Aspire with Emma Grede

On this special birthday solo of Aspire, Emma Grede shares 44 rules for life, business, and success—her personal operating system for nearly everything. This is everything she knows to be true about money, work, marriage, and motherhood, plus the beliefs she actually uses to make decisions, build companies, and recover from her mistakes.In this episode, you’ll learn:Why taking responsibility for your life is the biggest power move you'll ever makeHow to build confidence before you feel readyThe question that exposes whether your full schedule is progress or avoidanceWhy you should ask for more money before resentment sets in, and how to do itThe case for treating your choice of partner as the biggest business decision of your lifeWhat most successful people get wrong about happinessWhy your reputation is built when there’s no immediate reward

Andrew Rosen has spent nearly five decades building, investing in, and shaping some of the most influential brands in American fashion. As the co-founder of Theory and an early investor in brands like TWP, rag and bone, Veronica Beard, Alice + Olivia, Good American and SKIMS, he’s also one of Emma's closest mentors.  His advice comes from doing the work — and learning what happens when things don't go to plan.In this conversation, Andrew shares the lessons he took from his father, the setbacks that shaped how he built Theory, and the advice he gave Emma when she was becoming a brand owner. They explore how to trust your instincts, choose the right investors, and build a profitable business with staying power.They get into:Taking over as CEO of the family business in his twentiesLosing control of the company — and what he did nextGetting fired, and why he never saw it as failureThe experience he brought to starting Theory at 40Why profitability has to be part of the plan from the startWhat founders should actually look for in an investorThe lessons he took from his father that still shape how he does business

Durana Elmi knows how to build a business. Before Cymbiotika, she built and exited four companies. She then took a wellness brand with one employee, one product, and almost no infrastructure and helped scale it into a $150 million business alongside her husband Shahab.In this episode of Aspire, Emma sits down with Durana to unpack the decisions behind that growth. They also get candid about money, marriage, and leadership. Durana shares why financial independence matters deeply to her, what 27 years of building alongside her husband has taught her about disagreement, and how her definition of success has changed from making money to owning her time.You’ll learn:Why Cymbiotika bootstrapped for five years before taking outside capitalWhat infrastructure needs to be in place when a business starts growing faster than you can keep up withThe expensive lessons founders can learn from going into retail too quicklyWhat a $25 million strategic raise brought beyond capitalWhy celebrity investors became a part of Cymbiotika’s growth strategyHow to make decisions when data challenges your instincts

It's easier than ever to launch a beauty brand—and harder than ever to make it last. In this first-ever Aspire founders roundtable, Danessa Myricks (Danessa Myricks Beauty), Dianna Cohen (Crown Affair), and Amy Liu (Tower 28) get honest about what it actually takes to build and scale a brand people believe in. These aren’t early ideas—they’re Sephora-scale businesses: Tower 28, launched in 2019, now with a reported $228 million valuation; Crown Affair, launched in 2020 and scaled from roughly 55 to 600 Sephora doors, with a dry shampoo that has ranked #1 in the category; and Danessa Myricks Beauty, a profitable-since-launch business that had already grown to roughly 500 SKUs before entering Sephora.From getting into Sephora and staying there, to raising capital vs. bootstrapping, to building community you can't reverse-engineer—this is the real playbook for 2026.In this episode, you’ll learn:What separates brands that last, and why launching is easy but sustaining is hardHow to build community with soul, purpose, and missionThe truth about retail and the operational and financial discipline it takes to scale in SephoraHow to fund your vision, what outside money is really for, and why finding aligned investors is keyHow founders evolve with intention and decide what to control, when to delegate, and different ways to lead a brand through growth

There’s a lot of dopey financial advice out there. Jill Schlesinger is here to call it out, answer your questions, break down the financial news that actually matters, and help you manage your money without losing your mind. No jargon. No judgment. Just clear, actionable financial guidance about saving, investing, buying a home, managing your career, and deciding how to spend your hard-earned dollars. When it’s time to panic, Jill will tell you. When everyone else is panicking and you shouldn’t be, Jill will tell you that too. Your money. Your move. Let’s go.