Pest Control Success Stories

Are you a pest control owner looking to grow? Join Our Facebook Group with 4,700+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Dan sits down with Couri Leuschner, founder and CEO of Botanical Solutions out of Westchester County, New York. Couri is a board certified master arborist, a credential held by only two percent of certified arborists, and spent nearly a decade working every role in tree and lawn care before starting his own company in 2021. He grew from $400K a year as a solo operator to $700K in his first year inside Pest Control Millionaires, and this year he is closing in on $1 million with two technicians on his team.Couri breaks down the three lead engines behind that growth. He has built more than 15 strategic partnerships with landscapers, irrigation companies, and tree crews, cold calling up to a thousand landscapers every winter and paying $200 per closed lead so partners have real incentive to refer. He posts Talking Trees Tuesdays and Turf Tip Thursdays in around 100 local Facebook groups every week, a free strategy that built him a loyal local following and brought in 40 to 50 clients this year at a $3K average, six figures of revenue for about an hour a week. And he lands ultra wealthy estate clients, including properties with millions of dollars in plantings alone, through his relationship with the top landscape company in his market rather than through ads.The back half gets tactical. Couri shares why he does a monthly property inspection with a written report for every client and how that level of service keeps premium accounts, when the numbers tell you to make your first hire, the speed to lead mistake that cost him this year, how charging a consultation fee filters out tire kickers, and why he believes his single county can support a $20 to $30 million company.Couri Leuschner, Owner of Botanical Solutions:LinkedIn: https://www.linkedin.com/in/couri-leuschner-b36a3187/Facebook: https://www.facebook.com/couri.leuschner/Website: https://botanicalsolutionsny.com/Dan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com Chapters:00:00 Intro00:48 Ten Years Learning, Then Going Solo04:10 The Message to Jonas That Changed Everything05:24 When to Make Your First Hire07:10 Strategic Partnerships 10110:45 Cold Calling 1,000 Landscapers a Winter12:37 Closing Partners and Paying $200 Per Lead15:28 The Monthly Inspection That Keeps Premium Clients17:42 Do Certifications Actually Matter?21:06 How He Lands the Ultra-Wealthy23:49 The 100 Facebook Groups Strategy28:14 Five Mile Famous: Six Figures From an Hour a Week32:30 The Best Investment I Ever Made36:52 The Speed to Lead Mistake38:39 The $20M Vision and Advice for Owners40:56 Where to Find Couri#pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #pestcontrol #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #botanicalsolutions

Are you a pest control owner looking to grow? Join Our Facebook Group with 4,700+ Members: https://www.facebook.com/groups/pestcontrolmillionairesOn this episode of Pest Control Success Stories, Dan Leibrandt interviews Kirk Slack, founder and CEO of Dang Pest Control in Tyler, Texas. Kirk spent the first half of his career in commercial real estate until the 2008 crash, then rebuilt from nothing by throwing a lawnmower in the back of his truck. Over the next 14 years he grew that lawn care and landscaping company in Austin to $3 million a year before selling it to one of his competitors. He is now running the same playbook again in pest control, having launched Dang Pest Control roughly a year ago with his wife, his son, and his stepdaughter all involved in the business.Kirk walks through how he built the first company on pure guerrilla marketing, from cheap flyers and nine arounds to the early days of Google when you could switch the phone on and off like a faucet. He credits much of his growth to Jonathan Pototschnik's Lawn Care Academy mastermind, the same group Jonas Olson came out of, where owners toured each other's facilities and gave brutally honest feedback. He gets specific about what "know your numbers" actually means, why five KPIs beat twenty, and how cost of goods sold tells you instantly whether your problem is pricing, routing, or a crew sleeping in the truck. He also explains why so many operators leave mowing and landscaping behind, and why he chose pest control over fertilization and weed control when it came time to start again.The back half is about how he is filling the schedule in year one without a big ad budget. Kirk breaks down his Facebook group strategy, including the simple habit of photographing his truck outside local businesses and cross posting to community groups, which put a single post in front of 175,000 people in his market and has made Facebook his second largest source of referrals. He talks about giving away free advice to people who will never hire him and collecting five star reviews for it, why AI search is already sending him calls, and how comic book style branding is building a name people search for directly. He closes on the thing he says most owners get wrong, which is not the mistake itself but the silence afterward, because customers forgive almost anything except feeling ghosted.Kirk Slack, Owner of Dang Pest Control:Facebook: https://www.facebook.com/DangPestControl/LinkedIn: https://www.linkedin.com/in/kirk-slack-a1034b1aWebsite: dangpestcontrol.comDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com Chapters:00:00 Intro01:28 From Commercial Real Estate to a Lawnmower in the Back of His Truck02:50 Guerrilla Marketing and the Early Days of Cheap Google Ads05:10 Nine Arounds and the Mastermind That Changed Everything08:29 Know Your Numbers, Implement, and Don't Reinvent the Wheel11:30 Cost of Goods Sold, Five KPIs, and Catching Problems Early14:56 Three Offers, a Wedding, and the Move to East Texas16:43 Why He Left Lawn Care for Pest Control22:21 Nobody Is Dying: The Mindset He Brought to Company Number Two26:35 Making Pest Control Fun and Building a Brand People Search For28:42 Getting Calls From AI Search30:26 Inside Pest Control Millionaires39:17 The Facebook Group Strategy That Reached 175,000 People45:40 Turning Free Activity Into Real Leads50:32 Communicate Early, and Why Customers Only Hate Being Ghosted53:47 Where to Find Kirk#pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #pestcontrol #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #kirkslack

Are you a pest control owner looking to grow? Join Our Facebook Group with 4,500+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Dan sits down with Alex and Justin Lydick, brothers and owners of Southwest Weed & Pest Solutions out of Rio Rancho, New Mexico. The brothers started the company in 2023 with zero industry experience after Alex drove past a guy spraying weeds on the side of the road and figured they could do the same thing. Three years later they run a million dollar company doing $100K months and adding around 200 new accounts a month, all while Alex works full time in cybersecurity for the federal government and Justin works part time as a caretaker for his uncle.Alex and Justin walk through their slow first year, when they made about $30K, priced jobs at break even, dealt with constant callbacks, and door knocked for an entire day without a single sale. They explain how a chance meeting with a mentor pulled them into pest control, why their revenue is now split 50/50 between weeds and pests, and which service they would pick if they had to start over tomorrow. They also break down the branding decision customers mention in their reviews: every technician wears a cowboy hat and cowboy boots, and every truck is a black F-150.The back half of the episode gets tactical. The brothers share how they run the business with five virtual assistants covering the phones from 7am to midnight, seven days a week, how they spend $10K a month on Facebook ads testing 20 new creatives at a time, and why slow speed to lead cost them an estimated $100K in missed revenue. They also talk about what changed after joining Pest Control Millionaires in December. They learned to run their own ads after wasting thousands on agencies, built out Go High Level, hired their VA team, went from one technician to four, and moved from one time services to recurring plans. Their biggest month last year was $30K. Now they do that in about a week.Justin and Alex:Alex's Email: [email protected]'s Facebook: https://www.facebook.com/swsolutionsnmofficialWebsite: https://swpestweeds.com/Dan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com Chapters:0:00 Intro0:53 Starting With a Ranger and Zero Experience3:00 Day Jobs and the Roadside Idea That Started It All6:18 A $30K First Year of Hard Lessons8:04 Biggest First Year Mistakes11:10 Cowboy Hats, Cowboy Boots, and Black F-150s14:33 Weed Control vs Pest Control20:00 Fixing Pricing, Warranties, and Quoting22:59 Running the Office With Five Virtual Assistants28:45 Working for Free and When They'll Quit Their Jobs32:22 Adding 200 Accounts a Month With Facebook Ads37:04 The $100K Lost to Missed Calls41:06 What Changed After Joining Pest Control Millionaires44:33 Production Pay and Career Paths48:06 The Vision: Biggest in New Mexico49:45 Advice for Owners and Where to Find Them#pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #pestcontrol #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt

Are you a pest control owner looking to grow? Join Our Facebook Group with 4,400+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Dan sits down with Tateum O'Hanlon, owner of Summit Pest Control out of Guelph, Ontario. Tateum is 21 years old and started Summit in May 2025 after seeing his parents' neighbor get quoted nearly $1,000 for mosquito control. Just over a year later, he's at $70,000 a month with four full-time employees, he's fully out of the truck, and roughly half of his revenue comes from social media.Tateum breaks down the exact social media strategy that fueled his growth, including why he leads with educational content instead of memes and edits, how he pulls video topics straight from Google's most searched questions, why he posts twice a day across five platforms, and the reposting trick that turns one proven video into hundreds of thousands of views. He also explains how his organic content cut his Meta ads cost per lead in half, and why he pulled AI off the front end of his customer experience while keeping it running on the back end.Tactical takeaways include how Tateum charges nearly double his competitors and still wins the job, why his customers pay for the full year upfront and how that cash fuels aggressive marketing, the team structure that got him out of the truck in under a year with a commission-only closer, a VA, and two technicians, how the Pest Control Millionaires program shifted him from one-time jobs to recurring services, and his vision to become the biggest residential pest control company in Canada.Tateum O'Hanlon, Founder of Summit Pest Control:LinkedIn: https://www.linkedin.com/in/tateum-o-hanlon-8192a717b/Instagram: https://www.instagram.com/tateum.ohanlon/Facebook: https://www.facebook.com/tateum.ohanlonWebsite: summitpestcontrol.caDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com Chapters:00:00 Intro02:02 How Tateum Got Into Pest Control04:27 The First Few Months in Business06:25 Getting Started on Social Media09:56 The Reposting Trick and Finding Video Topics14:15 Charging Double and Getting Paid Upfront18:07 Why He Pulled AI Off the Front End21:24 The Social Media Strategy Boiled Down24:25 Getting Out of the Truck31:42 Team Structure: Closer, VA, and Two Technicians33:54 Back-End AI and the Claude Chrome Extension36:40 Inside the Pest Control Millionaires Program41:01 Meta Ads: Offers, Volume, and Follow-Up46:25 The Vision and Final Message#pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #pestcontrol #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt summitpestcontrol

On this episode of Pest Control Success Stories, Danny Leibrandt sits down with Steve Delaney, the founder and owner of Yard Boss out of Lincoln, Nebraska. Steve started mowing lawns in high school, turned it into a legit business in 2008 while he was still in college, and has since grown Yard Boss into a $1.4M+ lawn care and pest control company running multiple crews and serving around 2,400 mostly residential clients. From dropping architectural engineering to studying turf management, to rebranding from “Steve’s Lawn & Landscaping” to Yard Boss, Steve’s path is a real look at what it takes to turn a side hustle into a serious, scalable business.Steve and Danny break down the pivotal decisions that changed everything: leaving a tiny 8,000-person town to go all-in on a bigger market like Lincoln, getting around masterminds and high-level operators in 2019, and the mindset shift that came from realizing “you don’t know what you don’t know.” They dig into how Steve added pest control as a natural extension of his fertilizer business, why he avoids termites and bed bugs for now, and exactly how he thinks about service stacking, rebranding, and picking a market that actually matches your growth goals.You’ll also hear how Yard Boss is quietly crushing it with upsells and retention using tools like Go High Level—selling $10K–$12K days off a single text blast, turning fungus and armyworm outbreaks into profitable campaigns, and building a seasonal rhythm with aeration, seeding, and Christmas lights. Steve shares practical, street-level tactics like oversized yard signs, aggressive truck wraps, home shows, answering the phone (seriously), and hiring an office manager “as soon as you can.” If you’re a lawn care or pest control owner trying to scale beyond word of mouth, get out of the field, or figure out your next market, this episode is packed with hard-earned lessons you can apply right away.Steve Delaney, Owner of Yard Boss:Facebook: https://www.facebook.com/steven.delaney.5Yard Boss: https://yardbosslawns.com/Danny Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DannyLeibrandt  LinkedIn: https://linkedin.com/in/dannyleibrandt/   Twitter: https://twitter.com/DannyLeibrandt   Website: https://dannyleibrandt.com Chapters:00:00 The Genesis of Yard Boss03:01 Growth Strategies and Customer Acquisition06:09 Mindset Shifts and Key Pivot Points08:49 Expanding Beyond Small Towns13:10 The Importance of Customer Service15:53 Service Diversification and Rebranding19:06 Upselling and Marketing Strategies22:54 Launching Successful Campaigns25:21 Upselling Strategies and Seasonal Services27:56 Marketing Innovations and Messaging Adjustments30:08 The Power of Yard Signs34:02 Branding and Rebranding Insights40:31 Future Expansion Plans42:06 Lessons for Business Owners#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #stevedelaney #yardboss