versus Force by David HawkinsThe Passion Test by Janet Bray Attwood and Chris AttwoodThe Identity Code by Larry AckermanA New Earth by Eckhart TolleMany Lives, Many Masters by Brian WeissBhagavad GitaJoy Mangano and Huggable Hangers
In this bonus episode of The Alchemy of Success, we bring you a live panel conversation recorded at Little Beach House in Malibu, featuring a group of founders in what many would consider their “second act.”This conversation explores the realities of building and rebuilding — career pivots, trusting intuition, setting boundaries, and redefining success beyond traditional markers such as money, status, or external validation. Each founder shares their own path, offering a grounded look at what it takes to navigate entrepreneurship in a way that is both sustainable and self-honoring.Across the panel, themes of inner work, resilience, and non-linear growth emerge — alongside honest reflections on failure, timing, and the decisions that shape both business and life.In this episode, we explore:The role of intuition in career pivots and major business decisionsBalancing analytical thinking with instinct and self-trustSetting and maintaining boundaries as a founderNavigating success, failure, and non-linear growth pathsRedefining success beyond external validationKey FrameworksBoundary SettingTrusting IntuitionNon-Linear SuccessAction PointsPractice saying no to opportunities that aren’t alignedExplore tools like human design to better understand decision-makingPrioritize self-care and resilience as part of long-term successTimestamps / Chapters00:00 Introduction to the Panel and Founders' Backgrounds02:23 The Role of Intuition in Career Transitions10:56 Defining Success: A Personal Journey16:21 Navigating Boundaries in a Masculine Environment20:06 The Birth of Lavender & Truffles23:40 Key Lessons from the Founders' Journeys29:26 Exploring Human Design and Personal Boundaries35:40 The Emotional Journey of Founders39:50 Navigating the Ups and Downs of Entrepreneurship43:09 Advice for the Next Generation of Founders50:40 Redefining Success and FailureGuestsMeredith Markworth-Pollack ⁠@palmacolectiva⁠ | ⁠palmacolectiva.com⁠Alicia Liu @lavenderandtruffles | lavenderandtruffles.comErika Paulson https://www.linkedin.com/in/erika-paulson-18784434aHost InfoTrinity Rose — Integrative Business Strategist and Advisor to early-stage foundersWebsite: illumeconsultingstudio.comInstagram: @illumeconsultingstudioProduced ByThe Alchemy of SuccessProduced by Trinity RoseExecutive Produced by Alicia LuiResources MentionedHuman DesignBoundary Boss by Terri ColeAstrology and inner alchemy practicesSponsored ByLavender & TrufflesPremium plant-based ice creamhttps://lavenderandtruffles.com
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