The Business Men

Jordan Schwarzenberger is the creative strategist and media operator behind some of the UK’s biggest digital success stories. From co‑founding Arcade Media to helping scale the global phenomenon of the Sidemen, Jordan has become one of the most influential figures in the creator economy. We dive into how he went from an internship at Vice to leading strategy for top creators, the inside story of building a creator‑first media company, what traditional businesses still get wrong about online audiences, the future of creator‑led brands and entertainment, how the Sidemen’s approach changed the industry, and the business philosophies and lessons that shaped his journey. Whether you’re a producer, creator, entrepreneur, or simply obsessed with the business behind online culture, this episode is packed with insight, honesty, and big‑picture thinking about where the industry is headed.  Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod   The Business Men is a production of Sony Music Entertainment.    Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts    To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ben and Joel sit down with the unstoppable Trinny Woodall—founder of the powerhouse beauty brand Trinny London. Known for her bold vision, magnetic energy and no‑nonsense approach to reinvention, Trinny takes the boys behind the scenes of how she built a modern, digital-first skincare and makeup empire from scratch. From identifying a gap in the market to creating products people can’t live without, Trinny shares the real lessons she learned along the way: turning passion into purpose, building brand trust, scaling without losing your soul, and embracing failure as fuel. Ben and Joel open up about their own business ambitions, and Trinny offers sharp, practical, and totally Trinny advice on how to get started—what to focus on, what to ignore, and how to find your unique value in a crowded world. Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x For more from Trinny head to our Patreon: https://www.patreon.com/posts/skincare-guru-152606843 Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod   The Business Men is a production of Sony Music Entertainment.    Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts    To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Brand designer Ella turns Ben and Joel's individual visions for the brand into reality. After receiving two separate creative briefs from each of them, Ella presents four unique logo concepts: two inspired by Ben’s direction and two shaped by Joel’s ideas. From typography and colour palettes to shape language and brand mood, she walks the team through her creative process. The brand is beginning to take shape and this episode captures the exciting moments where creativity and business vision meet. Head to Patreon for more top tips from brand designer Ella: https://tinyurl.com/3mre54wu Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod   The Business Men is a production of Sony Music Entertainment.    Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts    To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this candid and compelling episode of The Business Men, ex- Made In Chelsea star turned endurance athlete Spencer  Matthews joins the show for his most open conversation yet. Known for his drive, ambition, and high-profile entrepreneurial journey,  Spencer pulls back the curtain on the real story behind his business ventures—from the exhilarating highs to the setbacks that tested his resilience. He talks openly about mistakes, pivots, lessons learned, and the pressure that comes with building brands in the public eye. Honest,  reflective, and surprisingly raw, this episode offers a rare look at the reality of entrepreneurship—and the unshakable mindset required to keep moving forward. Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod   The Business Men is a production of Sony Music Entertainment.    Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts    To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Brave?! Or just plain stupid?! After weeks of teasing, debating, bargaining, and stalling… the day has finally arrived. It’s the moment you lot have been waiting for. One of our beloved hosts, Joel Dommett, or Ben Shephard, is officially getting PIERCED.  The tension is real. The stakes are absurd. The commitment? Questionable at best. In this highly anticipated episode, The Business Men deliver a perfect cocktail of chaos and anticipation as it ACTUALLY happens.... with YOU as our witness! Will the newly adorned host regret everything? There’s only one way to find out. Grab your headphones... today, history (and a nipple) is made. Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x Thank you to Pierce Me London Holborn for being such great sports with this journey. You can find them here: https://piercemelondon.co.uk/ We want to hear from YOU! Do you own or work for a small business? Is there a small business you love and support? Please share it with us, email or send us a voice note at TBM@sonymusic.com and tell us about the business and why you love it. Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod   The Business Men is a production of Sony Music Entertainment.    Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts    To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week on The Business Men, Joel Dommett and Ben Shephard sit down with globally recognised skincare expert and bestselling author  Caroline Hirons. She is iconically a straight‑talking industry powerhouse  known for her no‑nonsense approach, loyal community, and  game‑changing beauty advice. In this refreshingly honest conversation, Caroline opens up about  growing her business, why it felt so right, and how she did NOT  enjoy pitching for investment! Expect candid stories, sharp insights, laughs, and a fascinating look into  what it really takes to run a brand when millions are watching  your every move. If you’re interested in business, beauty,  personal branding, or simply love hearing from people who  tell it like it is, this episode is unmissable. Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x We want to hear from YOU! Do you own or work for a small business? Is there a small business you love and support? Please share it with us, email at TBM@sonymusic.com or leave us a voice note at https://www.speakpipe.com/TheBusinessMen and tell us about the business and why you love it. Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod   The Business Men is a production of Sony Music Entertainment.    Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts    To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Sara Davies from 'Dragons' Den,' shares her incredible experiences in business, from her humble beginnings in crafting to building a multi-million-pound empire. Sara offers invaluable advice on the crucial aspects of starting and maintaining a successful business, and the significance of listening to customers.  She also talks about her stint as the quiz show host for Time is Money and how stepping out of her comfort zone has helped her grow personally and professionally.  Plus Ben Vs Joel continues as the guys take on their next challenge to get as many people to fill out their skincare survey as possible. And we find out WHO's more famous....Catherine Tate or Jamie Oliver?! Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x We want to hear from YOU! Do you own or work for a small business? Is there a small business you love and support? Please share it with us, email at TBM@sonymusic.com or leave us a voice note at https://www.speakpipe.com/TheBusinessMen and tell us about the business and why you love it. Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod   The Business Men is a production of Sony Music Entertainment.    Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts    To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Joel Dommett and Ben Shephard reveal how they came up with their skincare brand name - Joel and Ben For Skin. The rationale behind it, and their plans for the brand's logo and visual identity. And Sam Dumont, Executive Creative Director at Blue Marlin, shares her wealth of knowledge about design, branding and how to properly brief a designer.  Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x We want to hear from YOU! Do you own or work for a small business? Is there a small business you love and support? Please share it with us, email at TBM@sonymusic.com or leave us a voice note at https://www.speakpipe.com/TheBusinessMen and tell us about the business and why you love it. Join our Patreon today at patreon.com/thebusinessmen 👉 Sam Dumont’s Creative Brief Template (FREE on Patreon): https://bit.ly/4bhGBWE  Follow on socials @thebusinessmenpod   The Business Men is a production of Sony Music Entertainment.    Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts    To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x The listeners have spoken! Joel and Ben finally unveil the official name of their brand‑new skincare brand.... FINALLY! This episode marks the true beginning of the brand’s journey: no products, no packaging… just a name, a dream, and two very excitable hosts. To help them understand what happens next, the boys sit down with former Chief Marketing Officer of Boots, Pete Markey, for a masterclass in early‑stage branding and marketing. From shaping a brand’s identity to figuring out how to stand out on a crowded shelf, Pete gives the boys a crash course in what they should (and shouldn’t) do now that the name is locked in. Expect laughs, lessons, listener power, and the first proper step into building a skincare brand from scratch. It all starts here. We want to hear from YOU! Do you own or work for a small business? Is there a small business you love and support? Please share it with us, email at TBM@sonymusic.com or leave us a voice note at https://www.speakpipe.com/TheBusinessMen and tell us about the business and why you love it. Join our Patreon today at patreon.com/thebusinessmen What's the stupidest brand name you've ever heard of? 👉 Submit here Follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment.    Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts    To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x Ben Shephard and Joel Dommett reveal the final three names for their upcoming skincare brand. This episode delves into the rigorous workshop that led to the shortlist and discusses the unique significance of each name. The guys also talk about their ongoing survey challenge, and the weekly challenges they'll be set. PLUS an incentive for one of them to get pierced if they meet a target of 5000 survey submission by February 14th.  We want to hear from YOU! Do you own or work for a small business? Is there a small business you love and support? Please share it with us, email at TBM@sonymusic.com or leave us a voice note at https://www.speakpipe.com/TheBusinessMen and tell us about the business and why you love it. Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment.  To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Survey for men: https://form.typeform.com/to/lzTbAxBU Survey for those who keep men alive, washed and vaguely presentable: https://form.typeform.com/to/VdDEn5Ho Joel and Ben are back in 2026 with a bang! They dive into the hottest business trends set to shape the year—from AI-driven innovation to sustainability strategies—while reflecting on their biggest wins and lessons from 2025. Expect sharp insights, candid conversations, and a roadmap for staying ahead in the ever-changing business world. Join our Patreon today at patreon.com/thebusinessmen Email us at podcasts@sonymusic.com and follow on socials @thebusinessmenpod Email us at podcasts@sonymusic.com and follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Survey for men: https://form.typeform.com/to/lzTbAxBU Survey for those who keep men alive, washed and vaguely presentable: https://form.typeform.com/to/VdDEn5Ho Celebrate the season with Joel and Ben in this heartwarming festive special! The holiday cheer comes in the form of a CLASSIC 'Secret Santa' gift exchange, and things get emotional when they listen to touching messages from little ones sharing what they love most about the father figures in their lives. It’s an episode packed with joy, sentiment, and the magic of Christmas—perfect for cozying up and feeling all the feels. Join our Patreon today at patreon.com/thebusinessmen Email us at podcasts@sonymusic.com and follow on socials @thebusinessmenpodEmail us at podcasts@sonymusic.com and follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of The Business Men, Ben and Joel are reunited as Joel returns from Australia with big news! It isn't all happy returns for Joel as Ben updates him with some of the challenges the business has been facing whilst he's been away. They hear some bad news from their business partner Russell and some advice from previous guest Deborah Meaden. The Boys also set each other a challenge to help drive more interest to their skincare survey and the loser will be getting pierced. To take part in the UK’s biggest-ever male skincare study fill out the form below. SURVEY FOR MEN: https://form.typeform.com/to/lzTbAxBU SURVEY FOR PARTNERS: https://form.typeform.com/to/VdDEn5Ho Join our Patreon today at patreon.com/thebusinessmen Email us at podcasts@sonymusic.com and follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Survey for men: https://form.typeform.com/to/lzTbAxBU Survey for those who keep men alive, washed and vaguely presentable: https://form.typeform.com/to/VdDEn5Ho In this episode of The Business Men, Ben Shephard sits down with the legendary Nicki Chapman to uncover the stories behind the music that defined a generation. From helping launch the Spice Girls to shaping some of the biggest ’90s bands, Nicki shares insider secrets on building global icons and the role of PR in creating lasting success. Expect candid insights, nostalgic moments, and practical lessons on how smart publicity can transform a brand—whether in music or business. Join our Patreon today at patreon.com/thebusinessmen Email us at podcasts@sonymusic.com and follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Survey for men: https://form.typeform.com/to/lzTbAxBU Survey for those who keep men alive, washed and vaguely presentable: https://form.typeform.com/to/VdDEn5Ho Ben sits down with entrepreneur and investor Deborah Meaden to uncover what it really takes to make bold decisions in business. From navigating risk to spotting opportunities others miss, Deborah shares her hard-earned wisdom on resilience, innovation, and the mindset that drives success. Whether you’re building a start-up or scaling a global brand, this conversation is packed with practical advice and inspiring stories from one of the UK’s most respected business leaders. Join our Patreon today at patreon.com/thebusinessmen Email us at podcasts@sonymusic.com and follow on socials @thebusinessmenpodEmail us at podcasts@sonymusic.com and follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

In a world where businesses run on connectivity, staying secure is non-negotiable. In this episode of The Business Men, Joel Dommett and Ben Shephard dive into the critical topic of cybersecurity with Lee Stephens, BT’s cyber security expert. Packed with practical, real-world advice on safeguarding data this episode shows why cybersecurity isn’t just an IT issue—it’s a business imperative for start-ups and global enterprises alike.   For more on cyber security, please go to: Cyber Security is everyone’s business | BT Business Learn more about your ad choices. Visit podcastchoices.com/adchoices

Survey for men: https://form.typeform.com/to/lzTbAxBU Survey for those who keep men alive, washed and vaguely presentable: https://form.typeform.com/to/VdDEn5Ho In this episode, Ben and Joel take their skincare vision to the next level with the help of Product Developer Angela Adjei. The pair discuss some of the market research so far, and Angela gives her insider tips in bringing to market exactly what the market wants! Plus, Ben & Joel hear from YOU, you lovely Patreon lot! And f you're not already, come join our Patreon today at patreon.com/thebusinessmen Email us at podcasts@sonymusic.com and follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

It's week six and Ben & Joel still don't know how to run a business. They want to be real business men and turn to Growth Investor James Robson who schools them in a business 101. The guys also do some more brainstorming of brand names and think they've landed on a potential winner. Ben and Joel need your help! Join our Patreon today at patreon.com/thebusinessmen Email us at podcasts@sonymusic.com and follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Matt Edmonson, Radio & TV presenter and board game business owner, joins Ben and Joel to talk about his journey creating Board Games and turning that into a business. Matt gives Ben and Joel some business gems, some much needed advice for setting up a business and he also talks about his new podcast 'Spent!' which is available now wherever you get yout podcasts. Spent! is the funny, revealing and unashamedly nosy new podcast where Matt Edmondson and his guests share the receipts that tell their story. Ben and Joel need your help! Join our Patreon today at patreon.com/thebusinessmen Email us at podcasts@sonymusic.com and follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Joel Dommett and Ben Shephard are a month into their new business and still getting to grips with everything they need to do to set up their skincare brand. To help give them some semblance of structure in the chaos they speak to Russ, their business partner, who sets out what they need to achieve in the next year, what their next steps will be and gives them some homework... things get REAL. Plus, Ben and Joel respond to some of your Patreon questions and comments and Joel tells us why he's suspicious of massages... Ben and Joel need your help! Join our Patreon today at patreon.com/thebusinessmen Email us at podcasts@sonymusic.com and follow on socials @thebusinessmenpod Email us at podcasts@sonymusic.com and follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices