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East Coast Breakfast, in collaboration with business growth specialist Pavlo Phitidis, returns with Season 3 of Future 50, proudly powered by FNB Business and East Coast Radio.
Tune in every Tuesday at 8:10am to hear Future 50 on air, or catch the podcast, as Pavlo shines a light on ambitious businesses shaping South Africa’s economic future.
Entrepreneurs remain the backbone of progress. Their resilience, innovation and drive build stronger communities, create jobs and unlock opportunity across provinces and industries. Future 50 recognises those who are building with purpose and scaling with intent.
In Season 3, East Coast Breakfast and Pavlo Phitidis continue to spotlight businesses that demonstrate forward thinking growth. Each week, one business takes centre stage, sharing its journey, its challenges and the practical steps it is taking to move forward.
Whether the next milestone involves attracting new customers, securing funding, strengthening supply chains, hiring specialist talent or accessing critical business insight, Pavlo connects founders with the right networks, tools and expertise to accelerate growth.
Future 50 is powered by FNB Business, the help behind over 1 million unstoppable businesses.
FNB supports entrepreneurs across South Africa and has been recognised as the Best SME Bank in South Africa by the Global Finance Awards for three consecutive years, including 2022, 2023 and 2024.
Tune in every Tuesday at 8:10am to hear Future 50 on air, or catch the podcast, as Pavlo shines a light on ambitious businesses shaping South Africa’s economic future.
Entrepreneurs remain the backbone of progress. Their resilience, innovation and drive build stronger communities, create jobs and unlock opportunity across provinces and industries. Future 50 recognises those who are building with purpose and scaling with intent.
In Season 3, East Coast Breakfast and Pavlo Phitidis continue to spotlight businesses that demonstrate forward thinking growth. Each week, one business takes centre stage, sharing its journey, its challenges and the practical steps it is taking to move forward.
Whether the next milestone involves attracting new customers, securing funding, strengthening supply chains, hiring specialist talent or accessing critical business insight, Pavlo connects founders with the right networks, tools and expertise to accelerate growth.
Future 50 is powered by FNB Business, the help behind over 1 million unstoppable businesses.
FNB supports entrepreneurs across South Africa and has been recognised as the Best SME Bank in South Africa by the Global Finance Awards for three consecutive years, including 2022, 2023 and 2024.
139 Episodes
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Vula Environmental Services is helping restore damaged landscapes through environmental rehabilitation and ecologically sound landscaping. In this episode of Future 50, Pavlo Phitidis explores the company’s ambition to make restoration part of mine planning from the start, and how it can take its South African expertise even further.
What if the waste from our power stations could help build our roads, bridges and homes? That’s the opportunity Themba Nyembezi and Dirk Odendaal saw when they founded Fly Ash Africa.
Their journey hasn’t been straightforward, but persistence and smart South African engineering have helped them turn industrial waste into valuable construction materials and build a competitive business.
Now, their next opportunity could take the business even further. This week on Future 50 with Pavlo Phitidis from Aurik, powered by FNB Business banking unstoppable businesses across South Africa, discover the growth lesson behind their next chapter: sell the next use.
Neo Technologies has built its business by delivering IT and security services across South Africa’s corporate, government and education sectors.
But staying relevant in a constantly changing industry is only part of the challenge. Now the question is: how does Neo Technologies find more clients, attract skilled South Africans and build the capacity to keep growing?
This episode of Future 50 shines a spotlight on Afrikelp, a South African company using scientifically proven seaweed solutions to improve crop resilience and boost agricultural yields. Pavlo Phitidis explores how founder Nicole has built a business with both local impact and international potential. The conversation focuses on Afrikelp’s ambitious growth plans, including expanding into new markets, developing new products, and fostering a people-first culture as it takes South African innovation to the world stage.
What started with drones has grown into something much bigger.
Africa Drone Kings has clocked more than 10,000 hours of drone flying, helping farmers, mines, security companies and other customers turn drone technology into a practical business tool.
But as the company expanded, founders Vice Phiri and Andrew Mokoto, alongside COO Noluthando Zitha, faced a familiar challenge: how do you grow without everything still depending on a few key people?
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