The Behind The Flavor’s Podcast

What makes a trend a true trend—and how can brands separate lasting consumer shifts from short-lived fads?   In this episode of Behind the Flavor, we sit down with Trevor Reibling from Innova Market Insights for a closer look at the world of food and beverage trends. From the different methods used to collect and analyze trend data to identifying the bigger picture behind emerging consumer behaviors, Trevor shares insight into how trends take shape and why understanding them matters.   We also look back at some of the biggest trends influencing the industry in 2026 and explore what could be on the horizon for 2027. Plus, we take a deeper dive into one of the industry's most influential mega-trends: “Better for You.” Whether you're developing the next food or beverage innovation, building your brand strategy, or simply curious about where consumer preferences are headed, this episode offers a behind-the-scenes look at the data, insights and thinking that help define what comes next. Tune in to go Behind the Trends.

Ever wondered what it's really like to intern in the flavor industry?   In this special episode of Behind the Flavors, we sit down with our summer R&D intern, Oscar, as he reflects on his experience at Beck Flavors before returning to the University of Missouri. From creating flavors in the lab to presenting at the IFT Expo in Chicago, Oscar shares what surprised him most, the projects he enjoyed, and the skills he'll take with him into his future career.   You'll also hear: What first drew Oscar to food science - How flavors are developed (without giving away any industry secrets!) - What it's like working in an R&D flavor lab - His favorite—and most unusual—flavors he tasted this summer - Fun rapid-fire questions, including the ultimate debate: Pineapple on pizza?

Behind the Vision – A Conversation with Beck's Leadership Go behind the scenes with Beck Flavors President Matt Carr and Vice President Paul Tripi as they share the vision shaping the future of Beck. In this episode, they discuss the company's continued growth, the importance of preserving a family-first culture, exciting investments in innovation and manufacturing, and what sets Beck apart in the flavor industry. From leadership insights to the values that have guided the company for generations, this conversation offers a look at where Beck has been—and where it's headed next.

What if flavor could do more than taste good? What if it could create a full sensory experience? In this episode the Beck Flavors sensory science team takes a deep dive into Beck Beyond™ — our new line of sensory-driven flavor enhancers designed to transform how beverages are experienced. From cooling sensations and lingering heat to juicy mouthfeel amplification and bright citrus puckering, this episode explores how modern flavor innovation is moving beyond taste alone. Join Megan and Mike as they break down all four Beck Beyond™ enhancers: 🔥 Up the Heat ❄️ Cooling Enhancer 🍊 Pith Pucker 🍑 Juicifier They discuss the science behind trigeminal sensations, the consumer trends driving multisensory beverages, and how brands can use these systems to create more immersive, memorable, and differentiated products across alcoholic and non-alcoholic beverages.

Step inside one of the coffee industry’s biggest events of the year! In this episode of Behind the Flavors Podcast, the Beck Flavors team takes you behind the scenes at the 2026 SCA World of Coffee Expo in sunny San Diego, California. From trending coffee flavors and innovative brewing equipment to roasting education and industry insights, this expo brings together baristas, roasters, coffee shop owners, flavor houses, and coffee enthusiasts from around the world. Whether you attended the show, missed it, or have always wondered what it’s like inside a massive coffee expo, this recap gives you a firsthand look at the energy, innovation, and creativity shaping the future of coffee. Grab a cup of coffee and come experience the show with us!