The Digital Slice

Still hearing "trust the process" while your ad budget disappears? It's time to ask what results you're actually buying. Your Google Ads dashboard may look busy, but clicks and reported conversions mean little if they aren't helping you win customers. Are you measuring business growth—or just paying for activity? Join Brad Friedman and Jeff Coleman as they discuss why Google Ads campaigns underperform, how to build a reliable lead engine, and which metrics deserve your attention so you can attract better prospects and make more informed decisions about your advertising budget. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

AI can create a hundred ads. But can it give customers one good reason to choose you? AI can help you create more ads, but without a distinctive message and a process for learning what works, you could just be producing more of the same. Join Brad Friedman and Ray Jang as they explore AI and the future of creative marketing, from customer intelligence and rapid ad testing to authenticity and synthetic content, so you can make smarter advertising decisions and use AI to amplify what makes your business different. Ray Jang is the Founder & CEO of Atria, an AI Creative Strategist platform that helps brands turn advertising data into insights for creative development and campaign improvement. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Dr. Debbie Qaqish is a pioneering marketing strategist, leadership expert, and creator of The Growth Factor Method™, blending positive psychology with more than 35 years of real-world marketing experience to help leaders thrive under constant pressure. Known as the OG of Revenue Marketing™, a concept she introduced in 2011, she redefined marketing as a measurable driver of business growth and has worked extensively with CMOs and B2B teams to align strategy with revenue outcomes. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Hate talking to bots? Today's AI receptionists might change your mind. Your marketing gets the phone ringing. What happens when no one answers? A missed call can become a missed customer, and voicemail rarely makes a great first impression. Join Brad Friedman and Gene Sigalov as they discuss AI-powered virtual receptionists, customer expectations, and the trade-offs between automation and human service so you can make a more informed decision about answering calls and serving your customers. Gene Sigalov is a serial entrepreneur, licensed attorney, and Co-founder and CEO of Upfirst, an AI-powered virtual receptionist for small businesses. Having used virtual receptionist services for his law practice and a previous business, Gene brings firsthand experience with the costs and challenges of outsourced call handling. With Upfirst, he focuses on helping solopreneurs and small to midsize businesses answer calls, collect information, and manage appointments. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

A website can attract traffic and still leave potential customers with no reason to call. Join Brad Friedman and Amber Goetz as they discuss website copy, practical SEO, AI search, and the reports that reveal what is actually generating leads so you can make better decisions about your marketing. Amber Goetz is the founder of Active Media, a web development and SEO agency she founded in 2005. She helps businesses improve their websites, organic visibility, and paid search efforts with a focus on getting the phone to ring. She also created SEO Sidekick, a productized solution designed to help brands improve rankings and generate leads. In this conversation, Amber brings a hands-on perspective to the work behind sustainable search visibility. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.