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The Beauty Sessions
The Beauty Sessions
Author: Sophie Blowfield
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© Sophie Blowfield
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Welcome to The Beauty Sessions - Beauty's new strategic authority.
Insider conversations with the industry's most influential leaders, hosted by Sophie Blowfield, a world-class brand strategist and beauty consultant.
From breakout founders to global executives, Sophie takes you behind the velvet rope for unfiltered conversations about building, scaling, and disrupting in today's beauty landscape. Discover the strategic decisions and hard-won insights that shaped the brands you love.
The Beauty Sessions: Your insider access to beauty's most strategic minds.
Insider conversations with the industry's most influential leaders, hosted by Sophie Blowfield, a world-class brand strategist and beauty consultant.
From breakout founders to global executives, Sophie takes you behind the velvet rope for unfiltered conversations about building, scaling, and disrupting in today's beauty landscape. Discover the strategic decisions and hard-won insights that shaped the brands you love.
The Beauty Sessions: Your insider access to beauty's most strategic minds.
43 Episodes
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What if the ultimate luxury isn’t something you can buy, but a calm nervous system? In this episode, Sophie Blowfield sits down with Amy Sessions — founder and CEO of WELLTTH, the modern wellness platform redefining what luxury looks like in 2026.With over 20 years at the top of the luxury industry — from magazine editor-in-chief to Net-a-Porter — Amy saw a gap nobody was filling: wellness that felt as inspiring and elevated as walking into a Saint Laurent store. She couldn’t find it, so she built it. The result is WELLTTH, an app designed to slip into the micro-moments of a busy life and keep you in your most elevated energy.Amy and Sophie get into her old-fashioned rise through fashion publishing, why print and tangibility still matter in a digital world, the personal turning points that led her to wellness, the creative direction that makes WELLTTH feel like a luxury house rather than a wellness app, and her genuinely fascinating belief that a calm nervous system is the future of anti-aging. Listeners of The Beauty Sessions get 50% off an annual WELLTTH subscription with code ENERGY50 here: https://welltth.com/I hope you enjoy!Follow The Beauty Sessions on InstagramFollow Sophie Blowfield on InstagramFollow Amy Sessions on InstagramFollow WELLTTH on Instagram
Few people have built an empire quite like Matilda Djerf. In this episode, Sophie Blowfield sits down with the Swedish-born creative behind Djerf Avenue, the global fashion, beauty and lifestyle brand she co-founded that grew from a travel blog and a devoted online community into a phenomenon — complete with that signature effortless blowout everyone now asks their hairdresser for.Matilda opens up about why her community has always been the face of the brand — modelling the campaigns, filling an empty chair in every meeting — the fierce commitment to showing every size on the website, and the story behind the Djerf Avenue name.They also get into the part of the business Sophie thinks is criminally underrated — Djerf Avenue Beauty. They also talk about the brand’s new permanent store in New York, and what’s next. A masterclass in community, intuition and building a brand entirely on your own terms.I hope you enjoy!Follow The Beauty Sessions on InstagramFollow Sophie Blowfield on InstagramFollow Matilda Djerf on InstagramFollow Djerf Avenue on Instagram
Some people spend a career making other people's visions iconic. Sarah Creal is one of them — and now she's done it for herself. In this episode, Sophie Blowfield sits down with the product developer and brand architect behind some of the most legendary names in luxury beauty: Tom Ford Beauty, Bobbi Brown, and Victoria Beckham Beauty, where she was co-founder and CEO.With over 30 years of expertise — from the Clinique counter to Estée Lauder boardrooms — Sarah launched her own brand, Sarah Creal Beauty, in 2024: a first-of-its-kind luxury line created specifically for women 40+. It's already won global awards and sits in Sephora stores across the US.A genuine masterclass in product, storytelling and conviction.I hope you enjoy!Follow The Beauty Sessions on InstagramFollow Sophie Blowfield on InstagramFollow Sarah Creal on Instagram
Some brands you wear. Emi Jay is one you feel genuinely attached to. In this episode, Sophie Blowfield sits down with founder Julianne Goldmark — who, let's be honest, redefined the claw clip for an entire generation.Julianne started Emi Jay back in 2009, at just 15. More than 15 years later it's a bona fide that-girl staple — worn by Hailey Bieber, Sofia Richie and Kendall Jenner.It's now expanded into cult hairstyling products, and since launching in Sephora in 2025 has become one of the best-selling brands at Sephora, full stop.She and Sophie get into building a brand world with a story around every product, the reality of the Sephora era, and why, after 15 years, her biggest lesson is simply to be patient. I hope you enjoy!Follow The Beauty Sessions on InstagramFollow Sophie Blowfield on InstagramFollow Emi Jay on Instagram
Few people have shaped British hair like Luke Hersheson. In this episode, Sophie Blowfield sits down with the stylist, entrepreneur and CEO behind Hershesons — the cult brand he built alongside his father, Daniel, from a single King's Road salon into a world of game-changing tools, cult products and reinvented spaces.He's the man behind some of the most iconic cuts of the last few decades, from Keira Knightley and Dua Lipa to Sienna Miller and Victoria Beckham.He and Sophie get into revolutionising the straightening iron, inventing the world's first blow-dry bar out of a business crisis and why he refuses to make products for the sake of newness.A masterclass in restraint, reinvention and building a brand with a genuine point of view.I hope you enjoy!Follow The Beauty Sessions on InstagramFollow Sophie Blowfield on InstagramFollow Luke Hersheson on InstagramFollow Hershesons on Instagram





