The Growth Focus Podcast

What if your hiring bottleneck isn’t a talent shortage but a decision-making problem? Macie Fellows unpacks the biggest hiring mistakes growth-focused companies make and explains how blending AI with human expertise creates faster, smarter, and more reliable hiring outcomes. Full Description In this episode, Gary sits down with Macie Fellows of Axiom Path and Cognified to explore the challenges companies face when trying to scale their teams. From over-automated workflows to inboxes flooded with resumes, Macie explains why so many leaders still waste time, money, and energy trying to solve hiring problems with the wrong tools. She shares how her team blends staffing, advisory services, and AI automation to streamline hiring and give companies real clarity. Instead of drowning in options, leaders get better insights, faster decisions, and stronger long-term team performance. We also dive into Macie’s transition from hospitality to tech, her passion for relationship-driven partnerships, and her predictions for how AI will reshape hiring in the next three years. If you lead a growing company, this conversation may change how you think about talent, tools, and the role of human connection in the AI era. Connect with Macie LinkedIn: https://www.linkedin.com/in/maciefellows/ Website: https://axiompath.com Connect with Gary LinkedIn: https://www.linkedin.com/in/growthfocus/ Email: gary@growthfocus.io Chapters 00:00 Opening 00:43 Who is Macie Fellows 01:33 Axiom Path + Cognified explained 02:51 Over-automation and the limits of AI tools 03:53 How hiring problems show up in fast-growth companies 04:47 Why leaders struggle to find the right people 05:21 The hidden cost of sifting through 400 resumes 06:47 The blend of AI + advisory that makes them different 07:49 Avoiding bad hiring decisions 08:33 Macie’s unexpected path into tech 09:32 What’s coming next in the industry 11:16 AI's role in hiring for 2026–2027 12:40 Why training and human oversight matter 13:23 One piece of advice for every founder Takeaways • Your next best hire comes from insight, not volume • AI accelerates the process but human judgment drives success • Over-automation creates blind spots that stall growth • Bad hiring decisions compound faster than leaders realise • Saying yes to expert help moves a company forward Check out more podcast episodes at Growthfocus Podcasts Thank you for tuning in! Hashtags #HiringStrategy #AIEnabledTeams #LeadershipGrowth #GrowthFocusPodcast Chapters (00:00:00) - Growth Focus Podcast(00:00:51) - In the Elevator With Cognified's Chief Innovation Officer(00:01:31) - In the Elevator With Axiom Path's CEO(00:02:40) - What is the biggest problem that your company solves?(00:03:28) - What Is Your Ideal Client?(00:05:43) - WSJD Live: What Makes Your Firm Different?(00:06:39) - In the Elevator With ROI(00:07:30) - Macy's Day in the Tech Industry(00:08:28) - How AI Is Affecting Your Clients' Business(00:11:36) - Growth Focus: On Leading With Passion

What does it really take to grow a tech consulting studio 10x in two years? KD reveals the strategy behind his rise and why most founders approach sales and UX completely wrong. Short Description This episode dives into KD’s journey from UX leader to founder, exploring how he built a fast-growing design studio through word-of-mouth, smart sales conversations, and AI-powered delivery. Full Description Gary sits down with KD Singharneja, founder of Neza Solutions, to explore the real story behind his rapid growth. KD grew his UX and design studio 10x in under two years by focusing on clarity of positioning, relationship-driven acquisition, and a high-speed delivery model powered by AI. They talk about the shift founders must make from practitioner to business owner, and why mastering buyer psychology is more important than mastering your product. KD outlines how he approaches discovery calls, how to lead conversations with questions instead of pitches, and how to close clients without feeling like you’re selling. Finally, KD explains how AI is reshaping the UX industry and why agencies must deliver at 10x speed to stay competitive. This conversation is packed with insights for tech founders, consultants, and anyone who wants to grow without adding complexity. Connect with KD LinkedIn: https://www.linkedin.com/in/kanwaldeep/ Website: https://www.nezasolutions.com/ Connect with Gary LinkedIn: https://www.linkedin.com/in/growthfocus/ Email: gary@growthfocus.io

In this episode of the Growth Focus podcast, host Gary Lafferty speaks with Rick Schott, an experienced executive in the SaaS and startup space. They discuss the challenges founders face when trying to grow their businesses, particularly when hitting growth plateaus. Rick shares insights on the importance of hiring the right team, creating a clear vision for the future, and leveraging AI to optimize business processes. The conversation also touches on customer acquisition strategies and the significance of reducing churn to ensure customer success. Rick emphasizes that founders must perceive the value of their product and be proactive in their approach to growth. ✅ Timestamps / Chapters 02:15 – Rick’s journey 05:12 – Why founder-led sales works (when it works) 09:34 – The real risk in enterprise buying 13:45 – Anatomy of a successful sales conversation 19:26 – Handling long sales cycles 23:14 – Signs of early product-market fit 26:41 – Positioning mistakes founders make 30:10 – Rick’s advice to new founders 32:00 – Final thoughts & wrap-up What You’ll Learn The sales playbook Rick used to win enterprise clients Why founder-led selling beats traditional outbound early on How to build credibility when you're still unknown The biggest mistake founders make when pricing enterprise services How to scale from scrappy startup to credible authority Key Takeaways Enterprise sales is not about charm. It’s about risk reduction and strategic framing. Most consultancies pitch too much and position too little. Selling $100K+ deals starts with one thing: authority. Chapters (00:00:00) - Growth Focus Podcast(00:00:54) - Startups and Early-Stage Growth(00:03:47) - What challenges have you faced as a founder?(00:05:00) - When do you think it's the right time to separate roles?(00:07:09) - When to Hire a First Hire?(00:08:23) - What Do SaaS Companies Need to Do to Grow?(00:10:20) - Bootstrapping: The Leapfrog Feature(00:13:57) - What Excites You About Drip Jobs and Route.ai(00:14:56) - How To Differentiate With AI in Your Company(00:18:45) - Will Google's Randomize Assist Companies' Schedules?(00:22:39) - How To Acquire Customers Through Digital Marketing(00:24:39) - Be the best kept secret in the business(00:27:04) - How to Stop SaaS Churn(00:31:09) - Steve Jobs on the Future of Software(00:32:43) - Rick Rickshaw on Breaking Through The Glass Ceiling(00:34:22) - Growth Focus: Episode 3

Summary In this episode of the Growth Focus Podcast, host Gary Lafferty speaks with Will Mazola, COO of Graytitude, about the importance of strategic partnerships in business growth, the nuances of mainframe modernization, and the launch of a new AI product. Will shares his journey from staffing and consulting to leading tech businesses, emphasizing the significance of relationships and the lessons learned from growth mistakes. The conversation also touches on the importance of founder-led visibility and the future goals of the company.   Takeaways Strategic partnerships are essential for business growth.Mainframe modernization is a niche but necessary service.AI can help small businesses manage missed opportunities.Building strong relationships is crucial in the tech industry.You can't rely solely on one strategic partner.Maintaining relationships requires effort and consistency.Staying lean is important for cash flow management.Founder-led visibility can enhance brand recognition.Learning from mistakes is key to sustainable growth.Entrepreneurs should act on their ideas without hesitation.   Titles Unlocking Growth Through Strategic PartnershipsThe Journey of Will Mazola in Tech Leadership   Sound Bites "Missed calls are truly missed opportunities.""If you're thinking of it, get in it.""Stay the course, if you're thinking of it."   Chapters 00:00 Introduction to Growth Focus Podcast01:21 Will Mazzola's Entrepreneurial Journey06:04 Understanding Mainframe Modernization07:32 Innovating with AI Solutions11:39 Growth Strategies and Sales Systems16:13 The Importance of Relationships19:48 Learning from Growth Mistakes21:43 Founder-Led Visibility and Brand Growth24:28 Future Goals and Priorities26:46 Final Insights for Tech Founders30:03 Growth Focus YouTube Video Intro (1).mp4 Chapters (00:00:00) - Growth Focus: Strategic Partnerships(00:01:13) - How I Went From Consulting to Co-Leading Three Tech Companies(00:06:04) - IBM's Mainframe Modernization(00:07:33) - WSJD Live: Our New AI Product(00:11:18) - WSJD Live: Lead Generation and Pipeline Growth(00:12:30) - Channel Partners: How Strategic Partners Drive Growth(00:13:57) - Are Strategic Partners Necessary?(00:15:57) - Exploring the Need for Relationships in the Industry(00:16:29) - Relationships in the Digital World(00:19:48) - Reasons to Stay Lean and Expensive(00:22:48) - Marathon Engineering: Standing Above the Noise(00:24:45) - Top Executives(00:26:30) - Growth Focus: One Insight that I Wish More Tech Founders Would

In this episode of the Growth Focus Podcast, host Gary Lafferty speaks with Biju Ashokan, founder and CEO of Radius Agent, about building a fast-growing tech company without relying on cold outreach. They discuss the importance of white labeling, the unique value proposition of Radius, and effective growth strategies. Biju shares insights on the significance of having the right team, the role of founders in sales, and how to build trust with clients. The conversation emphasizes the need for profitability, efficiency, and the continuous evolution of products in the tech space. Biju Ashokan is the founder and CEO of Radius Agent, focusing on empowering independent real estate brokerages. Radius Agent aims to provide tools for team leaders to grow their own brands and brokerages. Takeaways Biju Ashokan is the founder and CEO of Radius Agent, focusing on empowering independent real estate brokerages. Radius Agent aims to provide tools for team leaders to grow their own brands and brokerages. The real estate tech market is crowded, and Radius differentiates itself by helping entire brokerages, not just individual agents. White labeling allows clients to take ownership of the software, enhancing their brand and trust. Building a good product is essential for growth and requires the right team in place. Founders should be involved in sales, especially in enterprise sales, to build trust and credibility. Cold outreach is less effective in the real estate industry; referrals and word-of-mouth are more powerful. Client success stories are crucial for marketing and growth strategies. Profitability, efficiency, and time are key values that Radius emphasizes to its clients. Continuous product development is necessary; there should always be a 'next 30%' to work on. Titles Building a Tech Company Without Cold Outreach The Power of White Labeling in Tech Growth Sound Bites "Build a good product." "Your gut is always right." "You need to protect your idea." Chapters 00:00 Introduction to Growth Focus Podcast 01:15 Biju Ashokan's Journey in Tech and Real Estate 02:48 Understanding Radius and Its Unique Value Proposition 06:20 The Role of AI in Real Estate Tech 09:05 Building Trust and Credibility in Sales 13:21 Growth Strategies and Lessons Learned 17:59 The Importance of Founder-Led Sales 25:20 Future Goals and Vision for Radius 28:11 Final Insights for Founders Chapters (00:00:00) - Growing Your Tech Company(00:01:06) - In the Elevator With Radius Agent and AI(00:01:57) - In the Elevator With Radius CEO Adam Levine(00:02:48) - How Radius Helped Real Estate Agents Start Their Own Firm(00:06:24) - Gary Real Estate Tech: White Labeling(00:10:13) - How We Made Real Estate Companies Profitable(00:13:06) - What's Driving Tech's Growth?(00:15:14) - Hiring the Right Team(00:17:53) - Radius Real Estate's Growth Strategy(00:21:08) - In the Elevator: Founder Led Sales(00:25:11) - Excelerating Growth: What's Your Goal(00:26:15) - What's the Missing Piece to Get to Growth?(00:27:26) - White Label and the 30%(00:28:15) - Sustaining a Tech Startup(00:29:59) - Growth Focus: The Podcast

What happens when a former Uber engineering leader takes on real estate? You get Radius Agent - an AI-powered platform transforming how agents grow, close, and scale. In this episode of The Growth Focus Podcast, I sit down with Biju Ashokan, Co-Founder and CEO of Radius Agent, to talk about building a tech-driven real estate platform, leading through uncertainty, and why his team is betting big on community-powered growth. Biju previously led mobile engineering at Uber and has now raised over $19 million to reshape real estate for the modern agent. This is a candid, insight-rich conversation for tech founders, agency leaders, and startup execs looking to scale fast, without losing their soul. Chapters (00:00:00) - How to Build a Fast-Growing Tech Company(00:01:06) - Interviews with Radius Agent Bijou(00:01:57) - In the Elevator With Radius's Founder(00:02:48) - How Real Estate Team Leaders Got Involved at Radius(00:06:20) - Gary Real Estate Tech: White Labeling(00:10:13) - Bijou Real Estate: The Value of Our Solution(00:13:06) - What's the Growth Strategy for Your Company?(00:15:14) - Hiring the Right Team(00:17:53) - Radius Real Estate's Growth Strategy(00:21:08) - Reasons for Founder-Led Sales(00:25:11) - Excelerating Growth: What's Your Goal(00:26:15) - What's the Missing Piece to Our Growth Plan?(00:27:26) - On the 30% of Product Growth(00:28:15) - Sustaining a Tech Startup(00:29:59) - Growth Focus: The Podcast

In this episode, Gary Lafferty talks with Biju Ashokan, CEO of Radius Agent about scaling a platform business, leading in chaos, and building a mission that matters.Radius Agent is on a mission to empower real estate professionals by giving them the tools, support, and AI-driven systems they need to grow, without sacrificing independence.This episode is for any founder serious about team leadership, platform thinking, and tech-powered growth.Inside this episode:Lessons for startup foundersWhy building trust is harder than building featuresHow Radius Agent blends SaaS, services, and communityThe psychology of early-stage scalingWhat startup CEOs really need to focus onWhy time is the most overlooked startup assetLinks:Gary Lafferty: growthfocus.io | LinkedInBiju Ashokan: radiusagent.com | LinkedIn

Referrals aren’t magic. They’re a system.On this episode of The Growth Focus Podcast, host Gary Lafferty sits down with Jeff Ernst, CEO and Founder of SlapFive, to explore the mechanics of building a predictable, referral-powered growth system for tech-based consultancies.If you’re a founder or CEO still relying on “word of mouth” without a clear ask, this episode could unlock thousands in hidden revenue. You’ll LearnWhy most referral programs flopHow to make the ask without sounding desperateWhat tech consultants must do differentlyHow delivery → trust → pipelineWhere to start if you’re a solo founder LinksGary Lafferty – growthfocus.ioJeff Ernst – https://www.linkedin.com/in/jeffernst/referral engine, tech consulting podcast, B2B growth, client referrals, consultancy marketing, founder marketing, B2B referrals, service business growth, how to grow tech business, referral sales tips

Churn is the silent killer in SaaS. In this episode, Gary Lafferty speaks with Nick Fogle, co-founder of Churnkey, about why most subscription-based businesses lose customers faster than they grow—and how to fix it.You’ll learn:The psychology behind why users cancelHow to stop involuntary churn (failed payments)Why personalized retention flows work better than generic onesWhat most founders miss about real LTVFor founders and CEOs of tech consultancies and SaaS companies looking to grow sustainably, this episode breaks down how to stop the revenue leak.Links:growthfocus.iolinkedin.com/in/growthfocuschurnkey.colinkedin.com/in/nickfogleSaaS growth, customer churn, churnkey, subscription retention, B2B podcast, tech CEO advice, reduce churn, tech founder strategies, cancel flow optimization, LTV growth

In this episode, Gary Lafferty talks with Will Mazola, COO of Graytitude, about building a bootstrapped tech business that thrives on relationships, not just revenue.If you’re a founder or tech executive trying to figure out:How to build channel partnerships that actually convertHow to grow without overspendingWhat it really takes to launch an AI productAnd how to scale while staying lean......this episode gives you straight answers.Will shares lessons from starting three tech businesses, the trap of chasing booths and paid ads, and why showing up as a founder is still the best visibility strategy out there.Why listen:→ Learn how Graytitude is modernizing mainframes and building a new AI platform→ Hear practical tactics for forming channel partnerships→ Get honest insights on founder mistakes and growth lessonsLinks:Gary Lafferty: growthfocus.io | LinkedInWill Mazola: graytitude.com | LinkedIn

Gary Lafferty sits down with David Slavich, co-founder of iCustomer, to explore how tech founders can break early-stage revenue ceilings by combining data-driven decision-making with creative go-to-market strategies.If you’re a founder or CEO of a tech consultancy, SaaS company, or enterprise IT firm, this episode will give you actionable insights into:Pivoting products to unlock new marketsLeveraging LinkedIn content that actually generates interestScaling smarter with decision intelligence platformsOvercoming founder bottlenecks and avoiding the “Field of Dreams” trapWhy Listen:Discover how real-world experience across finance, global infrastructure, and tech startups led David to create a composable decision intelligence platform that transforms complex data into actionable growth strategies.Key Links:Gary Lafferty: growthfocus.io | LinkedInDavid Slavich & iCustomer: iCustomer.ai | Email: david@icustomer.aiListen, learn, and turn conversations into clients with The Growth Focus Podcast.

Want to grow your tech consultancy to multi-7 figures without hiring a huge team? Isaac Hicks shares how he uses AI workflow automation, smart networking, and small speaking gigs to drive real growth.Summary:In this episode of The Growth Focus Podcast, Gary Lafferty speaks with Isaac Hicks, CEO of Autonomy, about how tech founders can:Streamline operations with AI to free up 30–40% of wasted timeBuild meaningful LinkedIn relationships that generate warm leadsAvoid the $2M to $5M growth plateau caused by operational chaosTurn conversations and small networking events into high-value clientsIf you’re a founder or CEO of a tech consultancy aiming to scale with fewer headaches and higher profits, this episode will show you the roadmap.Key Takeaways:Focus on automating proven, working processes onlyRelationship-first outreach outperforms cold sellingSmaller, paid networking events deliver higher ROI than vanity stagesPayroll inefficiencies are often the hidden growth killerLinks & Resources:Guest: Isaac Hicks – LinkedIn | AutonomyHost: Gary Lafferty – GrowthFocus.io | LinkedIn

This week on The Growth Focus Podcast, I talk with Jeremy Boudinet, VP of Growth at Textla - the fastest-growing SMS platform in North America.We dive into how Jeremy helped Textla scale from zero to thousands of users using Reddit, YouTube listicles, and some of the scrappiest growth moves I’ve seen. You’ll hear how they ranked on Google without waiting years, used PR stunts to get backlinks and press, and why outbound completely flopped.If you're a founder or CEO of a tech-based consultancy or SaaS firm and you're serious about growing through insight - not just hustle - this one’s for you.What You’ll Learn:Guerrilla marketing defined (and how you can use it right now)SEO tactics that work even without a big domainWhy outbound failed - and how to know when it’s time to pivotThe power of reviews, case studies, and customer languageJeremy’s go-to content strategy for B2B tech in 2025Guest: Jeremy Boudinet, VP Growth @ Textla → https://www.linkedin.com/in/jeremyboudinet → https://www.textla.comHost: Gary Lafferty → https://www.linkedin.com/in/growthfocus/ → https://growthfocus.ioListen now if you want real strategies - not recycled fluff.#growthfocus #techfounders #consultancygrowth #smsmarketing #seo #b2bmarketing #garylafferty #jeremyboudinet #authoritymarketing #clientacquisition #scaleyourconsultancy #ibmchampions

In this episode, Gary Lafferty sits down with Ned Fasullo—multi-exit founder and CEO of Apex Technologies—to deliver a blunt message for MSPs, VARs, and IT leaders: if your business is still relying on box sales or break/fix, you’re in trouble.Ned shares what most MSPs get wrong about recurring revenue, why Tier 1 helpdesk is about to disappear thanks to AI, and how smart founders are building businesses that are both profitable and sellable. You’ll also hear the truth about vendor licensing traps, why so many PE rollups fail, and how to stay relevant in a commoditized market.If you're a tech founder building toward an exit—or just trying to grow more predictably—this episode is essential listening.What We Cover:Why box selling is a race to zeroReal-world examples of MSPs transitioning to recurring modelsThe future of Tier 1 support (spoiler: AI is coming)Profitability tactics that clean up your P&LWhy PE rollups often backfire for clientsHow to win deals without racing to the bottom on priceWhat buyers actually value in your MSPConnect with Ned: apextech.itHost: Gary Lafferty – growthfocus.io

Gary Lafferty speaks with Paul “Gravey”  -  founder of The Data Group and trusted data coach to enterprise CEOs. In this powerful episode, Gravey shares how to stop outsourcing your data leadership, why clean data fuels AI success, and how building real relationships (not selling platforms) drives long-term growth.This episode is a must-listen for founders and tech CEOs who want to:* Increase their company’s valuation with first-party data* Escape spreadsheet chaos and own their data strategy* Build a competitive edge using AI + clean data* Attract enterprise clients without relying on ads or spammy funnelsHighlights Include:* How Gravey went from digging ditches to leading multiple data companies* Why most leaders believe the lie that they can't lead their own data* The real power of founder-led authority marketing* Clean data = AI success* What separates The Data Group from the SaaS noiseConnect with Paul Gravey: https://thedatagroup.cloudEmail: mailto:Gravey@thedatagroup.cloudConnect with Gary: https://www.linkedin.com/in/growthfocus/Visit Gary’s Site:https://growthfocus.io

How do tech consultancies grow when the market is crowded and noisy?In this episode, Gary Lafferty speaks with Mackenzie Ostrem, VP at Shift Interactive, about how they successfully transitioned into “startup mode” after separating from their parent company. Mackenzie reveals the sales, marketing, and AI strategies that are helping Shift grow—plus candid lessons from what didn’t work.️ Topics covered include:AI for sales and marketingFounder-led and human-centered marketingUsing Sales Navigator to target smartlyBuilding partnerships with referral multipliersAvoiding common tech marketing mistakes Gary’s links: https://growthfocus.io | LinkedIn Mackenzie’s LinkedIn: https://www.linkedin.com/in/mackenzieostrem/ Shift Interactive: https://shiftdsm.com Listen now to learn how to sharpen your niche, increase your pipeline, and market with authenticity.

In this episode of The Growth Focus Podcast, host Gary Lafferty chats with Jessica Caudill, COO of PlanningPod, about scaling a global SaaS company without venture funding. Learn how a focus on customer education, trust-building, and operational excellence turned a small team into a powerful inbound growth engine.This episode is a masterclass for SaaS founders, COOs, and tech leaders who want to:Create systems that scale trust and reduce churnBuild brand authority through educational contentEmpower ops and CS teams to drive revenueStand out in a noisy, feature-heavy SaaS market Key Takeaways:Why being curious with your users drives product growthHow to balance user autonomy with expert guidanceWhat really works for inbound lead gen in niche SaaSHow referrals and Google reviews were scaled—without a formal system Guest Links: Website: planningpod.com LinkedIn: Jessica Caudill Host Links: Website: growthfocus.io LinkedIn: Gary Lafferty Follow The Growth Focus Podcast for more conversations with tech leaders and growth-driven CEOs.

What does it take to scale a GovTech startup in today’s competitive environment? In this episode of The Growth Focus Podcast, Gary Lafferty interviews Adam Zucker, CEO of Cloverleaf AI, on how they are revolutionizing government sales with intent data—and how a founder’s mindset shift from tech obsession to outcome obsession can drive business growth.Listen in as Adam shares: The shift from engineer to CEO and leader How Cloverleaf AI identifies early government buying signals Why founder-led sales and marketing still matter The mistake most tech founders make when trying to grow The real cost of inaction in today’s noisy marketplaceWhether you're selling into government, B2B, or just looking to scale a tech company with authority, this conversation is packed with practical insights and powerful growth strategies.Key Takeaways: Focus on outcomes, not products Build trust with real curiosity Marketing isn't optional—it’s passive income Start small, stay consistent, scale smartConnect with Us: Gary Lafferty: https://growthfocus.ioLinkedIn https://www.linkedin.com/in/growthfocus Adam Zucker: https://cloverleaf.ai️ Subscribe and leave a review if you enjoyed this episode!

In today’s episode of The Growth Focus Podcast, Gary Lafferty speaks with Noah Landow, the founder and CEO of Macktez, a technology consulting firm with nearly 30 years of success. Noah shares how he built a durable business by untangling complex tech challenges without needing massive teams — and why education, thought leadership, and building trust matter more now than ever for tech leaders.What You’ll Learn:Why curiosity is the secret to long-term tech successHow to grow beyond referrals through visibility and thought leadershipThe importance of simplifying complexity for scalingReal-world examples: Turning chaos into clarity for high-stakes clientsThe role of education-based marketing in building trust and pipelineKey Topics:Untangling complex IT issues without large teamsGrowing a tech consulting business in a noisy marketplaceWhy tech founders must prioritize visibilityThought leadership strategies that outperform hypeBuilding a durable pipeline with trust-based marketingChapters: 00:00 - Introduction 02:00 - From Architecture to Tech Consulting 08:00 - The True Secret to Longevity in Tech 14:00 - Real Client Case Studies: Little Island and MakerBot 22:00 - The Visibility Challenge for Tech Leaders 28:00 - New Growth Strategies: Events, Podcasts, and Books 36:00 - Noah’s One Piece of Advice for Founders 38:00 - Closing RemarksConnect With Us:Gary Lafferty: growthfocus.io | LinkedInNoah Landow: https://www.linkedin.com/in/noahlandow/Learn more about Macktez: https://macktez.com/Follow The Growth Focus Podcast for more conversations with tech leaders on building authority, growing revenue, and scaling sustainable businesses.#TechConsulting #FounderAuthority #BusinessGrowth #ScalingStrategies #B2BMarketing #LeadershipDevelopment

In this episode of The Growth Focus Podcast, host Gary Lafferty sits down with Dennis Underwood, founder and cybersecurity innovator, to discuss how to scale a tech company without VC funding.Dennis shares:How he bootstrapped his company to $2M in salesWhy founder-led marketing beats traditional adsThe power of authentic thought leadership on LinkedInStrategies for B2B tech founders to build trust and authorityWhy organic growth wins over ad spend in a noisy cybersecurity marketLearn how tech founders, MSPs, SaaS leaders, and consultancies can grow faster and smarter by leveraging their expertise and authority — not their ad budgets. Connect with Dennis Underwood: LinkedIn Connect with Gary Lafferty: Growth Focus Website | Gary’s LinkedInFollow The Growth Focus Podcast for expert conversations on founder-led business growth.#Bootstrapping #FounderLedGrowth #Cybersecurity #LinkedInMarketing #AuthorityBuilding #B2BMarketing #TechFounders #GaryLafferty