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Upsample with Carson Tworow & Will Chernoff
Upsample with Carson Tworow & Will Chernoff
Author: Chernoff Music
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© Copyright 2026 Chernoff Music
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Upsample is a music, tech, and business show co-hosted monthly by longtime friends Carson Tworow (drummer, electronic music producer, and Big Tech professional) and Will Chernoff (bassist, writer, and music industry professional).
34 Episodes
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We discuss Micah Erenberg of The Secret Beach doing bits on Reels. Is this exactly what a 'social media' audience demands today, or do we have to strip away the last pretenses of building such an audience for our artistic careers? Before that, we have some good news about our friends at Gigpit, and we watch Suno get a reality check.(0:00) Wouldn't be possible without AI(3:20) Black October?(6:58) Exclaim x Gigpit(12:34) Suno v6(23:14) Secret Beach videos(53:30) RecommendationsAll the Secret Beach videos: Pt. 1 XavPt. 2 At the JunosPt. (2/2)Pt. 3 DistroRecsCarson - Listen to NTS Radio Will - Listen to you made me / skin on linen by PISSFIND US: Will -YouTube: https://www.youtube.com/@williamchernoff/-Rhythm Changes: https://www.rhythmchanges.ca/ -Instagram: https://www.instagram.com/williamchernoff/Carson-YouTube: https://www.youtube.com/@ctworow/ -Bluesky: https://bsky.app/profile/ctworow.bsky.social/ -Instagram: https://www.instagram.com/ctworow/ Hosted by Carson Tworow & Will Chernoff. Edited and mixed by Will Chernoff. A Chernoff Music podcast. Theme music by Carson Tworow.
Late payments to artists this summer have reopened the East Coast Music Association (ECMA) situation. We go back through this story and its mix of joloew, ticket levy, co-op, Fort Langley, and Coastalgate vibes. What is a mission-driven artist organization meant to do, and how far from that are our current institutions? Stick around for that and for Will's nagging desire to say "ECMEA" by mistake, due to the British Columbia music education thing called BCMEA. Plus, double recommendations!(0:00) Intro(1:03) Soccer vs. jazzfest(6:22) How many shows did Will go to?(7:41) East Coast Music Awards payments(12:39) ECMA CEO controversy(43:04) Blanche's Atlantic Dividend proposal(50:00) Will is nominated at BreakOut West?(51:40) RecommendationsRecs:Will -souvenir by KnittingSingin' to an Empty Chair by RatboysCarson -in this body by SparklmamiMomoko by Momoko GillFIND US: Will -YouTube: https://www.youtube.com/@williamchernoff/-Rhythm Changes: https://www.rhythmchanges.ca/ -Instagram: https://www.instagram.com/williamchernoff/Carson-YouTube: https://www.youtube.com/@ctworow/ -Bluesky: https://bsky.app/profile/ctworow.bsky.social/ -Instagram: https://www.instagram.com/ctworow/ Hosted by Carson Tworow & Will Chernoff. Edited and mixed by Will Chernoff. A Chernoff Music podcast. Theme music by Carson Tworow.
Berklee students want the school to cut it out with AI music courses, but it's looking bleak. The same venture capital interests that brought us the CEO of Suno saying no one enjoys making music, have a friend who is installed as Berklee's president. Per a recent Adam Neely video, both the student experience and the school's prestige are at risk.In the second annual Upsample summer special together at Carson's house, we also bring up a related controversy at our own alma mater, go through our recs from the year to-date, and look at the upcoming Vancouver International Jazz Festival lineup.(0:00) Intro(2:23) We're talkin' Berklee(4:48) Berklee AI course(21:24) Suno/Spotify/Berklee ties(40:24) CapU jazz AI poster conflict(44:28) Ableton Extensions SDK(48:52) Recommendations review(53:52) 2026 jazzfestFIND US: Will -YouTube: https://www.youtube.com/@williamchernoff/-Rhythm Changes: https://www.rhythmchanges.ca/ -Instagram: https://www.instagram.com/williamchernoff/Carson-YouTube: https://www.youtube.com/@ctworow/ -Bluesky: https://bsky.app/profile/ctworow.bsky.social/ -Instagram: https://www.instagram.com/ctworow/ Hosted by Carson Tworow & Will Chernoff. Edited and mixed by Will Chernoff. A Chernoff Music podcast. Theme music by Carson Tworow.
The future of getting paid for our songs rests on blockchain vs. bureaucracy, as Will reports back on Australian musician Jo Loewenthal's 19-part "deep forensic investigation" of global publishing. We also touch on the launch of Subvert after opening with a dismissal of the year's biggest Upsample-core story.(0:00) We're skipping Pysop Geese-gate(2:35) Subvert launched(8:55) The joloew publishing investigation(32:17) Joel Gouveia covers the same story(39:16) Blockchain?(53:08) RecommendationsRecs:Will - watch Living for the City hosted by Hanif Abdurraqib, keeping in mind that Live Nation is producing itCarson - listen to My New Band BelieveFIND US: Will -YouTube: https://www.youtube.com/@williamchernoff/-Rhythm Changes: https://www.rhythmchanges.ca/ -Instagram: https://www.instagram.com/williamchernoff/Carson-YouTube: https://www.youtube.com/@ctworow/ -Bluesky: https://bsky.app/profile/ctworow.bsky.social/ -Instagram: https://www.instagram.com/ctworow/ Hosted by Carson Tworow & Will Chernoff. Edited and mixed by Will Chernoff. A Chernoff Music podcast. Theme music by Carson Tworow.
Evan Dungate of Gigpit joins us!Gigpit, headquartered in Victoria and also running in Vancouver, is a new local live music platform that offers concert listings and a ticketing service, currently with no fees. The company has five young co-founders: Evan, Aidan Polglase, Ellie Scott, Josh Taylor, and MacKenzie Joyal. Will and Carson get a feel for their work and take a detour in the middle to discuss the Live Nation / Ticketmaster U.S. DOJ case.(0:00) Let's get our $200k!(1:46) Evan's background(7:21) The Gigpit team(10:33) Ticketing & no-fee PWYC model(20:21) Live Nation found liable by jury(27:15) Ticketweb & stealth subsidiaries(31:59) Handling the pressure to grow(34:51) How to win a presenter?(38:48) Writing & video sessions(44:15) How to get involved with Gigpit(49:18) The Shaggy story(50:46) Recommendations with EvanRecs:Evan - Standard Issue Pleasure Model - Tripsitter | Christopher Atkins - Another Year | Hedonist - ScapulimancyWill - check out Infinite Catalog’s breakdown of Spotify’s Loud & Clear PR statsCarson - Charlotte Cornfield - Hurts Like HellFIND US: Will -YouTube: https://www.youtube.com/@williamchernoff/-Rhythm Changes: https://www.rhythmchanges.ca/ -Instagram: https://www.instagram.com/williamchernoff/Carson-YouTube: https://www.youtube.com/@ctworow/ -Bluesky: https://bsky.app/profile/ctworow.bsky.social/ -Instagram: https://www.instagram.com/ctworow/ Hosted by Carson Tworow & Will Chernoff. Edited and mixed by Will Chernoff. A Chernoff Music podcast. Theme music by Carson Tworow.




