The Resilient Retail Game Plan

The shopfront of retail is about to change—will you be on the right side when the robots come knocking? With thanks to this episode's sponsor Faire (https://faire.com/) Use the code 'GamePlan25' to claim 50% off and free shipping with your first order!Hi, I'm Catherine Erdly. This week on the Resilient Retail Game Plan, I’m laying out the four seismic shifts set to hit independent retailers by 2026. Think agentic AI that shops for your customers, TikTok Shop turning the high street digital, trust as your most valuable currency, and the resale boom rewriting what “new” means. With 25 years of retail trenches behind me, I’m sharing not just the what, but the how—so you can cut through the noise, strengthen cash flow for retailers, and make sure your product business survives (and thrives) in the new landscape. Grab your notebook and come behind the counter—these are the independent retailer tips that matter.Make sure you grab my freebie at http://resilientretailclub.com/freebieEnjoy the episode? DM me your lightbulb moments or next guest wish list @resilientretailclub on Instagram. Please rate, follow, and review this podcast in your app—it helps more indie founders decide to give us a try!00:00 "Top Retail Trends for 2026"06:05 "Future of Shopping: AI & Shoptainment"10:07 "Shoppable Live Streams on TikTok"14:16 TikTok Shop: Creator-Brand Strategies16:33 "AI Pets and Trust Issues"18:42 Building Trust for Small Businesses22:44 "Building Trust Through TikTok"Mentioned in this episode:Freebie downloadStock FreebieFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

Ever feel like your money’s gone missing—but you know you’ve already spent it?In this episode, I’m diving into one of the most common and costly problems I see in product-based businesses: trapped stock. That unsold inventory piling up in your stockroom, storeroom, or studio? It’s not just taking up space—it’s tying up thousands of pounds you could be using to pay yourself, invest in your bestsellers, or boost your marketing.I share a story that’s stuck with me for years: a shop owner who discovered over £7,000 worth of untouched stock hidden away in plastic totes. We’ll unpack why this happens (spoiler: buying on gut, not data), how to spot the mental and emotional weight of dead stock, and why clearing it isn’t failure—it’s smart, strategic retailing.If you want to start freeing up cash in your business right now, this episode is your clean slate moment.Mentioned in this episode:Freebie downloadStock Freebie

Christmas is close enough to smell the cinnamon, but I know for many indie retailers this is also the “please don’t let me be stuck with this stock in January” moment.In this episode, I’m talking you through the three big troublemakers you need to get on top of right now: slow sellers, overstocks, and the infamous “brown bananas” — those products that basically lose all their value the second Christmas week ends.I’ll show you how to read your Shopify reports properly, how to spot the items that won’t budge in January no matter how hopeful you are, and why targeted discounts nearly always beat the big “panic discount” button.If you want to protect your cash flow, avoid a messy January, and make smarter decisions while the footfall is still high, this one will help.Perfect for any product business juggling stock levels, nerves, and the final push of the Golden Weeks.Mentioned in this episode:Stock doctor

Christmas 2025 is shaping up to be a season of cautious confidence — and coziness. With thanks to this episode's sponsor Faire (https://faire.com/) Use the code 'GamePlan25' to claim 50% off and free shipping with your first order!Hi, I'm Catherine Erdly. In this episode of The Resilient Retail Game Plan, I'm sharing insights from my Forbes.com research, drawing on data from Shopify, Etsy, Klaviyo, LoyaltyLion and more to reveal what shoppers are really planning this festive season.Discover why UK consumers are expected to spend over £91 billion, how AI is reshaping holiday shopping, and why “comfort, connection and coziness” are the emotional triggers driving this year’s trends. I'll also break down what all this means for independent retailers — from loyalty strategies to smarter stock planning — so you can make this Christmas your most profitable yet.Make sure you grab my freebie at http://resilientretailclub.com/freebieMentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'Freebie downloadStock Freebie

Ever wish a retail expert would walk into your stockroom, pull up your numbers, and just tell you exactly what to do? Hi, I'm Catherine Erdly. This week on the Resilient Retail Game Plan, I’m tearing down the myths and fears behind a stock audit and showing why getting your inventory under control is the most powerful move a product-based business owner can make. After 25 years in retail, I’ve seen it all: wasted cash in stagnant shelves, business owners drowning in data but starving for answers. So I created Stock Doctor — a done-for-you service that cuts through overwhelm with actionable clarity. Click play to hear real-world product business advice, cash flow for retailers, and inventory management tips that make strategy feel personal. If you want independent retailer tips with zero judgement, this audit episode is your toolkit.Why ListenDiscover how to squeeze more margin from your current stockholdingSee why smart inventory management means better cash flow—and a healthier bank balance Get simple, practical techniques to clear excess stock without damaging your brandLearn demand forecasting tricks specifically for small product businessesFind out how to price products for wholesale, set minimum order quantities, and scale a product business confidentlyHear success stories from real retailers who’ve used Stock Doctor to boost sales, decrease surplus, and claim more owner payDM your biggest takeaway or guest suggestions to @resilientretailclub on Instagram. Rate/follow the Resilient Retail Club Podcast in your favourite app to stay ahead.Mentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

If you’re tired of winging it with your retail sales, this episode of The Resilient Retail Game Plan is your turning point. I'm Catherine Erdly, and in this episode I'm revealing how mapping out your sales year gives you more creativity, not less. Plus, we're all about calmer launches, better cash flow, and loyal customers. Learn how to replace last-minute panic with a confident plan that fits your life, not the other way around.Timestamped overview00:00 Planning Enhances Creativity03:40 Avoid Reactive Selling Strategies07:09 Predictive Marketing Example10:57 Plan Themes, Fill Gaps15:07 "Planning Ahead for Success"18:14 Holiday Planning for Retail SuccessWebsite: https://www.resilientretailclub.comInvite: https://resilientretailclub.com/retailsalesPodcast: https://www.resilientretailclub.com/podcastTell me what landed for you—DM @resilientretailclub on Instagram with your biggest takeaway or guest wish list. Tap follow (and rate and review me while you're there) in your favourite app to keep updated on new episodes. Mentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

Resilient Retail Club member Petrina Reddy from "Saints at Sea" thought she was doing everything right — until the numbers told a different story. In this episode, she joins me, Catherine Erdly, to share the moment she realised her retail business wasn’t actually working the way she thought it was.We talk honestly about the emotional side of facing your figures, the hard decisions that come next, and how Petrina rebuilt her business with clarity and confidence.If you’ve ever avoided looking too closely at your sales or stock levels, this is the wake-up call you didn’t know you needed.Timestamped summary00:00 "Balancing Creativity and Growth"03:18 Multitasking Beyond Comfort Zones06:40 "Business Growth Light Bulb Moments"10:24 Seasonal Travel and Road Trips15:22 "Promoting Portugal's Culture Creatively"18:18 "Saints at Sea Spotlight"Tell me what landed for you—DM @resilientretailclub on Instagram with your biggest takeaway or guest wish list. Tap follow (and rate and review me while you're there) in your favourite app to keep updated on new episodes. Website: https://www.resilientretailclub.comInvite: https://www.resilientretailclub.com/waitlistPodcast: https://www.resilientretailclub.com/podcastMentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

Sound familiar? Ever felt your sales rhythm drop from celebration to silence overnight?Welcome to the Resilient Retail Game Plan podcast, where I, Catherine Erdly, cut through the feast-or-famine fog so many independent retailers face. In this episode, I crack open the real reasons your product business swings from record months to radio silence and arm you with retail-savvy strategies that’ve worked for multi-billion pound chains—plus the lean, scrappy shops braving the UK high street right now. Why listen?Ditch the rollercoaster: Learn why you’re stuck in boom-bust and how to end itBuild calm, repeatable sales systems—no chasing your own tail at payday or peak seasonSqueeze more margin by syncing launches with simple, effective marketingCreate a retail sales plan that powers up even on slow, confidence-testing daysSpot the “cycle of doom” before it derails your cash flow for retailersWalk away with independent retailer tips you can action before opening hoursTell me what landed for you—DM @resilientretailclub on Instagram with your biggest takeaway or guest wish list. Tap follow (and rate and review me while you're there) in your favourite app to keep updated on new episodes. Mentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

Ever wondered why your sales are stuck in first gear – and what you can actually do to shift them?I'm Catherine Erdly and this episode of the Resilient Retail Game Plan drills into three mistakes I see again and again with small product businesses. If you’re posting on Instagram, trying in-person markets, running the odd promotion yet still seeing stubbornly flat sales month after month, you’re not alone. I draw on 25 years in retail, from big business stockrooms to indie brands, to break down what’s really holding back your growth – and what needs to change if you want momentum, not just busy work.Why listen?Diagnose the hidden traps behind sales plateaus – and get clarity on what to fix firstCraft a retail planning mindset that supports creative not cookie-cutter growthPinpoint how to build a product strategy rooted in data (not guesswork or feast/famine launches)Sift fact from feeling so your decisions support cash flow for retailersWalk away with indie retailer tips to create your own resilient retail game planLet’s turn product business advice into action: DM me your thoughts or episode ideas on Instagram @resilientretailclub. If you’re finding the retail podcast UK series useful, hit follow and leave a rating – it’s the best way to help more makers and shop owners discover the Resilient Retail Club podcast. Mentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

Black Friday: Profit or Pitfall? The Retail Game Plan for Indie Brands Black Friday isn’t designed for indies, so why do so many small retail business owners still feel pressure to play? In this episode of the Resilient Retail Game Plan, I pull you behind the screens and into the real numbers; sharing where the opportunities actually lie for UK product businesses come November, what the headlines miss, and how you can plan Black Friday on your own terms. No boss babe myths. No one-size-fits-all answers. Just straight-talking product business advice from 25 years in the retail trenches. I’ll help you squeeze more margin, build customer loyalty, and avoid the stress spiral—whatever you decide about Black Friday.Why listen? Flip mainstream Black Friday thinking and capture the month’s biggest wins—for your bottom line and your valuesSqueeze more profit from your Q4, not just turnoverTame your promotions calendar, reduce customer “discount fatigue”Reward loyal customers in a way that fits your brandUse cash flow for retailers and inventory management podcast tactics to plan stock (not just hope for the best)Hear exactly how successful indie retailers choose, pace, and communicate their Black Friday offers—without losing themselves in the noiseDM me @resilientretailclub on Instagram with your Black Friday takeaways or guest ideas for the podcast. If this episode clears the fog, rate and follow the show in your favourite retail podcast UK app. Mentioned in this episode:Stock doctorFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

Loyalty in retail isn’t just about discounts anymore — it’s about creating experiences customers remember. In this episode, Catherine Erdly talks with Charlie Casey, CEO of LoyaltyLion, about what loyalty means in 2025.You’ll learn:Why discounts alone don’t drive loyaltyHow experiences like VIP drops & events keep customers coming backReal examples from brands using loyalty to boost salesWhy loyal customers spend 4× more in tough economiesHow to balance short-term sales with long-term trustCompanies mentioned in this episode: Loyalty Lion Never Fully Dressed Represent Clothing The Inkey List John's Crazy Socks Links referenced in this episode:loyaltylion.comresilientretailclub.comMentioned in this episode:Stock doctorFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

Teetering bank balance, shelves groaning with unsold stock, and a to-do list that rustles louder than tissue wrap? Lean in—this festive crunch is survival mode for indie retailers. Christmas is coming, and with it, that age-old retail cash flow pinch. I’m Catherine Erdly—host of the Resilient Retail Game Plan and twenty-five years deep in this glorious, gritty industry. In this episode, I break down why September and October send even the most seasoned retailers’ stomachs flipping and how you can manage cash flow during seasonal peaks without losing sleep or profit. From real talk about why “big guys” don’t have it any easier to practical advice for negotiating terms, avoiding stock pile-ups, and clearing out that dreaded dead stock (think: cash stuck in hibernation), this conversation is your no-nonsense lifeline. [cash-register-ding]Why listen?Get honest, human product business advice for weathering the Christmas crunchSqueeze more margin from your range (and finally pay yourself as a product-based business owner)Learn how to use a retail cash flow template (grab the free download)Discover negotiation strategies for small retailers and indie retailer tips only a retail podcast UK like ours digs intoFind out how to clear excess stock without damaging your brand—or losing your mindPrefer to watch?https://youtu.be/Xox17sgis_QHave takeaways, sticky situations or guest ideas? DM @resilientretailclub on Instagram—I read every message.Don’t miss future episodes of the Resilient Retail Club podcast: rate and follow in your favourite app. For more scaling a product business insight, catch my latest Forbes feature on funding options for indie retailers UK.Mentioned in this episode:Cashflow Planner FreebieDownload your Cash Flow Planner at https://resilientretailclub.com/cashflowFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

Are you running your retail business – or is it running you into the ground?I’m Catherine Erdly, and on this episode of the Resilient Retail Game Plan, I peel back the glossy sales charts to reveal what really comes after that six-figure milestone. I’ve seen it firsthand: when independent product business owners hit £100K or more, the chaos, decision fatigue and burnout can hit even harder – unless you’re ready to swap the founder hustle for actual strategy. Through candid stories and my Focus Framework, I’ll show you how growing past six figures doesn’t have to mean drowning under to-do lists or turning your business into a bottleneck. There’s a smarter, healthier way to scale your retail brand.Why listen?Pinpoint why scaling a product business is nothing like starting oneSpot the four founder traps (burnout, overwhelm, plateau… and more)Shift from gut-feel chaos to data-led, confident growth [quiet stockroom rustle]Tame your stock monster with inventory management tips from a 25-year retail expert**Share your “aha” moments — DM me @resilientretailclub on Instagram. If this episode gives you a retail reality check, rate and follow the Resilient Retail Club Podcast in your favourite app. Mentioned in this episode:Calm CEODownload the Calm CEO guideCalm CEOFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

Will your Q4 plan make or break your Christmas sales? I’m Catherine Erdly, drawing on 25 years in retail trenches, and this episode of the Resilient Retail Game Plan podcast is your hands-on guide to prepping a joined-up Q4 marketing plan. Featuring insights from PR guru Rosie Davis Smith, email strategist Katie Farrell, ad creative powerhouse Narada McCoy, and social storytelling pro Emily Hansen. We cut past the shiny distractions to give you product business advice you can bank on, including practical inventory management tips, cash flow strategies for indie retailers, and bite-size marketing moves that punch above their weight. Whether you’re chasing a Black Friday bounce or looking to scale your product business without burning out, you’ll get a real-world playbook—no jargon, no hype.Why listen?Build a Q4 campaign that links PR, email, paid ads, and social to tell a story customers rememberLand genuine press coverage (gift guides included) even if PR feels alienCraft emails that sell when you’re too busy to write another draft in DecemberSqueeze more margin out of seasonal ads—and shift your budget like a proBatch social content in one afternoon so you’ve always got stockroom-fresh posts, even in peak chaosSpot (and dodge) the biggest cash flow traps retailers fall into at peakLet’s connect: DM me @resilientretailclub on Instagram with your favourite takeaway or guest suggestion for a future podcast episode. Don’t forget to follow, rate, and review the Resilient Retail Club podcast in your favourite retail podcast UK app. And if you want fresh industry insight, check out my Forbes articles on retail trends - https://www.forbes.com/sites/catherineerdly/Mentioned in this episode:Stock doctorFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

Will your Christmas cash flow jingle or stall? Hi! Catherine Erdly here, host of the Resilient Retail Game Plan. It’s that time of year when indie retailers either outsmart January’s excess stock blues or get a cash flow headache that lingers long past the mince pies. In this episode of the resilient retail club podcast, I’m rolling up my sleeves with a no-fluff checklist for peak season stock planning, tested across 25 years and countless Q4s. Forget gut feeling; I’ll help you tune into hard data, smart forecasting, and those golden “hero products” that turn browsers into loyal gift buyers—no corporate jargon, just straight-talking product business advice for real shop floors.Timestamped summary00:00 "Prepare Adequately for Christmas Sales"03:20 "Stock Planning: Gut Feel vs. Data"09:14 "Focus on HERO Products"10:12 Optimise Holiday Product Strategy15:21 Conservative Christmas Sales Planning16:32 "Planning for Increased Sales Capacity"19:34 Stock Forecasting Strategy TipsLet’s connect: DM me @resilientretailclub on Instagram with your favourite takeaway or guest suggestion for a future podcast episode. Don’t forget to follow, rate, and review the Resilient Retail Club podcast in your favourite retail podcast UK app. And if you want fresh industry insight, check out my Forbes articles on retail trends - https://www.forbes.com/sites/catherineerdly/Mentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'Stock doctor

Four levers, infinite impact: Which one’s your sales superpower?Ever feel like you’re pouring all your energy into driving new traffic but your sales aren’t leaping as much as you hoped? You’re not alone. In this episode of the Resilient Retail Game Plan, I pull back the curtain on the actual four ways to grow a product business—ways that go way beyond just chasing new customers. With 25 years in the retail trenches (and plenty of stockroom tales to prove it), I’ll walk you through the no-fluff reality of sales growth: what really works, what puts profit first, and why the most valuable sale in your universe might be the one you never even thought about. Let’s connect: DM me @resilientretailclub on Instagram with your favourite takeaway or guest suggestion for a future Catherine Erdly podcast episode. Don’t forget to follow, rate, and review the Resilient Retail Club podcast in your favourite retail podcast UK app - and if you want fresh industry insight, check out my Forbes article on retail trends.Timestamped summary00:00 "Understanding Customer Journey in Sales"04:29 Audience Growth Strategies Overview09:56 "Boosting Sales via Conversion Optimization"11:17 Boosting E-commerce Conversion and Sales16:36 Boosting Sales Through Transaction Value18:46 Nurturing Your VIP Customers21:50 Free Sales Growth ResourceMentioned in this episode:Calm and Consistent OfferGrab the free calm and consistent sales starter - https://resilientretailclub.com/salesCalm and Consistent Sales StarterFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

Could missing a simple £170 expense cost you your entire business overnight? This week on The Resilient Retail Game Plan, I sit down with the sharp, straight-talking Lucy Wheeler of Lucy Legal to tackle the legal booby traps hiding in plain sight for indie retailers. Hi, I'm Catherine Erdly and I’ve seen it too many times: stock room full, launch morning on the horizon… only for a cease-and-desist email to land and unravel months of work. From that infamous £170 mistake to new rules around AI, GPSR, refund policies and more, we cover the real-life slip-ups that keep shop owners awake at 2am—and exactly how to sidestep them.Why listen?• Hear the heartbreak of a last-minute legal disaster (and the £170 fix you can make today)• Demystify refund policies, legal basics, and essential legal templates for product businesses• Ground your cash flow for retailers and prevent “sunk cost” pain with practical product business advice• Learn how to future-proof with Lucy’s toolkit tips for AI and upcoming safety regulations (GPSR, GDPR, and more)• Get independent retailer tips to scale confidently—from your first Etsy sale to six-figure growthTimestamped summary00:00 Clarify Refund and Return Policy05:13 Refund Policy Considerations06:43 Customer-Centric Legal Support13:01 AI Legal Toolkit Overview14:44 Negotiating Supplier Contract Terms17:59 Freelancers vs. Employees: Business Decisions21:12 New Product Safety Compliance Challenges25:40 Trademark and Targeted Facebook Ads26:49 Lucy Legal: Business Protection ToolsKeep the conversation going—DM me your questions or takeaways @resilientretailclub on Instagram. If you found this episode helpful, leave a quick rating or follow in your favourite app; it helps other indie retailers discover the podcast. For bonus product business trends, check out my latest Forbes article on retail cash flow and funding options for indie retailers UK.And here's this episode's freebie: https://resilientretailclub.com/salesMentioned in this episode:Stock doctorFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

Ever feel like your till’s ringing, but your bank balance is whispering “not this month”?I’m Catherine Erdly, and this episode of the Resilient Retail Game Plan gets painfully real about the truth behind cash flow for retailers. If you’ve ever panicked at 3am, wondering how to pay that looming supplier invoice, you’re not alone. I break down my “SHOPS” framework;Sales, Having It Mapped Out, Overheads, Profit, Stock.Turning the messy, anxiety-inducing side of product business finance into a clear action plan. This is practical product business advice forged from 25 years on the retail shop floor and in boardrooms. If you want genuine independent retailer tips from a UK retail podcast, you’re in the right place.Let’s keep talking:DM me on Instagram @resilientretailclub—share your next cash-flow move, or nominate a guest for the Resilient Retail Club Podcast. Drop a follow or review in your favourite retail podcast app. Want more shop owner know-how? Check out my latest Forbes article on funding options for indie retailers UK (link in show notes).[fade out as a spreadsheet cell totals up, quietly but with that perfect clack]Mentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'Cashflow Planner FreebieDownload your Cash Flow Planner at https://resilientretailclub.com/cashflow

When your best-selling supplier pulls the rug out, what’s your next move? I’m Catherine Erdly and this week’s Resilient Retail Game Plan episode dives straight into the Jellycat drama that’s rocking UK indie retail. Plush toys flying off the shelves one day, a curt rejection letter from your biggest brand partner the next. So how did Jellycat, the darling of TikTok and Instagram, go from indie retailers’ secret weapon to their biggest heartache? You’ll hear first-hand from shop owners blindsided by sudden cuts, dig into what this shock move reveals about scaling a product business, and learn hard-won lessons on loyalty, stock planning, and brand control. Plus my own take after 25 years in retail trenches.Why listen?Discover how Jellycat’s decision upended cash flow for retailers—and what resilient retail really looks like in a stormHear real talk on demand forecasting, inventory management, and pricing products for wholesale when the rules change overnightUnpack honest product business advice from guests who’ve been both championed and ghosted by hot brandsSqueeze out independent retailer tips for strengthening supplier relationships—and never relying on one source againReflect on indie shop survival and the community power that outlasts any viral crazeDM @resilientretailclub on Instagram with your biggest takeaway or who you’d love to hear next. If this episode hit home, rate and follow the Resilient Retail Club Podcast on your favourite app. Want even more? Read my latest Forbes article for funding options and fresh retail trend insights.Not every plush is as soft as it looks. So let’s get into the real story.Mentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'Calm CEODownload the Calm CEO guideCalm CEO

Welcome to another episode of the Resilient Retail Game Plan podcast, hosted by me, retail expert Catherine Erdly. In this episode, I'm getting right to the heart of one of the biggest challenges for independent product business owners: pricing your products with confidence. Whether you’re creating your own products or reselling others’, pricing often brings up tricky questions, self-doubt, and even a touch of money mindset drama.I'll be explaining why undercharging is so common and why your customer’s wallet isn’t your business. I'll also walk you through the concept of the value triangle—covering price, quality, and desirability—to help you feel empowered to set prices that are sustainable for your business and resonate with your customers.If you want to grow a profitable retail business, feel more confident about your pricing decisions, and learn how to explain your value in a way that truly connects, you’re in exactly the right place. Click play and let's get started.Tell me what hit home: Once you've listened, DM @resilientretailclub on Instagram and tell me what resonated most with you. Please rate, follow, and share the Resilient Retail Club podcast in your app. It all helps us grow the show!Useful links:My freebie: http://www.resilientretailclub.com/freebieThe Stock Doctor: https://resilientretailclub.com/stockdoctorMy website: https://www.resilientretailclub.com/podcastMy Forbes page: https://www.forbes.com/sites/catherineerdly/Timestamped summary00:00 "Pricing Challenges for Small Businesses"06:06 The Risks of Underpricing Products07:20 Retail Pricing Indicator for Undervaluation10:39 "Wholesale Pricing Strategy Essentials"15:55 "Understanding Your Ideal Customer"17:55 Reducing Costs Without Compromise22:33 "Impactful Story Elevates Bag's Value"25:38 Maximizing Product Pricing StrategyThis title captures the dual focus of the text: encouraging bravery in trying new strategies and encouraging listeners to engage with the podcast by following, subscribing, and reviewing.Mentioned in this episode:Stock doctorFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'