PrintIsBack Podcast

Exploring the Vibrant World of Printing in Austria - mit Peter Sodoma & Christian Handler  (ÖVDM - Verband Druck Medien Österreich) - 𝗗𝗶𝗲 𝗗𝗿𝘂𝗰𝗸𝗯𝗿𝗮𝗻𝗰𝗵𝗲 𝘇𝘄𝗶𝘀𝗰𝗵𝗲𝗻 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻, 𝗡𝗮𝗰𝗵𝗵𝗮𝗹𝘁𝗶𝗴𝗸𝗲𝗶𝘁 𝘂𝗻𝗱 𝗞𝗜.German spoken, translations available in your app of choice - Peter Sodoma:> „Unser Ziel ist es, den österreichischen Verband (ÖVDM) auf eine serviceorientierte Basis zu stellen und als Katalysator für die Branche zu fungieren.“Christian Handler:> „Jede Region in Österreich hat ihren ganz eigenen Charakter, und wir müssen auf ihre spezifischen Bedürfnisse eingehen.“The episode reveals how the printing industry is adapting to modern challenges while maintaining its rich heritage, blending tradition with innovation for a sustainable future.Peter Sodoma; > “We aim to position the Austrian association (ÖVDM) on service-oriented foundations, acting as a catalyst for the industry.”  Christian Handler;> “Every region in Austria has its unique flavor, and we must cater to their specific needs.” As we reflect on these insights, it’s clear that the printing world in Austria is vibrant and full of potential. To delve deeper into these topics and hear more from our guests, listen to the full episode of Print is Back Podcast.

𝗗𝗶𝗲 𝗗𝗿𝘂𝗰𝗸𝗯𝗿𝗮𝗻𝗰𝗵𝗲 𝘇𝘄𝗶𝘀𝗰𝗵𝗲𝗻 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻, 𝗡𝗮𝗰𝗵𝗵𝗮𝗹𝘁𝗶𝗴𝗸𝗲𝗶𝘁 𝘂𝗻𝗱 𝗞𝗜.(Exploring the Vibrant World of Printing in Austria ) - mit Peter Sodoma & Christian Handler (ÖVDM).- German spoken, translations available in your app of choice - — Peter Sodoma:> „Unser Ziel ist es, den österreichischen Verband (ÖVDM) auf eine serviceorientierte Basis zu stellen und als Katalysator für die Branche zu fungieren.“— Christian Handler:> „Jede Region in Österreich hat ihren ganz eigenen Charakter, und wir müssen auf ihre spezifischen Bedürfnisse eingehen.“-- ENG --The episode reveals how the printing industry is adapting to modern challenges while maintaining its rich heritage, blending tradition with innovation for a sustainable future.Peter Sodoma; > “We aim to position the Austrian association (ÖVDM) on service-oriented foundations, acting as a catalyst for the industry.”  Christian Handler;> “Every region in Austria has its unique flavor, and we must cater to their specific needs.” As we reflect on these insights, it’s clear that the printing world in Austria is vibrant and full of potential. To delve deeper into these topics and hear more from our guests, listen to the full episode of Print is Back Podcast.

Episode 20b • 𝗣𝗿𝗶𝗻𝘁 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 • 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝘔𝘝𝘗 𝘗𝘳𝘪𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘈𝘨𝘦𝘯𝘵 — 𝘏𝘰𝘸 𝘐𝘵 𝘞𝘰𝘳𝘬𝘴 : 19 min.Agentic print buying is around the corner. We came back from BOPE26 - the Benelux Online Print Event - inspired. To understand what it actually means for our industry, we built a working proof of concept.  Here's what we learned. • 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝘔𝘝𝘗 𝘗𝘳𝘪𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘈𝘨𝘦𝘯𝘵 — 𝘏𝘰𝘸 𝘐𝘵 𝘞𝘰𝘳𝘬𝘴 *Disclamer ! - offline Demo pricing only - not indicative of actual market rates.Key takeaways : The print industry is on the verge of a paradigm shift driven by agentic AI, which will dismantle the "silos" separating it from the integrated digital commerce world. The traditional sales model is set to be replaced by a fully automated marketplace where AI assistants make purchasing decisions, based on TRUST, compliance, and real-time data. For print businesses, this is a pivotal moment that demands a strategic commitment to becoming a transparent, trusted, and digitally accessible partner.Failing to invest in the data structure and API infrastructure to become "queryable" risks obsolescence. While challenging, this evolution presents a powerful opportunity to redefine print's value, enhance efficiency, and prove its indispensable role in a digital-first world. The time to prepare is now, as this future is expected to materialize within the next 12 to 24 months.💬 Working on this? Thinking about it? Not convinced yet?  Tag someone who needs to hear this! - This conversation is just getting started.© Weber&Michiels

Agentic print buying is around the corner. We came back from BOPE26 - the Benelux Online Print Event - inspired. To understand what it actually means for our industry, we built a working proof of concept.  Here's what we learned. #PRINTisback podcast - Episode 20𝘍𝘶𝘭𝘭 𝘦𝘱𝘪𝘴𝘰𝘥𝘦*Disclamer ! - offline Demo pricing only - not indicative of actual market rates.Our Key takeaways : The print industry is on the verge of a paradigm shift driven by agentic AI, which will dismantle the "silos" separating it from the integrated digital commerce world. The traditional sales model is set to be replaced by a fully automated marketplace where AI assistants make purchasing decisions, based on TRUST, compliance, and real-time data. For print businesses, this is a pivotal moment that demands a strategic commitment to becoming a transparent, trusted, and digitally accessible partner.Failing to invest in the data structure and API infrastructure to become "queryable" risks obsolescence. While challenging, this evolution presents a powerful opportunity to redefine print's value, enhance efficiency, and prove its indispensable role in a digital-first world. The time to prepare is now, as this future is expected to materialize within the next 12 to 24 months.💬 Working on this? Thinking about it? Not convinced yet?  Tag someone who needs to hear this! - This conversation is just getting started.©Weber&Michiels

🎥 The New Print Reality - with Gee Ranasinha on Authenticity, Print Marketing and navigating today’s Challenges.Most print companies are losing relevance in a digitalized world - but the secret to standing out again isn’t technology, it’s Marketing & Data.In this eye-opening conversation, Gee Ranasinha, CEO of Kexino Agency, exposes how print businesses are underutilizing their most persuasive, tactile assets and urges a fundamental shift in marketing mindset.Time is precious - and in a crowded marketplace, failure to adapt can mean extinction. This episode is perfect for print industry leaders, marketing professionals, and anyone eager to unlock print’s true potential amid rapid technological change.We break down:Why print industry marketing is often technology-driven but not customer-drivenPractical strategies to elevate print from commodity to value-added serviceHow to leverage AI intelligently without sabotaging manual workflowsThe importance of understanding your target audience’s fears, motivations, and future needsThe role of personalized versus individual print in sustainability and differentiation