Dave Flynn on the Radio

My first book ended with a simple idea: once you really see something, you can't stop seeing it. It shows up everywhere. I was talking about attention. Turns out it works with trust, too.I couldn't stop noticing it—in the news, in old documentaries, in a stand-up special. So here are five stories that crossed my path in just the last few weeks. A hamburger stand, a reporter, a wave that took eight people to ride, and a Beatle reunion.Shift to TRUST is available now.⁠Amazon⁠⁠⁠⁠Apple Books⁠⁠⁠⁠Bookshop⁠⁠⁠⁠Audible⁠⁠⁠⁠Spotify⁠⁠Book Landing Page:⁠⁠⁠Shift to TRUST⁠⁠⁠Blog Post:Once You See It . . .The Joker’s Parade:https://winwithflynn.com/2023/08/28/the-jokers-parade-and-the-illusion-of-trust/Chapters:

In this Q&A, I explain why “little deposits of trust” only get you so far, why some of my consulting clients weren’t particularly trustworthy themselves, and what Little League baseball has to do with any of it. Shift to TRUST is available now.Amazon⁠⁠Apple Books⁠⁠Bookshop⁠⁠Audible⁠⁠Spotify⁠Blog Post:⁠My New Book: Shift to TRUST⁠Landing Page:⁠Shift to TRUST⁠Playlist:⁠Shift to TRUST Playlist⁠Chapters:00:00 - Unpacking the Obvious: Why Trust is More Complex Than We Think02:59 - Distinguishing True Trust from Affection and Professional Relationships06:24 - From Cold Emails to Little League: Applying Trust Principles

"Why the hell should I trust you?" At twenty-two, I didn't have an answer. And the heart of the question didn't become clear for two decades. Covey's bank account? Brown's marble jar? Harvard's Trust Triangle? They didn't quite do it for me.Shift to TRUST is a framework that works: five shifts that will show you how to build your trusted tribe in a transactional world.Available today!AmazonApple BooksBookshopAudibleSpotifyBlog Post:My New Book: Shift to TRUSTLanding Page:Shift to TRUSTPlaylist:Shift to TRUST PlaylistChapters:00:00 - Dave Flynn Launches "Shift to Trust" Book02:07 - Wells Fargo, Sergeant Slaughter, and the Trust Question07:29 - The RV Loan: An Ethical Dilemma, Deeper Trust10:45 - Trust Theories: Marble Jars, Triangles, and Madoff15:07 - Oxytocin, Psychological Safety, and the 5 Shifts Framework

Why the hell should anyone trust you? That’s the question that opens Shift to TRUST, and it’s the one I’ve been trying to answer for twenty years. As the book’s release gets closer, people keep asking what it’s about—what's the big idea. So here are five that stand out to me: why every business is in the trust business, why trust is built on evidence instead of emotion, why transparency beats mystery, why reputation travels farther than relationships, and why the ultimate goal is to move from transactions to tribe. I hope readers are still thinking about long after they finish.eBook pre-orders are open now:⁠Amazon⁠⁠Apple⁠Print and audio on October 19th, 2026Blog Post:What’s the Big Idea?Books:⁠Shift to TRUST⁠⁠⁠⁠⁠⁠⁠⁠⁠Passing Notes to Strangers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠31 Easy™⁠⁠⁠⁠⁠⁠⁠⁠Chapters:00:00 - Introducing "Shift to TRUST" and Why Every Business is Trust-Based04:00 - Building Trust Through Concrete Evidence, Not Just Feelings06:56 - The Power of Transparency and Far-Reaching Reputation11:52 - From Customers to Tribes: The Ultimate Goal of Trust

The hard part wasn't getting people to trust me. The hard part was becoming a person worthy of trust.That's the whole book—and the reason it took me 30 months to write.eBook pre-orders are open now:AmazonApplePrint and audio on October 19th, 2026Blog Post:Why TRUST?Sponsors:Shift to TRUST⁠⁠⁠⁠⁠⁠⁠Passing Notes to Strangers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠31 Easy™⁠⁠⁠⁠⁠⁠⁠Chapters:00:00 - Dave Flynn Unveils "Shift to Trust" and Its Origin Story01:57 - Why the Sales Cycle and Influence Tactics Fell Short05:04 - Discovering Trust as the Single Answer to Business Questions07:29 - The Happy Hour That Redefined Relationships and Trust10:10 - Shifting from Relationships to Being Worthy of Trust12:11 -How to Support the Author and the Dave Flynn Podcast