Coach as Entrepreneur

You became a coach because you're great with people. Craig Fortune says that's not enough, and he learned it the hard way.Craig is an executive and productivity coach and the founder of ProMind Solutions in New Zealand. Before coaching he ran a multi-million-dollar business for twelve years until COVID forced him to liquidate it, and he burned out and was diagnosed with depression while that business was still successful. Now he helps cognitive professionals escape the productivity trap.In this conversation, Craig and I get into why most new coaches get the order backwards (business person first, coach second), the burnout numbers leaders keep ignoring, and the practical tools he uses with clients, from chronotypes to the Eisenhower Matrix to using your calendar for more than meetings. Then I reframe the part Craig finds hardest, marketing, as simply creating visibility and connecting with real people, and you can hear it click.Key Topics:Business person first, coach secondWhy over 50% of people in Australasia reported burning out last yearThe training failure behind remote work, and why AI is repeating it"Eat the frog" vs. working with your chronotypeFinishing tasks early to build slack into the weekBeing the product: the discomfort of marketing yourselfThe reframe that makes marketing feel honest: create visibility, connect with real peopleYou can't manage time, only what you do with itConnect with Craig Fortune: Website: https://www.promind.co.nz/Ready to close the Growth Gap? Get the Growth Gap resources here: https://growthgap.kyberfive.com/?ref=k5postABOUT COACH AS ENTREPRENEUR: Coach as Entrepreneur is the show for coaches building real businesses with systems, strategy, and heart. Hosted by David Chung, each episode features honest conversations with coaches about the realities of building a sustainable coaching practice. Subscribe for new episodes every week.CONNECT WITH DAVID: Website: https://kyberfive.com LinkedIn: https://www.linkedin.com/in/davidchung-01/

Bill Bryant spent 40 years leading teams across 8 countries and 6 industries. Then a corporate restructure ended that life and he had to build something new from zero.Bill is an executive and career-transition coach (TQ® certified, ICF ACC) who turned his own "lifequake" into a framework he now uses with clients.In this conversation he and David get honest about the part of coaching nobody warns you about: building the business behind it. They dig into why AI looks a lot like the dot-com boom all over again, why emerging leaders get more out of coaching than the C-suite, and the reframe that finally made marketing feel honest — you're not selling yourself, you have an obligation to tell people you can help.Key Topics:From chemical engineer to coachWhy emerging leaders need coaching the mostReadiness to be coached as the real predictor of successAI and the dot-com parallelThe lifequake and the messy middle of transitionWhy building the business is harder than the coachingThe mindset reframe that makes marketing bearableOne piece of advice for new coaches: protect your networkConnect with Bill:Website: https://billbryant.com.auReady to close the Growth Gap?Get the Growth Gap resources here: https://growthgap.kyberfive.com/?ref=k5postABOUT COACH AS ENTREPRENEUR:Coach as Entrepreneur is the show for coaches building real businesses with systems, strategy, and heart. Hosted by David Chung, each episode features honest conversations with coaches about the realities of building a sustainable coaching practice.Subscribe for new episodes every week.CONNECT WITH DAVID:Website: https://kyberfive.comLinkedIn: https://www.linkedin.com/in/davidchung-01/Find us on your favorite podcast apps:Apple Podcasts: https://podcasts.apple.com/podcast/coach-as-entrepreneur/id1843243824Spotify: https://open.spotify.com/show/0hpKBTpaHH5qT1mzilKRu6Amazon Music: https://music.amazon.com/podcasts/98fa3ba9-56dc-4eb3-989f-d890ab21bf02

What does a former naval officer who helped build Yahoo Mail learn about leadership once he becomes a psychologist to CEOs?Dr. Jonathan Marshall has lived several lives. A transposed phone number on his CV left him jobless in Silicon Valley, and he talked his way into the startup that became Yahoo Mail. Then he went to grad school instead of cashing out, earned a PhD at Stanford and a postdoc at Harvard, and built a Singapore practice that sits right on the line between clinical psychology and executive coaching.In this conversation he shares the breakthrough with an already-fired executive who broke down and realized he treated his team the way he treated himself, why the drive behind most high performers is an old insecurity that success never fills, and why he tells aspiring coaches to get real about the money before they quit their day job. He is also candid about hating marketing, coasting for years on a waiting list, and why coaching is a harder living than the gurus admit.Connect with Dr. Jonathan Marshall at marshall.com.sg and on LinkedIn.Coach as Entrepreneur is hosted by David Chung. New episodes every week.CONNECT WITH DR. JONATHAN MARSHALL: LinkedIn: https://www.linkedin.com/in/jmarshallconsulting/ Website: https://www.marshall.com.sg/READ THE FULL ARTICLE: https://kyberfive.com/articles/jonathan-marshall-ep32READY TO CLOSE THE GROWTH GAP? Get the Growth Gap resources here: https://growthgap.kyberfive.com/?ref=k5postABOUT COACH AS ENTREPRENEUR: Coach as Entrepreneur is the show for coaches building real businesses with systems, strategy, and heart. Hosted by David Chung, each episode features honest conversations with coaches about the realities of building a sustainable coaching practice. Subscribe for new episodes every week.CONNECT WITH DAVID: Website: https://kyberfive.com LinkedIn: https://www.linkedin.com/in/davidchung-01/🔔 Subscribe for more episodes with coaches, entrepreneurs, and leaders who are doing the work.

What happens when a 20-year IBM veteran and former CIO graduates from the corporate world and becomes an executive coach?Jane Williams spent 20 years at IBM and was inside the building when Watson was first being trained, back when every professional had to teach the machine their own domain by hand. She rose to CIO, then built a coaching practice for IT leaders. In this conversation she makes the case that AI will not replace leaders, it will reveal them, because once the mechanical work disappears the only thing left to evaluate is judgment.We also get tactical about the business of coaching. Why selling to a boardroom beats selling to an individual. Why she caps her roster at 8 to 10 clients and runs 6 on purpose. Why the hardest part of the corporate-to-coach pivot is not the coaching, it is learning to be your own marketing department. And the one piece of advice she gives every new coach: get credentialed, and do not just hang up a shingle.If you are a leader navigating the AI shift, or a corporate expert thinking about coaching as your next chapter, this one is for you.CONNECT WITH JANE WILLIAMS:LinkedIn: https://www.linkedin.com/in/janeparkerwilliams/Website: Find Your Fire Coach (findyourfirecoach.com)New venture: Make Working WorkREAD THE FULL ARTICLE:https://kyberfive.com/articles/judgment-is-the-moatREADY TO CLOSE THE GROWTH GAP?Get the Growth Gap resources here: https://growthgap.kyberfive.com/?ref=k5postABOUT COACH AS ENTREPRENEUR:Coach as Entrepreneur is the show for coaches building real businesses with systems, strategy, and heart. Hosted by David Chung, each episode features honest conversations with coaches about the realities of building a sustainable coaching practice.Subscribe for new episodes every week.CONNECT WITH DAVID:Website: https://kyberfive.comLinkedIn: https://www.linkedin.com/in/davidchung-01/

"My success as a leader is measured by how far my team members go."Urs Koenig is a Swiss executive coach, NATO and UN peacekeeper, ultra-endurance athlete, and author of Radical Humility. He has worked with leaders at Amazon, Microsoft, and Starbucks.In this episode, Urs takes us through one of the most unusual coaching journeys you will hear on this show. A geographer with a PhD in climate research, an MBA, a consulting career, then a transition to coaching in 2000 when coaching was still the Wild West. Seventeen years later, at age 50, he rejoined the military and deployed as a NATO peacekeeper, then again four years after that with the UN in the Middle East. We talk about why he went back, the imposter syndrome he carried for years, the leadership factory concept, his ideal client (the arrogant jerk), and the practical advice he gives to anyone starting a coaching business today.Key Topics:Radical humility as a leadership frameworkRejoining the military at 50 to live the leadership world of his clientsThe leadership factory: measuring success by how far your team members goImposter syndrome in early coaching ("who am I to coach executives?")The two-channel marketing system: speaker bureaus and direct inboundWhy new coaches should give it away and get the reps inConnect with Urs Koenig:Website: https://urskoenig.comBook: Radical Humility https://www.urskoenig.com/bookREAD THE FULL ARTICLE:https://kyberfive.com/articles/rejoined-at-fifty-urs-koenig-ep30Ready to close the Growth Gap?Get the Growth Gap resources here: https://growthgap.kyberfive.com/?ref=k5postABOUT COACH AS ENTREPRENEUR:Coach as Entrepreneur is the show for coaches building real businesses with systems, strategy, and heart. Hosted by David Chung, each episode features honest conversations with coaches about the realities of building a sustainable coaching practice. Subscribe for new episodes every week.CONNECT WITH DAVID:Website: https://kyberfive.comLinkedIn: https://www.linkedin.com/in/davidchung-01/Find us on your favorite podcast apps:Apple Podcasts: https://podcasts.apple.com/podcast/coach-as-entrepreneur/id1843243824Spotify: https://open.spotify.com/show/0hpKBTpaHH5qT1mzilKRu6Amazon Music: https://music.amazon.com/podcasts/98fa3ba9-56dc-4eb3-989f-d890ab21bf02