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The TAGLine Podcast
The TAGLine Podcast
Author: TAGline Podcast, Powered by The Aebli Group, and hosted by Justin Starbird
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© TAGline Podcast, Powered by The Aebli Group, and hosted by Justin Starbird
Description
Our mission: to bring you the insights and strategies that fuel business growth.
Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core.
Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.
Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core.
Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.
24 Episodes
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Is high top-line revenue always a sign of a healthy startup? In this episode of TAGline, host Justin Starbird sits down with Eric Josovitz, Founder and CEO of AdaptCFO, to dismantle common financial misconceptions holding founders back from sustainable scale.Eric shares his path from leading high-growth finance teams through major acquisitions to building AdaptCFO, an advisory firm helping early-stage and hypergrowth companies navigate critical financial inflection points. Together, Justin and Eric dive into what a fractional CFO actually brings to the table, acting as a strategic sounding board rather than a line-item naysayer. They explore how to balance customer acquisition cost (CAC) with lifetime value (LTV), why healthy gross margins matter far more than vanity top-line numbers, and how founders can navigate startup valuations in an AI-hyped market.Key Topics Covered:The Fractional CFO Advantage: Moving past basic bookkeeping into high-impact strategic advisory.Growth vs. Margins: Why a $50M company with 25% gross margins outperforms a $100M company with 1% margins.Deciphering Valuations: Grounding founder expectations in market realities and investor criteria.Top-Down vs. Bottom-Up Modeling: Building realistic financial forecasts across marketing, ops, and G&A.Financial Readiness: How setting up clean financial systems early paves the way for growth, fundraising, or eventual exit.
Think equity crowdfunding is just for startups that couldn't raise traditional venture capital? Think again! Over $3 billion has been raised across 11,000+ offerings since the JOBS Act passed, and the data proves these companies perform just as well as VC-backed bets.In this episode of TAGLine, Woodie Neiss, the key architect behind the JOBS Act, breaks down how crowdfunding transformed private investing, why data is replacing gut-feel VC decisions, and how everyday investors are morphing into active brand ambassadors ("Influvestors").Key talking points in this episode:How 11,000+ offerings raised $3B+ outside Silicon ValleyBusting the VC myth: Why crowdfunding isn't "adverse selection"Using C Clear AI to drive data-backed private market investingThe rise of "Investomers" who fund and advocate for your brandThe SEC petition to bump Reg CF caps to $20 millionHit play now to uncover where online private markets are heading next!
Launching a company is challenging. Raising capital while building the business is even harder.In this episode of the TAGLine Podcast, Justin Starbird sits down with Rob Whitten and Jane Lo, co-founders of P!ng, to reflect on their crowdfunding journey and what they've learned after months of building their Wefunder campaign.The conversation explores the realities of raising capital for a hardware startup, why traditional venture capital wasn't the right fit, and how crowdfunding opened the door for customers, supporters, and future franchisees to become owners alongside the company.Rob and Jane share what surprised them most, the obstacles they encountered, the importance of building a community before launching a raise, and how investor feedback has helped shape both their product and their company.They also discuss the role content, storytelling, and consistent communication played throughout the campaign, offering practical advice for founders considering crowdfunding for their own businesses.Whether you're an entrepreneur, investor, or simply curious about how modern startups raise capital, this episode provides an honest look at what it takes to build both a company and the community behind it.
Most people think tax strategy is something to deal with only when the books close at year-end. Tim Parrish, the CEO of Sagemont Advisors, says that’s a massive mistake! In this episode of TAGLine, we talk about why so many founders and family business owners leave money on the table, literally, because they don’t see tax as a growth tool. We get into the actual, practical side of things, like why your business might qualify for R&D credits even if you aren’t building tech, and why you should be planning for next year’s tax bill right now! If you want to keep more cash in the business, this is worth a listen!
Ever wonder why brilliant scientific breakthroughs sometimes crash and burn before they hit the market? It’s not usually because the science was bad; it’s because the operational strategy was missing.In this episode of TAGLine, we’re joined by Tony Lopez, CEO of AVS Life Sciences. Tony has been in the trenches of MedTech and pharma validation for decades, and he pulls no punches on what it actually takes to bring life-saving technology to life. We dig into why building in "silos" is the death of a startup, how to handle the inevitable tension between commercial hype and FDA reality, and why you need to stop trying to "boil the ocean" with your initial product launch.If you’re a founder, an engineer, or just obsessed with how the future of healthcare actually gets made, this one is for you. Tune in to learn why the smartest companies are the ones that prioritize partnerships early, not after the money runs out.








